Category Archives: Business Success

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

096 | Sparking Possibility and Winning Business Awards w/ Gemma Moore

Law of Effortlessness Podcast Gemma Moore Shannon Bush Marketing Business Coach Perth

Sparking Possibility and Winning Business Awards with Gemma Moore

Welcome to a new episode of Law of Effortlessness Podcast with your host and Amazon best selling Author of The Thrive Factor Book, Shannon Bush. Today Shannon is joined by Gemma Moore from Red Spark Communications.

Gemma Moore is a spark finder, a word spinner and a marketing strategist who loves helping women business owners find and share their SPARK with the world. She has a BA in Media Studies (Radio & Print) and is a former producer for ABC Radio where she first discovered the magic of stories. Gemma specializes in writing winning business award submissions and creating successful Facebook Ad campaigns and is joining Shannon today to chat all things Business Awards!

We kick off this episode with Shannon and Gemma chatting about perfection in business with Gemma sharing how for a long she felt like a failure for not achieving the success she thought she deserved – and only after delving deeper into her own self was she able to dig out the gold and begin to gain traction – Gemma shares how in 2018 she kept herself accountable by applying for her own business award, and taking time to really look back and see how many people she had helped and what she had accomplished – and celebrating it.

Stay tuned to hear about how Gemma uses storytelling to support her clients in awards and share their brand consistently, Gemma refers to it as “Story Managing”, with looking at how the story of business owner shows up in the branding colors, the images and fonts being used and much more and how in the current climate with so much information available at the touch of a button that the decision to buy comes down to trust – and the role storytelling plays in building it.

Pearls of Wisdom

“I specialize in helping women find their spark. The thing that makes your heart leap forward and lean in.” – Gemma Moore

“There’s no perfect business, or business woman. It’s about what works for you and doing it your way.” – Gemma Moore

“I’ve always seen myself as the bridge.” – Gemma Moore

“We often forget about what happens afterwards, after the awards.” – Gemma Moore

Connect with Gemma in these places:

Website www.redsparkcommunications.com

Facebook @redsparkcomms

Instagram @redsparkcomms

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

Mid Year Marketing Review

Mid Year Marketing Review | Shannon Bush Business Coach Perth | Marketing Coach | Small Business Advisor

It’s a new Financial Year in Australia starting this coming Monday, July 1st!

In my Facebook Group for women in business (join the Thriving Entrepreneur Circle here) it is #MarketingTuesday, so an ideal day to remind everyone to do a checkin so that’s exactly what I shared today – my top 10 questions to ask to complete a mid year marketing review.

In fact the questions are great at any review milestone – monthly, quarterly, half yearly, annually.

Let’s get back to the fact it is the end of the current Financial Year at the end of the week. That makes it a great time to review your marketing foundations. At mid calendar year you can actually gain a lot of insight into things from two key perspectives. How is your marketing tracking for the financial year and how is it tracking for the calendar year?

Why is it good to do a mid year checkin?

Well simplest answer to that awesome question is the mid year review can reveal fabulous data that can help you make decisions with regards to what to invest your time, money and energy into marketing for the second half of the year.

It can also give you a benchmark in terms of performance against any goals set at the beginning of the calendar year.

So how do you do a review?

Here’s the top 10 questions I’d ask – not necessarily in any particular order

1. Are my products/services still relevant? If not what can I stop selling or delivering?
2. What is my turnover and profit for each product/service I sold so far this calendar year/financial year?
3. Am I actively promoting all of my products/services?
4. Is my branding up to date and consistent across all my marketing?
5. Which marketing strategies have worked for me this year/FY?
6. If I don’t know the answer to question 5, what measures can I put in place to know moving forward?
7. Are my ideal clients/customers still ideal? If no then what changes need to be made to connect with the right ones for what I’m selling?
8. Have I defined benefits for what I sell and are they included in my marketing?
9. Have I actively collected testimonials and if so what do they say?
10. Have I reviewed my core marketing collateral for consistency? Website, print media, social media, linked in, videos etc

Once you’ve answered these questions I’d create a SSC list

What will I STOP doing?
What will I START doing?
What will I CONTINUE doing?

Then create a set of specific, measurable goals with timelines related to your start and continue actions!

Easy.

Marketing review done!

Effortless even.

095 | Effortless Thriving w/ Jay Crisp Crow | The Thrive Factor Book Series

LOE Podcast Jay Crisp Crow Shannon Bush Author Business Coach Marketing Coach Perth

Effortless Thriving with The Thrive Factor Archetypes

“I had to learn to celebrate myself and love myself a little bit.” – Jay Crisp Crow

Welcome to another episode of the Law of Effortlessness Podcast with your host and #businessyoda Shannon Bush, today joined by Jay Crisp Crow!

On today’s episode, we’re joined by copywriter and founder of the Crisp Copy Class, Jay Crisp Crow from Crisp Copy. Jay is here to share with us her experience of uncovering and meeting her Thrive Factor Archetypes. She describes the very moment in time when her results came through and she felt a strong ‘YES! this makes complete sense’ when meeting her own Mentor Teacher who now plays an important role in her business.  Jay shares how knowing her Thrive Factor gave her permission to share and give more without fear of overdoing it.  Shannon describes how she first noticed Jay’s Mentor Teacher shining through with a compassionate and generous nature, but also the challenge of not being able to share the knowledge.

You’ll hear Shannon chat about the impact of participating in Jay’s programs in the early stages and watching Jay’s journey progress into what has now become the third round of the Crisp Copy Class.

Jay is also an Advocate Rescuer and describes it as being much closer to her soul and also being over-generous. As Jay stepped into the Advocate Rescuer she learned an important lesson from Shannon: that Advocate Rescuer is a huge advocate for herself and needed to be put to work for herself first, before others. In her business, it takes the form of teaching others to use their voices and amplify them by sharing what they want and need to say and not what is ‘safe’. The Mediator Diplomat is also one of Jay’s Thrive Factor Archetypes, her daughter Ella describes this part of Jay as being the mediator and holder of all things – and the balance to the Mentor Teacher and Advocate Rescuer.

Stay tuned to hear Shannon share how these archetypes create magnetism in business from allowing yourself to use your strengths and grant yourself permission you enter The Effortless Success Zone. You’ll also hear how Shannon profiled Jay’s daughter, Ella and how it transformed their relationship. Jay shares the challenge of having a Queen Ruler daughter balancing learning and using her voice, with growing into a young woman coupled with her Visionary Creator Archetype, Ella is often impatient for life outside of high school to begin.  

Pearls of Wisdom

“I came into an industry that is very competitive. When I let my Mentor Teacher out, compassion came out that changed everything.” – Jay Crisp Crow

“I had to learn to celebrate myself and love myself a little bit.” – Jay

“You’re just learning to be you, and be more of who you are.” – Shannon

“The only thing I’ve done differently to anyone else is that I decided to embrace all of me and build my brand around that.” – Jay

“There are things that you need to let go of that aren’t your gig. They are gold, priceless! Let them go!” – Jay*

Find Out More About The Thrive Factor

www.thethrivefactorbook.com.au

Connect with Jay Crisp Crow here

Jay featured in episode 081 of The Law of Effortlessness, Listen Here

Jays Website is here www.crispcrow.com.au

Watch Jay’s Video Interview with Shannon Here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series

Shape Shifter Alchemist Mentor Teacher Inspirer Believer Nicole Bathurst Business Marketing Coach Shannon Bush LOE Podcast

‘The Shape Shifter Alchemist encompasses so much. She is the chameleon.’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Nicole Bathurst from Naturally Nic, a Dietician supporting Breast Cancer Survivors.  

Shannon connected with Nicola two years ago, when Nic was uncovering her niche and strengths. Shannon profiled Nic as an  Inspirer Believer, Mentor Teacher, and Shape Shifter Alchemist, a perfect mix for the work Nicola does as a Dietician working with survivors of cancer blending beautifully with her Wise Guide Shape Shifter Alchemist, bringing fun and joy to a very serious conversation. Nicole shares what it was like  to learn what her archetypes, and that she struggled with the Shape Shifter Alchemist initially – as many women do with the ‘bigness’ of all it encompasses but since then, Nic has slowly begun to embrace her Thrive Factor Archetypes, relaxing into them more although it is still a conscious exercise in allowing.

Shannon and Nicole chat about how embracing her Mentor Teacher, truly is Nicole’s effortless success zone and how easy and enjoyable her work can be. You’ll also hear Shannon and Nicole talk about the all too common issues around visibility for the Shape Shifter Alchemist and how she challenged herself to do a Facebook Live Video every day for a month and finding her sweet spot with being on live video and now having a system that works effortlessly for her producing and sharing her own content.  

Pearls of Wisdom

“I don’t even realize I’m inspiring. I’m not doing anything different.” – Nicole Bathurst

“We have to remember that not everybody knows everything we know and that we can’t take this for granted.” – Nicole Bathurst

“You’re not paying me for the 60 minutes I spend with you. You’re paying for the thirty years of extensive study and training I’ve done to spend this 60 minutes with you.” -Nicole Bathurst

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Nicole here

Thrive Factor Book page 147

Nicole was also a guest on Law of Effortlessness Podcast episode 059

@NaturallyNic

www.naturallynic.com.au

Women Thriving After Cancer Facebook Community

Watch Nicole’s video interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

091 | Shape Shifter Alchemist | The Thrive Factor Book Series


Law of Effortlessness The Thrive Factor Book Series Shape Shifter Alchemist Kat Blake Christina Cabrera Shannon Bush

Shape Shifter Alchemist Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Shape Shifter Alchemist Thrive Factor Archetype.

The Shape Shifter Alchemist is a chameleon among the Thrive Factor Archetypes. She’s versatile and able to shift into and out of many things, but this ability comes with challenges! She is a woman of magic and mystery, and while she’s able to go with the flow, she can struggle to know who she is in the world. In the business world she can show many versions of herself, or alternatively in business can sabotage herself and go into hiding. She’s magnetic and fascinating to others, but when the Shape Shifter is uncertain in who she is mistrust can build and be pulled away.

Shannon is talking today to Shape Shifter Alchemist Christina Cabrera from Wisdom of Wealth. Christina first met Liberator Engineer, Visionary Creator, Mediator Diplomat, and Inspirer Believer back in September 2015. Christina shares how she’s somehow able to create magic or something out the ordinary that wows people and leaves them asking, ‘how did you do that?!’ she also shares a deeply hidden part of her that felt she couldn’t say that things came easily to her, and conversely how she easily can sabotage herself especially with technology. You’ll also hear the joy that being a Shape Shifter Alchemist brings in her playfulness, and ability to take easily to the stage.

Kat Blake from Invigorate Natural Therapy joins the conversation with #businessyoda Shannon Bush to talk all about her experiences of discovering her Shape Shifter Alchemist during the course of Shannon’s program Market to Thrive. Kat is also an Inspirer Believer, Liberator Engineer, and an Advocate Rescuer with a sprinkling of the Heroine Adventurer.

Kat and Shannon share the key moment when Kat first recognized the power of her ability to manifest with the ability to manifest things so easily like clients. On the flip side, Kat shares how sensitive the Universe seems to be to her thoughts and actions and what manifests as a result.

Pearls of Wisdom

“Shape Shifters are magnetic and magical, women of mystery and for that reason pull people in. But if uncertain in who she is, she is ungrounded and others a pulled away.” – Shannon Bush

“I can manifest anything I want to.” – Christina Cabrera

“Make friends with your Archetypes and learn to listen to them. They will speak loudly and that’s your queue.” – Christina Cabrera

“It’s not personal when someone reschedules with me, that was a big thing to learn.” – Kat Blake

“Mind your thoughts and what your putting out there because it will manifest” – Kat Blake

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Shape Shifter Alchemists here

Christina Cabrera’s  Website and Facebook Group

Kate Blake’s Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

090 | Queen Ruler | The Thrive Factor Book Series

The Thrive Factor Book Series LOE Podcast Business Marketing Coach Shannon Bush Liesel Albrecht Karen Dauncey Swapna Thomas

Queen Ruler Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Queen Ruler Thrive Factor Archetype.

We begin this podcast by exploring who the Queen Ruler is – a woman with a regal presence. This woman loves the finer things in life, and enjoys beautifully designed things in their life. If you’ve ever purchased anything from a Queen Ruler, you might have noticed how high-quality the experience is! Queen Rulers often make decisions free from emotion,  a unique trait among the Thrive Factor Archetypes, and they are strong characters.

We first meet Karen Dauncey from Blue Cherry, a service that helps businesses get found online. Karen tells us how she felt an immediate kinship to her Queen Ruler meeting her first two years ago. Karen is also an Inspirer Believer and a Mediator Diplomat. Karen shares the strengths she has as a Queen Ruler, like making hard decisions in business that aren’t affected by emotion enabling her to make the changes she’s needed to. Karen also shares another strength in being able to easily delegate things.

We’re joined next by Liesel Albrecht from Retreats at Resorts. Liesel first met her Queen Ruler with a sigh of relief and excitement three years ago. Liesel also identifies as a Mentor Teacher, Inspirer Believer, and Shape Shifter Alchemist – which Liesel loves the balance each bring to the table. Liesel shares great insight about when things feel like the wheels are coming off, to use the mantra “it’s ok. I’m building an Empire.” That has supported her through tough business moments.

We’re joined lastly by Swapna Thomas. Swapna works with rebels to embrace and work in their zone of expertise. Swapna first met Shannon four years ago, connecting in the online business world. Swapna is also a Mentor Teacher and Liberator Engineer – her thirst for knowledge is ‘very real’ indeed with these archetypes!

At first, Swapna was not prepared to be a Queen Ruler and denied it – she rebelled against the idea of a dark queen and the shadow side but as she learned more and more she began to embrace her shadow side. Swapna struggled with the idea of being a Queen, who was she to rule others? Swapna had to learn to own her value and worth and has since gone on the support her clients do the very same thing. Swapna shares the challenges – from feeling threatened by others ‘vying for the throne’.

Pearls of Wisdom

“Queen Rulers are here for big things, but often have doubts about if they have what it takes.” – Shannon Bush

“Wear your crown and own it. Step out, and rule.” – Karen Dauncey

“Not every Queen is an Evil Queen like in Snow White.” Liesel Albrecht

“This is about generous leadership, the positive ramifications and ripple effect.” – Shannon Bush

“When I started to leverage it, and lean into it that’s when it really changed the game.” – Swapna Thomas

Find Out More About The Thrive Factor Book Here

www.thethrivefactorbook.com.au 

Connect with Our Queen Rulers Here

Karen Dauncey Website

Liesel Albrecht Website

Swana Thomas Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

089 | Pioneer Seeker w/ Elle Roberts & Ashleigh Rae | The Thrive Factor Book Series

The Thrive Factor Book Series Law of Effortlessness Podcast Elle Roberts Ashleigh Rae Shannon Bush Pioneer Seeker Effortless Success Zone Thriving Entrepreneur

Pioneer Seeker Thrive Factor Archetype

Welcome to the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by two cheeky and pioneering women, Elle Roberts and Ashleigh Rae. In this episode, Shannon Bush speaks with Elle Roberts and Ashleigh about the Pioneer Seeker Thrive Factor Archetype. This lady is the early adopter of new ideas and technology and is constantly innovating. She is also cheeky and playful and others can find it difficult to keep up with her. 

Elle starts off the episode with some information about herself and her business, and how its evolved. Elle identifies when she learned about her archetypes and lists them as Mentor Teacher, Inspirer Believer, Liberator Engineer, Shapeshifter Alchemist, and Pioneer Seeker. She shares with us how she felt when she learned what her archetypes were, and how learning them clarified some things about herself.

Elle talks about how difficult it was starting her business as a single mom, and how shy she was about it starting out. She explains how she had to learn the aspects of a business that she didn’t know, and how she reached out to others to join her in her business. Elle shares with us the disadvantages and challenges of being a Pioneer Seeker, and how she wants to learn and try everything. Elle imparts some words of wisdom on us about being a Pioneer Seeker, and how it shapes you.

In part two of this episode, you’ll hear from Ashleigh Rae, her business and how she first came to meet her Pioneer Seeker Archetype in early 2018, along with her other two Thrive Factor Archetypes – the Inspirer Believer and Shape Shifter Alchemist. You’ll hear how at first, Ashleigh didn’t know what to do with the knowledge of her archetypes, and how she didn’t love them or interact with them – and then how she began to embrace them.

She identifies which archetype she has had the most trouble with, and talks about the challenges that each archetype brings into her life. Ashleigh Rae also talks about how her archetypes have helped her, both in her business life and in her personal life. She mentions other personality tests she’s done before, and how she felt like they never really fit her. She identifies the weaknesses of other personality tests and emphasizes how strong the archetype test is and how she uses it to profile her clients.

The episode ends with Ashleigh giving advice for those who share her archetypes, and giving words of encouragement. To hear Ashleigh’s advice, tune in to this episode! And if you’re curious about your archetypes, check out Shannon Bush’s The Thrive Factor Book!

Pearls of Wisdom 

“I’m a huge ideas person, and it took me a long time to wrap my head around this. I had to learn it’s OK to embrace and hug the Bright Shiny Objects.” – Ashleigh Rae

“Your archetypes are a filter to guide you in how you want to show up, and what you want to do” – Shannon Bush

“I often feel like how come there are not more people standing right here with me, and learning about that Pioneer Seeker and that adventurous, you know, just keep going doing the next new thing, was like oh, that’s why it feels like there’s no one next to me. It’s not that nobody wants to be my friend, it’s that I’m in this different space” – Elle Roberts

Find Out More About The Thrive Factor Book Here

www.thethrivefactorbook.com.au

Watch the video series here

>> Thrive Factor Book Video Interview Series

Connect with our Pioneer Seekers here

Elle Roberts Website

Artful Business Conference Website

Ashleigh Rae on LinkedIn

Virtually Awesome on Facebook

Connect with Shannon Bush here

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle