Category Archives: Mindset

LOE 072 | 5 Key Ingredients to Being an Industry Leader | Business and Marketing Coach Shannon Bush

Marketing Business Coach Shannon Bush Being Industry Leader Law of Effortlessness Podcast Perth

Have you wondered how some businesses seem to be the leaders of their industry, and how they got there? 

Welcome to a special episode of the Law of Effortlessness Podcast… as taken over by Shannon’s Online Presence and Podcast Manager, Ashleigh!

On this episode, you will hear a special interview Shannon gave to Julz Pozar, originally aired on Boss Mode Radio on becoming an industry leader and why on earth you’d be interested in being the authority in your space – beyond increasing your client list!

>> When you tune in remember this was originally recorded for a radio show, so there’s mentions of breaks 😉

You’ll hear some familiar names, and the success stories of Kat Blake and Carla Schammer, current members of the Thriving Entrepreneur Circle Facebook Community.

Listen in for Shannon’s 5 Key Ingredients to becoming an industry leader:

  1. Niching
  2. Getting support
  3. Mindset and Confidence
  4. Consistency
  5. Being on-brand

There are nuggets of gold throughout this interview from tips on networking effectively, knowing what branding means, focusing on the things you are accomplishing and the things you can celebrate, and setting goals that are so big it sends us into overwhelm, and remembering your vision for your business.

Shannon takes on common myths from doubting your own ability to be an industry leader, what to do if there are already several established and prominent industry leaders, to the fear of failing and making mistakes. You’ll also hear how and why Shannon got into business in the first place and the incredible people who influenced her inner entrepreneur.

Notable Quotes and Pearls of Wisdom

“Without those little things, the big things don’t happen.” – Shannon Bush

“No matter how long we’ve been in business, we all have a crisis of confidence from time to time.” -Shannon Bush

“We don’t need to know anything and everything about a topic to be an expert. What you DO need, is to know how to find the answers to things you don’t know.” – Shannon Bush

“An industry leader is someone who follows through and does what they say. If you’re going to help someone, do it.” -Shannon Bush

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Lastly, tune into Boss Mode Radio here! It’s the best online radio show for business owners.

 

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 065 | Video Marketing with Facebook Lives | Effortless Business Events

Effortless Business Events Video Marketing Facebook Lives Sarah Thomson Shannon Bush | Marketing Event Perth | Facebook Video Marketing

Facebook Video Marketing with Facebook Lives – Shannon Bush and Sarah Thomson

Welcome to another installment of the Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson, continuing the conversation on all things Facebook video marketing for your business!

In this episode, number 65 on the podcast,  Shannon and Sarah take a deeper dive into video marketing. The ladies talk specifically about the impact of mindset when it comes to video marketing or your business, with common fears of giving too much away.

They also talk about what to talk about and share basic simple etiquette rules your viewers will appreciate. Want to know what equipment to use? they’ve got that covered too with a talk through the equipment you do and don’t need to get started with video.

Lastly, you’ll hear about the incredible and real results Shannon and Sarah experience as a result of using Facebook Live in their businesses as a video marketing tool. You’ll hear about the relationships it helps to build and nurture, as well as an increase in Facebook Likes, Follows, and reach with, as always, simple and easy things you can implement in your business right away and begin to see a great benefit from!

So, what are you waiting for? It’s time to do a Facebook Live!

Pearls of Wisdom:

“You only need to be one step ahead of your clients.”

“The only way it’s going to get easier is with practice.”

“If you’re going to do a video longer than 5 minutes, let your viewers know so they can allocate time.”

“Doing these videos on my Facebook page has meant that new people have found me and when we meet, they feel like they know me already.”

Learn More About Effortless Business Events here:

Find out more about Effortless Business Events here:

https://effortlessbusinessevents.com.au/

Like and Follow Effortless Business Events on Facebook:

https://www.facebook.com/effortlessbusinessevents/

Connect with Sarah in these places: 

Facebook: @OnlineSocialMarketing

Website: www.onlinesocialbutterfly.com

Connect with Shannon on these places: 

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

LOE 064 | Video Marketing 101 | Effortless Business Events Team Takes Over The Podcast

Effortless Business Events Digital Edition Video Marketing Business Coach Shannon Bush

Law Of Effortlessness Podcast Episode 064 | Video Marketing 101 with the Effortless Business Events Team

Welcome to another Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson from Online Social Butterfly. Shannon and Sarah teamed up around a year ago to form a collaboration and in March 2018 hosted their first 2 day marketing conference in Perth, Market Like You Mean It. This October they are back with a new offering for Perth small business owners but this time it’s the digital edition covering all aspects of digital marketing.

In this episode, the first of 4 in their take over of Law Of Effortlessness Podcast Shannon and Sarah chat all things Video Marketing in your business. You’ll hear Sarah share some incredible predictions for the next five years and hear the ladies chat about why you need to be using video marketing in your business more often.

Shannon and Sarah share their experiences with using live streaming on Facebook or ‘Facebook Live’, the importance of re-purposing content, and their tips for creating effortless videos for your marketing. If the idea of using video marketing in your business adds a new level of terror for you, listen in for Shannon and Sarah’s take on simple things that will make this much more effortless for you, including:

  • Equipment you (don’t) need
  • Coming up with relevant content ideas that can assist you to position your expertise
  • Repurposing your videos across different platforms
  • Understanding the reach of your videos

Connect with Shannon and Sarah in these cool places:

Find out more about Effortless Business Events here:

https://effortlessbusinessevents.com.au/

Like and Follow Effortless Business Events on Facebook:

https://www.facebook.com/effortlessbusinessevents/

Connect with Sarah in these places

Facebook: @OnlineSocialMarketing

Website: https://onlinesocialbutterfly.com.au/

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“In five years time, by 2021 every second a million minutes of video content will cross the internet.”

“Your future consumers are going to expect a certain amount of technology and interaction.”

“Video will account for 82% of all consumer internet traffic.”

“Future consumers are growing up in this space.”

LOE 063 | Write With Abandon, Edit Mercilessly w/ Copywriter Jay Crisp Crow

Copywriter Jay Crisp Crow Marketing Coach Shannon Bush Business Entrepreneur Law of Effortlessness Podcast | Business Coach Perth | Copywriting Perth

Law Of Effortlessness Podcast 063 with Shannon Bush

Write with Abandon, Edit Mercilessly with Copywriter, Jay Crisp Crow

Welcome to a new episode of Law of Effortlessness Podcast, with Shannon Bush, featuring Copywriter, Jay Crisp Crow!

This episode takes many twists turns touching on the hurdles many new and even experienced entrepreneurs face in business from charging the right dollars for your services to keeping small and building confidence this episode has nuggets of wisdom for everyone, no matter where you are in your own business!

Jay is also the Copywriting Master Class Leader in Shannon’s Market 2 Thrive program, and in this episode, you’ll hear more about the program and get some very simple and effective tips that you can immediately implement in your own business – and all things “About Page”.

Jay Crisp Crow is a business owner, messy mother, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with women in enterprise around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

For a lifetime Jay believed she wouldn’t be able to make a living as a writer. She is thoroughly enjoying disproving that prediction

Connect with Copywriter extraordinaire Jay Crisp Crow in these places

Snap up Jay’s free word-bank workbook here

Facebook: facebook.com/crispcopy

Facebook: facebook.com/jaycrispcrow.writer:

Website:  www.crispcopy.com.au

Instagram: @crispcopy

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“You don’t need confidence to move forward.”

“Just because you’re new in business doesn’t mean you make yourself below the poverty line.”

“If you don’t ask, the answer is always No, and if it is, it could still be a yes in the future.”

“Don’t dull your shine to make other’s feel comfortable.” – Ella

Jay Crisp Crow Copywriter | Shannon Bush Business Marketing Coach Perth | Law Of Effortlessness Podcast

LOE 061 | Successful Community Building w/ Jess Van Den

Successful Community Building | Community Success Coach Business Coach Perth Marketing Thrive Creative

Successful Community Building with Jess Van Den

Welcome to episode 061 of Law of Effortlessness Podcast, with silversmith Jess Van Den from Epheriell, Create & Thrive. Jess and Shannon re-connected at Artful Business Retreat 2018, and in this episode, you’ll hear Jess’s fascinating journey to becoming a successful Etsy store owner and community builder, including her venture into becoming a primary school educator before accidentally becoming full-time in her silversmithing business.

Jess shares her lessons in building a successful and thriving community including how you stand out from the crowd with authenticity and building a strong factor of trust and authority before followers will purchase from you, and have boundaries around how you show up including Digital Detoxing and taking time off away from a business without losing sales.

Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewelry since 2008 when she opened her Etsy shop to sell her jewelry as a hobby and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after. She specializes in eco sterling silver wedding rings and works out of her solar-powered home studio in the countryside north of Brisbane, Australia. She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving, successful business.

Mentioned Links and Links To Connect

For more creative business goodness and inspiration for successful community building onnect with Jess via her website here and on Facebook here.

Check out her FREE 30-day course for makers at MakingItPodcourse.com

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“When you believe in what you’re selling it’s completely different. You’re not selling, you’re helping.”

“It’s a marathon, not a sprint. If you’re not in this for the long run, forget it. There’s no shortcut, it takes time for people to know you before they buy from you.”

“If you put yourself last, you will burn out and your business will fail.”

LOE 059 | Live Coaching Call w/ Dietitian & Sugar Truthteller Nicole Bathurst

business, coach, perth, marketing, podcast, marketing coach, Dietitician Nicole Bathurst

Welcome to episode 059 with Dietitian Nicole Bathurst in a brand new, Live Coaching Call!

During this episode, you’ll hear Nicole’s journey about overcoming breast cancer and giving up sugar and her philosophy for living a long healthy life with ease and meeting clients where they are at in their life, with their objectives.

Nicole brings questions around the Ideal Client – desiring to really drill down into who her ideal client is. After revising her services, Nicole and Shannon discuss more specifically about who the Ideal Client for Nicole is – including mindset and emotional hurdles, bringing up key distinctions that assist Nicole to form her marketing copy and content. Shannon encourages Nicole to collect feedback and testimonials from past and existing clients and to use them in her promotions and newsletters and sharing case studies.

Together, Shannon and Nicole talk about simple but effective strategies that will showcase Nicole’s work, and attract the right kind of clients to her business.

Nicole helps women embrace their relationship with food and is able to unravel the years of confusion around “What is Healthy Food?”.

She is able to bring clarity to what to eat, and more importantly help you start the real food journey! You will get off the dieting roller coaster forever.

More importantly, you will be given the tools to successfully implement your goals. You will experience the freedom that comes from not being controlled by food. She has a way of explaining nutrition jargon in everyday language.

Nicole delights in seeing the freedom her clients experience when they are no longer slaves to their food choices and embrace the real food lifestyle.

Having been a Dietitian for over 25 years, and raising and home educating her 4 children during that time, Nicole has a depth of experience that translates into totally understanding where you are right now in your journey.

Mentioned Links and Links To Connect

Connect with Dietitian Nicole Bathurst via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The more you know, the more you realize you don’t know!” – Nicole Bathurst

“I don’t want to give you a diet-I want to educate and empower you so YOU can make the decisions that are right for you.” Nicole Bathurst

“The people you really want to work with – what else is going on with them emotionally?” – Shannon Bush

LOE 058 | The Accidental Skin Care Business w/ Nat Wright & Shannon Bush

Coach, Business Coach, Marketing, Magnetic Marketing, Entrepreneur | Verissima Natural Skincare

Welcome to episode 058 of Law of Effortlessness, featuring Nat Wright of Verissima Natural Skin Care.

Nat has been on a quest to find answers most of her life. Without intending to, Nat found herself as the owner and chief creator at Verissima Natural Skincare. It’s become the perfect vehicle for her to share her love of natural solutions for both our skin and our wellbeing. Verissima is all things natural, toxin and synthetic free and it’s growing community love being able to rely on the incredible, beautiful smelling products Nat provides.

Nat’s professional background includes studies within Conservation & Environmental Management and work within biosecurity and compliance with the AQIS and Quarantine WA. Nat acquired a diverse range of skills prior to leading Verissima and she has been able to use these along with an added understanding of the impacts of treating our produce with seriously toxic chemicals, to refine and offer the best natural products available.

As a busy mum of two, Nat loves spending time with family and can often be found enjoying the families’ holiday getaway. Nat is most inspired to help and educate others while also looking after the planet. She believes we have all we need in nature, but it’s a matter of harnessing and knowing what to do with what we have right on our doorstep.

Shannon and Nat discuss the abundance of nature and it’s ability to heal and nurture our body. Nat’s journey with natural skin care began when she gave birth to her first child and the range of products on offer to wash her baby with, and she began searching for a natural alternative.

Shannon and Nat explore what keeps the fire in Nat’s belly in the very busy beauty industry, and what keeps her going. You’ll hear how any business can use the word Organic in their marketing, the obstacles to being educated about the products you use on your skin, and the role of media. You’ll also hear Nat’s journey with marketing her business and owning her expertise and hard lessons learned in business.

 

Mentioned Links and Links To Connect

Connect with Nat via her website here Instagram here and on Facebook here.

Find out more about Profit First here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“If you can’t pronounce it, walk away.”

“People don’t know how to go about learning about the ingrediants in products.”

“If it’s not something that will see you through the nights when you’re in tears because you can’t pay the bills, walk away.”