Category Archives: Creativity

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

LOE 049 | Live Coaching Call w/ Linda Burgess

LOE 049 Live Coaching Call Linda Burgess Art Therapist | Shannon Bush Creative Possibility Business Coach Marketing

Welcome to Episode 049 of Law of Effortlessness Podcast. This episode is another live coaching call where your host Shannon Bush coaches Linda Burgess.

Linda Burgess is an Art Therapist and has been a social worker for 20 years, mainly in family support roles, with the last 5 years in management before going into private practice in September 2016.

Her background is in mental health, parenting concerns, family violence and child behaviour support (running parenting programs also). During the live coaching, Linda is coached on marketing and promoting her business effectively and also how she can work with her ideal client population. Listen in to this great conversation to see what tips and tricks you can use in your own business and life

Mentioned Links and Links To Connect

Connect with Linda on Facebook, her Website, Pinterest and Instagram.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Your content is key. But you producing your own content more than sharing everyone else’s is even more important.”

“If there are too many unanswered whys people will be less likely to make the investment.”

“If [the clients/customers] are not clear they are not likely to invest.”

LOE 042 | Kickstarter Tips + Shining Your Light w/ Karen Gunton | Podcast

Podcast LOE 042 Kickstarter Tips + Shining Your Light Karen Gunton | Lighthouse Revolution Illuminate Oracle Deck | Business Coach Shannon Bush

Ever wanted to understand why Kickstarter campaigns can be so powerful and how they can help you to launch something significant in your business?

If you have, or even wondered about the power of crowdfunding in any way at all like I have, then this episode of Law Of Effortlessness Podcast with Karen Gunton is going to be a delight and inspiration to tune into.  I first came across Karen a couple of years ago in the online space, like I do many of the guests I invite onto the show.  I was immediately drawn to her strong messages of empowerment and self leadership and responsibility and intrigued by what she went on to refer to as The Lighthouse Revolution.

When she published her first book in 2016 I watched from a distance while she championed a Kickstarter campaign, her first, to support the launch of her book.  Now, she’s spreading the beams of light even brighter and is in the middle of her second Kickstarter campaign and achieving incredible success.

Having been asked many times about crowdfunding as a source to raise capitol for a business or launch and read about many success stories, I was keen to get Karen on the show to talk with her first hand about her tips and lessons for success and to find out more about the expansion of her business with the upcoming launch of her new oracle deck; Illuminate.

I have no doubt you’ll be as inspired as I was by the conversation and take a lot away from all we talk about.  There’s an abundance of practical strategies you can put into place to create more effortlessness, to shine your light, stand tall, support your mindset and be in a genuine place of service.

Divine.

Be sure to share your learnings, inspiration and any questions in a comment below.

Mentioned Links and Links To Connect

Connect with Karen in these fabulous online places;

Website: http://www.karengunton.com
Facebook: https://www.facebook.com/karenguntondotcom/
Instagram: https://www.instagram.com/karengunton/

and join her Kickstarter as a backer here! it all wraps up 26th October, 2017 so if you’ve missed backing Karen you can still look over how she’s turned her Kickstarter campaigns into a success

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“The lighthouse became my own foundations for what I was trying to build and who I wanted to be”

“Where’s the how? We need to actually have strategies to build ourselves up and shine the light”

“Nobody is going to come along and give you a gold star and say “here’s your purpose”

“Just show up and help some-one!”

“The cool thing about Kickstarter is you do it in a big way – more than anything esle – you get to lead with your mission”

“If you show up everyday (on Kickstarter) and say ‘here’s my thing and I’m ready to bring it to life’ some magical things happen when you’re outside your comfort zone”

LOE 031 | Leading A Soulful Arts Business w/ Aesha Kennedy

LOE 031 Leading a Successful Arts Business with Soul _ Aesha Kennedy

During Episode 031 of Law of Effortlessness Podcast, Shannon talks to Aesha Kennedy about leading a successful arts business and how Aesha does this with beautiful inspiring and motivational soul. Aesha and Shannon talk all things creativity and business.

Together they discuss the very first step of creativity is having an idea. Learn how to build on your idea and be more creative in your business and life is key to living your creative potential. Aesha describes her ‘pure joy’ at creating art and being creative.

Discover the benefits of attending a women’s retreat and getting back in touch with yourself and your creativity. Our lovely hosts discuss and pose an important question to you, their listeners: What is your darma? What is your bigger purpose? What is your why?

Discovering your answers to those questions are learn how Aesha uses her answers to those question in her business and life.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Connect with Aesha in these awesome places

Her Website

Her Facebook group; Brilliant Misfits

On Instagram

Her Podcast, Brilliant Misfits

And you can listen into a recent podcast episode with Shannon Bush on Brilliant Misfits before listening to this week’s episode of Law Of Effortlessness below.

LOE 026 – Authentic Business The Smart Chicks Way | Podcast

LOE 026 Authentic Business the Smart Chicks Way _ Courts & Kirsty | Business Success Summit | Small Business Marketing

In Episode 26 Shannon Bush talk to Smart Chicks, Courts Lippett and Kirsty Bonner about authentic business and doing business the Smart Chicks way. They discuss the evolution of Smart Chicks as a brand and how it all came about with each of these inspiring women sharing a little about their personal business stories before partnering together and branding themselves as the Smart Chicks.

Shannon poses an important question to Courts and Kristy and together they reflect on their views on the future of women in business and opportunities available to women in business in this time in the world.

They discuss the importance of setting boundaries not only in your business but also your personal life. The ladies converse about your zone of genius, referenced from one of our favourite books here in the Law of Effortlessness community, Gay Hendricks ‘The Big Leap’. And they talk about how, as a women you can create a business around the things you love.

When talking through the things that have helped them to grow their business Courts and Kirsty, in their beautiful demonstration of authentic business also talk outsourcing and the ladies views on that to move your business forward. Listen in and enjoy this fun interview to discover more gems of wisdom.

Mentioned Links and Links To Connect

Connect with the Smartest Smart Chicks and authentic business cheerleaders Courts and Kirsty via their upcoming online business summit. It starts on 27th March, 2017 and is not to be missed. Register here to listen into their 25+ interviews with entrepreneurs you’ll want to learn from. There’s going to be an abundance of effortlessness for sure!

Connect for more Smart Chicks goodness on their Facebook page and in the Smart Chicks Coterie, their inspiring, energetic Facebook group.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘Have a big vision but really listen to the audience that you’re attracting.’

‘Don’t just create something and then try and sell it. Create your audience and then find out what they need and then make sure you’re servicing them.’

‘Channel your energy in your own positivity.’

‘Women can create a business around what they love.’

‘Outsourcing – do it sooner rather than later!’

‘If you don’t ask, the answer is always no.’

LOE 025 – Power of Self Value with Laura Elkaslassy | Podcast

LOE 025 The Power of Self Value _ Laura Elkaslassy Women and Money | Business Coach Perth

In episode 25 of Law of Effortlessness Podcast, host Shannon Bush discusses the power of self value with Laura Elkaslassy, Profit Pioneer from Adroit Business Solutions. This second of 4 weeks of powerful conversations in celebration of International Women’s Day is powerful and not to be missed.

They talk all things Profit First and how it’s a cash management system and a way of setting up your business accounts to focus on profit and ensuing there is ample funds to cover business expenses, taxes and more.

Laura and Shannon ask some hard-hitting questions that make you really look at how you do things in your business.

What is your end goal in your business?
Is it just to get by?
Do you want more from your business?

Shannon and Laura challenge you to love your money. Make it work for you.

Listen in and be inspired to look at the way you do things and see if you can do them more effortlessly. You will not be disappointed.

Mentioned Links and Links To Connect

Connect with Profit Pioneer Laura to find out more about the power of self value on the web or on her Facebook business page.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘Profit in business is often an after thought for so many people’

‘Profit First is a cash management system, it’s a way of setting up your business accounts. Revenue minus profit equals what’s left for your expenses. It’s a way of controlling how much you spend.’

‘Do your systems support your goals or are they stopping you from achieving these goals?’

‘What’s your end game for your business? This is something that females in particular don’t think about in their business.’

‘Its about time we actually own how amazing we are at what we do, and how much we have to offer the world. And part of that is being paid for what you are offering, whether its that exchange or expertise. And then treating and loving your money the right way. Its self love, it really is because how awful does it feel when your money is out of control and you don’t actually know whats going on, you feel stressed, you feel that lack mindset as well, and what are you teaching your children or your partner or your friends?’

‘Fall in love with your money’

LOE 024 – International Women’s Day | Periods & Business w/ Stasha Washburn | Podcast

024 International Womens Day Business Period Stasha Washburn

Welcome to Episode 24 of Law of Effortlessness, a special episode for International Women’s Day 2017.

In this episode, Shannon Bush talks with Stasha Washburn, The Period Coach. Shannon and Stasha discuss all things about your period and how it impacts your flow in business. Discover how it is so important for women to have a safe container, a space, the ‘red tent’ of the days of past in order to talk with each other and help each other to move forward.

Being in business provides a beautiful opportunity to work with our schedules and our cycles. As a woman our energy is very much dictated by your period so it’s not something to ignore.

Find out just how much your cycle can effect the flow in your business and how best to support yourself and other woman throughout the month. It can be as simple as understanding the best way to schedule your work throughout from week to week.

Shannon poses a beautiful question to Stasha: How as women do we take better care of ourselves and as a sisterhood help and guide each other to take care of each other and ourselves? Stasha has some wonderful thoughts on this that you just have to hear. Ever wonder how can things be easier? Be an egg – allow things to come to. you

Mentioned Links and Links To Connect

Connect with Stasha on the web, in her Facebook group, on her Facebook page and via Instagram and Twitter. You can download a copy of Stasha’s free charting mandala here.

Stasha has also generously extended an offer to any listener wishing to join the March round of her Happy Hormone Cleanse. Register here and use the code EFFORTLESS at checkout to save %50!

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘Its so important for women to have a safe container, that space, the red tent of the days of past in order to talk with each other and help each other.’

‘With being business we have that beautiful opportunity to work with our schedules, our cycles and definitely as a woman it is dictated so much by our period.’

‘How as women do we take better care of ourselves and as a sisterhood help and guide each other to take care of each other and ourselves?’

‘Just start the conversation.’

‘How can things be easier? Be an egg – allow things to come to you.’