Category Archives: Articles

Engaging Customers Doesn’t Just Have To Be About New Customers

Tired Of Looking For New Customers?
Are Your Staying Connected With ALL The Customers Already In Your Business?

Engaging Customers | Small Business Coach | Marketing Strategy | Perth | Australia | Shannon Bush Creative Possibility 1

Every business owner wants to know the strategy for engaging customers.

It’s been a month or so of very interesting conversations with small business owners in my network, including clients. I frequently find themes in these valuable interactions and recently there’s been an enthusiastic desire to attract more clients.

Reality for every business owner is we all need a regular stream of new customers or clients. It’s equality a reality this can be the biggest consistent challenge you face daily as a business owner.

I’m all ready to jump in and provide practical strategies to attract more customers, but I have found myself also bringing people back to something I see being missed. Missed all the time.

The question to ask at this point is “are you picking the low hanging fruit in your business?”

Let me explain why I ask, starting with what low hanging fruit refers to and why it matters.

Low Hanging Fruit by #businessyoda definition, is the easy pickings in your business. When I think what that might be I instantly think past and current customers and clients. It’s about engaging customers – or if you haven’t stayed in touch, re-engaging them

Why though? let me explain.

People you have already worked with already know you.

They probably also like you.

And you have built trust with them.

So the barriers (not a fav word of mine, but we are talking, things that could get in the eay) to them working with you again, or referring someone your way are lower than if you’re in the process of nurturing a prospect (someone looking for what you’re offering) along the steps to become a customer or client.

It takes a lot less energy, time, effort and expense to

  • re-engage a past client
  • offer them a new service or product you didn’t have when you worked together previously – be mindful the new offering MUST be of value to them before you share it
  • support these awesome people to refer to you

than it does to engage someone completely new into your business.

So how do you make this happen?

“Customers are assets to be cared for and nurtured” – Jeanne Bliss

Watch my recent Facebook Live about this very topic here!

Great question.

Here’s my top tips for reaching out and connecting with the low hanging fruit in your business

  1. Pick up the phone and give them a call
  2. Send an email to say hello
  3. Host a casual social event and invite a few people you know to join you
  4. Create a purposeful, value driven campaign to stay connected to past customers and clients (all of the above 3 steps are great things to include in your “campaign” BTW!

The most important part of the communication is to genuinely enquite how someone is and to ask if there’s something you can help them with.

Remember, these are people you know. You have worked with them. They’ve bought from you and possibly referred to you. Be personal and remember above all else, #peoplebuyfrompeople so be a human in your interaction.

With the number of sales pitches and all the repulsion marketing out there, be the person who stands out because you genuinely care. Let that lead the way and (in my experience), the rest of it becomes more effortless. Definitely magnetic to just be real and show you care.

Hope that helps? If you want to hear me chat about this in a short video I shared a Facebook Live on my business page recently. Have a watch.

p.s. the term “low hanging fruit” has been popular since the 1990’s and is often referred to as overuded business marketing speaK. I love a good cliche and can totally do a buzzword or four throwaround so I’ll keep using it 😉

Let me know what you think? what are you actively doing when it comes to engaging customers and clients you’ve worked with before?

When did you last reach out and say hello?

Comment below and let me know.

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

Healthy Comparison Or Tired Of The Whole Comparison Thing?

The Whole Comparison Thing | Healthy Comparison | Creative Possibility Business Coaching | Shannon Bush | Business Coaching Marketing Perth

Healthy Comparison or Struck Down With Comparisonitis - are you Tired of the Whole Comparison Thing?

OMGoodness I could get into a lengthy rant about this topic.

I spend far too much time talking with business owners who are crippling themselves because they continue to compare. Now I am all for healthy comparison, but when it stops you in your tracks the process is getting way to much attention.

In the past few months I have seen the following happen thanks to #comparisonitis

  • a program halted a week before kick-off, even though it was close to a sell out. The amazing leader decided it still wasn’t good enough, so she cancelled everything, refunded everyone and I’ve seen nothing from her since
  • a business owner threaten to close her business because she felt like someone else (whom she knew personally) had opened the same business
  • a successful and well regarded speaker cancel three speaking gigs because she didn’t think she measured up to the others on the bill
  • a highly experienced business man with decades of expertise in a niche field decide he should just give up because there was too much competition with new kids on the block offering competitive prices. He missed the point of his decades of expertise and the fact he wasn’t marketing that!

These are just the big ticket items I got to hear about, not the day to day comparison that gets hold of you and wreaks havoc with your confidence and motivation.

"Comparison is the thief of joy" Theodore Roosevelt

I have to agree Mr Roosevelt; well agree in most instances. I do know there are some occasions where comparison can be healthy and useful. I’ll get to those shortly.

Firstly, did you realise there was such a thing as Comparison Theory? It’s a psychological phenomenon with a social twist, which I am certain has been magnified with the rise of social media.

According to Psychology Today, “social comparison theory states that we determine our own social and personal worth based on how we stack up against others. As a result, we are constantly making self and other evaluations across a variety of domains (for example, attractiveness, wealth, intelligence, and success).”

Comparison Theory is attributed to psychologist Leon Festinger, who first wrote about it in 1954. I am certain it’s been a human condition for a lot longer than that though, don’t you?

As a business owner there are a few hundred opportunities for comparison every time you open social media. Spend a moment on Facebook and you’re bombarded with all the ins and outs of what everyone else is doing.

It seems as human beings we are hard wired to use all that information being thrown our way to determine if we are ok or not ok.

It frustrates me when comparison becomes a judgement practice.

I get it’s a real thing and I see how it can be healthy (read on) but in my experience it tends to do more damage than good. Not all comparison experiences are created equal. Yet comparison seems to pull us in and make us spend valuable time weighing things up to draw conculsions.

Conclusions that could be right. Or they could be very wrong.

Don’t be the little goldfish in a big bowl trying to work out why the goldfish in the bowl next to you looks so big and fabulous!

Health Comparison | Comparisonitis | Shannon Bush Business Coach Perth | Marketing Strategy | Mindset

Comparison; worth killer or a healthy motivator?

Comparison isn’t all bad and that’s something we can all do with remembering. Comoarison can be powerful in shaping your personal and business identity. It can be a motivation to improve yourself, give your self-esteem a healthy boost and it can assist with overall satisfaction with your accomplishments.

There is such a thing as healthy comparison. I know, because it’s the kind I choose to invest time in when swayed to compare.

How do you experience Health Comparison?

The way I see it, it all comes down to perception and mindset. View the world with a healthy lens and be willing to see things as factually as you can and you are in a great position to benefit from comparison.

I’d love to just say “ignore all that stuff you see!”

“Don’t be tempted to google and check out your competitors!”

“Stay away from your unsubscribe list!”

“Run, don’t walk, from the latest life changing share you just read on social media!”

But the thing is, I am a realist. I also believe knowing what your industry standards are is healthy, And I believe it’s smart to know what your competitors are up to.

Not to derail yourself and totally rewrite your sales page. Instead, to be informed and then be in a better position to choose the way you’re going to proceed. That’s healthy comparison at it’s best.

When you choose to use the comparing you naturally do as a motivator it can bring you focus and generate momentum to get on with the things you want to achieve in your business.

So next time you feel compelled to compare ask yourself one or more of the following questions

  • How can I use this to to motivate myself?
  • What am I already doing that is equally as awesome?
  • What can I learn from what I discovered?

Have fun comparing and use what you discover to your advantage! In my experience the best comparing I’ve done in business is with my self.

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 047 | Live Coaching Call w/ Tracy O’Meara Smith

Business Coach Marketing | Tracy O'Meara Smith | Live Coaching Call Shannon Bush | Business Coach Perth

Welcome to Episode 047 of Law of Effortlessness Podcast.

This episode is another Live Coaching Call with your host Shannon Bush, who is coaching Tracy O’Meara Smith. Tracy is a Holistic Therapist working out of her clinic in the beautiful Perth Hills, specializing in Bowen, Flower Essence and Tissue Salt Therapy – Tracy helps women who suffer from remedial health issues, chronic pain, and anxiety.

Tracy empowers women to connect with their own innate wisdom, empowering them to move past their pain and liberate them to a new perspective in their lives.

The combined modalities that she uses awakens the body’s own healing wisdom and helps to relieve pain and move through times of crises giving them the peace, inner healing and new perspective that they crave. If she’s not working within her Perth Hills clinic, you’ll find her in the garden with her family, or in the bush soaking up the awesome flowery vibes.

Having two daughters of her own, she is unapologetically human. Through her own complex journey, she is sincerely motivated to leave this world a better woman and a better place.

During this Live Coaching Call, Tracy receives some coaching on the following topics: creating a business and planning that suits Tracy and her needs; the upsell – how to sell a longer-term program and price this appropriately; and creating the right product, flower essences, and programs, that sell and work. 

Listen in and see what strategies and gems of wisdom you can take to use in your life and business. 

Mentioned Links and Links To Connect

Connect with Tracy O’Meara Smith in these awesome places and download Tracy’s free e-book here. Connect with Tracy here: Website, Facebook Page, Instagram and Pinterest

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“It’s wonderful to be able to take the drivers seat and drive this the way it needs to be.”

“Just talk to people openly about what you’re doing.” 

“Keep it very simple.” 

How To Find The Right Business Coach For You

How do I find the right business coach? | Shannon Bush Creative Possibility | Business Coach Perth | Marketing Coach Perth

Finding the right business coach can be a challenging thing for many small business owners.  Sometimes it seems like every person you meet at a networking event tells you they are, in fact, a business coach and that of course they can help you to transform your business.  Perhaps it’s a trendy profession, a cool thing to be and do, something people think is easy even?

Let me tell you that being a business coach, while one of the best roles I have ever had the privilege of holding, is far from glamorous or easy.  It is a role that I take on with great commitment and focus.

My clients are incredibly important to me and I take my “job” teaching and helping them with their business growth, very seriously.  I’m totally about making business fun, learning so you can empower yourself, marketing, measuring, sharing and growing.  In fact I am all about thriving in business and where ever possible #makingbusinesseasier!

Back in December 2013 I wrote a short list of 10 Questions To Ask When Hiring Your Business Coach and now, over 4 years later, I am re-visiting these questions with some guidelines as to why these questions are important.

1. What sorts of clients do you work with?

When it comes to a business coach you want to get a clear understanding of who they work with so you can ensure that they have experience and interest in working with business models and types like the one you have in place.  I’m always cautious of a “business coach” who can’t clearly articulate their ideal client.  One of the core things the right business coach should be able to do is help you with the basics of marketing and business growth.

If they aren’t sure who they serve that concerns me.  Dive in with more detailed questioning and ask about the clients they have worked with so you can see if you can get a sense of any trends, passions or excitement they have about particular types of businesses, business models, people or industries.

For me, it has evolved to be about service businesses and teaching, mentoring and guiding them with specific business growth and marketing strategies designed to highlight their expertise and help them to become the “go to” peeps in their industry!  An added aspect of my offering is the investment I make with clients to identify ways to make leading their business easier, and then guidance to implement and measure strategies to that effect.

I’m also able to identify my ideal clients by their attributes rather than demographic specifics like age, location and disposable income.  For some businesses this information is critical to communicating effectively with ideal clients.  Not so much for me.  I work best with people who have big dreams and ideas for themselves and their business, value my expertise and guidance, take action and put in the effort to reap the rewards.

2. Can you tell me about a client you’re working with right now? What sort of business are they in, why did they hire you and what have they achieved since starting with you?

This is a great question to ask because it gives you an insight into many things.  How interested they are in sharing the story can tell you a lot. Listen carefully and tune in for examples of the types of things they have supported clients with and the outcomes achieved.

I talk about my clients – past and present – a lot!  Why?  Because I adore them and I am super proud of every step they take to creating and leading the type of business they want.

I am careful of confidentiality of course, but often times there is nothing wrong with sharing a story to demonstrate how a client achieved something and where relevant including a little about the business.  I find a majority of my clients tell people they are working with me, so revealing who the business is I am referring to is often not an issue.

3. How long have you been coaching?

In a world where the term “coach” is used far and wide and where there is limited “regulation” or “standards” within the industry this is a question I am always keen to hear the answer to.  A new coach could well be super qualified to support you, but it’s always good to get a sense of how long someone has been doing what they are doing.

If you are serious about finding the right business coach then this is a great question to ask if you’re limited for time or don’t want to ask all 10.

This questions is definitely a pre-cursor to the next one!

4. What did you do before you started coaching?

In line with how long someone has been a coach, I would want to know what else they have done.  Someones previous professional life and the experience they have gathered can actually be an asset to the experience you have with them.

My first career was in nursing.  As a Registered Nurse (long time ago now!) I was able to learn and hone skills I use every day now in my business.  Communication skills, working with people in stressful or emotional situations to give you a couple of examples.

What did the coach you’re looking to work with do previously? Always good to know!

5. What sort of training have you done?

Probably one of the questions I most look forward to hearing the answer to.  Why?  Well, as I pointed out in question 3, the term coach is used broadly by people to describe working with other people.

The reality is, that coaching is a process and as the coaching industry evolves and (hopefully) becomes more regulated, more and more consumers will begin to understand more about the nature of coaching and what to expect.

An untrained coach just doesn’t sit well with me.  Yep, it’s my thing, but it’s a point for you to consider. Jiust to give you something else to think about.  Last I looked, the most common form of coaching training in Australia was a Certificate IV or Dimploma of Life Coaching.  To add business coaching it was a module or two.

If I’m truly after a business coach (and the right business coach for me) I’d be looking for someone with business qualifications and proven expertise, as well as coaching training!

Think about the support you are investing in and be clear about what you need your coach to have to create the environment for a successful experience.

right business coach | what's your marketing style

6. What kind of professional development do you do and are you a member of any professional organisations or groups?

I see this question as a kind of credibility and professionalism check. Understanding the type of additional training your prospective coach does and who they spend their time with is another way to better understand what’s import to them.

What they value can certainly influence your experience with them.

7. Do you have a coach? If yes what do they help you with?

I have always been someone who looks for evidence that others believe in what they do. I want to know someone believes in their profession.

The way your coach talks about their experience working with their own coach could also give you insights into their style and values.

It’s a long time since I worked with a generalist business coach.  For a while now I have worked with very specialist coaches and business educators to support me with specific areas of my business.

For example I have worked with a book writing coach, self publishing coach, money mindset coach, productivity coach, minset coach and copywriting coach in the past four years in my business.

8. My biggest goal for the next 6-12 months is… What can you offer to help me achieve that?

Set your potential coach a test.  Rather than asking “how can you help me?” and keeping the question broad, share a specific goal with them and see how they respond.

If you like what they suggest and they freely offer some guidance, then can you picture yourself working with and learning from them?

I personally like to ask business owners the first part of this question as it gives me insight into what they want to achieve.  I rarely get asked by the people I talk to how I could help them achieve the goal they just describe.

Sometimes I tell them some of the things I’d suggest.

9. What 3 words would your clients use to describe you?

I love asking this question of my clients, as well as people I am considering hiring to work with me for different reasons.  This can give you an insight into what someone values and some of the unique things that makes them who they are.

If someone were to ask me this question I’d say things like creative, supportive, a teacher, curious, considerate, thorough, approachable, smart, conscientious.  Yes, more than three so it’d depend on the day I’m asked, but these would definitely be the common responses. (reading back over the list it looks a bit like some of my school reports! haha)

What would your coach say?

10. Can you tell me about your favourite client right now (confidentially of course) and why they stand out?

When I ask this question I’m listening in for how invested in a client’s journey my prospective coach is.  Personally, I want someone I work with to believe in me and be invested in what I’m working on and aiming to achieve.

Think about what you are looking for, or need from your coach and see if their answer to this question and the ones listed above fit with where you’re at and what you are looking for. It is totally worth the investment to find the right business coach, so stay focused, get clear on what you need and believe the right business coach is out there for you and your business.

Thanks for reading this article!  If you have a comment or question, please add it below.

If you’d like to talk to me about your business and the support you’re looking for to achieve your business growth goals then I’d love to chat. You can book a time with me here.

I wish you the greatest effortlessness in your business and hope to see you come back to read more or tune into one of my many podcast episodes and until next time I also wish you all the best on your quest to find the right business coach.

Shannon Bush Creative Possibility | Business Marketing Coach | Pencil

LOE 046 | Live Coaching Call w/ Pratibha Pal

LOE 046 Live Coaching Call _ Pratibha Pal | Business Coach Marketing

Welcome to Episode 046 of Law of Effortlessness Podcast. This episode is a Live Coaching Call with Pratibha Pal.

Pratibha works as a social media consultant with mainly women entrepreneurs who are a bit overwhelmed with the use of social media. Right from planning the content for them to having a session where she works with them on a 1:1 where Pratibha analyses their social media and let them know how to work with it.

During this live coaching call Shannon coaches Pratibha on the following areas: visibility, being consistent and the fear of being not good enough.

Listen in and discover how Shannon supports and coaches Pratibha and see if there are take-aways you can start to implement in your life and business as well.

Mentioned Links and Links To Connect

Connect with Pratibha Pal in these awesome places;

her website, or here’s where you can connect with Pratibha and find out more about woring with her

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Believe in your actions and what you do.”

“If we don’t ask the answer is always no. If we do ask the question the answer might be no, it might be not right now, but that doesn’t mean it’s a no forever or it might be a resounding yes I’d love to work with you and when can we get started?”

“Marketing is about relationships”

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’