Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over
Want to understand Auhentic Branding? You’re in luck.
Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!
Have you ever wondered just how important authentic branding is?
What is your brand – is it just your logo?
Discover how you can create an authentic brand
Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.
As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:
- Developing a word-bank for your business
- Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
- The mood you want to create and project
- Consistency across different mediums
- Authenticity in your branding
You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.
Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.
Notable Quotes & Pearls Of Wisdom
“It’s ok to use stock images. Just make sure they reflect who you are.”
“Being on-brand is about honoring your business identity.”
“Own your own space and identity. It makes it very hard for other people to replicate you.”
“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”
Connect with Sarah Thomson in these places
Online Social Butterfly
Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):
Connect with Shannon in these places
Join the Thriving Entrepreneur Facebook group for women entrepreneurs
Do you have a question or idea for a podcast episode? Submit your ideas and questions to firstname.lastname@example.org
Find out more about Market To Thrive here.