Category Archives: LOE Podcast

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

LOE 44 | Marketing Message Clarity | Live Coaching Call w Shalini Nandan

LOE 044 Live Coaching Call _ Shalini Nandan-Singh | Legally Shalini | Marketing Message Clarity

Welcome to Episode 044 of Law of Effortlessness Podcast. Today Shannon Bush is back with a live coaching call with Shalini Nandan-Singh.

Shalini is a legal coach, and lawyer. She has always loved the law and yearned to work differently from traditional legal practice. Now, in coaching and mentoring women in business from start up to whenever, Shalini helps her tribe by using life skills gained from her “other” life as an entrepreneur in two countries, cohabiting in 2 distinct cultures, and lawyering in two jurisdictions.

Shalini is also a mother, partner, journalist, community worker, spiritual seeker and self-confessed lover all things that are based in joy, ease and grace! For Shalini, happiness in professional life is helping folk to look at their legal challenges as an opportunity for personal and business growth, while providing practical legal support and having fun and learning lots along the way!

During this live coaching call, Shalini receives some coaching on how to consolidate her message, create marketing message clarity and move past being a start-up. She and Shannon talk through promoting your business on your Facebook page and how you become the ‘go-to’ person in your field. Listen in and see what you can learn and apply to your own business, starting with marketing message clarity!  There’s oddles to be inspired by in today’s episode.

Mentioned Links and Links To Connect

Connect with Shalini in these awesome places;

her website, Facebook page or LinkedIn, YouTube, Instagram

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“When it’s your own business, it’s the strangest, most difficult, most uncertain that you’ll ever handle.”

“What is one thing you can share at a time?”

“Look at your core archetypes and look at the key message each of them have.”

“Focus on the little steps that will build up over time.”

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”

LOE 042 | Kickstarter Tips + Shining Your Light w/ Karen Gunton | Podcast

Podcast LOE 042 Kickstarter Tips + Shining Your Light Karen Gunton | Lighthouse Revolution Illuminate Oracle Deck | Business Coach Shannon Bush

Ever wanted to understand why Kickstarter campaigns can be so powerful and how they can help you to launch something significant in your business?

If you have, or even wondered about the power of crowdfunding in any way at all like I have, then this episode of Law Of Effortlessness Podcast with Karen Gunton is going to be a delight and inspiration to tune into.  I first came across Karen a couple of years ago in the online space, like I do many of the guests I invite onto the show.  I was immediately drawn to her strong messages of empowerment and self leadership and responsibility and intrigued by what she went on to refer to as The Lighthouse Revolution.

When she published her first book in 2016 I watched from a distance while she championed a Kickstarter campaign, her first, to support the launch of her book.  Now, she’s spreading the beams of light even brighter and is in the middle of her second Kickstarter campaign and achieving incredible success.

Having been asked many times about crowdfunding as a source to raise capitol for a business or launch and read about many success stories, I was keen to get Karen on the show to talk with her first hand about her tips and lessons for success and to find out more about the expansion of her business with the upcoming launch of her new oracle deck; Illuminate.

I have no doubt you’ll be as inspired as I was by the conversation and take a lot away from all we talk about.  There’s an abundance of practical strategies you can put into place to create more effortlessness, to shine your light, stand tall, support your mindset and be in a genuine place of service.

Divine.

Be sure to share your learnings, inspiration and any questions in a comment below.

Mentioned Links and Links To Connect

Connect with Karen in these fabulous online places;

Website: http://www.karengunton.com
Facebook: https://www.facebook.com/karenguntondotcom/
Instagram: https://www.instagram.com/karengunton/

and join her Kickstarter as a backer here! it all wraps up 26th October, 2017 so if you’ve missed backing Karen you can still look over how she’s turned her Kickstarter campaigns into a success

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“The lighthouse became my own foundations for what I was trying to build and who I wanted to be”

“Where’s the how? We need to actually have strategies to build ourselves up and shine the light”

“Nobody is going to come along and give you a gold star and say “here’s your purpose”

“Just show up and help some-one!”

“The cool thing about Kickstarter is you do it in a big way – more than anything esle – you get to lead with your mission”

“If you show up everyday (on Kickstarter) and say ‘here’s my thing and I’m ready to bring it to life’ some magical things happen when you’re outside your comfort zone”

LOE 041 | Building A Juicy Brand w/ Carla Thomas

LOE 041 Building a Juicy Brand _ Carla Thomas | Shannon Bush Business Marketing Coach Perth

In Episode 41 of Law of Effortlessness Podcast, your host Shannon Bush talks with Holistic Counsellor, I Quit Sugar Expert and Juice Plus Advocate, Carla Thomas, a genuine wholefood cheerleader.

Today’s episode focus is on building a juicy brand. They talk about the importance of being consistent in your message and your brand.

Carla offers some real gems of insight in life and business. She encourages you to be a river, not a reservoir. It is so important to share the information and knowledge you have.

Carla is extremely passionate about empowering others and showing them how to be self-empowered.

Shannon and Carla talk about the importance of support and getting an amazing team around you to help bring your business and life goals to fruition.

Carla shares her journey of writing her first book and the lessons and wisdom she has learnt along the way. If you would like to be inspired, listen in to these wonderful ladies and be open to be enthused and motivated by their insights to building a juicy brand.

Mentioned Links and Links To Connect

Connect with Carla in these awesome places;

Website: http://www.carlathomas.com.au/

Facebook: https://www.facebook.com/carlathomaslivecleanjuiceplus/

Instagram: https://www.instagram.com/carlathomas_liveclean/

and you can purchase a copy of her inspirational book, The Juicy Movement here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Be consistent with your message and your brand.’

‘When people see that, they know that you live and breathe what you do’

‘Be a river, not a reservoir. Share the information and knowledge you have.’

‘What’s your why? It can’t be the surface why; it has got to be the deep, deep down why.’

‘People are drawn to confidence.’

‘Seeding – planting the seed and getting people engaged in the story.’

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’