With each new issue of Totally Thriving we get the pleasure of connecting with an inspirational cover girl and featuring her in an interview in the magazine. This month it was the fabulous Amy Madden, a beautiful, gentle, generous soul who really is on a mission to help women all over the world to slay their inner critics.
Here’s what Amy had to share with us in April;
CAN YOU TELL US WHAT YOU LOVE MOST ABOUT BEING A BUSINESS OWNER
For me, what I really love about being a business owner is the flexibility.
It took me close to eight years to actually make a move and start a business. I had been toying with the idea for a long time. Now that I have, I wish I had so much earlier. I love the flexibility to go swimming at lunchtime, to set my hours, to play with my baby.
I also love being the final decider. I love that I only do what I believe is ethically right and appropriate, I love that I decide who I work with and how I do it. I love that the buck stops with me.
WHAT IS THE ONE PIECE OF ADVICE YOU WISH YOU’D BEEN GIVEN EARLIER IN YOUR BUSINESS THAT YOU THINK IS GOLD AND A MUST FOR ENTREPRENEURS NO MATTER WHAT STAGE THEY’RE AT
Its about the processes for me. I think that there is so much energy around actually meeting and engaging with the people you’d like to serve, that sometimes the systems look a little boring behind it all. I wish I’d really taken up advice that was given to me about setting up systems early. Learning to use design programs, learning and setting up booking systems, and the dreaded financial systems!
Its not like I wasn’t told, I was, but I don’t think I saw the gold there until much later.
WHATS YOUR USUAL DAY LIKE AND WHAT MAKES IT A DAY YOU LOVE
My usual day involves waking up and looking into the eyes of my perfect pixie. Then we have breakfast together while she watches cartoons and I do some social media work.
Then we go to the park, or take care of some of our domestic goddess duties, and then while she sleeps I work passionately and furiously on the things in my business, like content, or learning or the really WONDERFUL stuff, connecting with my beautiful tribe and serving them.
Sometimes I do this while she wakes too… and that’s a little bit like trying to do your hair in a tornado.
Then when she’s good to go, we play in the yard, read books and laugh.
Then when she’s had her tea and off to bed, I go back to my computer and I reengage with my ‘other’ baby.
I love this day, and it’s not always like that, but when it is, I LOVE it because it’s the natural order for me. People are important, I want my business and my life to reflect that. If my business wasn’t able to flex around my family, then there is no point staying in it, I might as well go back to the job. I love this day because it prioritises my people, but makes room for my other loves too.
WHAT ARE YOUR TOP THREE TIPS TO THRIVE IN BUSINESS
- Find your tribe. A smaller group is good too, but overall, find the people who think and behave and believe as you do, and stick close to them. Their vibrancy will enrich your experiences.
- Done is better than perfect. Done is ALWAYS better. Because if you wait for perfect, you’ll just never get there.
- Be You. Be You with all your gorgeous gifts and talents AND your ‘beauty marks’ (some people call them flaws) because people connect to your humanness, they connect to what makes you and them not so different. People want to give and to love and to support. Over are the days of polished corporations being the ‘go to’.
Well, gone are those days for me anyway! Share with people your imperfect selfies, share with them when you’re about to lose your mind because the balance between what your dreaming and what you’re doing is still a work in progress, share with people when you have a win and you are walking on cloud nine. Share you.
WHEN YOU THINK ABOUT YOUR CORE MESSAGE – THAT ONE BIG THING THAT YOU REALLY WANT TO GET OUT INTO THE WORLD – WHAT IS IT
I’ve been to a really really dark place with an Inner Critic. I don’t want any woman ever to have to go there.
My core message is that the awful inner critic story doesn’t have to be awful. There is another way to look at it, to hear it, to perceive it. There is relief.
And that having an inner critic should not rob you of your beautiful light shinning in the world. More than that, that critic can even go someway toward helping you shine in your business.
WHY IS THIS IMPORTANT TO YOU?
Having been there myself, while it doesn’t qualify me to work with people, does give me a real flavour to how important it is. It reminds me every time I hear a story, about how lonely that road with the Inner Critic can get, and how unnecessary that loneliness is. It’s important because no woman ever should have to walk that road alone.
It’s also important to me stemming from my professional background working with trauma, and having seen the distinct advantage that having some inner resilience does for people, when they experience challenge and adversity in their life. It doesn’t matter if the adversity or challenge is internal or external, the resilience is important.
People with resilience consistently recover quicker and easier.
WHO DO YOU LOVE TO SERVE THE MOST?
I love to work with female entrepreneurs, but I also love to serve mums.
These two groups consistently face up to pathways filled with new challenges every single day of their journey. I am absolutely awed by what they do, and I love to witness them as they fall in love with themselves a little more.
WHAT PROJECTS ARE YOU WORKING ON RIGHT NOW AND HOW WILL IT CHANGE PEOPLES LIVES?
Right now I’m excitedly working on a project that will make my “Meet Your Inner Critic” session much more accessible to people who want to work on their own, in the comfort of their own space and company. This video series will be the same process I use in my one to one sessions, but because it is self paced, will be free of all time constraints and more financially accessible!
I’m very excited to be creating this.
Who’s Amy Madden?
Amy Madden calls herself an Inner Critic Analyst, Adventuress and General Mischief Maker. Amy has had a decade of working with victims of trauma in a counselling setting. Amy herself has had her own personal experiences with an inner critic, and is now passionate about helping women to meet and befriend the voice within.
Connect with Amy on Facebook too!
Looking for some gorgeous inspiration, big bursts of colour and lots of practical business goodness? get yourself on the list as a Totally Thriving digital magazine lover – new issue released early each month!