Tag Archives: small business

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’

LOE 035 Blending Business With Life w/ Teressa Fisk | Podcast

LOE 035 Blending Business with Life | Teressa Fisk Shannon Bush Podcast Business Coaching

In Episode 035 of Law of Effortlessness, your host, Shannon Bush talk with Business and Lifestyle Mentor, Teressa Fisk about blending business with life.

Teressa shares very openly about her journey in her business and the ups and downs she has had and how she has blended her business with her life. The blending business with life journey is different for everyone.  Teressa has worked with many other business owners to help them create their own version of blending business with life.

Has your business taken a different turn that what you expected it would? Listen in to the advice Teressa has for you.

Shannon and Teressa discuss some practical steps to making the blend of life and business happen.

Can you put some of these suggestions in your day and life? How would your business grow if you took some time for yourself and looked at blend over balance perhaps? There is some great practical wisdom you can implement today to make the blending of business and life a little better and easier.

Mentioned Links and Links To Connect

Connect with Teressa in these awesome places;

Her website, Facebook page, Facebook group, her podcast – Holistic Business Lounge, Twitter

You can also hear Teressa interview Shannon on her podcast here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“If you have an amazing and gut feeling and believe in what you want to do, just take those steps to go for it”

“Look at your day. Work out some new rituals. Block out an hour and do something you love doing.”

“We don’t have enough play in our life.”

“Listen to yourself. Just be and see what comes up for you.”

LOE 030 – It Doesn’t Take Much To Say Thanks| Customer Service 101 w/ Shannon Bush Solo Show

LOE Podcast 030 It Doesn't Take Much to Show You Care _ Shannon Bush | Marketing Coaching Perth | Business Coach

In Episode 030, your host, Shannon Bush shares some insider tips on customer service for small business owners.

She shares her recent experience of poor customer service which left her feeling very disheartened. Shannon shares how small business owners have such an incredible opportunity to really make a big difference with some small actions to really show clients you care about them and they are important.

Listen in to discover some of the things Shannon utilises in her business to show she cares about her clients and how they to her and Creative Possibility. It can be as simple as a hand written card just to say thank you.

Are there ways in your business that can allow you to improve your customer service with your clients? Reflect on what you currently do and see if it can be done better or differently.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“As small business owners, we have such an incredible opportunity to really make a big difference with some small actions to really show our clients that we care about them and they are important to us.”

“It’s those little things that we can do to show people that we care and that they are important – that’s what customer service is.”

“Every human being wants to know that they matter.”

“What’s one thing that you can introduce into your business, that is relatively low cost, starting this week that you can do to let the people you are working with that they are important and that they matter to you?”

LOE 029 – Content Marketing Barriers | Shannon Bush + Swapna Thomas

LOE 029 Content Marketing Barriers and What To Do About Them _ Swapna Thomas | Business Coach Marketing Coaching Perth

In Episode 029 of Law of Effortlessness Podcast, Swapna Thomas is back to talk all things content marketing including the barriers and what to do about them with your host Shannon Bush.

Shannon and Swapna dive deep into the barriers they have both seen with their clients around content marketing and content creation. Not only do they talk about the barriers but they also offer you some solutions to try if you struggle with content marketing. The wisdom shared between these two ladies is something you need to immerse yourself in and try to put in place with your business.

If you worry that you don’t have anything to say or that there is so much information on the topic you want to create content on, don’t let that stop you from sharing your knowledge on that topic. There is always a different perspective or different angle to share on a topic. Shannon and Swapna encourage you to get creative and make it effortless.

Enjoy this podcast episode and be open to see what you can take away from this episode and implement in your business to boost your confidence and production of content marketing and content creation.

Mentioned Links and Links To Connect

Listen into Swapna’s new podcast Fearless Creators or sign up for her DIY Content Strategy Toolkit here.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“Blogging is one way of creating content for you audience – but that is just one half of the puzzle. The other half is delivering that content to your audience in a way they can consume it and actually take action on it.”

“You have to spend time or money on your content creation and marketing that content.”

“There is always something new to share about a topic. There is always a different perspective or different angle to share. Get creative.”

“Raise the bar of the content that you are creating.”

“What kind of expectations do you have from your marketing strategies and content strategies because this is not a short-term plan, it’s a long-term game and you should have that vision for your marketing.”

“Have patience and hang in there.”

LOE 028 – What Are You Celebrating | Business Reality Check | Shannon Bush Solo Show

LOE Podcast 028 What are you celebrating_ Business Reality Check _ Shannon Bush

In Episode 028 of Law of Effortlessness Podcast, Shannon Bush guides you through the how to of a Business Reality Check. We are now at the end of the first quarter of the year in business and Shannon encourages you to take stock of what’s been working and what hasn’t.

She gives you some insightful tasks on how she does her business reality check so you can try them for yourself.

Shannon asks a very important question: What are you celebrating? It is so important to answer this question for yourself. Take notice of the small things that you can be celebrating. What are you celebrating in your business and in your life right now? Listen in to this solo episode to discover how you can make business easier.

Be open when you listen in to this insightful podcast episode and learn to trust your intuition as a woman. Your intuition is so powerful. Are you ready to step into your power? To become truly fearless?

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

“Take the time to review, look at what’s going on and to give yourself the reality check to be honest and open with yourself.”

“Be open to celebrate the things you have actually achieved.”

“Write down a list of the things you are celebrating and are going to celebrate.”

LOE 027 – Become Fearless | Women’s Intuition with Dr Ricci-Jane Adams | Podcast

LOE 027 A Woman's Intuition _ Dr Ricci-Jane Adams | Business Coach | Perth Marketing Coach | Women in business Perth

In Episode 027 of Law of Effortlessness Podcast, Shannon Bush talks with Dr Ricci-Jane Adams from the Lightworker Institute about women’s intuition. They talk deeply about the blocks and the things getting in the way for women being women in the world.

They discuss the power of knowledge and the need to be educated and know about things. Do you feel disconnected in your life?

Listen in to hear Shannon and Dr Ricci-Jane talk about the disconnection women often feel. They look into where it started and how it affects women today. Dr Ricci-Jane talks about the fear women often have around intuition. She reveals your fear is not that you don’t have intuition; your fear is that you know exactly what you have to do and it terrifies you because it means you have to step outside of the expected role you have been sanctioned to play.

Be open when you listen in to this insightful podcast episode and learn to trust your intuition as a woman. Your intuition is so powerful. Are you ready to step into your power? To become truly fearless?

Mentioned Links and Links To Connect

Connect with Ricci-Jane in all the places she’s hanging out online, her website, Facebook business page and group I am a Lightworker, Instagram, and You Tube

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

‘When women gather together either physically, virtually or online we create a supercharge, and things that seemed impossible on our own suddenly are moved effortlessly without necessarily needing to know why that is happening.’

‘There is power in gathering together and creating a coherence out of that.’

‘When a woman says, she doesn’t know what her intuition says, that is not true. You have just not been taught to trust that part of yourself.’

‘Your fear is not that you don’t have intuition; your fear is that you know exactly what you have to do and it terrifies you because it means that you have to step outside of the expected role that you have been sanctioned to play.’

‘Do without doing, and everything gets done.’