Category Archives: Business Wisdom

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:




Video Confident Online Training:

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 048 | 7 Tips For Outsourcing | Shannon Bush Solo Show

LOE Podcast 048 tips for outsourcing | Shannon Bush Business Coach Marketing

Welcome to episode 48 of Law of Effortlessness podcast. This is a solo episode with your host Shannon Bush. Join Shannon as she discusses her 7 tips for outsourcing, a topic originating from a question posed to her by new Team Member and former podcast guest, Ashleigh Rae.

Outsourcing is a great way to work with skilled people and to support the growth of your business. Knowing when to outsource, what to outsource and why to outsource are just some of the questions many small business owners and entrepreneurs ask during the course of running a business.  The timing is different for every business owner, but there are certainly some key milestones in a business and answers to those questions that can support you with your decision.

Listen in as Shannon shares her tips and wisdom on the who, what, when, why and how of outsourcing including examples from her own business experience. As Shannon has been using outsourced team members for more than 8 years, her 7 tips for outsourcing your team are based on real life experience, including success and failures.

Mentioned Links and Links To Connect

Connect with the team at Creative Possibility and submit your questions and ideas for upcoming episodes by emailing


Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Consider costs to be from the perspective of not just money, but also time.” 

“Just because you can do it yourself, doesn’t mean you should.”

“Is using the free version of Canva really the best use of your skills?”

How To Find The Right Business Coach For You

How do I find the right business coach? | Shannon Bush Creative Possibility | Business Coach Perth | Marketing Coach Perth

Finding the right business coach can be a challenging thing for many small business owners.  Sometimes it seems like every person you meet at a networking event tells you they are, in fact, a business coach and that of course they can help you to transform your business.  Perhaps it’s a trendy profession, a cool thing to be and do, something people think is easy even?

Let me tell you that being a business coach, while one of the best roles I have ever had the privilege of holding, is far from glamorous or easy.  It is a role that I take on with great commitment and focus.

My clients are incredibly important to me and I take my “job” teaching and helping them with their business growth, very seriously.  I’m totally about making business fun, learning so you can empower yourself, marketing, measuring, sharing and growing.  In fact I am all about thriving in business and where ever possible #makingbusinesseasier!

Back in December 2013 I wrote a short list of 10 Questions To Ask When Hiring Your Business Coach and now, over 4 years later, I am re-visiting these questions with some guidelines as to why these questions are important.

1. What sorts of clients do you work with?

When it comes to a business coach you want to get a clear understanding of who they work with so you can ensure that they have experience and interest in working with business models and types like the one you have in place.  I’m always cautious of a “business coach” who can’t clearly articulate their ideal client.  One of the core things the right business coach should be able to do is help you with the basics of marketing and business growth.

If they aren’t sure who they serve that concerns me.  Dive in with more detailed questioning and ask about the clients they have worked with so you can see if you can get a sense of any trends, passions or excitement they have about particular types of businesses, business models, people or industries.

For me, it has evolved to be about service businesses and teaching, mentoring and guiding them with specific business growth and marketing strategies designed to highlight their expertise and help them to become the “go to” peeps in their industry!  An added aspect of my offering is the investment I make with clients to identify ways to make leading their business easier, and then guidance to implement and measure strategies to that effect.

I’m also able to identify my ideal clients by their attributes rather than demographic specifics like age, location and disposable income.  For some businesses this information is critical to communicating effectively with ideal clients.  Not so much for me.  I work best with people who have big dreams and ideas for themselves and their business, value my expertise and guidance, take action and put in the effort to reap the rewards.

2. Can you tell me about a client you’re working with right now? What sort of business are they in, why did they hire you and what have they achieved since starting with you?

This is a great question to ask because it gives you an insight into many things.  How interested they are in sharing the story can tell you a lot. Listen carefully and tune in for examples of the types of things they have supported clients with and the outcomes achieved.

I talk about my clients – past and present – a lot!  Why?  Because I adore them and I am super proud of every step they take to creating and leading the type of business they want.

I am careful of confidentiality of course, but often times there is nothing wrong with sharing a story to demonstrate how a client achieved something and where relevant including a little about the business.  I find a majority of my clients tell people they are working with me, so revealing who the business is I am referring to is often not an issue.

3. How long have you been coaching?

In a world where the term “coach” is used far and wide and where there is limited “regulation” or “standards” within the industry this is a question I am always keen to hear the answer to.  A new coach could well be super qualified to support you, but it’s always good to get a sense of how long someone has been doing what they are doing.

If you are serious about finding the right business coach then this is a great question to ask if you’re limited for time or don’t want to ask all 10.

This questions is definitely a pre-cursor to the next one!

4. What did you do before you started coaching?

In line with how long someone has been a coach, I would want to know what else they have done.  Someones previous professional life and the experience they have gathered can actually be an asset to the experience you have with them.

My first career was in nursing.  As a Registered Nurse (long time ago now!) I was able to learn and hone skills I use every day now in my business.  Communication skills, working with people in stressful or emotional situations to give you a couple of examples.

What did the coach you’re looking to work with do previously? Always good to know!

5. What sort of training have you done?

Probably one of the questions I most look forward to hearing the answer to.  Why?  Well, as I pointed out in question 3, the term coach is used broadly by people to describe working with other people.

The reality is, that coaching is a process and as the coaching industry evolves and (hopefully) becomes more regulated, more and more consumers will begin to understand more about the nature of coaching and what to expect.

An untrained coach just doesn’t sit well with me.  Yep, it’s my thing, but it’s a point for you to consider. Jiust to give you something else to think about.  Last I looked, the most common form of coaching training in Australia was a Certificate IV or Dimploma of Life Coaching.  To add business coaching it was a module or two.

If I’m truly after a business coach (and the right business coach for me) I’d be looking for someone with business qualifications and proven expertise, as well as coaching training!

Think about the support you are investing in and be clear about what you need your coach to have to create the environment for a successful experience.

right business coach | what's your marketing style

6. What kind of professional development do you do and are you a member of any professional organisations or groups?

I see this question as a kind of credibility and professionalism check. Understanding the type of additional training your prospective coach does and who they spend their time with is another way to better understand what’s import to them.

What they value can certainly influence your experience with them.

7. Do you have a coach? If yes what do they help you with?

I have always been someone who looks for evidence that others believe in what they do. I want to know someone believes in their profession.

The way your coach talks about their experience working with their own coach could also give you insights into their style and values.

It’s a long time since I worked with a generalist business coach.  For a while now I have worked with very specialist coaches and business educators to support me with specific areas of my business.

For example I have worked with a book writing coach, self publishing coach, money mindset coach, productivity coach, minset coach and copywriting coach in the past four years in my business.

8. My biggest goal for the next 6-12 months is… What can you offer to help me achieve that?

Set your potential coach a test.  Rather than asking “how can you help me?” and keeping the question broad, share a specific goal with them and see how they respond.

If you like what they suggest and they freely offer some guidance, then can you picture yourself working with and learning from them?

I personally like to ask business owners the first part of this question as it gives me insight into what they want to achieve.  I rarely get asked by the people I talk to how I could help them achieve the goal they just describe.

Sometimes I tell them some of the things I’d suggest.

9. What 3 words would your clients use to describe you?

I love asking this question of my clients, as well as people I am considering hiring to work with me for different reasons.  This can give you an insight into what someone values and some of the unique things that makes them who they are.

If someone were to ask me this question I’d say things like creative, supportive, a teacher, curious, considerate, thorough, approachable, smart, conscientious.  Yes, more than three so it’d depend on the day I’m asked, but these would definitely be the common responses. (reading back over the list it looks a bit like some of my school reports! haha)

What would your coach say?

10. Can you tell me about your favourite client right now (confidentially of course) and why they stand out?

When I ask this question I’m listening in for how invested in a client’s journey my prospective coach is.  Personally, I want someone I work with to believe in me and be invested in what I’m working on and aiming to achieve.

Think about what you are looking for, or need from your coach and see if their answer to this question and the ones listed above fit with where you’re at and what you are looking for. It is totally worth the investment to find the right business coach, so stay focused, get clear on what you need and believe the right business coach is out there for you and your business.

Thanks for reading this article!  If you have a comment or question, please add it below.

If you’d like to talk to me about your business and the support you’re looking for to achieve your business growth goals then I’d love to chat. You can book a time with me here.

I wish you the greatest effortlessness in your business and hope to see you come back to read more or tune into one of my many podcast episodes and until next time I also wish you all the best on your quest to find the right business coach.

Shannon Bush Creative Possibility | Business Marketing Coach | Pencil

LOE 046 | Live Coaching Call w/ Pratibha Pal

LOE 046 Live Coaching Call _ Pratibha Pal | Business Coach Marketing

Welcome to Episode 046 of Law of Effortlessness Podcast. This episode is a Live Coaching Call with Pratibha Pal.

Pratibha works as a social media consultant with mainly women entrepreneurs who are a bit overwhelmed with the use of social media. Right from planning the content for them to having a session where she works with them on a 1:1 where Pratibha analyses their social media and let them know how to work with it.

During this live coaching call Shannon coaches Pratibha on the following areas: visibility, being consistent and the fear of being not good enough.

Listen in and discover how Shannon supports and coaches Pratibha and see if there are take-aways you can start to implement in your life and business as well.

Mentioned Links and Links To Connect

Connect with Pratibha Pal in these awesome places;

her website, or here’s where you can connect with Pratibha and find out more about woring with her

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Believe in your actions and what you do.”

“If we don’t ask the answer is always no. If we do ask the question the answer might be no, it might be not right now, but that doesn’t mean it’s a no forever or it might be a resounding yes I’d love to work with you and when can we get started?”

“Marketing is about relationships”

LOE 44 | Marketing Message Clarity | Live Coaching Call w Shalini Nandan

LOE 044 Live Coaching Call _ Shalini Nandan-Singh | Legally Shalini | Marketing Message Clarity

Welcome to Episode 044 of Law of Effortlessness Podcast. Today Shannon Bush is back with a live coaching call with Shalini Nandan-Singh.

Shalini is a legal coach, and lawyer. She has always loved the law and yearned to work differently from traditional legal practice. Now, in coaching and mentoring women in business from start up to whenever, Shalini helps her tribe by using life skills gained from her “other” life as an entrepreneur in two countries, cohabiting in 2 distinct cultures, and lawyering in two jurisdictions.

Shalini is also a mother, partner, journalist, community worker, spiritual seeker and self-confessed lover all things that are based in joy, ease and grace! For Shalini, happiness in professional life is helping folk to look at their legal challenges as an opportunity for personal and business growth, while providing practical legal support and having fun and learning lots along the way!

During this live coaching call, Shalini receives some coaching on how to consolidate her message, create marketing message clarity and move past being a start-up. She and Shannon talk through promoting your business on your Facebook page and how you become the ‘go-to’ person in your field. Listen in and see what you can learn and apply to your own business, starting with marketing message clarity!  There’s oddles to be inspired by in today’s episode.

Mentioned Links and Links To Connect

Connect with Shalini in these awesome places;

her website, Facebook page or LinkedIn, YouTube, Instagram

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“When it’s your own business, it’s the strangest, most difficult, most uncertain that you’ll ever handle.”

“What is one thing you can share at a time?”

“Look at your core archetypes and look at the key message each of them have.”

“Focus on the little steps that will build up over time.”

The Power Of Positioning Your Expertise

#marketing101 positioning creative possibility shannon bush

Why Should I Position My Expertise?

Positioning your expertise can sound and feel lke an overwhelmingly difficult thing to achieve.

I’ve often been asked “why should I position my expertise?” and heard “but I’m not an expert” or even “I don’t have much to share!”

Well these may be very valid concerns or questions or statements running around your head.  I have to say though, in all the years (dinosaur moment!) I have been working with, coaching and educating small business owners, I am yet to find someone who doesn’t have some degree of expertise around what they do for business.

Not one person!

So let’s just drop the “I don’t have any expertise” mindset and think about all the things your existing and past customers and clients ask you about.  All the questions, and often the same questions over and over, that you answer.

That, my friend, is your expertise right there.

So now we’ve established you do know something, let’s explore briefly why it’s important to own and share this “expertise” you’ve got.  Probably got in spades.

Ok, so you ask me…

Why Should I Position My Expertise?

First up I am probably goping to do an internal happy dance just because you’ve declared you have some expertise.  Next let’s get down to business.

Your expertise – the knowledge and experience you have.  The skills, information and advice you can apply and share.  All of this is incredibly valuable because your customers and clients are looking for and to someone who knows more or different to them.

They are out there actively looking for a solution to a pain point, issue, problem or challenge.

Or they are actively seeking to create a desire – to make a change or generate a new way of thinking, doing, being, living even.

Customers and clients, who are referred to as prospects or leads until they transact with you, are looking for these things.  They are looking for the thing you’re selling!  They want to buy from someone who can help them.  Genuinely help them.

That’s where your expertise comes in.  When you can give people clear insights into what you know and can do or achieve, your credibility increases and so does their willingness to buy from you.

That is one big reason to position (as in share widely) your expertise.

But how?

Expertise Positioning 101!

  1. Have a clear, succinct marketing message
  2. Understand all the things people come to you and ask, or want you to solve
  3. Publish hints, tips, blogs, video’s of you sharing the answers
  4. Share all of the content you’ve created across your primary marketing channels – think social media, website, other platforms such as the 24×7 online networking plaftorm LinkedIn, in interviews on people’s podcasts or summits or events, your own event, YouTube or Vimeo channel
  5. Keep sharing
  6. Be consistent
  7. Sort your mindset out so you don’t doubt your expertise.  if you doubt it, others may too
  8. Share some more!

And lastly, a tip that goes with every one of the above.  Let yourself have fun positioning your expertise.  Maintain your professionalism, but let your personality, and your magnetism shine thriugh.  You’ll find it easier to share and therefore to position your expertise, and others will engage with and learn from and share on your behalf more easily.  Then everyone wins!