Category Archives: Magnetic Marketing

LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson

Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

 

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”

LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over

current business landscape perth & Australia | Shannon Bush Creative Possibility Small Business Coaching | Sarah Thomson Online Social Butterfly | Marketing Event | Marketing Training Perth

Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

LOE 054 | What We Hate About Business Events w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover

Marketing, Coach, Business Coach, Business, Entrepreneur

Welcome to episode 054 of the Law of Effortlessness Podcast, this time with a twist!

Effortless Business Events is taking over the Law of Effortlessness Podcast and featuring Sarah Thomson from Online Social Butterfly (you might also remember her from episode 051). Shannon and Sarah collaborate together on Effortless Business Events, bringing small business owners in Perth an opportunity to attend quality, content focused marketing and business growth events.

In today’s episode, Shannon and Sarah talk candidly about what they both hate about other business events – what they’ve learned from workshops, conferences and master classes they have both attended over the years and how they’ve used those lessons to create Effortless Business Events and to deliver a quality experience.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers

Shannon and Sarah talk about their pet peeves with live events from great stories with no practical application, keynote speakers that are inspiring and motivating but lacking action steps, and the bad, spammy sales pitch without offering anything of value – including the time Sarah walked out of a live event.

All these lessons learned have helped Shannon and Sarah to launch and positively influence their collaboration, Effortless Business Events – making the events they offer the kind of event they have wanted to attend themselves.

You’re in for lots of wisdom and insight from these two seasoned business events and learning junkies!

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook and Instagram here.

Find out more about Effortless Business Events here, like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Keynote speakers are people who often come with a caveat that they are passionate and excitable, not always practical.”

“Our time is one our most precious resources. If I’ve given you my time, even if it’s a free thing, I have already invested in you.”

“People have paid in their time, money and emotionally – so it’s not OK to do a huge sales pitch from the first minute.”

“If you really own your expertise you don’t need to do a huge sales pitch.”

LOE 052 | How To Choose The Right Places To Be Seen Online | Solo Show w/ Shannon Bush

business, business coaching, coach, marketing, entrepreneur, be seen online, business coaching perth, small business marketing perth, Shannon Bush, Creative Possibility

Welcome to episode 052 of the Law of Effortlessness Podcast.

In this episode, Shannon takes a dive in and explores how to choose the right places to be seen online, particularly with the craziness of digital marketing.  When it comes to where to invest your time in person and online there are a few key considerations to be made, especially with an abundance of events such as breakfasts, brunches, lunches, coffee, sundowners and dinners all on offer, just for in person opportunities, let alone the abundance of online options to connect with others.

This episode explores key factors to consider such as:

  • FB groups
  • Instagram
  • In-person networking events
  • Your brand perception and image
  • Opportunities to promote to your target market

Shannon also looks at the reasons we choose to be seen in some places, and not others by asking questions such as:

  • What do you need personally and professionally?
  • What’s the personal gain you are looking to experience or achieve?

Shannon breaks this down further by taking into consideration brand image and calls to action with those you meet and connect with whether it’s in person or online. It’s another content rich solo show, featuring Shannon’s #businessyoda wisdom for making things easier when it comes to being seen online and in person.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“People by from people, people engage with people, people connect with people – take that into consideration when choosing your platforms.”

“Over time and with experience, you will be better able to make decisions about what is right for you in attending events and if somewhere is the right place for you to be seen.”

“Are your ideal clients going to be in this place where you can connect with them, or are there people who will help you grow your expertise?”

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 049 | Live Coaching Call w/ Linda Burgess

LOE 049 Live Coaching Call Linda Burgess Art Therapist | Shannon Bush Creative Possibility Business Coach Marketing

Welcome to Episode 049 of Law of Effortlessness Podcast. This episode is another live coaching call where your host Shannon Bush coaches Linda Burgess.

Linda Burgess is an Art Therapist and has been a social worker for 20 years, mainly in family support roles, with the last 5 years in management before going into private practice in September 2016.

Her background is in mental health, parenting concerns, family violence and child behaviour support (running parenting programs also). During the live coaching, Linda is coached on marketing and promoting her business effectively and also how she can work with her ideal client population. Listen in to this great conversation to see what tips and tricks you can use in your own business and life

Mentioned Links and Links To Connect

Connect with Linda on Facebook, her Website, Pinterest and Instagram.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Your content is key. But you producing your own content more than sharing everyone else’s is even more important.”

“If there are too many unanswered whys people will be less likely to make the investment.”

“If [the clients/customers] are not clear they are not likely to invest.”

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’