Tag Archives: perth small business

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’

LOE 030 – It Doesn’t Take Much To Say Thanks| Customer Service 101 w/ Shannon Bush Solo Show

LOE Podcast 030 It Doesn't Take Much to Show You Care _ Shannon Bush | Marketing Coaching Perth | Business Coach

In Episode 030, your host, Shannon Bush shares some insider tips on customer service for small business owners.

She shares her recent experience of poor customer service which left her feeling very disheartened. Shannon shares how small business owners have such an incredible opportunity to really make a big difference with some small actions to really show clients you care about them and they are important.

Listen in to discover some of the things Shannon utilises in her business to show she cares about her clients and how they to her and Creative Possibility. It can be as simple as a hand written card just to say thank you.

Are there ways in your business that can allow you to improve your customer service with your clients? Reflect on what you currently do and see if it can be done better or differently.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“As small business owners, we have such an incredible opportunity to really make a big difference with some small actions to really show our clients that we care about them and they are important to us.”

“It’s those little things that we can do to show people that we care and that they are important – that’s what customer service is.”

“Every human being wants to know that they matter.”

“What’s one thing that you can introduce into your business, that is relatively low cost, starting this week that you can do to let the people you are working with that they are important and that they matter to you?”

LOE 029 – Content Marketing Barriers | Shannon Bush + Swapna Thomas

LOE 029 Content Marketing Barriers and What To Do About Them _ Swapna Thomas | Business Coach Marketing Coaching Perth

In Episode 029 of Law of Effortlessness Podcast, Swapna Thomas is back to talk all things content marketing including the barriers and what to do about them with your host Shannon Bush.

Shannon and Swapna dive deep into the barriers they have both seen with their clients around content marketing and content creation. Not only do they talk about the barriers but they also offer you some solutions to try if you struggle with content marketing. The wisdom shared between these two ladies is something you need to immerse yourself in and try to put in place with your business.

If you worry that you don’t have anything to say or that there is so much information on the topic you want to create content on, don’t let that stop you from sharing your knowledge on that topic. There is always a different perspective or different angle to share on a topic. Shannon and Swapna encourage you to get creative and make it effortless.

Enjoy this podcast episode and be open to see what you can take away from this episode and implement in your business to boost your confidence and production of content marketing and content creation.

Mentioned Links and Links To Connect

Listen into Swapna’s new podcast Fearless Creators or sign up for her DIY Content Strategy Toolkit here.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“Blogging is one way of creating content for you audience – but that is just one half of the puzzle. The other half is delivering that content to your audience in a way they can consume it and actually take action on it.”

“You have to spend time or money on your content creation and marketing that content.”

“There is always something new to share about a topic. There is always a different perspective or different angle to share. Get creative.”

“Raise the bar of the content that you are creating.”

“What kind of expectations do you have from your marketing strategies and content strategies because this is not a short-term plan, it’s a long-term game and you should have that vision for your marketing.”

“Have patience and hang in there.”

LOE 028 – What Are You Celebrating | Business Reality Check | Shannon Bush Solo Show

LOE Podcast 028 What are you celebrating_ Business Reality Check _ Shannon Bush

In Episode 028 of Law of Effortlessness Podcast, Shannon Bush guides you through the how to of a Business Reality Check. We are now at the end of the first quarter of the year in business and Shannon encourages you to take stock of what’s been working and what hasn’t.

She gives you some insightful tasks on how she does her business reality check so you can try them for yourself.

Shannon asks a very important question: What are you celebrating? It is so important to answer this question for yourself. Take notice of the small things that you can be celebrating. What are you celebrating in your business and in your life right now? Listen in to this solo episode to discover how you can make business easier.

Be open when you listen in to this insightful podcast episode and learn to trust your intuition as a woman. Your intuition is so powerful. Are you ready to step into your power? To become truly fearless?

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

“Take the time to review, look at what’s going on and to give yourself the reality check to be honest and open with yourself.”

“Be open to celebrate the things you have actually achieved.”

“Write down a list of the things you are celebrating and are going to celebrate.”

LOE 027 – Become Fearless | Women’s Intuition with Dr Ricci-Jane Adams | Podcast

LOE 027 A Woman's Intuition _ Dr Ricci-Jane Adams | Business Coach | Perth Marketing Coach | Women in business Perth

In Episode 027 of Law of Effortlessness Podcast, Shannon Bush talks with Dr Ricci-Jane Adams from the Lightworker Institute about women’s intuition. They talk deeply about the blocks and the things getting in the way for women being women in the world.

They discuss the power of knowledge and the need to be educated and know about things. Do you feel disconnected in your life?

Listen in to hear Shannon and Dr Ricci-Jane talk about the disconnection women often feel. They look into where it started and how it affects women today. Dr Ricci-Jane talks about the fear women often have around intuition. She reveals your fear is not that you don’t have intuition; your fear is that you know exactly what you have to do and it terrifies you because it means you have to step outside of the expected role you have been sanctioned to play.

Be open when you listen in to this insightful podcast episode and learn to trust your intuition as a woman. Your intuition is so powerful. Are you ready to step into your power? To become truly fearless?

Mentioned Links and Links To Connect

Connect with Ricci-Jane in all the places she’s hanging out online, her website, Facebook business page and group I am a Lightworker, Instagram, and You Tube

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘When women gather together either physically, virtually or online we create a supercharge, and things that seemed impossible on our own suddenly are moved effortlessly without necessarily needing to know why that is happening.’

‘There is power in gathering together and creating a coherence out of that.’

‘When a woman says, she doesn’t know what her intuition says, that is not true. You have just not been taught to trust that part of yourself.’

‘Your fear is not that you don’t have intuition; your fear is that you know exactly what you have to do and it terrifies you because it means that you have to step outside of the expected role that you have been sanctioned to play.’

‘Do without doing, and everything gets done.’

LOE 026 – Authentic Business The Smart Chicks Way | Podcast

LOE 026 Authentic Business the Smart Chicks Way _ Courts & Kirsty | Business Success Summit | Small Business Marketing

In Episode 26 Shannon Bush talk to Smart Chicks, Courts Lippett and Kirsty Bonner about authentic business and doing business the Smart Chicks way. They discuss the evolution of Smart Chicks as a brand and how it all came about with each of these inspiring women sharing a little about their personal business stories before partnering together and branding themselves as the Smart Chicks.

Shannon poses an important question to Courts and Kristy and together they reflect on their views on the future of women in business and opportunities available to women in business in this time in the world.

They discuss the importance of setting boundaries not only in your business but also your personal life. The ladies converse about your zone of genius, referenced from one of our favourite books here in the Law of Effortlessness community, Gay Hendricks ‘The Big Leap’. And they talk about how, as a women you can create a business around the things you love.

When talking through the things that have helped them to grow their business Courts and Kirsty, in their beautiful demonstration of authentic business also talk outsourcing and the ladies views on that to move your business forward. Listen in and enjoy this fun interview to discover more gems of wisdom.

Mentioned Links and Links To Connect

Connect with the Smartest Smart Chicks and authentic business cheerleaders Courts and Kirsty via their upcoming online business summit. It starts on 27th March, 2017 and is not to be missed. Register here to listen into their 25+ interviews with entrepreneurs you’ll want to learn from. There’s going to be an abundance of effortlessness for sure!

Connect for more Smart Chicks goodness on their Facebook page and in the Smart Chicks Coterie, their inspiring, energetic Facebook group.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘Have a big vision but really listen to the audience that you’re attracting.’

‘Don’t just create something and then try and sell it. Create your audience and then find out what they need and then make sure you’re servicing them.’

‘Channel your energy in your own positivity.’

‘Women can create a business around what they love.’

‘Outsourcing – do it sooner rather than later!’

‘If you don’t ask, the answer is always no.’

LOE 025 – Power of Self Value with Laura Elkaslassy | Podcast

LOE 025 The Power of Self Value _ Laura Elkaslassy Women and Money | Business Coach Perth

In episode 25 of Law of Effortlessness Podcast, host Shannon Bush discusses the power of self value with Laura Elkaslassy, Profit Pioneer from Adroit Business Solutions. This second of 4 weeks of powerful conversations in celebration of International Women’s Day is powerful and not to be missed.

They talk all things Profit First and how it’s a cash management system and a way of setting up your business accounts to focus on profit and ensuing there is ample funds to cover business expenses, taxes and more.

Laura and Shannon ask some hard-hitting questions that make you really look at how you do things in your business.

What is your end goal in your business?
Is it just to get by?
Do you want more from your business?

Shannon and Laura challenge you to love your money. Make it work for you.

Listen in and be inspired to look at the way you do things and see if you can do them more effortlessly. You will not be disappointed.

Mentioned Links and Links To Connect

Connect with Profit Pioneer Laura to find out more about the power of self value on the web or on her Facebook business page.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘Profit in business is often an after thought for so many people’

‘Profit First is a cash management system, it’s a way of setting up your business accounts. Revenue minus profit equals what’s left for your expenses. It’s a way of controlling how much you spend.’

‘Do your systems support your goals or are they stopping you from achieving these goals?’

‘What’s your end game for your business? This is something that females in particular don’t think about in their business.’

‘Its about time we actually own how amazing we are at what we do, and how much we have to offer the world. And part of that is being paid for what you are offering, whether its that exchange or expertise. And then treating and loving your money the right way. Its self love, it really is because how awful does it feel when your money is out of control and you don’t actually know whats going on, you feel stressed, you feel that lack mindset as well, and what are you teaching your children or your partner or your friends?’

‘Fall in love with your money’