Tag Archives: magnetic marketing

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’

LOE 034 | Perfectionism Be Gone w/ Claire Barton | Podcast

LOE 034 Perfectionism Be Gone | The Recovering Perfectionist Claire Barton | Shannon Bush Business Coach Perth

In Episode 034 of Law of Effortlessness Podcast, you host Shannon Bush, talks with Claire Barton who is a list-ticking, action-taking, colour-coding, butt-kicking, organising goddess and productivity guru who helps entrepreneurs to simplify their processes, make a plan and take real action.  Today this is all about perfectionism and how to tackle it.

Claire admits she is also a Recovering Perfectionist. Claire shares about her journey in business from where she started to where she is now. Claire and Shannon talk all about perfectionism and how the ‘Recovering Perfectionist’ came about. Claire share that you are never going to totally get rid of your perfectionism, so if this is the case, you need to find a way to be ok with being a perfectionist.

What would that look like for you in your life and business? Perhaps you could give your inner perfectionist a job to do, give her a purpose. Not everything in your life and business needs to be perfect. Sometimes the fact a job or task is done but not perfect if enough.

The ladies encourage you to focus on the celebrations in your life and business; focus on the small wins. Do you suffer from comparision-itis and let it stop you from sharing your services because there is already something similar out there? Claire and Shannon muse over comparison-itis and they pose a question of how can you refine your methodology and services to become more inspired, creative and confident to get your services out into the world?

Deliver your version, your way. Listen in, be inspired and see what you can take from this wonderful episode.

Mentioned Links and Links To Connect

Connect with Claire in these awesome places; her website, her cool Facebook group, her podcast, The Recovering Perfectionist, Instagram and Twitter (can you tell she loves to chat!)

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes & Pearls Of Wisdom

“It’s a really important thing to just be ok with working out what that balance looks like for you and what your comfort level is”

“You are never going to totally get rid of your perfectionism”

“Be ok with being a perfectionist”

“Give your inner perfectionist a job to do, give her a purpose”

“Don’t be the best kept secret!”

“Focus on the celebration. Focus on the small wins. Trust the process.”

“Deliver your version, your way”

LOE 033 An Artful Wrap Up | Artful Business Conference 2017

LOE Podcast 033 An Artful Business Conference Wrap Up _ Shannon Bush

Welcome to Episode 033 of Law of Effortlessness Podcast business wonder woman (and supermen). In this solo episode, your amazing host, Shannon Bush gives you her personal wrap up of the Artful Business Conference held in Brisbane from 27-28 May 2017.

She talks about her many incredible moments experienced during the conference. You’ll hear Shannon share more about the amazing speakers who spoke over the weekend and find out about what they do as business women (and men).

Could they help you in your business in some way?

Shannon encourages you: If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self.

Don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible. Listen in and be inspired.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

“If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self. And don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible.”

“Stay believing in yourself.”

“Anything really is possible. And the first step is believing that it is.”

Tune into these additional podcast episodes referenced in this week’s episode

 

LOE Podcast – Business and Creativity, A Match Made In Heaven | Elle Roberts

LOE 020 – Business and Creativity, A Match Made In Heaven w/ Elle Roberts | Podcast

Artful Business Podcast – Shannon Bush Interview

AB42 Creativity, Leadership & Effortlessness – What They Mean for Your Business with Shannon Bush

Artful Business Podcast – The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

AB48 The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

LOE Podcast – Becoming Fearless | A Woman’s Intuition with Ricci-Jane Adams

LOE 027 – Become Fearless | Women’s Intuition with Dr Ricci-Jane Adams | Podcast

Pre-Order ‘Spiritually Fierce’ by Ricci-Jane Adams here:

Ricci-Jane Adams

LOE Podcast – Power of Self Value with Laura Elkaslassy

LOE 025 – Power of Self Value with Laura Elkaslassy | Podcast

LOE Podcast – Tapping into Your Business Brilliance with Gail O’Keffee

LOE 004 – Tapping Into Your Business Brilliance w/ Gail OKeeffe | Podcast

LOE 032 Start Up Marketing Success with Sian Burton

LOE 032 Start Up Marketing _ Sian Burton

Join us in Episode 032 where your host Shannon Bush talks with Sian Burton from New Vision about start up marketing success. Sian talks with Shannon about how she started her own business after she left the corporate world when she became pregnant. Shannon and Sian talk through the very real fear of starting your own business; what comes up, what challenges arise and how to move through them.

If you struggle with marketing in your business then this episode is a treat for you. You know Shannon’s all about marketing, well Sian has an extensive marketing background and these ladies are on the same page with many of their beliefs, even though they work in different ways and work with different groups of business owners. As they share, marketing can be really simple if you get the fundamentals in place. Firstly, know who your clientele, customer or client is. When you are confused about who your ideal client is, the market is confused as well. And as a result, a confused mind takes no action. Shannon and Sian muse over the importance of networking and in particular meeting face to face.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Connect with Sian in these awesome places

Her Website

Her Facebook page

LOE 030 – It Doesn’t Take Much To Say Thanks| Customer Service 101 w/ Shannon Bush Solo Show

LOE Podcast 030 It Doesn't Take Much to Show You Care _ Shannon Bush | Marketing Coaching Perth | Business Coach

In Episode 030, your host, Shannon Bush shares some insider tips on customer service for small business owners.

She shares her recent experience of poor customer service which left her feeling very disheartened. Shannon shares how small business owners have such an incredible opportunity to really make a big difference with some small actions to really show clients you care about them and they are important.

Listen in to discover some of the things Shannon utilises in her business to show she cares about her clients and how they to her and Creative Possibility. It can be as simple as a hand written card just to say thank you.

Are there ways in your business that can allow you to improve your customer service with your clients? Reflect on what you currently do and see if it can be done better or differently.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“As small business owners, we have such an incredible opportunity to really make a big difference with some small actions to really show our clients that we care about them and they are important to us.”

“It’s those little things that we can do to show people that we care and that they are important – that’s what customer service is.”

“Every human being wants to know that they matter.”

“What’s one thing that you can introduce into your business, that is relatively low cost, starting this week that you can do to let the people you are working with that they are important and that they matter to you?”

LOE 029 – Content Marketing Barriers | Shannon Bush + Swapna Thomas

LOE 029 Content Marketing Barriers and What To Do About Them _ Swapna Thomas | Business Coach Marketing Coaching Perth

In Episode 029 of Law of Effortlessness Podcast, Swapna Thomas is back to talk all things content marketing including the barriers and what to do about them with your host Shannon Bush.

Shannon and Swapna dive deep into the barriers they have both seen with their clients around content marketing and content creation. Not only do they talk about the barriers but they also offer you some solutions to try if you struggle with content marketing. The wisdom shared between these two ladies is something you need to immerse yourself in and try to put in place with your business.

If you worry that you don’t have anything to say or that there is so much information on the topic you want to create content on, don’t let that stop you from sharing your knowledge on that topic. There is always a different perspective or different angle to share on a topic. Shannon and Swapna encourage you to get creative and make it effortless.

Enjoy this podcast episode and be open to see what you can take away from this episode and implement in your business to boost your confidence and production of content marketing and content creation.

Mentioned Links and Links To Connect

Listen into Swapna’s new podcast Fearless Creators or sign up for her DIY Content Strategy Toolkit here.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“Blogging is one way of creating content for you audience – but that is just one half of the puzzle. The other half is delivering that content to your audience in a way they can consume it and actually take action on it.”

“You have to spend time or money on your content creation and marketing that content.”

“There is always something new to share about a topic. There is always a different perspective or different angle to share. Get creative.”

“Raise the bar of the content that you are creating.”

“What kind of expectations do you have from your marketing strategies and content strategies because this is not a short-term plan, it’s a long-term game and you should have that vision for your marketing.”

“Have patience and hang in there.”