Category Archives: Marketing

LOE 078 | Advocate Rescuer | The Thrive Factor Book Series

Thrive Factor Book Series LOE Podcast Shannon Bush Business Marketing Coach Perth Advocate Rescuer

LOE 078 | Meet the Advocate Rescuer Archetype

watch the video interviews here

Welcome to the first installment of The Thrive Factor book series of Law of Effortlessness Podcast – last week, you heard Business Coach Shannon Bush talk briefly about each of the twelve archetypes, and today you get to meet just a few of the amazing women Shannon has profiled as an Advocate Rescuer. These women have bravely put their hands up to share their experiences and wisdom after uncovering their archetype as the Advocate Rescuer.

In this powerhouse episode, you’ll meet Yvonne Atkinson, Angelique Bavich, Kylie-Jo Barker who share their stories and insights post-profiling and what it means to them, their strengths and challenges, and how they use the knowledge and insight to create thriving businesses.

Tune in to hear Shannon chat to Yvonne about her Advocate Rescuer as Yvonne describes her first encounters as being hard, frustrating and heavy – and how she now uses the archetype to be the balancing factor to the other archetypes that are present, and how she came to embrace this side of herself.

Keep listening for Angelique’s take on the Advocate Rescuer archetype including her experiences of learning to say no to things, in order to say yes to herself, and how that, in turn, teaches her family, friends, and clients to care for themselves and put themselves first. You’ll also here Angelique speak about the challenges she faces in knowing the difference between helping and rescuing someone.

Shannon finishes this episode with one very special guest, Kylie-Jo Barker who had been part of the Creative Possibility team for a long time. Kylie-Jo shares how learning that she has a voice, and it is valuable and valid has been the biggest blessing, and challenge and how she has learned to recognize when she is and is not using her voice effectively. 

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

Notable Quotes and Pearls of Wisdom

“I have learned to love my Advocate Rescuer. She is an advocate for me.” – Yvonne

“When she’s in her advocate role, when she says NO – that’s when she shows my clients, friends and family it’s ok to look after myself first.” – Angelique

“I have a voice and I can be respected for it.” – Kylie-Jo

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

The Thrive Factor Book Launch is happening soon!

The Thrive Factor Book Cover | Shannon Bush | Creative Possibility | Business Women | Archetypes for women

Super excited to let you know about something very cool that is happening very soon. In fact in the next week or two…

My new book is launching!

After what seems like forever, this book is finally coming to life and the date my team and I are working towards is a Kindle launch for end of January 2019 swiftly followed by the launch of the paperback version.

The best way to be the first to hear how you can get your copy is to register your interest at www.thethrivefactorbook.com.au. We will send an email out as soon as we have more information, which should be very soon.

What’s the book about?  Well if you have followed me for any length of time you will know about the archetypal personal leadership framework I created in 2010 and 2011. It was featured in my Amazon best selling book in 2013, Personal Leadership Style.

Back then I was working with the archetypes with my female clients and focusing on their personal attributes, strengths and challenges. However I was nearly solely working with women in business and so began to map the things I was seeing repeated for each archetype in relation to mindset, marketing, money and magnetism. The information was consistently well received when I shared it with clients and participants in programs like Market To Thrive.

So in 2017 I began taking the dream of writing a new book and started to put the words together. It’s been a mamoth task that has involved many people and it is now so close to being no longer a dream, but a reality.

Over the last couple of years my fascination with thriving has also evolved and deepened/ It seemed only right to me to review what the framework was previously christened. So the archetypes are now referred to as the Thrive Factor Archetypes and this new book is all about you, as a business woman, getting to know yourself, unlocking your effortless success zone and totally thriving.

Cannot wait to hear what you think about it when you get to read it.

For now, though, head to www.thethrivefactorbook.com.au and register your interest.

Let’s get excited about thriving! Totally thriving!

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.