Category Archives: Business Wisdom

LOE 072 | 5 Key Ingredients to Being an Industry Leader | Business and Marketing Coach Shannon Bush

Marketing Business Coach Shannon Bush Being Industry Leader Law of Effortlessness Podcast Perth

Have you wondered how some businesses seem to be the leaders of their industry, and how they got there? 

Welcome to a special episode of the Law of Effortlessness Podcast… as taken over by Shannon’s Online Presence and Podcast Manager, Ashleigh!

On this episode, you will hear a special interview Shannon gave to Julz Pozar, originally aired on Boss Mode Radio on becoming an industry leader and why on earth you’d be interested in being the authority in your space – beyond increasing your client list!

>> When you tune in remember this was originally recorded for a radio show, so there’s mentions of breaks 😉

You’ll hear some familiar names, and the success stories of Kat Blake and Carla Schammer, current members of the Thriving Entrepreneur Circle Facebook Community.

Listen in for Shannon’s 5 Key Ingredients to becoming an industry leader:

  1. Niching
  2. Getting support
  3. Mindset and Confidence
  4. Consistency
  5. Being on-brand

There are nuggets of gold throughout this interview from tips on networking effectively, knowing what branding means, focusing on the things you are accomplishing and the things you can celebrate, and setting goals that are so big it sends us into overwhelm, and remembering your vision for your business.

Shannon takes on common myths from doubting your own ability to be an industry leader, what to do if there are already several established and prominent industry leaders, to the fear of failing and making mistakes. You’ll also hear how and why Shannon got into business in the first place and the incredible people who influenced her inner entrepreneur.

Notable Quotes and Pearls of Wisdom

“Without those little things, the big things don’t happen.” – Shannon Bush

“No matter how long we’ve been in business, we all have a crisis of confidence from time to time.” -Shannon Bush

“We don’t need to know anything and everything about a topic to be an expert. What you DO need, is to know how to find the answers to things you don’t know.” – Shannon Bush

“An industry leader is someone who follows through and does what they say. If you’re going to help someone, do it.” -Shannon Bush

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Lastly, tune into Boss Mode Radio here! It’s the best online radio show for business owners.

 

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 066 | The Basics of Online Presence | Effortless Business Events

Effortless Business Events Sarah Thomson Shannon Bush | Basics of Online Presence Law of Effortlessness Podcast

The Basics of Online Presence, Another Effortless Business Events Takes Overwith Shannon Bush and Sarah Thomson

Welcome to another installment from the Effortless Business Events team on Law of Effortlessness Podcast Take Over with your hosts, Business Coach Shannon Bush and Marketing Super Star, Sarah Thomson – this time chatting about Online Presence, something that is critical to your digital marketing success.

This episode is a juicy one – the who, what, when, where, and why of online presence from privacy to perception and expectations.

So, why is checking your online presence as a small business owner so important?

Shannon and Sarah discuss why its so important to have an online presence and to curate it and be aware of what is out there online about yourself personally, and your business. For example, you’ll do well to understand the variations on a basic Google search with images, videos, and variations of your name (especially if your name has ever changed). It’s also essential to be aware of your privacy online – as Sarah says, just because a group on Facebook is private or secret, does not mean people have not taken a screenshot of your post!

Filled with practical, effortless tips that you can immediately implement in your own business and life, Shannon and Sarah also discuss the expectations and perceptions that often come from what we share with our online presence, whether its our personal profile or business profiles on Facebook or LinkedIn, and walking the line between being comfortable with what you share with many people.

The ladies talk through what you choose to keep private drawing on Sarah’s experience with a client who holds very different beliefs on a hot-button issue, and how she chooses to engage with them and keep her own views private with careful curation of her Online presence.

So, what expectations is your online presence setting for potential customers who see you online? Enjoy the episode!


Notable Quotes & Pearls Of Wisdom

“It is your business. You need to be clear about your message.”

“Be proactive and be aware of what is online about you and your business and understand the expectation your ideal client is going to have about what you do and don’t share.”

“Consider how you talk about your customers and suppliers.”

“We all have bad days, pick up the phone and call a trusted friend.”

“If in doubt, leave it out.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

LOE 063 | Write With Abandon, Edit Mercilessly w/ Copywriter Jay Crisp Crow

Copywriter Jay Crisp Crow Marketing Coach Shannon Bush Business Entrepreneur Law of Effortlessness Podcast | Business Coach Perth | Copywriting Perth

Law Of Effortlessness Podcast 063 with Shannon Bush

Write with Abandon, Edit Mercilessly with Copywriter, Jay Crisp Crow

Welcome to a new episode of Law of Effortlessness Podcast, with Shannon Bush, featuring Copywriter, Jay Crisp Crow!

This episode takes many twists turns touching on the hurdles many new and even experienced entrepreneurs face in business from charging the right dollars for your services to keeping small and building confidence this episode has nuggets of wisdom for everyone, no matter where you are in your own business!

Jay is also the Copywriting Master Class Leader in Shannon’s Market 2 Thrive program, and in this episode, you’ll hear more about the program and get some very simple and effective tips that you can immediately implement in your own business – and all things “About Page”.

Jay Crisp Crow is a business owner, messy mother, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with women in enterprise around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

For a lifetime Jay believed she wouldn’t be able to make a living as a writer. She is thoroughly enjoying disproving that prediction

Connect with Copywriter extraordinaire Jay Crisp Crow in these places

Snap up Jay’s free word-bank workbook here

Facebook: facebook.com/crispcopy

Facebook: facebook.com/jaycrispcrow.writer:

Website:  www.crispcopy.com.au

Instagram: @crispcopy

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“You don’t need confidence to move forward.”

“Just because you’re new in business doesn’t mean you make yourself below the poverty line.”

“If you don’t ask, the answer is always No, and if it is, it could still be a yes in the future.”

“Don’t dull your shine to make other’s feel comfortable.” – Ella

Jay Crisp Crow Copywriter | Shannon Bush Business Marketing Coach Perth | Law Of Effortlessness Podcast

LOE 060 | People Buy from People | Solo Show w/ Shannon Bush | Podcast

coaching, marketing, magnetic marketing, business coach perth, podcast, entrepreneur, People Buy From People

People Buy from People

Welcome to episode 060 of the LOE Podcast, this episode is a solo show with Business Coach Shannon Bush, talking about this golden rule of entrepreneurship: People Buy from People.

Reflecting on the recent Artful Business Retreat hosted by Elle Roberts, Shannon shares her insights about why it’s important for us to connect with our market and highlights an often overlooked and very critical consideration all business owners can learn from; The reality that there is always a real person with real emotions and real needs who need what you have.  When we fail to connect as a real person, we miss a golden opportunity to educate and make offers, and to really build our relationships with potential clients and prospects.

Touching on the importance of keeping your systems easy to use as a business owner, it’s essential that they are also are as engaging as possible. Shannon shares a case study from one her own clients, who is a corporate consultant. While working with the client, Shannon noticed a lack of images that featured actual people across all of the marketing collateral – including business cards, website, and flyers.  Shannon talks through the impact this has on a business’ perception.

Can you give your clients an effortless opportunity to invest their time, energy and money with you?

Always remember People Buy from People!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Think about the types of people who are buying your products, and why they buy your products.”

“Show people using or receiving your product!”

“Don’t remove the people from your imagery or marketing.”

LOE 059 | Live Coaching Call w/ Dietitian & Sugar Truthteller Nicole Bathurst

business, coach, perth, marketing, podcast, marketing coach, Dietitician Nicole Bathurst

Welcome to episode 059 with Dietitian Nicole Bathurst in a brand new, Live Coaching Call!

During this episode, you’ll hear Nicole’s journey about overcoming breast cancer and giving up sugar and her philosophy for living a long healthy life with ease and meeting clients where they are at in their life, with their objectives.

Nicole brings questions around the Ideal Client – desiring to really drill down into who her ideal client is. After revising her services, Nicole and Shannon discuss more specifically about who the Ideal Client for Nicole is – including mindset and emotional hurdles, bringing up key distinctions that assist Nicole to form her marketing copy and content. Shannon encourages Nicole to collect feedback and testimonials from past and existing clients and to use them in her promotions and newsletters and sharing case studies.

Together, Shannon and Nicole talk about simple but effective strategies that will showcase Nicole’s work, and attract the right kind of clients to her business.

Nicole helps women embrace their relationship with food and is able to unravel the years of confusion around “What is Healthy Food?”.

She is able to bring clarity to what to eat, and more importantly help you start the real food journey! You will get off the dieting roller coaster forever.

More importantly, you will be given the tools to successfully implement your goals. You will experience the freedom that comes from not being controlled by food. She has a way of explaining nutrition jargon in everyday language.

Nicole delights in seeing the freedom her clients experience when they are no longer slaves to their food choices and embrace the real food lifestyle.

Having been a Dietitian for over 25 years, and raising and home educating her 4 children during that time, Nicole has a depth of experience that translates into totally understanding where you are right now in your journey.

Mentioned Links and Links To Connect

Connect with Dietitian Nicole Bathurst via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The more you know, the more you realize you don’t know!” – Nicole Bathurst

“I don’t want to give you a diet-I want to educate and empower you so YOU can make the decisions that are right for you.” Nicole Bathurst

“The people you really want to work with – what else is going on with them emotionally?” – Shannon Bush