Category Archives: LOE Podcast

LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson

Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

 

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”

LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over

current business landscape perth & Australia | Shannon Bush Creative Possibility Small Business Coaching | Sarah Thomson Online Social Butterfly | Marketing Event | Marketing Training Perth

Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

LOE 054 | What We Hate About Business Events w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover

Marketing, Coach, Business Coach, Business, Entrepreneur

Welcome to episode 054 of the Law of Effortlessness Podcast, this time with a twist!

Effortless Business Events is taking over the Law of Effortlessness Podcast and featuring Sarah Thomson from Online Social Butterfly (you might also remember her from episode 051). Shannon and Sarah collaborate together on Effortless Business Events, bringing small business owners in Perth an opportunity to attend quality, content focused marketing and business growth events.

In today’s episode, Shannon and Sarah talk candidly about what they both hate about other business events – what they’ve learned from workshops, conferences and master classes they have both attended over the years and how they’ve used those lessons to create Effortless Business Events and to deliver a quality experience.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers

Shannon and Sarah talk about their pet peeves with live events from great stories with no practical application, keynote speakers that are inspiring and motivating but lacking action steps, and the bad, spammy sales pitch without offering anything of value – including the time Sarah walked out of a live event.

All these lessons learned have helped Shannon and Sarah to launch and positively influence their collaboration, Effortless Business Events – making the events they offer the kind of event they have wanted to attend themselves.

You’re in for lots of wisdom and insight from these two seasoned business events and learning junkies!

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook and Instagram here.

Find out more about Effortless Business Events here, like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Keynote speakers are people who often come with a caveat that they are passionate and excitable, not always practical.”

“Our time is one our most precious resources. If I’ve given you my time, even if it’s a free thing, I have already invested in you.”

“People have paid in their time, money and emotionally – so it’s not OK to do a huge sales pitch from the first minute.”

“If you really own your expertise you don’t need to do a huge sales pitch.”

LOE 053 Navigating Small Business Legals w/ Shalini Nandan

Business, Coaching, Business Coaching, Marketing, Marketing Coach, Podcast, Entrepreneur, Small business legals

Making Sense Of Small Business Legals

Welcome to episode 053 of The Law of Effortlessness Podcast with Shannon Bush, this episode features Shalini Nandan who teaches the art of advocacy in small business, and how to hold strong in the face of inevitable challenges.

Shalini drafts small business legals – legal contracts so they become part of your business toolkit, educating your clients and taking the guesswork out of working with your ideal client. Shalini operates between Brisbane and Fiji and is a mother to a 26-year-old son living in London, and co-parents a 14-month-old who is teaching her the power of assertiveness and unconditional love.

In this episode, Shannon and Shalini explore who the solopreneur is, what role does a self-advocate play in your business, and how you can engage your self-advocate to make your business thrive effortlessly

Shalini opens up about how she built her business from Facebook Groups, and having conversations with people and asking the simple questions like “what is it you’re doing?” and following her curiosity as well as asking very targeted questions to get you started with legals in your business.

Shannon and Shalini ask powerful questions like:

  • How can you prepare for legals in the early stages of business
  • Is the fee you charge properly structured?
  • What are the basic requirements for website legals?

They also discuss what exactly is a business – does a side hustle count and do you need legals for that? As well as when to get your legals reviewed and how – including keeping up to date with changes to, the law and how to handle debtors

It’s the ideal episode for any small business owner in Australia looking to better understand the basics when it comes to small business legals.

 

Mentioned Links and Links To Connect

Connect with Shalini via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Your website needs to be populated, you need to have services and transactions to have legals.”

“No longer is a website just a basic website, even for startups.”

“If you have a side hustle, look at what your competitors are doing. If they don’t have terms and conditions, lift your standard.”

“Don’t use someone elses’ benchmark for quality assurance.”

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LOE 052 | How To Choose The Right Places To Be Seen Online | Solo Show w/ Shannon Bush

business, business coaching, coach, marketing, entrepreneur, be seen online, business coaching perth, small business marketing perth, Shannon Bush, Creative Possibility

Welcome to episode 052 of the Law of Effortlessness Podcast.

In this episode, Shannon takes a dive in and explores how to choose the right places to be seen online, particularly with the craziness of digital marketing.  When it comes to where to invest your time in person and online there are a few key considerations to be made, especially with an abundance of events such as breakfasts, brunches, lunches, coffee, sundowners and dinners all on offer, just for in person opportunities, let alone the abundance of online options to connect with others.

This episode explores key factors to consider such as:

  • FB groups
  • Instagram
  • In-person networking events
  • Your brand perception and image
  • Opportunities to promote to your target market

Shannon also looks at the reasons we choose to be seen in some places, and not others by asking questions such as:

  • What do you need personally and professionally?
  • What’s the personal gain you are looking to experience or achieve?

Shannon breaks this down further by taking into consideration brand image and calls to action with those you meet and connect with whether it’s in person or online. It’s another content rich solo show, featuring Shannon’s #businessyoda wisdom for making things easier when it comes to being seen online and in person.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“People by from people, people engage with people, people connect with people – take that into consideration when choosing your platforms.”

“Over time and with experience, you will be better able to make decisions about what is right for you in attending events and if somewhere is the right place for you to be seen.”

“Are your ideal clients going to be in this place where you can connect with them, or are there people who will help you grow your expertise?”

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

LOE 049 | Live Coaching Call w/ Linda Burgess

LOE 049 Live Coaching Call Linda Burgess Art Therapist | Shannon Bush Creative Possibility Business Coach Marketing

Welcome to Episode 049 of Law of Effortlessness Podcast. This episode is another live coaching call where your host Shannon Bush coaches Linda Burgess.

Linda Burgess is an Art Therapist and has been a social worker for 20 years, mainly in family support roles, with the last 5 years in management before going into private practice in September 2016.

Her background is in mental health, parenting concerns, family violence and child behaviour support (running parenting programs also). During the live coaching, Linda is coached on marketing and promoting her business effectively and also how she can work with her ideal client population. Listen in to this great conversation to see what tips and tricks you can use in your own business and life

Mentioned Links and Links To Connect

Connect with Linda on Facebook, her Website, Pinterest and Instagram.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Your content is key. But you producing your own content more than sharing everyone else’s is even more important.”

“If there are too many unanswered whys people will be less likely to make the investment.”

“If [the clients/customers] are not clear they are not likely to invest.”