Tag Archives: marketing

LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over

current business landscape perth & Australia | Shannon Bush Creative Possibility Small Business Coaching | Sarah Thomson Online Social Butterfly | Marketing Event | Marketing Training Perth

Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

LOE 051 – Market Like You Mean It w/ Sarah Thomson

Shannon Bush + Sarah Thomson | Effortless Business Events | Market Like You Mean It | Marketing Coach Business Coaching | Live Event Perth

Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 046 | Live Coaching Call w/ Pratibha Pal

LOE 046 Live Coaching Call _ Pratibha Pal | Business Coach Marketing

Welcome to Episode 046 of Law of Effortlessness Podcast. This episode is a Live Coaching Call with Pratibha Pal.

Pratibha works as a social media consultant with mainly women entrepreneurs who are a bit overwhelmed with the use of social media. Right from planning the content for them to having a session where she works with them on a 1:1 where Pratibha analyses their social media and let them know how to work with it.

During this live coaching call Shannon coaches Pratibha on the following areas: visibility, being consistent and the fear of being not good enough.

Listen in and discover how Shannon supports and coaches Pratibha and see if there are take-aways you can start to implement in your life and business as well.

Mentioned Links and Links To Connect

Connect with Pratibha Pal in these awesome places;

her website, or here’s where you can connect with Pratibha and find out more about woring with her

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Believe in your actions and what you do.”

“If we don’t ask the answer is always no. If we do ask the question the answer might be no, it might be not right now, but that doesn’t mean it’s a no forever or it might be a resounding yes I’d love to work with you and when can we get started?”

“Marketing is about relationships”

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

LOE 44 | Marketing Message Clarity | Live Coaching Call w Shalini Nandan

LOE 044 Live Coaching Call _ Shalini Nandan-Singh | Legally Shalini | Marketing Message Clarity

Welcome to Episode 044 of Law of Effortlessness Podcast. Today Shannon Bush is back with a live coaching call with Shalini Nandan-Singh.

Shalini is a legal coach, and lawyer. She has always loved the law and yearned to work differently from traditional legal practice. Now, in coaching and mentoring women in business from start up to whenever, Shalini helps her tribe by using life skills gained from her “other” life as an entrepreneur in two countries, cohabiting in 2 distinct cultures, and lawyering in two jurisdictions.

Shalini is also a mother, partner, journalist, community worker, spiritual seeker and self-confessed lover all things that are based in joy, ease and grace! For Shalini, happiness in professional life is helping folk to look at their legal challenges as an opportunity for personal and business growth, while providing practical legal support and having fun and learning lots along the way!

During this live coaching call, Shalini receives some coaching on how to consolidate her message, create marketing message clarity and move past being a start-up. She and Shannon talk through promoting your business on your Facebook page and how you become the ‘go-to’ person in your field. Listen in and see what you can learn and apply to your own business, starting with marketing message clarity!  There’s oddles to be inspired by in today’s episode.

Mentioned Links and Links To Connect

Connect with Shalini in these awesome places;

her website, Facebook page or LinkedIn, YouTube, Instagram

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“When it’s your own business, it’s the strangest, most difficult, most uncertain that you’ll ever handle.”

“What is one thing you can share at a time?”

“Look at your core archetypes and look at the key message each of them have.”

“Focus on the little steps that will build up over time.”

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”