Tag Archives: magnetic marketing

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 049 | Live Coaching Call w/ Linda Burgess

LOE 049 Live Coaching Call Linda Burgess Art Therapist | Shannon Bush Creative Possibility Business Coach Marketing

Welcome to Episode 049 of Law of Effortlessness Podcast. This episode is another live coaching call where your host Shannon Bush coaches Linda Burgess.

Linda Burgess is an Art Therapist and has been a social worker for 20 years, mainly in family support roles, with the last 5 years in management before going into private practice in September 2016.

Her background is in mental health, parenting concerns, family violence and child behaviour support (running parenting programs also). During the live coaching, Linda is coached on marketing and promoting her business effectively and also how she can work with her ideal client population. Listen in to this great conversation to see what tips and tricks you can use in your own business and life

Mentioned Links and Links To Connect

Connect with Linda on Facebook, her Website, Pinterest and Instagram.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Your content is key. But you producing your own content more than sharing everyone else’s is even more important.”

“If there are too many unanswered whys people will be less likely to make the investment.”

“If [the clients/customers] are not clear they are not likely to invest.”

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’