Category Archives: Personal Leadership

LOE 072 | 5 Key Ingredients to Being an Industry Leader | Business and Marketing Coach Shannon Bush

Marketing Business Coach Shannon Bush Being Industry Leader Law of Effortlessness Podcast Perth

Have you wondered how some businesses seem to be the leaders of their industry, and how they got there? 

Welcome to a special episode of the Law of Effortlessness Podcast… as taken over by Shannon’s Online Presence and Podcast Manager, Ashleigh!

On this episode, you will hear a special interview Shannon gave to Julz Pozar, originally aired on Boss Mode Radio on becoming an industry leader and why on earth you’d be interested in being the authority in your space – beyond increasing your client list!

>> When you tune in remember this was originally recorded for a radio show, so there’s mentions of breaks 😉

You’ll hear some familiar names, and the success stories of Kat Blake and Carla Schammer, current members of the Thriving Entrepreneur Circle Facebook Community.

Listen in for Shannon’s 5 Key Ingredients to becoming an industry leader:

  1. Niching
  2. Getting support
  3. Mindset and Confidence
  4. Consistency
  5. Being on-brand

There are nuggets of gold throughout this interview from tips on networking effectively, knowing what branding means, focusing on the things you are accomplishing and the things you can celebrate, and setting goals that are so big it sends us into overwhelm, and remembering your vision for your business.

Shannon takes on common myths from doubting your own ability to be an industry leader, what to do if there are already several established and prominent industry leaders, to the fear of failing and making mistakes. You’ll also hear how and why Shannon got into business in the first place and the incredible people who influenced her inner entrepreneur.

Notable Quotes and Pearls of Wisdom

“Without those little things, the big things don’t happen.” – Shannon Bush

“No matter how long we’ve been in business, we all have a crisis of confidence from time to time.” -Shannon Bush

“We don’t need to know anything and everything about a topic to be an expert. What you DO need, is to know how to find the answers to things you don’t know.” – Shannon Bush

“An industry leader is someone who follows through and does what they say. If you’re going to help someone, do it.” -Shannon Bush

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Lastly, tune into Boss Mode Radio here! It’s the best online radio show for business owners.

 

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 059 | Live Coaching Call w/ Dietitian & Sugar Truthteller Nicole Bathurst

business, coach, perth, marketing, podcast, marketing coach, Dietitician Nicole Bathurst

Welcome to episode 059 with Dietitian Nicole Bathurst in a brand new, Live Coaching Call!

During this episode, you’ll hear Nicole’s journey about overcoming breast cancer and giving up sugar and her philosophy for living a long healthy life with ease and meeting clients where they are at in their life, with their objectives.

Nicole brings questions around the Ideal Client – desiring to really drill down into who her ideal client is. After revising her services, Nicole and Shannon discuss more specifically about who the Ideal Client for Nicole is – including mindset and emotional hurdles, bringing up key distinctions that assist Nicole to form her marketing copy and content. Shannon encourages Nicole to collect feedback and testimonials from past and existing clients and to use them in her promotions and newsletters and sharing case studies.

Together, Shannon and Nicole talk about simple but effective strategies that will showcase Nicole’s work, and attract the right kind of clients to her business.

Nicole helps women embrace their relationship with food and is able to unravel the years of confusion around “What is Healthy Food?”.

She is able to bring clarity to what to eat, and more importantly help you start the real food journey! You will get off the dieting roller coaster forever.

More importantly, you will be given the tools to successfully implement your goals. You will experience the freedom that comes from not being controlled by food. She has a way of explaining nutrition jargon in everyday language.

Nicole delights in seeing the freedom her clients experience when they are no longer slaves to their food choices and embrace the real food lifestyle.

Having been a Dietitian for over 25 years, and raising and home educating her 4 children during that time, Nicole has a depth of experience that translates into totally understanding where you are right now in your journey.

Mentioned Links and Links To Connect

Connect with Dietitian Nicole Bathurst via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The more you know, the more you realize you don’t know!” – Nicole Bathurst

“I don’t want to give you a diet-I want to educate and empower you so YOU can make the decisions that are right for you.” Nicole Bathurst

“The people you really want to work with – what else is going on with them emotionally?” – Shannon Bush

LOE 058 | The Accidental Skin Care Business w/ Nat Wright & Shannon Bush

Coach, Business Coach, Marketing, Magnetic Marketing, Entrepreneur | Verissima Natural Skincare

Welcome to episode 058 of Law of Effortlessness, featuring Nat Wright of Verissima Natural Skin Care.

Nat has been on a quest to find answers most of her life. Without intending to, Nat found herself as the owner and chief creator at Verissima Natural Skincare. It’s become the perfect vehicle for her to share her love of natural solutions for both our skin and our wellbeing. Verissima is all things natural, toxin and synthetic free and it’s growing community love being able to rely on the incredible, beautiful smelling products Nat provides.

Nat’s professional background includes studies within Conservation & Environmental Management and work within biosecurity and compliance with the AQIS and Quarantine WA. Nat acquired a diverse range of skills prior to leading Verissima and she has been able to use these along with an added understanding of the impacts of treating our produce with seriously toxic chemicals, to refine and offer the best natural products available.

As a busy mum of two, Nat loves spending time with family and can often be found enjoying the families’ holiday getaway. Nat is most inspired to help and educate others while also looking after the planet. She believes we have all we need in nature, but it’s a matter of harnessing and knowing what to do with what we have right on our doorstep.

Shannon and Nat discuss the abundance of nature and it’s ability to heal and nurture our body. Nat’s journey with natural skin care began when she gave birth to her first child and the range of products on offer to wash her baby with, and she began searching for a natural alternative.

Shannon and Nat explore what keeps the fire in Nat’s belly in the very busy beauty industry, and what keeps her going. You’ll hear how any business can use the word Organic in their marketing, the obstacles to being educated about the products you use on your skin, and the role of media. You’ll also hear Nat’s journey with marketing her business and owning her expertise and hard lessons learned in business.

 

Mentioned Links and Links To Connect

Connect with Nat via her website here Instagram here and on Facebook here.

Find out more about Profit First here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“If you can’t pronounce it, walk away.”

“People don’t know how to go about learning about the ingrediants in products.”

“If it’s not something that will see you through the nights when you’re in tears because you can’t pay the bills, walk away.”

LOE 057 | Reality of Overwhelm w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover

Business, Coach, Marketing, Entrepreneur, Podcast, Business Coach Perth | Reality of overwhelm

The Reality Of Overwhelm In Business

Welcome to episode 057 of Law of Effortlessness Podcast, with another Effortless Business Events Take Over episode!  You know what that means – Shannon and Sarah are teaming up again and this time they discuss the reality of overwhelm.

It’s a “phenomenon” that affects every human being and is a frequent issue for business owners and entrepreneurs. Instead of succumbing to overwhelm, understanding the reality of overwhelm can help you to work with it.

Tune in to hear Sarah share how a two-minute Facebook Live sparked a huge conversation of perception, projection, inner criticisms, and overwhelm.

Drawing on her extensive coaching background, plus her expertise as a qualified counsellor and Arts Therapist, Shannon shares her views on the science behind overwhelm and the psychology underpinning what takes over when your mind becomes overloaded – you might even notice these things happening in your own life and business.

In this inspirational episode both ladies share their wisdom and tips for overcoming overwhelm and how your personal life impact business and vice versa. If you take something positive away from tuning into this episode be sure to leave a comment below.

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The minute you get overwhelmed you drop everything that is not your zone of genius, and many business owners, they’re zone of genius is not marketing.”

“Your ideal clients are often very like you.”

“We wanted to share and be ourselves, it’s too hard to be anyone else.”

“Normal is just a cycle on a washing machine.”

LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson

Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

 

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”

LOE 053 Navigating Small Business Legals w/ Shalini Nandan

Business, Coaching, Business Coaching, Marketing, Marketing Coach, Podcast, Entrepreneur, Small business legals

Making Sense Of Small Business Legals

Welcome to episode 053 of The Law of Effortlessness Podcast with Shannon Bush, this episode features Shalini Nandan who teaches the art of advocacy in small business, and how to hold strong in the face of inevitable challenges.

Shalini drafts small business legals – legal contracts so they become part of your business toolkit, educating your clients and taking the guesswork out of working with your ideal client. Shalini operates between Brisbane and Fiji and is a mother to a 26-year-old son living in London, and co-parents a 14-month-old who is teaching her the power of assertiveness and unconditional love.

In this episode, Shannon and Shalini explore who the solopreneur is, what role does a self-advocate play in your business, and how you can engage your self-advocate to make your business thrive effortlessly

Shalini opens up about how she built her business from Facebook Groups, and having conversations with people and asking the simple questions like “what is it you’re doing?” and following her curiosity as well as asking very targeted questions to get you started with legals in your business.

Shannon and Shalini ask powerful questions like:

  • How can you prepare for legals in the early stages of business
  • Is the fee you charge properly structured?
  • What are the basic requirements for website legals?

They also discuss what exactly is a business – does a side hustle count and do you need legals for that? As well as when to get your legals reviewed and how – including keeping up to date with changes to, the law and how to handle debtors

It’s the ideal episode for any small business owner in Australia looking to better understand the basics when it comes to small business legals.

 

Mentioned Links and Links To Connect

Connect with Shalini via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Your website needs to be populated, you need to have services and transactions to have legals.”

“No longer is a website just a basic website, even for startups.”

“If you have a side hustle, look at what your competitors are doing. If they don’t have terms and conditions, lift your standard.”

“Don’t use someone elses’ benchmark for quality assurance.”

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