Category Archives: Articles

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

The Power Of Positioning Your Expertise

#marketing101 positioning creative possibility shannon bush

Why Should I Position My Expertise?

Positioning your expertise can sound and feel lke an overwhelmingly difficult thing to achieve.

I’ve often been asked “why should I position my expertise?” and heard “but I’m not an expert” or even “I don’t have much to share!”

Well these may be very valid concerns or questions or statements running around your head.  I have to say though, in all the years (dinosaur moment!) I have been working with, coaching and educating small business owners, I am yet to find someone who doesn’t have some degree of expertise around what they do for business.

Not one person!

So let’s just drop the “I don’t have any expertise” mindset and think about all the things your existing and past customers and clients ask you about.  All the questions, and often the same questions over and over, that you answer.

That, my friend, is your expertise right there.

So now we’ve established you do know something, let’s explore briefly why it’s important to own and share this “expertise” you’ve got.  Probably got in spades.

Ok, so you ask me…

Why Should I Position My Expertise?

First up I am probably goping to do an internal happy dance just because you’ve declared you have some expertise.  Next let’s get down to business.

Your expertise – the knowledge and experience you have.  The skills, information and advice you can apply and share.  All of this is incredibly valuable because your customers and clients are looking for and to someone who knows more or different to them.

They are out there actively looking for a solution to a pain point, issue, problem or challenge.

Or they are actively seeking to create a desire – to make a change or generate a new way of thinking, doing, being, living even.

Customers and clients, who are referred to as prospects or leads until they transact with you, are looking for these things.  They are looking for the thing you’re selling!  They want to buy from someone who can help them.  Genuinely help them.

That’s where your expertise comes in.  When you can give people clear insights into what you know and can do or achieve, your credibility increases and so does their willingness to buy from you.

That is one big reason to position (as in share widely) your expertise.

But how?

Expertise Positioning 101!

  1. Have a clear, succinct marketing message
  2. Understand all the things people come to you and ask, or want you to solve
  3. Publish hints, tips, blogs, video’s of you sharing the answers
  4. Share all of the content you’ve created across your primary marketing channels – think social media, website, other platforms such as the 24×7 online networking plaftorm LinkedIn, in interviews on people’s podcasts or summits or events, your own event, YouTube or Vimeo channel
  5. Keep sharing
  6. Be consistent
  7. Sort your mindset out so you don’t doubt your expertise.  if you doubt it, others may too
  8. Share some more!

And lastly, a tip that goes with every one of the above.  Let yourself have fun positioning your expertise.  Maintain your professionalism, but let your personality, and your magnetism shine thriugh.  You’ll find it easier to share and therefore to position your expertise, and others will engage with and learn from and share on your behalf more easily.  Then everyone wins!

LOE 042 | Kickstarter Tips + Shining Your Light w/ Karen Gunton | Podcast

Podcast LOE 042 Kickstarter Tips + Shining Your Light Karen Gunton | Lighthouse Revolution Illuminate Oracle Deck | Business Coach Shannon Bush

Ever wanted to understand why Kickstarter campaigns can be so powerful and how they can help you to launch something significant in your business?

If you have, or even wondered about the power of crowdfunding in any way at all like I have, then this episode of Law Of Effortlessness Podcast with Karen Gunton is going to be a delight and inspiration to tune into.  I first came across Karen a couple of years ago in the online space, like I do many of the guests I invite onto the show.  I was immediately drawn to her strong messages of empowerment and self leadership and responsibility and intrigued by what she went on to refer to as The Lighthouse Revolution.

When she published her first book in 2016 I watched from a distance while she championed a Kickstarter campaign, her first, to support the launch of her book.  Now, she’s spreading the beams of light even brighter and is in the middle of her second Kickstarter campaign and achieving incredible success.

Having been asked many times about crowdfunding as a source to raise capitol for a business or launch and read about many success stories, I was keen to get Karen on the show to talk with her first hand about her tips and lessons for success and to find out more about the expansion of her business with the upcoming launch of her new oracle deck; Illuminate.

I have no doubt you’ll be as inspired as I was by the conversation and take a lot away from all we talk about.  There’s an abundance of practical strategies you can put into place to create more effortlessness, to shine your light, stand tall, support your mindset and be in a genuine place of service.

Divine.

Be sure to share your learnings, inspiration and any questions in a comment below.

Mentioned Links and Links To Connect

Connect with Karen in these fabulous online places;

Website: http://www.karengunton.com
Facebook: https://www.facebook.com/karenguntondotcom/
Instagram: https://www.instagram.com/karengunton/

and join her Kickstarter as a backer here! it all wraps up 26th October, 2017 so if you’ve missed backing Karen you can still look over how she’s turned her Kickstarter campaigns into a success

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“The lighthouse became my own foundations for what I was trying to build and who I wanted to be”

“Where’s the how? We need to actually have strategies to build ourselves up and shine the light”

“Nobody is going to come along and give you a gold star and say “here’s your purpose”

“Just show up and help some-one!”

“The cool thing about Kickstarter is you do it in a big way – more than anything esle – you get to lead with your mission”

“If you show up everyday (on Kickstarter) and say ‘here’s my thing and I’m ready to bring it to life’ some magical things happen when you’re outside your comfort zone”

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’

Defining Success & Developing A Success Mindset

success mindset

Fostering a success mindset starts with getting clear on your success vision. Use this simple exercise to get started.

Success is a word we see a lot in business and life and it can mean very different things to each of us.  When did you last take some time to stop and think about how you define success?  I bet it was probably a while ago

When did you last take some time to stop and think about how you define success and consider your personal success mindset?

One thing I believe truly essential on your success journey is to understand the importance of creating a clear vision.  In fact I’d say this vision is the first step to take.  It’ll help you get clear on what you’re aiming for and support your success mindset at the same time. I want you to think about what the success path may be like and how you’ll achieve the success you deserve if you are not really clear on what success is for you?

Think about what the success path may be like and how you’ll achieve the success you deserve if you are not really clear on what success is for you?

Take some time to answer the following questions which will assist you to get clear on what success is for you…..

  1. What does success mean for you?
  2. What does it look like?
  3. How does success make you feel?
  4. How will you know you have achieved success?
  5. Is success different in your business and personal life or is success in these areas so similar that it might as well be the same?

You might want to get out some paper and a pen and write down your answers

Once you have something written down you should be starting to form a clearer idea of what success looks like to you.  A great way to really get clear on what success looks like is to create a ‘Success Chart’ where you use the same principles

A great way to really get clear on what success looks like is to create a ‘Success Chart’ where you use the same principles behind creating a vision board or book to create a visual representation of success.

All you need is some old magazines or photos, or access to the web to search for images that define success for you and then a big piece of card, scissors and some glue.  Gather together a stack of success images and have fun adding them to the card to create your own ‘Success Chart’

Once you have done this make sure you stick it up somewhere that you can regularly see it and use your chart as a visual reminder of what success is for you!

Happy success charting…. and awesome work taking action to foster a success mindset.

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’