Tag Archives: law of effortlessness

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 048 | 7 Tips For Outsourcing | Shannon Bush Solo Show

LOE Podcast 048 tips for outsourcing | Shannon Bush Business Coach Marketing

Welcome to episode 48 of Law of Effortlessness podcast. This is a solo episode with your host Shannon Bush. Join Shannon as she discusses her 7 tips for outsourcing, a topic originating from a question posed to her by new Team Member and former podcast guest, Ashleigh Rae.

Outsourcing is a great way to work with skilled people and to support the growth of your business. Knowing when to outsource, what to outsource and why to outsource are just some of the questions many small business owners and entrepreneurs ask during the course of running a business.  The timing is different for every business owner, but there are certainly some key milestones in a business and answers to those questions that can support you with your decision.

Listen in as Shannon shares her tips and wisdom on the who, what, when, why and how of outsourcing including examples from her own business experience. As Shannon has been using outsourced team members for more than 8 years, her 7 tips for outsourcing your team are based on real life experience, including success and failures.

Mentioned Links and Links To Connect

Connect with the team at Creative Possibility and submit your questions and ideas for upcoming episodes by emailing thrive@creativepossibility.com.au


Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Consider costs to be from the perspective of not just money, but also time.” 

“Just because you can do it yourself, doesn’t mean you should.”

“Is using the free version of Canva really the best use of your skills?”

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’

LOE 036 Money Musing The WOW Way w/ Christina Cabrera | Podcast

In Episode 036 of Law of Effortlessness Podcast, your host Shannon Bush talks with Wisdom Of Wealth founder, Christina Cabrera on the topic of Money Musing The WOW Way.

Christina is an amazing Money Muse for Women, a dynamic speaker and workshop leader. With 30 years of investment experience and skills to transform money mindsets, she is empowering women to make inspired, educated choices for themselves and their money.

Christina talks about 3 important themes she wants people to know and understand.

Firstly, know that women are wired to be good with money – just ask Warren Buffet – he invests like a girl;

Secondly, understand the difference between “Investing vs Spending” (money or anything for that matter) – it’s a shift in how you think which can revolutionise your path to abundance and money freedom;

and finally, build WOW-moments in your life (Wisdom of Wealth Moments) – create space and awareness in your thinking, is helps you unlock your inner wisdom about who you are and the abundance and wealth you can create in every way.

This episode offers a refreshing look at money and wealth from a lady who’s been in the business of helping others to get sorted with their money, their mindset and then to be inspired to take the action required to create and grow from a wealth perspective.

Mentioned Links and Links To Connect

Connect with Christina Cabrera in these awesome places;

her website, Facebook group, or book your one hour Money Empowerment Session here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Its not just about learning to manage the money part, its how we manage our relationship with money.”

“Creating wealth is disappointingly simple. Wealth is created in the mind first.”

“Ask yourself: what would [insert your name here] do?”

“Step into the sunshine of awareness.”

“Your consistency shapes who you are.”

“Sometimes you don’t know what you don’t know.”

LOE 031 | Leading A Soulful Arts Business w/ Aesha Kennedy

LOE 031 Leading a Successful Arts Business with Soul _ Aesha Kennedy

During Episode 031 of Law of Effortlessness Podcast, Shannon talks to Aesha Kennedy about leading a successful arts business and how Aesha does this with beautiful inspiring and motivational soul. Aesha and Shannon talk all things creativity and business.

Together they discuss the very first step of creativity is having an idea. Learn how to build on your idea and be more creative in your business and life is key to living your creative potential. Aesha describes her ‘pure joy’ at creating art and being creative.

Discover the benefits of attending a women’s retreat and getting back in touch with yourself and your creativity. Our lovely hosts discuss and pose an important question to you, their listeners: What is your darma? What is your bigger purpose? What is your why?

Discovering your answers to those questions are learn how Aesha uses her answers to those question in her business and life.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Connect with Aesha in these awesome places

Her Website

Her Facebook group; Brilliant Misfits

On Instagram

Her Podcast, Brilliant Misfits

And you can listen into a recent podcast episode with Shannon Bush on Brilliant Misfits before listening to this week’s episode of Law Of Effortlessness below.

LOE 030 – It Doesn’t Take Much To Say Thanks| Customer Service 101 w/ Shannon Bush Solo Show

LOE Podcast 030 It Doesn't Take Much to Show You Care _ Shannon Bush | Marketing Coaching Perth | Business Coach

In Episode 030, your host, Shannon Bush shares some insider tips on customer service for small business owners.

She shares her recent experience of poor customer service which left her feeling very disheartened. Shannon shares how small business owners have such an incredible opportunity to really make a big difference with some small actions to really show clients you care about them and they are important.

Listen in to discover some of the things Shannon utilises in her business to show she cares about her clients and how they to her and Creative Possibility. It can be as simple as a hand written card just to say thank you.

Are there ways in your business that can allow you to improve your customer service with your clients? Reflect on what you currently do and see if it can be done better or differently.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“As small business owners, we have such an incredible opportunity to really make a big difference with some small actions to really show our clients that we care about them and they are important to us.”

“It’s those little things that we can do to show people that we care and that they are important – that’s what customer service is.”

“Every human being wants to know that they matter.”

“What’s one thing that you can introduce into your business, that is relatively low cost, starting this week that you can do to let the people you are working with that they are important and that they matter to you?”