Category Archives: Magnetic Marketing

095 | Effortless Thriving w/ Jay Crisp Crow | The Thrive Factor Book Series

LOE Podcast Jay Crisp Crow Shannon Bush Author Business Coach Marketing Coach Perth

Effortless Thriving with The Thrive Factor Archetypes

“I had to learn to celebrate myself and love myself a little bit.” – Jay Crisp Crow

Welcome to another episode of the Law of Effortlessness Podcast with your host and #businessyoda Shannon Bush, today joined by Jay Crisp Crow!

On today’s episode, we’re joined by copywriter and founder of the Crisp Copy Class, Jay Crisp Crow from Crisp Copy. Jay is here to share with us her experience of uncovering and meeting her Thrive Factor Archetypes. She describes the very moment in time when her results came through and she felt a strong ‘YES! this makes complete sense’ when meeting her own Mentor Teacher who now plays an important role in her business.  Jay shares how knowing her Thrive Factor gave her permission to share and give more without fear of overdoing it.  Shannon describes how she first noticed Jay’s Mentor Teacher shining through with a compassionate and generous nature, but also the challenge of not being able to share the knowledge.

You’ll hear Shannon chat about the impact of participating in Jay’s programs in the early stages and watching Jay’s journey progress into what has now become the third round of the Crisp Copy Class.

Jay is also an Advocate Rescuer and describes it as being much closer to her soul and also being over-generous. As Jay stepped into the Advocate Rescuer she learned an important lesson from Shannon: that Advocate Rescuer is a huge advocate for herself and needed to be put to work for herself first, before others. In her business, it takes the form of teaching others to use their voices and amplify them by sharing what they want and need to say and not what is ‘safe’. The Mediator Diplomat is also one of Jay’s Thrive Factor Archetypes, her daughter Ella describes this part of Jay as being the mediator and holder of all things – and the balance to the Mentor Teacher and Advocate Rescuer.

Stay tuned to hear Shannon share how these archetypes create magnetism in business from allowing yourself to use your strengths and grant yourself permission you enter The Effortless Success Zone. You’ll also hear how Shannon profiled Jay’s daughter, Ella and how it transformed their relationship. Jay shares the challenge of having a Queen Ruler daughter balancing learning and using her voice, with growing into a young woman coupled with her Visionary Creator Archetype, Ella is often impatient for life outside of high school to begin.  

Pearls of Wisdom

“I came into an industry that is very competitive. When I let my Mentor Teacher out, compassion came out that changed everything.” – Jay Crisp Crow

“I had to learn to celebrate myself and love myself a little bit.” – Jay

“You’re just learning to be you, and be more of who you are.” – Shannon

“The only thing I’ve done differently to anyone else is that I decided to embrace all of me and build my brand around that.” – Jay

“There are things that you need to let go of that aren’t your gig. They are gold, priceless! Let them go!” – Jay*

Find Out More About The Thrive Factor

www.thethrivefactorbook.com.au

Connect with Jay Crisp Crow here

Jay featured in episode 081 of The Law of Effortlessness, Listen Here

Jays Website is here www.crispcrow.com.au

Watch Jay’s Video Interview with Shannon Here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series

Shape Shifter Alchemist Mentor Teacher Inspirer Believer Nicole Bathurst Business Marketing Coach Shannon Bush LOE Podcast

‘The Shape Shifter Alchemist encompasses so much. She is the chameleon.’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Nicole Bathurst from Naturally Nic, a Dietician supporting Breast Cancer Survivors.  

Shannon connected with Nicola two years ago, when Nic was uncovering her niche and strengths. Shannon profiled Nic as an  Inspirer Believer, Mentor Teacher, and Shape Shifter Alchemist, a perfect mix for the work Nicola does as a Dietician working with survivors of cancer blending beautifully with her Wise Guide Shape Shifter Alchemist, bringing fun and joy to a very serious conversation. Nicole shares what it was like  to learn what her archetypes, and that she struggled with the Shape Shifter Alchemist initially – as many women do with the ‘bigness’ of all it encompasses but since then, Nic has slowly begun to embrace her Thrive Factor Archetypes, relaxing into them more although it is still a conscious exercise in allowing.

Shannon and Nicole chat about how embracing her Mentor Teacher, truly is Nicole’s effortless success zone and how easy and enjoyable her work can be. You’ll also hear Shannon and Nicole talk about the all too common issues around visibility for the Shape Shifter Alchemist and how she challenged herself to do a Facebook Live Video every day for a month and finding her sweet spot with being on live video and now having a system that works effortlessly for her producing and sharing her own content.  

Pearls of Wisdom

“I don’t even realize I’m inspiring. I’m not doing anything different.” – Nicole Bathurst

“We have to remember that not everybody knows everything we know and that we can’t take this for granted.” – Nicole Bathurst

“You’re not paying me for the 60 minutes I spend with you. You’re paying for the thirty years of extensive study and training I’ve done to spend this 60 minutes with you.” -Nicole Bathurst

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Nicole here

Thrive Factor Book page 147

Nicole was also a guest on Law of Effortlessness Podcast episode 059

@NaturallyNic

www.naturallynic.com.au

Women Thriving After Cancer Facebook Community

Watch Nicole’s video interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

093 | The Compassionate Queen Ruler w/ Donna Gordin | The Thrive Factor Book Series

Queen Ruler Advocate Rescuer Inspirer Believer Home2Home Donna Gordin Business Marketing Coach Perth Shannon Bush The Thrive Factor Book LOE Podcast

‘The Queen Ruler’s core message is generous leadership’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Donna Gordin from Home2Home Realty to chat all things Queen Ruler and Compassionationate Leadership.

Donna first encountered the Thrive Factor Archetypes when she attended Shannon’s workshops and a Limitless Business Retreat in 2018. Shannon profiled Donna as a Queen Ruler, Advocate Rescuer, and Inspirer Believer and a bonus Mediator Diplomat. Donna shares that she identifies with Queen Ruler as her dominant archetype, but she felt a conflict with the Advocate Rescuer and Queen Ruler although she has now begun to embrace with understanding the compassionate leadership qualities both possess.

Shannon and Donna chat about the perks of being a Queen Ruler, from being able to make quick and strong decisions without an emotion holding sway. You’ll hear how Shannon sees the dynamic of the Queen Ruler and Advocate Rescuer blending together in Donna’s business and life, and the excitement and joy in rallying her staff with her Inspirer Believer.

Stay tuned to hear Shannon and Donna discuss how these Archetypes have supported Donna to make changes in her business from being in the trenches working inside her business, to working on her business and generating more clientele and encouraging her team to step up and take on more.

Pearls of Wisdom

“I had a conflict with trying to be humble. I now know it’s ok for me to be a leader.” – Donna

“You can’t help all of the people all of the time.” – Donna

“The core message for the Queen Ruler is generous leadership with a core of compassion.” – Shannon

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Donna here

www.home2home.com.au

www.facebook.com/rockinghampropertymanager

Watch Donna’s video Interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

092 | Visionary Creator | The Thrive Factor Book Series

Visionary Creator LOE Podcast Business MArketing Coach Shannon Bush Emma Pointon Caroline Smith Thrive Factor Book SeriesVisionary Creator Thrive Factor

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Visionary Creator Thrive Factor Archetype.

So, who is the Visionary Creator?

She’s able to see all that’s possible – seeing the potential that an Inspirer Believer can see in others and take it forwards into what truly is possible with clear messages and insights. One of the challenges with Visionary Creators is being able to see far, so far in advance that can send others into a state of overwhelming. Shannon shares what she has experienced in working with her clients, including how she’s used this innate talent for her own business and mindset. Shannon also shares the frustration with being patient and allowing for some parts of the vision to unfold.

We’re joined first by fellow Visionary Creator Caroline Smith from Jackadder Business Consulting. Caroline shares how she had an inkling when she was first introduced to Shannon’s work, but it wasn’t until she had a profiling session and held the Thrive Factor Book in her hands that she burst into tears and realized how powerful this side of herself truly is.

Caroline is also an Inspirer Believer, Mentor Teacher, and Mediator Diplomat. Caroline shares how she’s able to see how things can progress and be better in the long term which comes in very handy with the work she does with businesses.

We’re joined lastly by Emma Pointon – the final Thrive Factor interview, and the second Visionary Creator!

Emma first discovered her archetypes after meeting Shannon at the 2017 Artful Business Conference in Brisbane where she met Shannon and then participated in Market to Thrive (twice!) and discovered her other archetypes as Mentor Teacher, Shape Shifter Alchemist, Heroine Adventurer, and Inspirer Believer. Emma automatically wants to solve a problem when its put before her, and for a time she struggled with it being too masculine but has come to love this part of her and has set boundaries with her friends, noticing that often being able to see so far ahead caused friction.

Pearls of Wisdom

“People don’t accept that you can good at math and English and art as well.” – Caroline Smith

“The Visionary and the Creator are two parts of me that need expression.” – Caroline Smith

“Don’t ignore her, it’s amazing how much life deteriorates if you aren’t doing creative or strategic thinking.” – Caroline Smith

“I am the conduit between now and the future.” – Caroline Smith

“I’m in the intellectual space that people often pigeon me in.” – Emma Pointon

“Getting stuck in my head and it getting cluttered is a big challenge. I have to take more self- care.” – Emma Pointon

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Visionary Creators here

Connect with Caroline Smith here

Connect with Emma Pointon here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

091 | Shape Shifter Alchemist | The Thrive Factor Book Series


Law of Effortlessness The Thrive Factor Book Series Shape Shifter Alchemist Kat Blake Christina Cabrera Shannon Bush

Shape Shifter Alchemist Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Shape Shifter Alchemist Thrive Factor Archetype.

The Shape Shifter Alchemist is a chameleon among the Thrive Factor Archetypes. She’s versatile and able to shift into and out of many things, but this ability comes with challenges! She is a woman of magic and mystery, and while she’s able to go with the flow, she can struggle to know who she is in the world. In the business world she can show many versions of herself, or alternatively in business can sabotage herself and go into hiding. She’s magnetic and fascinating to others, but when the Shape Shifter is uncertain in who she is mistrust can build and be pulled away.

Shannon is talking today to Shape Shifter Alchemist Christina Cabrera from Wisdom of Wealth. Christina first met Liberator Engineer, Visionary Creator, Mediator Diplomat, and Inspirer Believer back in September 2015. Christina shares how she’s somehow able to create magic or something out the ordinary that wows people and leaves them asking, ‘how did you do that?!’ she also shares a deeply hidden part of her that felt she couldn’t say that things came easily to her, and conversely how she easily can sabotage herself especially with technology. You’ll also hear the joy that being a Shape Shifter Alchemist brings in her playfulness, and ability to take easily to the stage.

Kat Blake from Invigorate Natural Therapy joins the conversation with #businessyoda Shannon Bush to talk all about her experiences of discovering her Shape Shifter Alchemist during the course of Shannon’s program Market to Thrive. Kat is also an Inspirer Believer, Liberator Engineer, and an Advocate Rescuer with a sprinkling of the Heroine Adventurer.

Kat and Shannon share the key moment when Kat first recognized the power of her ability to manifest with the ability to manifest things so easily like clients. On the flip side, Kat shares how sensitive the Universe seems to be to her thoughts and actions and what manifests as a result.

Pearls of Wisdom

“Shape Shifters are magnetic and magical, women of mystery and for that reason pull people in. But if uncertain in who she is, she is ungrounded and others a pulled away.” – Shannon Bush

“I can manifest anything I want to.” – Christina Cabrera

“Make friends with your Archetypes and learn to listen to them. They will speak loudly and that’s your queue.” – Christina Cabrera

“It’s not personal when someone reschedules with me, that was a big thing to learn.” – Kat Blake

“Mind your thoughts and what your putting out there because it will manifest” – Kat Blake

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Shape Shifter Alchemists here

Christina Cabrera’s  Website and Facebook Group

Kate Blake’s Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

090 | Queen Ruler | The Thrive Factor Book Series

The Thrive Factor Book Series LOE Podcast Business Marketing Coach Shannon Bush Liesel Albrecht Karen Dauncey Swapna Thomas

Queen Ruler Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Queen Ruler Thrive Factor Archetype.

We begin this podcast by exploring who the Queen Ruler is – a woman with a regal presence. This woman loves the finer things in life, and enjoys beautifully designed things in their life. If you’ve ever purchased anything from a Queen Ruler, you might have noticed how high-quality the experience is! Queen Rulers often make decisions free from emotion,  a unique trait among the Thrive Factor Archetypes, and they are strong characters.

We first meet Karen Dauncey from Blue Cherry, a service that helps businesses get found online. Karen tells us how she felt an immediate kinship to her Queen Ruler meeting her first two years ago. Karen is also an Inspirer Believer and a Mediator Diplomat. Karen shares the strengths she has as a Queen Ruler, like making hard decisions in business that aren’t affected by emotion enabling her to make the changes she’s needed to. Karen also shares another strength in being able to easily delegate things.

We’re joined next by Liesel Albrecht from Retreats at Resorts. Liesel first met her Queen Ruler with a sigh of relief and excitement three years ago. Liesel also identifies as a Mentor Teacher, Inspirer Believer, and Shape Shifter Alchemist – which Liesel loves the balance each bring to the table. Liesel shares great insight about when things feel like the wheels are coming off, to use the mantra “it’s ok. I’m building an Empire.” That has supported her through tough business moments.

We’re joined lastly by Swapna Thomas. Swapna works with rebels to embrace and work in their zone of expertise. Swapna first met Shannon four years ago, connecting in the online business world. Swapna is also a Mentor Teacher and Liberator Engineer – her thirst for knowledge is ‘very real’ indeed with these archetypes!

At first, Swapna was not prepared to be a Queen Ruler and denied it – she rebelled against the idea of a dark queen and the shadow side but as she learned more and more she began to embrace her shadow side. Swapna struggled with the idea of being a Queen, who was she to rule others? Swapna had to learn to own her value and worth and has since gone on the support her clients do the very same thing. Swapna shares the challenges – from feeling threatened by others ‘vying for the throne’.

Pearls of Wisdom

“Queen Rulers are here for big things, but often have doubts about if they have what it takes.” – Shannon Bush

“Wear your crown and own it. Step out, and rule.” – Karen Dauncey

“Not every Queen is an Evil Queen like in Snow White.” Liesel Albrecht

“This is about generous leadership, the positive ramifications and ripple effect.” – Shannon Bush

“When I started to leverage it, and lean into it that’s when it really changed the game.” – Swapna Thomas

Find Out More About The Thrive Factor Book Here

www.thethrivefactorbook.com.au 

Connect with Our Queen Rulers Here

Karen Dauncey Website

Liesel Albrecht Website

Swana Thomas Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 082 | The Thrive Factor Book Series with Kerri Duff-Borthen

LOE Podcast The Thrive Factor Book Archetype Series Marketing Business Coach Shannon Bush Effortless Suzzess Zone Kerri Duff-Borthen

Podcast Episode 082 | The Thrive Factor Book Series: Be a Ninja and Love Yourself w/ Kerri Duff-Borthen

Welcome to Episode 082 of the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush! Today Shannon is joined by Kerri Duff-Borthen from The Shortlister, a recruitment platform for business owners across Australia.

Kerri met her Thrive Factor Archetypes back in 2017, as a Pioneer Seeker, Visionary Creator, Inspirer Believer, Mediator Diplomat, and a sneaky Heroine Adventurer that kept poking and prodding her way to be seen and heard. Kerri spent two years getting to know each one individually and embracing them wholeheartedly. She identifies mostly as the Pioneer Seeker and Inspirer Believer but sees how they each blend together and make up the whole of who she is (see page 205 of The Thrive Factor Book).

Kerri shares how she previously ran a more traditional recruitment agency called Duff Recruitment but found it was ‘eating her soul’ – it was then that she met Shannon and was profiled with her archetypes and began to embrace and utilize her archetypes including the Mediator Diplomat who supported her to create a process that supported both the employer and candidate beautifully through the recruitment process, and using the Visionary Creator and Pioneer Seeker to disrupt the market and pioneer a new way forward in her industry. Embracing these parts of herself had led Kerry to great success including recognition in the form of awards for her work.

But, like all archetypes there are challenges – Kerri shares how she has learned to identify when she’s out of balance, and that her biggest challenge is being hard on herself – and on the flip side, how she brings herself back into alignment when she’s having a ‘dumpy’ day.

Learn More About The Thrive Factor Book

www.thethrivefactor.com.au

Noteable Quotes and Pearls of Wisdom

“It can be really lonely. I tend to be two or three steps ahead of everyone because I can see where people are going and the path they’re taking. I see their potential.” – Kerri

“It can be a really fun, transparent process. It doesn’t have to be gloomy and heavy.” – Kerri

“I can be very hard on myself and quite judgemental, an overthinker and I can be harsh on others. That’s when I know I’m out of balance.” – Kerri

“Many of us are role models now. It can be tough, but often the harshness we feel is self-inflicted.” – Shannon

“Know our archetypes individually. You might identify with one or two more than the others, but get to know them well.” – Kerri

“Figure out what makes yourself shine, and do more of that.” – Kerri

Connect with Kerri in these cool places

Facebook: @theshortlister

Website: www.theshortlister.com.au

Connect with Shannon in these places

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 080 | Inspirer Believer | The Thrive Factor Book Series

Inspirer Believer Archetypes The Thrive Factor Book Coach Mentor Shannon Bush Perth

Meet the Inspirer Believer

Watch the Video Interviews here

Welcome to episode 080, and the third Archetype the Inspirer Believer with your #businessyoda and now Amazon #1 Bestselling Author for the second time with a solo book – The Thrive Factor, Shannon Bush!

The Thrive Factor features 12 personal leadership Archetypes for women in business. Today we meet the Inspirer Believer, you know her as the cheerleader and champion of optimism. She throws herself into things she is passionate about but can become burned out quickly. Her greatest lesson is to be inspired by herself and to share that with the world. Join Shannon as she chats with three very real Inspirer Believers – Sheryl, Kimberly and Pavitra.

You’ll hear how Kimberlie has been inspired many times and is now onto her fifth business iteration which began with Tai Chi and is now in textiles. Kimberlie shares how one of her greatest joys with this archetype, is championing and cheerleading her mentees in her work, and being able to see the potential in others. On the flip side, you’ll also hear the challenges she faced in not being able to take off her rose-coloured glasses.

Stay tuned to hear from Transition Mentor, Pavitra who describes the transformation and clarity that discovering her archetypes as overly joyous, and how she has fully embraced this aspect of herself to believe in the unknown more than what is known and in surrendering to the flow of life and creating from there. Pavitra also shares her challenges – acknowledging how easy it is for her to be inspired and to inspire others, and not having healthy boundaries to support it. Pavitra also shares how she is challenged by the logical mind trying to fathom many of the qualities, ideas and creativity of the Inspirer Believer as they are so intangible.

Keep listening to hear from Graphic Designer Sheryl Young, who shares the joy of being so excited in the beginning of new projects, and the challenge of that huge amount of energy burning up so quickly and burning out fast. Sheryl also shares how she’s embraced a side of herself to cheer on her clients and using it to grow her own confidence and having permission to be authentic to herself.  

Notable Quotes and Pearls of Wisdom

“The energy of the Inspirer Believer is about balance, about what’s best for everyone not just ourselves.” – Kimberlie

“The inspiration is in everything in life it’s all around us and in the air we breathe.” – Pavitra

“Allow yourself to be authentically you.” – Sheryl

Connect with our Inspirer Believer’s Here

www.brightcrafts.com.au Kimberlie Clare-Campbell

www.pavitraguru.com – Pavitra Guru

www.nevertheless.com.au – Sheryl Young

Find Out More About The Thrive Factor Book and Profiling

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!