Category Archives: Magnetic Marketing

LOE 082 | The Thrive Factor Book Series with Kerri Duff-Borthen

LOE Podcast The Thrive Factor Book Archetype Series Marketing Business Coach Shannon Bush Effortless Suzzess Zone Kerri Duff-Borthen

Podcast Episode 082 | The Thrive Factor Book Series: Be a Ninja and Love Yourself w/ Kerri Duff-Borthen

Welcome to Episode 082 of the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush! Today Shannon is joined by Kerri Duff-Borthen from The Shortlister, a recruitment platform for business owners across Australia.

Kerri met her Thrive Factor Archetypes back in 2017, as a Pioneer Seeker, Visionary Creator, Inspirer Believer, Mediator Diplomat, and a sneaky Heroine Adventurer that kept poking and prodding her way to be seen and heard. Kerri spent two years getting to know each one individually and embracing them wholeheartedly. She identifies mostly as the Pioneer Seeker and Inspirer Believer but sees how they each blend together and make up the whole of who she is (see page 205 of The Thrive Factor Book).

Kerri shares how she previously ran a more traditional recruitment agency called Duff Recruitment but found it was ‘eating her soul’ – it was then that she met Shannon and was profiled with her archetypes and began to embrace and utilize her archetypes including the Mediator Diplomat who supported her to create a process that supported both the employer and candidate beautifully through the recruitment process, and using the Visionary Creator and Pioneer Seeker to disrupt the market and pioneer a new way forward in her industry. Embracing these parts of herself had led Kerry to great success including recognition in the form of awards for her work.

But, like all archetypes there are challenges – Kerri shares how she has learned to identify when she’s out of balance, and that her biggest challenge is being hard on herself – and on the flip side, how she brings herself back into alignment when she’s having a ‘dumpy’ day.

Learn More About The Thrive Factor Book

www.thethrivefactor.com.au

Noteable Quotes and Pearls of Wisdom

“It can be really lonely. I tend to be two or three steps ahead of everyone because I can see where people are going and the path they’re taking. I see their potential.” – Kerri

“It can be a really fun, transparent process. It doesn’t have to be gloomy and heavy.” – Kerri

“I can be very hard on myself and quite judgemental, an overthinker and I can be harsh on others. That’s when I know I’m out of balance.” – Kerri

“Many of us are role models now. It can be tough, but often the harshness we feel is self-inflicted.” – Shannon

“Know our archetypes individually. You might identify with one or two more than the others, but get to know them well.” – Kerri

“Figure out what makes yourself shine, and do more of that.” – Kerri

Connect with Kerri in these cool places

Facebook: @theshortlister

Website: www.theshortlister.com.au

Connect with Shannon in these places

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 080 | Inspirer Believer | The Thrive Factor Book Series

Inspirer Believer Archetypes The Thrive Factor Book Coach Mentor Shannon Bush Perth

Meet the Inspirer Believer

Watch the Video Interviews here

Welcome to episode 080, and the third Archetype the Inspirer Believer with your #businessyoda and now Amazon #1 Bestselling Author for the second time with a solo book – The Thrive Factor, Shannon Bush!

The Thrive Factor features 12 personal leadership Archetypes for women in business. Today we meet the Inspirer Believer, you know her as the cheerleader and champion of optimism. She throws herself into things she is passionate about but can become burned out quickly. Her greatest lesson is to be inspired by herself and to share that with the world. Join Shannon as she chats with three very real Inspirer Believers – Sheryl, Kimberly and Pavitra.

You’ll hear how Kimberlie has been inspired many times and is now onto her fifth business iteration which began with Tai Chi and is now in textiles. Kimberlie shares how one of her greatest joys with this archetype, is championing and cheerleading her mentees in her work, and being able to see the potential in others. On the flip side, you’ll also hear the challenges she faced in not being able to take off her rose-coloured glasses.

Stay tuned to hear from Transition Mentor, Pavitra who describes the transformation and clarity that discovering her archetypes as overly joyous, and how she has fully embraced this aspect of herself to believe in the unknown more than what is known and in surrendering to the flow of life and creating from there. Pavitra also shares her challenges – acknowledging how easy it is for her to be inspired and to inspire others, and not having healthy boundaries to support it. Pavitra also shares how she is challenged by the logical mind trying to fathom many of the qualities, ideas and creativity of the Inspirer Believer as they are so intangible.

Keep listening to hear from Graphic Designer Sheryl Young, who shares the joy of being so excited in the beginning of new projects, and the challenge of that huge amount of energy burning up so quickly and burning out fast. Sheryl also shares how she’s embraced a side of herself to cheer on her clients and using it to grow her own confidence and having permission to be authentic to herself.  

Notable Quotes and Pearls of Wisdom

“The energy of the Inspirer Believer is about balance, about what’s best for everyone not just ourselves.” – Kimberlie

“The inspiration is in everything in life it’s all around us and in the air we breathe.” – Pavitra

“Allow yourself to be authentically you.” – Sheryl

Connect with our Inspirer Believer’s Here

www.brightcrafts.com.au Kimberlie Clare-Campbell

www.pavitraguru.com – Pavitra Guru

www.nevertheless.com.au – Sheryl Young

Find Out More About The Thrive Factor Book and Profiling

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 078 | Advocate Rescuer | The Thrive Factor Book Series

Thrive Factor Book Series LOE Podcast Shannon Bush Business Marketing Coach Perth Advocate Rescuer

LOE 078 | Meet the Advocate Rescuer Archetype

watch the video interviews here

Welcome to the first installment of The Thrive Factor book series of Law of Effortlessness Podcast – last week, you heard Business Coach Shannon Bush talk briefly about each of the twelve archetypes, and today you get to meet just a few of the amazing women Shannon has profiled as an Advocate Rescuer. These women have bravely put their hands up to share their experiences and wisdom after uncovering their archetype as the Advocate Rescuer.

In this powerhouse episode, you’ll meet Yvonne Atkinson, Angelique Bavich, Kylie-Jo Barker who share their stories and insights post-profiling and what it means to them, their strengths and challenges, and how they use the knowledge and insight to create thriving businesses.

Tune in to hear Shannon chat to Yvonne about her Advocate Rescuer as Yvonne describes her first encounters as being hard, frustrating and heavy – and how she now uses the archetype to be the balancing factor to the other archetypes that are present, and how she came to embrace this side of herself.

Keep listening for Angelique’s take on the Advocate Rescuer archetype including her experiences of learning to say no to things, in order to say yes to herself, and how that, in turn, teaches her family, friends, and clients to care for themselves and put themselves first. You’ll also here Angelique speak about the challenges she faces in knowing the difference between helping and rescuing someone.

Shannon finishes this episode with one very special guest, Kylie-Jo Barker who had been part of the Creative Possibility team for a long time. Kylie-Jo shares how learning that she has a voice, and it is valuable and valid has been the biggest blessing, and challenge and how she has learned to recognize when she is and is not using her voice effectively. 

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

Notable Quotes and Pearls of Wisdom

“I have learned to love my Advocate Rescuer. She is an advocate for me.” – Yvonne

“When she’s in her advocate role, when she says NO – that’s when she shows my clients, friends and family it’s ok to look after myself first.” – Angelique

“I have a voice and I can be respected for it.” – Kylie-Jo

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 077 | Meet the Thrive Factor Archetypes | The Thrive Factor Book Series w/ Shannon Bush

LOE Podcast Thrive Factor Book Series Marketing Magnetic Business Coach Perth Shannnn Bush

The Thrive Factor Book is Almost Here… and it’s Time to Meet the Archetypes!

Watch this episode as a video also and see Shannon share this awesome info here.

Welcome to a very special episode of Law of Effortlessness Podcast with #businessyoda Shannon Bush! In this special episode, Shannon shares with us the announcement of her new book, The Thrive Factor – with a juicy behind-the-scenes peek at how this book came to be!

In 2013 Shannon published her first book, The Personal Leadership Style after two and half years of research and study in psychology, transpersonal art therapy, and archetypes and the patterns of behaviors and challenges she saw in her clients – her first book introduced the world to the twelve archetypes Shannon uncovered and developed and now, The Thrive Factor Book is here and has superseded it!

The Thrive factor Book is here to help you meet different, or forgotten parts of yourself and to understand challenges and strengths – and to give you permission to own your strengths, challenges, to be more of who you are and want to be, bringing a fierce determination and confidence. Shannon has invited many of the women she has worked with over the years to share their experience of working with their archetypes and the difference it’s made in their lives and businesses – over 48 women sent in their stories and is featured in the book – and you’ll hear from some of them soon.

After publishing the high-level first book, The Thrive Factor is a very in-depth look at each of these archetypes and how they interact with your Effortless Success Zone, focusing on your personal magnetism and inspiration which filter into your business – how people are drawn to you and inspired by you – a little different for each archetype!

Shannon shares how growing up, she realized that in spite of being told to work hard and put in lots of effort for success, she found it difficult and the hard, overwhelming work prevented the beliefs, mindset, and creation of our unique effortless success zone: enter, the beginnings of what Shannon stands for. Standing up for your strengths, acknowledging your challenges, choosing effortlessness – because when you give yourself permission to be in your effortless success zone, even when you do have days where things get de-railed you will have the resilience to “bounce forward.”

Stay tuned to hear an introduction to the twelve Archetypes:

  • Advocate Rescuer
  • Heroine Adventurer
  • Inspirer Believer
  • Liberator Engineer
  • Mediator Diplomat
  • Mentor Teacher
  • Mother Nurturer
  • Networker Connector
  • Pioneer Seeker
  • Queen Ruler
  • Shapeshifter Alchemist
  • Visionary Creator

Notable Quotes and Pearls of Wisdom

“When you give yourself permission to be more of who you are, enormous confidence follows.” – Shannon Bush

“When you give yourself permission to be in your effortless success zone, even when you do have days where things get de-railed you will have the resilience to ‘bounce forward’.” – Shannon Bush

“The Effortless Success Zone is about being who you are – your most naturally magnetic self.” – Shannon Bush

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

_____

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

LOE 076 | Effortless Business and Health w/ Kat Blake


LOE Podcast Perth Business Marketing Coach Shannon Bush Kat Blake LOE Podcast

Episode 076 Effortless Business and Health with Kat Blake, Invigorate Naturopathy

How do you beat the stress and overwhelm of running your own business? We’ve all been there, worrying if we have enough income to pay our bills, clients rescheduling appointments – so, how do we manage that level of constant stress and create our own effortless business?

Join Shannon as she chats with Naturopath, Kat Blake about how she grew her business, implemented a leveraged business model which allowed her to enjoy effortless business, and her best tips for managing stress, fatigue, and anxiety in business.

Kat shares her fears about becoming a full-time business owner from deciding when it was the right time if she had enough money to support it and a strong client flow – and discovered the niche she most enjoyed working with. You’ll hear Shannon and Kat talk about how Kat began to move into a more leveraged business model by hosting events, and the challenges and celebrations that followed from choosing presenters wisely, and getting feedback from attendees on the topics they were interested in, and acting on it to include those topics more specifically at future events.

Shannon and Kat share candidly the challenges of running events from Kat’s struggle with technology and presentation slides that didn’t work, and only allowing four weeks to market the event. Shannon asks Kat how she held it together and kept calm on the day of the event, and you’ll hear Kat’s tips including meditation to calm her breathing and heart rate, and coming from a place of gratitude.

Join Shannon and Kat for a discussion on what makes Naturopathy different from visiting your GP, and how she handles skeptical clients, and how Kat manages to check in with all her clients (including automated emails!). You’ll also get to hear Kat share some excellent tips on managing stress, overwhelm, and anxiety when running a business including:

  • Slowing down – eat mindfully, sit down and slowly eat your lunch.
  • Meditation which will support your mind health, once or twice per week
  • Move the body – go for a walk around the block, move your body

Notable Quotes and Pearls of Wisdom

“Once I niched, I knew what I was saying and it was much easier to market myself to them.” – Kat Blake

“It’s important to choose your team wisely. Just because someone is also a Naturopath, doesn’t mean we are focussing on the same thing and we compliment each other nicely.” – Kat Blake

“More of us should celebrate saying NO. It’s not always a right fit.”  – Shannon Bush

“Remember why you started your Naturopathic business.” – Kat Blake

Connect with Kat in these places:

www.inaturopathy.com.au
www.facebook.com/invigoratenaturopathy
www.instagram.com/invigorate_naturopathy

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

The Thrive Factor Book Launch is happening soon!

The Thrive Factor Book Cover | Shannon Bush | Creative Possibility | Business Women | Archetypes for women

Super excited to let you know about something very cool that is happening very soon. In fact in the next week or two…

My new book is launching!

After what seems like forever, this book is finally coming to life and the date my team and I are working towards is a Kindle launch for end of January 2019 swiftly followed by the launch of the paperback version.

The best way to be the first to hear how you can get your copy is to register your interest at www.thethrivefactorbook.com.au. We will send an email out as soon as we have more information, which should be very soon.

What’s the book about?  Well if you have followed me for any length of time you will know about the archetypal personal leadership framework I created in 2010 and 2011. It was featured in my Amazon best selling book in 2013, Personal Leadership Style.

Back then I was working with the archetypes with my female clients and focusing on their personal attributes, strengths and challenges. However I was nearly solely working with women in business and so began to map the things I was seeing repeated for each archetype in relation to mindset, marketing, money and magnetism. The information was consistently well received when I shared it with clients and participants in programs like Market To Thrive.

So in 2017 I began taking the dream of writing a new book and started to put the words together. It’s been a mamoth task that has involved many people and it is now so close to being no longer a dream, but a reality.

Over the last couple of years my fascination with thriving has also evolved and deepened/ It seemed only right to me to review what the framework was previously christened. So the archetypes are now referred to as the Thrive Factor Archetypes and this new book is all about you, as a business woman, getting to know yourself, unlocking your effortless success zone and totally thriving.

Cannot wait to hear what you think about it when you get to read it.

For now, though, head to www.thethrivefactorbook.com.au and register your interest.

Let’s get excited about thriving! Totally thriving!

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.