Tag Archives: marketing

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

LOE 44 | Marketing Message Clarity | Live Coaching Call w Shalini Nandan

LOE 044 Live Coaching Call _ Shalini Nandan-Singh | Legally Shalini | Marketing Message Clarity

Welcome to Episode 044 of Law of Effortlessness Podcast. Today Shannon Bush is back with a live coaching call with Shalini Nandan-Singh.

Shalini is a legal coach, and lawyer. She has always loved the law and yearned to work differently from traditional legal practice. Now, in coaching and mentoring women in business from start up to whenever, Shalini helps her tribe by using life skills gained from her “other” life as an entrepreneur in two countries, cohabiting in 2 distinct cultures, and lawyering in two jurisdictions.

Shalini is also a mother, partner, journalist, community worker, spiritual seeker and self-confessed lover all things that are based in joy, ease and grace! For Shalini, happiness in professional life is helping folk to look at their legal challenges as an opportunity for personal and business growth, while providing practical legal support and having fun and learning lots along the way!

During this live coaching call, Shalini receives some coaching on how to consolidate her message, create marketing message clarity and move past being a start-up. She and Shannon talk through promoting your business on your Facebook page and how you become the ‘go-to’ person in your field. Listen in and see what you can learn and apply to your own business, starting with marketing message clarity!  There’s oddles to be inspired by in today’s episode.

Mentioned Links and Links To Connect

Connect with Shalini in these awesome places;

her website, Facebook page or LinkedIn, YouTube, Instagram

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“When it’s your own business, it’s the strangest, most difficult, most uncertain that you’ll ever handle.”

“What is one thing you can share at a time?”

“Look at your core archetypes and look at the key message each of them have.”

“Focus on the little steps that will build up over time.”

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 037 | Live Coaching Call w/ Ashleigh Rae | Podcast

LOE 037 Live Coaching Call _ Ashleigh Rae

Welcome to Episode 037 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Ashleigh Rae to give you a unique insight into what it could be like to be coached by Shannon to get clarity, focus and to generate action to address something in your business you want to change, reflect on or improve.

Shannon’s guest, Ashleigh Rae is a Mindfulness and Soulful Podcasting Coach, and host of the #BlissedOut Podcast, exploring and experimenting with mindful living. She’s also a Podcast junkie, and loves a good coffee!

Ashleigh Rae and Shannon discuss how to cultivate a beautiful magnetism, even when things go nuts and perhaps others parts of life are difficult. Ashleigh says ‘for me, that’s returning a full-time job and living with a partner who has anxiety (naturally) and in his last year of University. Things are stressful, and I’d like to work on cultivating my magnetic self even with all of this other stuff going on!’

Ashleigh is also wanting help with going through a big upheaval of life with a new job, her partner and what that means for her business and it is of course, [in her own words] ‘freaking her out!’ Listen in to see how Shannon helps navigate this terrain with Ashleigh and be open to some genuine #businessyoda wisdom as you may be able to implement some of the strategies in your own life and business.

Mentioned Links and Links To Connect

Connect with Ashleigh Rae in these awesome places;

her website, Facebook page, podcast, Instagram and her Thinkific teaching platform

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘People will connect with you based on the benefit. Benefit defined is the promise that you’re making that things will be different and/or better by them working with you, buying from you, investing in you, whatever that is.’

‘We can set ourselves up for overwhelm way too easily.’

‘What is achievable for me to do and start?’

‘It’s the simple things in life that we forget to do.’

‘Acknowledge the things you are grateful for.’

LOE 034 | Perfectionism Be Gone w/ Claire Barton | Podcast

LOE 034 Perfectionism Be Gone | The Recovering Perfectionist Claire Barton | Shannon Bush Business Coach Perth

In Episode 034 of Law of Effortlessness Podcast, you host Shannon Bush, talks with Claire Barton who is a list-ticking, action-taking, colour-coding, butt-kicking, organising goddess and productivity guru who helps entrepreneurs to simplify their processes, make a plan and take real action.  Today this is all about perfectionism and how to tackle it.

Claire admits she is also a Recovering Perfectionist. Claire shares about her journey in business from where she started to where she is now. Claire and Shannon talk all about perfectionism and how the ‘Recovering Perfectionist’ came about. Claire share that you are never going to totally get rid of your perfectionism, so if this is the case, you need to find a way to be ok with being a perfectionist.

What would that look like for you in your life and business? Perhaps you could give your inner perfectionist a job to do, give her a purpose. Not everything in your life and business needs to be perfect. Sometimes the fact a job or task is done but not perfect if enough.

The ladies encourage you to focus on the celebrations in your life and business; focus on the small wins. Do you suffer from comparision-itis and let it stop you from sharing your services because there is already something similar out there? Claire and Shannon muse over comparison-itis and they pose a question of how can you refine your methodology and services to become more inspired, creative and confident to get your services out into the world?

Deliver your version, your way. Listen in, be inspired and see what you can take from this wonderful episode.

Mentioned Links and Links To Connect

Connect with Claire in these awesome places; her website, her cool Facebook group, her podcast, The Recovering Perfectionist, Instagram and Twitter (can you tell she loves to chat!)

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes & Pearls Of Wisdom

“It’s a really important thing to just be ok with working out what that balance looks like for you and what your comfort level is”

“You are never going to totally get rid of your perfectionism”

“Be ok with being a perfectionist”

“Give your inner perfectionist a job to do, give her a purpose”

“Don’t be the best kept secret!”

“Focus on the celebration. Focus on the small wins. Trust the process.”

“Deliver your version, your way”

LOE 033 An Artful Wrap Up | Artful Business Conference 2017

LOE Podcast 033 An Artful Business Conference Wrap Up _ Shannon Bush

Welcome to Episode 033 of Law of Effortlessness Podcast business wonder woman (and supermen). In this solo episode, your amazing host, Shannon Bush gives you her personal wrap up of the Artful Business Conference held in Brisbane from 27-28 May 2017.

She talks about her many incredible moments experienced during the conference. You’ll hear Shannon share more about the amazing speakers who spoke over the weekend and find out about what they do as business women (and men).

Could they help you in your business in some way?

Shannon encourages you: If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self.

Don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible. Listen in and be inspired.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

“If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self. And don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible.”

“Stay believing in yourself.”

“Anything really is possible. And the first step is believing that it is.”

Tune into these additional podcast episodes referenced in this week’s episode

 

LOE Podcast – Business and Creativity, A Match Made In Heaven | Elle Roberts

LOE 020 – Business and Creativity, A Match Made In Heaven w/ Elle Roberts | Podcast

Artful Business Podcast – Shannon Bush Interview

AB42 Creativity, Leadership & Effortlessness – What They Mean for Your Business with Shannon Bush

Artful Business Podcast – The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

AB48 The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

LOE Podcast – Becoming Fearless | A Woman’s Intuition with Ricci-Jane Adams

LOE 027 – Become Fearless | Women’s Intuition with Dr Ricci-Jane Adams | Podcast

Pre-Order ‘Spiritually Fierce’ by Ricci-Jane Adams here:

Ricci-Jane Adams

LOE Podcast – Power of Self Value with Laura Elkaslassy

LOE 025 – Power of Self Value with Laura Elkaslassy | Podcast

LOE Podcast – Tapping into Your Business Brilliance with Gail O’Keffee

LOE 004 – Tapping Into Your Business Brilliance w/ Gail OKeeffe | Podcast

LOE 032 Start Up Marketing Success with Sian Burton

LOE 032 Start Up Marketing _ Sian Burton

Join us in Episode 032 where your host Shannon Bush talks with Sian Burton from New Vision about start up marketing success. Sian talks with Shannon about how she started her own business after she left the corporate world when she became pregnant. Shannon and Sian talk through the very real fear of starting your own business; what comes up, what challenges arise and how to move through them.

If you struggle with marketing in your business then this episode is a treat for you. You know Shannon’s all about marketing, well Sian has an extensive marketing background and these ladies are on the same page with many of their beliefs, even though they work in different ways and work with different groups of business owners. As they share, marketing can be really simple if you get the fundamentals in place. Firstly, know who your clientele, customer or client is. When you are confused about who your ideal client is, the market is confused as well. And as a result, a confused mind takes no action. Shannon and Sian muse over the importance of networking and in particular meeting face to face.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Connect with Sian in these awesome places

Her Website

Her Facebook page