Category Archives: Marketing

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

096 | Sparking Possibility and Winning Business Awards w/ Gemma Moore

Law of Effortlessness Podcast Gemma Moore Shannon Bush Marketing Business Coach Perth

Sparking Possibility and Winning Business Awards with Gemma Moore

Welcome to a new episode of Law of Effortlessness Podcast with your host and Amazon best selling Author of The Thrive Factor Book, Shannon Bush. Today Shannon is joined by Gemma Moore from Red Spark Communications.

Gemma Moore is a spark finder, a word spinner and a marketing strategist who loves helping women business owners find and share their SPARK with the world. She has a BA in Media Studies (Radio & Print) and is a former producer for ABC Radio where she first discovered the magic of stories. Gemma specializes in writing winning business award submissions and creating successful Facebook Ad campaigns and is joining Shannon today to chat all things Business Awards!

We kick off this episode with Shannon and Gemma chatting about perfection in business with Gemma sharing how for a long she felt like a failure for not achieving the success she thought she deserved – and only after delving deeper into her own self was she able to dig out the gold and begin to gain traction – Gemma shares how in 2018 she kept herself accountable by applying for her own business award, and taking time to really look back and see how many people she had helped and what she had accomplished – and celebrating it.

Stay tuned to hear about how Gemma uses storytelling to support her clients in awards and share their brand consistently, Gemma refers to it as “Story Managing”, with looking at how the story of business owner shows up in the branding colors, the images and fonts being used and much more and how in the current climate with so much information available at the touch of a button that the decision to buy comes down to trust – and the role storytelling plays in building it.

Pearls of Wisdom

“I specialize in helping women find their spark. The thing that makes your heart leap forward and lean in.” – Gemma Moore

“There’s no perfect business, or business woman. It’s about what works for you and doing it your way.” – Gemma Moore

“I’ve always seen myself as the bridge.” – Gemma Moore

“We often forget about what happens afterwards, after the awards.” – Gemma Moore

Connect with Gemma in these places:

Website www.redsparkcommunications.com

Facebook @redsparkcomms

Instagram @redsparkcomms

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

Mid Year Marketing Review

Mid Year Marketing Review | Shannon Bush Business Coach Perth | Marketing Coach | Small Business Advisor

It’s a new Financial Year in Australia starting this coming Monday, July 1st!

In my Facebook Group for women in business (join the Thriving Entrepreneur Circle here) it is #MarketingTuesday, so an ideal day to remind everyone to do a checkin so that’s exactly what I shared today – my top 10 questions to ask to complete a mid year marketing review.

In fact the questions are great at any review milestone – monthly, quarterly, half yearly, annually.

Let’s get back to the fact it is the end of the current Financial Year at the end of the week. That makes it a great time to review your marketing foundations. At mid calendar year you can actually gain a lot of insight into things from two key perspectives. How is your marketing tracking for the financial year and how is it tracking for the calendar year?

Why is it good to do a mid year checkin?

Well simplest answer to that awesome question is the mid year review can reveal fabulous data that can help you make decisions with regards to what to invest your time, money and energy into marketing for the second half of the year.

It can also give you a benchmark in terms of performance against any goals set at the beginning of the calendar year.

So how do you do a review?

Here’s the top 10 questions I’d ask – not necessarily in any particular order

1. Are my products/services still relevant? If not what can I stop selling or delivering?
2. What is my turnover and profit for each product/service I sold so far this calendar year/financial year?
3. Am I actively promoting all of my products/services?
4. Is my branding up to date and consistent across all my marketing?
5. Which marketing strategies have worked for me this year/FY?
6. If I don’t know the answer to question 5, what measures can I put in place to know moving forward?
7. Are my ideal clients/customers still ideal? If no then what changes need to be made to connect with the right ones for what I’m selling?
8. Have I defined benefits for what I sell and are they included in my marketing?
9. Have I actively collected testimonials and if so what do they say?
10. Have I reviewed my core marketing collateral for consistency? Website, print media, social media, linked in, videos etc

Once you’ve answered these questions I’d create a SSC list

What will I STOP doing?
What will I START doing?
What will I CONTINUE doing?

Then create a set of specific, measurable goals with timelines related to your start and continue actions!

Easy.

Marketing review done!

Effortless even.

094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series

Shape Shifter Alchemist Mentor Teacher Inspirer Believer Nicole Bathurst Business Marketing Coach Shannon Bush LOE Podcast

‘The Shape Shifter Alchemist encompasses so much. She is the chameleon.’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Nicole Bathurst from Naturally Nic, a Dietician supporting Breast Cancer Survivors.  

Shannon connected with Nicola two years ago, when Nic was uncovering her niche and strengths. Shannon profiled Nic as an  Inspirer Believer, Mentor Teacher, and Shape Shifter Alchemist, a perfect mix for the work Nicola does as a Dietician working with survivors of cancer blending beautifully with her Wise Guide Shape Shifter Alchemist, bringing fun and joy to a very serious conversation. Nicole shares what it was like  to learn what her archetypes, and that she struggled with the Shape Shifter Alchemist initially – as many women do with the ‘bigness’ of all it encompasses but since then, Nic has slowly begun to embrace her Thrive Factor Archetypes, relaxing into them more although it is still a conscious exercise in allowing.

Shannon and Nicole chat about how embracing her Mentor Teacher, truly is Nicole’s effortless success zone and how easy and enjoyable her work can be. You’ll also hear Shannon and Nicole talk about the all too common issues around visibility for the Shape Shifter Alchemist and how she challenged herself to do a Facebook Live Video every day for a month and finding her sweet spot with being on live video and now having a system that works effortlessly for her producing and sharing her own content.  

Pearls of Wisdom

“I don’t even realize I’m inspiring. I’m not doing anything different.” – Nicole Bathurst

“We have to remember that not everybody knows everything we know and that we can’t take this for granted.” – Nicole Bathurst

“You’re not paying me for the 60 minutes I spend with you. You’re paying for the thirty years of extensive study and training I’ve done to spend this 60 minutes with you.” -Nicole Bathurst

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Nicole here

Thrive Factor Book page 147

Nicole was also a guest on Law of Effortlessness Podcast episode 059

@NaturallyNic

www.naturallynic.com.au

Women Thriving After Cancer Facebook Community

Watch Nicole’s video interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

Thrive Factor School – A Letter and an Invitation

Thrive Factor School | Archetype Profiling Training | Certification Program | Business Women | Coaching Training | Personality Profile Training

Is it time to add a new dimension to your business?
A letter from me to you...

Dearest wise one

Thank you for taking the time to read as I share with you some of what I’ve been dreaming about – something that comes to life as Thrive Factor School. Before I do that I need to let you know I have been waiting patiently for years to be able to share this with you. I have dreamed about you so often and spent countless hours imagining what the future will hold with you, out there in the world, sharing the Thrive Factor with other women like yourself.

I know you’re a fiercely determined woman with a big heart. You have a huge desire to be a vehicle for change in the world. These are some of the many reasons you started your business – to make changes and to do so with heart.

Perhaps your vision was to change your life or those of your clients.
Perhaps it was to change your community, your country or even the world at large.

The size and reach of your desire is not what matters to me. How big or bold your dreams are do not matter. Your commitment to bringing your dreams to life and to be the change you desire to be is what matters. It is no small thing to change someones life or business for the better, but that is what you already do. And you’re ready for more.

Here is a little more I know about youyou know a lot – you are a smart, capable individual and you love to learn and share what you know

>> you’re optimistic and realistic all at the same time

>> you see the good in other people and you love it when they see what is possible too

>> you are generous and kind – because you care about people

>> you are a delightful person to be around and even on your grumpy days others value your integrity and genuine approach, plus all that wisdom you’ve got in spades

>> you are also loved for the willingness you have to champion the people you believe in

>> you adore your business and even on the toughest of days you couldn’t imagine throwing it all in because the alternative isn’t worth considering

>> you have an existing engaged community of loyal people who value you and find inspiration and motivation in the way you show up and deliver ALL of you in your work

In fact there are so many glorious things to say about you, but because you’re so humble and not one to tall poppy yourself, you’d rather focus on sharing the limelight with others.

Thrive Factor Invitation Letter | Archetypal Profile Training | Archetype Training Certification | Shannon Bush | Creative Possibility | Women in business

Thrive Factor School could be the missing link in your business! Ready to totally thrive?

But…

isn’t there always a but?

You feel completely ready to add a new dimension to your business and have either been searching for something, or trusting the “right” opportunity would come your way.

Awesome! I’ve got something for you.

If you’ve been a part of the Creative Possibility world for some time you probably know about the Thrive Factor Archetypal Framework. It is the “thing” that has been a constant in my business for years and the “thing” that has been the foundation for significant positive personal and business transformation for hundreds of women.

I’m honoured, excited, emotional even… to bring you an inspiring learning opportunity that is a first! (sound intriguing Inspirer Believers? Pioneer Seekers? Visionary Creators? Mentor Teachers?)

Starting June this year an inaugural group of women will join me for a 6 month foundational program to learn the art of profiling, the Thrive Factor way. It’s what Thrive Factor School is all about.

So if you are leading a business currently and looking to add something new to your work, then you can grab a copy of the student prospectus for Thrive Factor School below. Once you have it you’ll receive all you need to evaluate this opportunity and to secure an application interview during the application window from now until 10th May only.

I’ve already met with a few of the applicants and lets just say I couldn’t be happier – some know my work well and to others it is relatively new. Each has shared in their application form (yes, there’s an extensive but easy to complete form to book your interview!) their beautiful and inspired visions for weaving Thrive Factor profiling into their businesses. I’m not one to cry that often but some of what I’ve read has led to a few happy tears, particularly as I’ve read about their personal transformations and positive differences to their lives and businesses for knowing their Thrive Factor archetypes. My favourites have been along the lines of “knowing this information has changed my life and business for the better and I cannot wait to share this gift with other women.”

Want to know more and put yourself in the mix to be among the first 12 students of Thrive Factor School? Click below and register your interest. Download the prospectus and book your interview!

I cannot wait to introduce you to the Thrive Factor School students – the future of permission activation and totally thriving! Will your name be on the Thrive Factor School list?

Thrive Factor School application window open until 10th May 2019 for a June class start! Learn more here

LOE 078 | Advocate Rescuer | The Thrive Factor Book Series

Thrive Factor Book Series LOE Podcast Shannon Bush Business Marketing Coach Perth Advocate Rescuer

LOE 078 | Meet the Advocate Rescuer Archetype

watch the video interviews here

Welcome to the first installment of The Thrive Factor book series of Law of Effortlessness Podcast – last week, you heard Business Coach Shannon Bush talk briefly about each of the twelve archetypes, and today you get to meet just a few of the amazing women Shannon has profiled as an Advocate Rescuer. These women have bravely put their hands up to share their experiences and wisdom after uncovering their archetype as the Advocate Rescuer.

In this powerhouse episode, you’ll meet Yvonne Atkinson, Angelique Bavich, Kylie-Jo Barker who share their stories and insights post-profiling and what it means to them, their strengths and challenges, and how they use the knowledge and insight to create thriving businesses.

Tune in to hear Shannon chat to Yvonne about her Advocate Rescuer as Yvonne describes her first encounters as being hard, frustrating and heavy – and how she now uses the archetype to be the balancing factor to the other archetypes that are present, and how she came to embrace this side of herself.

Keep listening for Angelique’s take on the Advocate Rescuer archetype including her experiences of learning to say no to things, in order to say yes to herself, and how that, in turn, teaches her family, friends, and clients to care for themselves and put themselves first. You’ll also here Angelique speak about the challenges she faces in knowing the difference between helping and rescuing someone.

Shannon finishes this episode with one very special guest, Kylie-Jo Barker who had been part of the Creative Possibility team for a long time. Kylie-Jo shares how learning that she has a voice, and it is valuable and valid has been the biggest blessing, and challenge and how she has learned to recognize when she is and is not using her voice effectively. 

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

Notable Quotes and Pearls of Wisdom

“I have learned to love my Advocate Rescuer. She is an advocate for me.” – Yvonne

“When she’s in her advocate role, when she says NO – that’s when she shows my clients, friends and family it’s ok to look after myself first.” – Angelique

“I have a voice and I can be respected for it.” – Kylie-Jo

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

The Thrive Factor Book Launch is happening soon!

The Thrive Factor Book Cover | Shannon Bush | Creative Possibility | Business Women | Archetypes for women

Super excited to let you know about something very cool that is happening very soon. In fact in the next week or two…

My new book is launching!

After what seems like forever, this book is finally coming to life and the date my team and I are working towards is a Kindle launch for end of January 2019 swiftly followed by the launch of the paperback version.

The best way to be the first to hear how you can get your copy is to register your interest at www.thethrivefactorbook.com.au. We will send an email out as soon as we have more information, which should be very soon.

What’s the book about?  Well if you have followed me for any length of time you will know about the archetypal personal leadership framework I created in 2010 and 2011. It was featured in my Amazon best selling book in 2013, Personal Leadership Style.

Back then I was working with the archetypes with my female clients and focusing on their personal attributes, strengths and challenges. However I was nearly solely working with women in business and so began to map the things I was seeing repeated for each archetype in relation to mindset, marketing, money and magnetism. The information was consistently well received when I shared it with clients and participants in programs like Market To Thrive.

So in 2017 I began taking the dream of writing a new book and started to put the words together. It’s been a mamoth task that has involved many people and it is now so close to being no longer a dream, but a reality.

Over the last couple of years my fascination with thriving has also evolved and deepened/ It seemed only right to me to review what the framework was previously christened. So the archetypes are now referred to as the Thrive Factor Archetypes and this new book is all about you, as a business woman, getting to know yourself, unlocking your effortless success zone and totally thriving.

Cannot wait to hear what you think about it when you get to read it.

For now, though, head to www.thethrivefactorbook.com.au and register your interest.

Let’s get excited about thriving! Totally thriving!

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!