Category Archives: Small Business

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

096 | Sparking Possibility and Winning Business Awards w/ Gemma Moore

Law of Effortlessness Podcast Gemma Moore Shannon Bush Marketing Business Coach Perth

Sparking Possibility and Winning Business Awards with Gemma Moore

Welcome to a new episode of Law of Effortlessness Podcast with your host and Amazon best selling Author of The Thrive Factor Book, Shannon Bush. Today Shannon is joined by Gemma Moore from Red Spark Communications.

Gemma Moore is a spark finder, a word spinner and a marketing strategist who loves helping women business owners find and share their SPARK with the world. She has a BA in Media Studies (Radio & Print) and is a former producer for ABC Radio where she first discovered the magic of stories. Gemma specializes in writing winning business award submissions and creating successful Facebook Ad campaigns and is joining Shannon today to chat all things Business Awards!

We kick off this episode with Shannon and Gemma chatting about perfection in business with Gemma sharing how for a long she felt like a failure for not achieving the success she thought she deserved – and only after delving deeper into her own self was she able to dig out the gold and begin to gain traction – Gemma shares how in 2018 she kept herself accountable by applying for her own business award, and taking time to really look back and see how many people she had helped and what she had accomplished – and celebrating it.

Stay tuned to hear about how Gemma uses storytelling to support her clients in awards and share their brand consistently, Gemma refers to it as “Story Managing”, with looking at how the story of business owner shows up in the branding colors, the images and fonts being used and much more and how in the current climate with so much information available at the touch of a button that the decision to buy comes down to trust – and the role storytelling plays in building it.

Pearls of Wisdom

“I specialize in helping women find their spark. The thing that makes your heart leap forward and lean in.” – Gemma Moore

“There’s no perfect business, or business woman. It’s about what works for you and doing it your way.” – Gemma Moore

“I’ve always seen myself as the bridge.” – Gemma Moore

“We often forget about what happens afterwards, after the awards.” – Gemma Moore

Connect with Gemma in these places:

Website www.redsparkcommunications.com

Facebook @redsparkcomms

Instagram @redsparkcomms

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

Mid Year Marketing Review

Mid Year Marketing Review | Shannon Bush Business Coach Perth | Marketing Coach | Small Business Advisor

It’s a new Financial Year in Australia starting this coming Monday, July 1st!

In my Facebook Group for women in business (join the Thriving Entrepreneur Circle here) it is #MarketingTuesday, so an ideal day to remind everyone to do a checkin so that’s exactly what I shared today – my top 10 questions to ask to complete a mid year marketing review.

In fact the questions are great at any review milestone – monthly, quarterly, half yearly, annually.

Let’s get back to the fact it is the end of the current Financial Year at the end of the week. That makes it a great time to review your marketing foundations. At mid calendar year you can actually gain a lot of insight into things from two key perspectives. How is your marketing tracking for the financial year and how is it tracking for the calendar year?

Why is it good to do a mid year checkin?

Well simplest answer to that awesome question is the mid year review can reveal fabulous data that can help you make decisions with regards to what to invest your time, money and energy into marketing for the second half of the year.

It can also give you a benchmark in terms of performance against any goals set at the beginning of the calendar year.

So how do you do a review?

Here’s the top 10 questions I’d ask – not necessarily in any particular order

1. Are my products/services still relevant? If not what can I stop selling or delivering?
2. What is my turnover and profit for each product/service I sold so far this calendar year/financial year?
3. Am I actively promoting all of my products/services?
4. Is my branding up to date and consistent across all my marketing?
5. Which marketing strategies have worked for me this year/FY?
6. If I don’t know the answer to question 5, what measures can I put in place to know moving forward?
7. Are my ideal clients/customers still ideal? If no then what changes need to be made to connect with the right ones for what I’m selling?
8. Have I defined benefits for what I sell and are they included in my marketing?
9. Have I actively collected testimonials and if so what do they say?
10. Have I reviewed my core marketing collateral for consistency? Website, print media, social media, linked in, videos etc

Once you’ve answered these questions I’d create a SSC list

What will I STOP doing?
What will I START doing?
What will I CONTINUE doing?

Then create a set of specific, measurable goals with timelines related to your start and continue actions!

Easy.

Marketing review done!

Effortless even.

Thrive Factor School – A Letter and an Invitation

Thrive Factor School | Archetype Profiling Training | Certification Program | Business Women | Coaching Training | Personality Profile Training

Is it time to add a new dimension to your business?
A letter from me to you...

Dearest wise one

Thank you for taking the time to read as I share with you some of what I’ve been dreaming about – something that comes to life as Thrive Factor School. Before I do that I need to let you know I have been waiting patiently for years to be able to share this with you. I have dreamed about you so often and spent countless hours imagining what the future will hold with you, out there in the world, sharing the Thrive Factor with other women like yourself.

I know you’re a fiercely determined woman with a big heart. You have a huge desire to be a vehicle for change in the world. These are some of the many reasons you started your business – to make changes and to do so with heart.

Perhaps your vision was to change your life or those of your clients.
Perhaps it was to change your community, your country or even the world at large.

The size and reach of your desire is not what matters to me. How big or bold your dreams are do not matter. Your commitment to bringing your dreams to life and to be the change you desire to be is what matters. It is no small thing to change someones life or business for the better, but that is what you already do. And you’re ready for more.

Here is a little more I know about youyou know a lot – you are a smart, capable individual and you love to learn and share what you know

>> you’re optimistic and realistic all at the same time

>> you see the good in other people and you love it when they see what is possible too

>> you are generous and kind – because you care about people

>> you are a delightful person to be around and even on your grumpy days others value your integrity and genuine approach, plus all that wisdom you’ve got in spades

>> you are also loved for the willingness you have to champion the people you believe in

>> you adore your business and even on the toughest of days you couldn’t imagine throwing it all in because the alternative isn’t worth considering

>> you have an existing engaged community of loyal people who value you and find inspiration and motivation in the way you show up and deliver ALL of you in your work

In fact there are so many glorious things to say about you, but because you’re so humble and not one to tall poppy yourself, you’d rather focus on sharing the limelight with others.

Thrive Factor Invitation Letter | Archetypal Profile Training | Archetype Training Certification | Shannon Bush | Creative Possibility | Women in business

Thrive Factor School could be the missing link in your business! Ready to totally thrive?

But…

isn’t there always a but?

You feel completely ready to add a new dimension to your business and have either been searching for something, or trusting the “right” opportunity would come your way.

Awesome! I’ve got something for you.

If you’ve been a part of the Creative Possibility world for some time you probably know about the Thrive Factor Archetypal Framework. It is the “thing” that has been a constant in my business for years and the “thing” that has been the foundation for significant positive personal and business transformation for hundreds of women.

I’m honoured, excited, emotional even… to bring you an inspiring learning opportunity that is a first! (sound intriguing Inspirer Believers? Pioneer Seekers? Visionary Creators? Mentor Teachers?)

Starting June this year an inaugural group of women will join me for a 6 month foundational program to learn the art of profiling, the Thrive Factor way. It’s what Thrive Factor School is all about.

So if you are leading a business currently and looking to add something new to your work, then you can grab a copy of the student prospectus for Thrive Factor School below. Once you have it you’ll receive all you need to evaluate this opportunity and to secure an application interview during the application window from now until 10th May only.

I’ve already met with a few of the applicants and lets just say I couldn’t be happier – some know my work well and to others it is relatively new. Each has shared in their application form (yes, there’s an extensive but easy to complete form to book your interview!) their beautiful and inspired visions for weaving Thrive Factor profiling into their businesses. I’m not one to cry that often but some of what I’ve read has led to a few happy tears, particularly as I’ve read about their personal transformations and positive differences to their lives and businesses for knowing their Thrive Factor archetypes. My favourites have been along the lines of “knowing this information has changed my life and business for the better and I cannot wait to share this gift with other women.”

Want to know more and put yourself in the mix to be among the first 12 students of Thrive Factor School? Click below and register your interest. Download the prospectus and book your interview!

I cannot wait to introduce you to the Thrive Factor School students – the future of permission activation and totally thriving! Will your name be on the Thrive Factor School list?

Thrive Factor School application window open until 10th May 2019 for a June class start! Learn more here

Why I Am Allergic To The Word Hustle & A Business Hustle Antidote

Are you so busy hustling you've lost focus of what is really important and struggling to get clear in the sea of blur you find yourself in?

Business Hustle Allergy | Shannon Bush Business Coach Perth Australia | lost in the hustle

Hustle.

Hustle.

Hustle.

Yeah… nah!

Honestly I think I read or heard this word shared a bazillion times last year and for every one of those time I felt a physical reaction. Shivers. Skin crawling. Tightness in my chest like I couldn’t breathe. Frustration. Annoyance. Physical and emotional responses you’d expect in an allergic reaction.

It is not a word that works for me. In fact I avoid it as much as possible and I am going to tell you why.

In a nutshell it is the opposite to every single thing I stand for. It creates an image of working waaaaaaaay to hard. It makes me feel like I have to spend every waking moment taking big, bold action if I am going to get anywhere. It makes me feel like I’m not doing enough…

“Get with the hustle…”
“Hustle your way to success…”
“It is all in the hustle…”

Says who? I’d honestly like to know because I do not subscribe to the word and all it stands for. In fact I think it is discouraging and even patronising as a word to use to motivate any business owner to take action. I am not voting for more business hustle, or life hustle.

With a huge focus on making things easier in business I am a lover of building confidence and resilience, taking action after considered planning, working with the best mentors you can find who will support you, not berate you when they decide what you are doing isn’t enough.

That is not ok.

It happens out there in the business world all the time.

Doesn’t mean it is ever going to be ok.

In all the years I’ve coached, taught and mentored business owners and worked with psychology (decades now) I know from personal experience that setting someone up to work hard can get results. Doing that in a way that implies they are not enough does not get results.

I do not exactly know why, but the use of the word hustle conjures up thoughts and feelings of not enough. Like it is somehow a label dictating you must do more, push more, be more, and keep flogging yourself until you get somewhere awesome. Then do it all again with more effort and more, dare I say, hustle!

Business Hustle Allergy | Shannon Bush Business Coach Perth Australia

To hustle: to push or force ones way!
To hustle: to try to persuade someone, especially to buy something, often illegally

I am true to my #MentorTeacher archetype and love to research to understand. When I googled the word hustle to explore its definition these are the words I found staring back at me;

“push roughly, jostle”

“swindle, fraud”

“obtain by forceful action”

Ok so I clearly see why my response is so allergic in nature each time I hear this word. Everything about those various definitions goes against the grain of who I am as a #LiberatorEngineer and #InspirerBeliever. Those two archetypes are about freedom and lifting others up. They are about doing things easier and celebrating action and success and knowing it is deserved in all its forms. They are also about doing less to achieve more, riding on the waves of excitement and actively using your strengths to create more effortlessness.

I looked for pictures related to the word hustle because I love a visual understanding of things too. All I saw were pics of people racing around, jostling to get ahead, struggling to crack the success ceiling, frustrated faces blurring through rush hour crowds, lost souls seeking connection and recognition.

Yeah more evidence for me to repel from all hustle. Don’t get me wrong. I work my butt off to achieve what I achieve. I put in the hours. I get results. I learn from the challenges I face or the mistakes I make.

I value every single day I get to lead a business.

I value my choices and my actions and know they lead to the results I experience. I get fristrated. I feel overwhelmed just like the rest of you. Yet I refuse to align myself with the business hustle or life hustle.

The daily grind hustle.

The side hustle.

The everyday hustle.

The focused hustle.

The get sh!t done hustle.

Business hustle like all the hustles just scream “too busy”, “too much”, “I don’t have time for me, or you, or anyone”, “I have to push, push, push” and so many more things that are overwhelming my head as I write this article.

I feel tired. Is it time for a nap to escape the business hustle for a moment?

If you listen to the hustle subscribers no naps are allowed. You are too busy!

Business Hustle Allergy | Shannon Bush Business Coach Perth Australia | lost in the hustle | simplicity

If you're not hustling, then what are you doing?
The business hustle antidote exists!

So I’ve gone on a lot about why the whole business hustle, or in fact just hustle doesn’t work for me.

True. But all that had a point.

I hope it got you thinking about what you’re really saying when you’re talking life hustle, family hustle, side hustle, business hustle, any hustle.

In place of this way of referencing your amazing commitment and how hard you might work I’d like to suggest you try using different language.

Language that focuses on the pure simplicity of support, mostly focused on your support of YOU!

Talk about your accomplishments. Start with the little things. Be your own cheerleader. Give credit where credit is due.

Celebrate all the wins.

Do so loudly.

Regularly.

Fiercely even.

Look at welcoming a state of simplicity by welcoming in a state of ease. Of effortlessness. Of flow and momentum. Do this by remembering you have choices to make, choices about your response, your actions, your beliefs.

Choose YOU. Don’t choose hustle.

Business Hustle Allergy | Shannon Bush Business Coach Perth Australia | lost in the hustle | simplicity

The Thrive Factor Book Banner 1

What is the Amazon #1 Best-selling book The Thrive Factor about? The Thrive Factor book includes 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism. 

LOE 081 | Liberator Engineer | The Thrive Factor Book Series

Law of Effortless Podcast Business Marketing Coach Shannon Bush The Thrive Factor Book Liberator Engineer

Meet the Liberator Engineer

Watch the Video Series Here

Welcome back to a new episode of the Law of Effortlessness Podcast where right now, we’re celebrating the launch of Amazon Bestseller, The Thrive Factor Book by #businessyoda Shannon Bush! If you’ve been tuning in recently you know we’re getting up close and personal with each of the 12 personal leadership Archetypes for women in business from The Thrive Factor Book and today, we have the pleasure of meeting the Liberator Engineer with guests Helen Hart, Stephanie Powell and Shannon Bush as they share the joys and challenges and strengths this freedom loving archetype presents!

The Liberator Engineer is a lover of engineering systems and processes that result in freedom for herself, her biggest challenge is understanding what freedom means to her in all forms, and when freedom isn’t present she becomes frustrated and can even have something of a volcanic eruption or implosion of anger or illness.

Join Shannon for the inside scoop on the Liberator Engineer from Clinical Hypnotherapist and Neuroscience Researcher Helen Hart. Helen shares when she very first discovered The Thrive Factor Archetypes back in 2013 with the launch of Shannon’s first best selling book and the freedom she found in those pages and understanding that came with it. Helen delights in her love of structure and process which gives her the gift of freedom.

Stay tuned to hear from Associate Lawyer, Stephanie Powell who shares her experience of the Liberator Engineer and how for a long time, she felt like her personality kept contradicting itself but when she met Shannon and learned her Archetypes, she felt a huge shift and as if there was an explanation for who she was. Stephanie shares how she has to rein her Liberator Engineer in from time to time and re-frame her natural impulse for frustration or anger and how she uses her Archetypes in her legal work.

You’ll also hear from the Liberator Engineer #businessyoda herself, Shannon Bush as she shares her experiences of being a structure and freedom-loving Liberator Engineer including how she was surprised to discover this side of herself! Shannon shares how as much as systems create freedom for her, that it’s also very easy for it to be confining and frustrating. You’ll hear Shannon talk about what happens when freedom feels like it’s in short supply – eruptions of anger and frustration, or becoming sick or breakdowns in the carefully engineered systems. You’ll also hear an amazing insight into how the Liberator Engineer bumps up against anything egotistical or ego-driven.

Notable Quotes and Pearls of Wisdom

“You are the one individual that can create the freedom you need.” – Shannon Bush

“Having that structure gives me the freedom to create.” – Helen Hart

“If things aren’t working for you it’s ok to rip it down and start from scratch.”   – Helen Hart

“I choose what kind of day I’m going to have. Is it abundant, or wise?” – Stephanie Powell

“You have to love yourself as much as you love everyone else. You have to be as passionate about yourself as you are about everything else.” – Stephanie Powell

“Get clear on what freedom means to you in all the roles that you play.”   – Shannon Bush

Find Out More About The Thrive Factor Book Here 

www.thethrivefactorbook.com.au

Connect with the Liberator Engineers Here

www.helenhart.com.au – Helen Hart

www.meredithlawyers.com.au – Stephanie Powell

Connect with Shannon in these Cool Places

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

You Thriving Is My Agenda

Shannon Bush Creative Possibility | The Thrive Factor Book | Business Archetypes for women

With the recent release of my new book The Thrive Factor, writing has been something I have been doing a lot of lately. A couple of weeks back I felt compelled to share something I felt totally needed sharing. I did so in my awesome Facebook group for women in business, The Thriving Entrepreneur Circle. > you can join here if you like and read the post!

Well what I shared rang true for a lot of the Thrivers in the group and i also had a bit of a realisation. I haven’t been sharing much written work here on my blog so I am planning to do more of that moving forward. I have loads to say. Loads to share and what better place to do so in the written word that right here hey?

So between the numerous podcast episodes and sharing of the amazing business women in my community, you’ll find more mindset, money, marketing and magnetism focused articles from me.

And as I embark on a new manuscript (already underway) I’ll share how that is progressing and what it’s all about.

Stay tuned. For now, I hope what you read below inspires you to get out of your own darn way and get on with thriving.

Creative Possibility Arrow Heart 1

You Thriving Is My Agenda...
It always has been!

You know what… when you get out of your own darn way and simply allow yourself to be MORE of who you are incredible things happen

when I first began pulling the pieces of the puzzle together to create what is now known as The Thrive Factor archetypal profiling framework in 2010 I had a very clear vision of my intention

I was determined to change women’s lives for the better

I wanted you to have more confidence
I wanted you to have more joy
I wanted you to know your purpose and to express it without needing permission from anyone
I wanted you to be more creative
To be more connected
I wanted you to love who you are
I wanted more curiousity, play and acceptance for you
I wanted you to connect with your innate potential and show it to the world
I wanted you to celebrate more
I wanted you to celebrate YOU more
I wanted you to know your effortless success zone and to choose to be in that space as much as you wanted and needed to
I wanted the world for you, and the stars and every cosmos beyond
I wanted friendship and connection for you
I wanted you to totally thrive

What do I want for you (and every woman in business – in fact on this planet) now?

All of the above personified. I want all of that for you but on a much bigger, bolder scale.

How can you create this and more for yourself?

Get out of your own darn way.

Choose effortlessness.

Choose to totally thrive.

Choose to discover your Thrive Factor

You do not need anyone’s permission
Make the commitment and make it happen

Big love

#BusinessYoda

p.s. photo credit Tanita Seton – Tanita Seton Photography

Creative Possibility Arrow Heart 1

The Thrive Factor Book Banner 1

What is The Thrive Factor all about? 12 personal leadership Archetypes for women in business and how they impact your mindset, marketing, money and magnetism!

LOE 078 | Advocate Rescuer | The Thrive Factor Book Series

Thrive Factor Book Series LOE Podcast Shannon Bush Business Marketing Coach Perth Advocate Rescuer

LOE 078 | Meet the Advocate Rescuer Archetype

watch the video interviews here

Welcome to the first installment of The Thrive Factor book series of Law of Effortlessness Podcast – last week, you heard Business Coach Shannon Bush talk briefly about each of the twelve archetypes, and today you get to meet just a few of the amazing women Shannon has profiled as an Advocate Rescuer. These women have bravely put their hands up to share their experiences and wisdom after uncovering their archetype as the Advocate Rescuer.

In this powerhouse episode, you’ll meet Yvonne Atkinson, Angelique Bavich, Kylie-Jo Barker who share their stories and insights post-profiling and what it means to them, their strengths and challenges, and how they use the knowledge and insight to create thriving businesses.

Tune in to hear Shannon chat to Yvonne about her Advocate Rescuer as Yvonne describes her first encounters as being hard, frustrating and heavy – and how she now uses the archetype to be the balancing factor to the other archetypes that are present, and how she came to embrace this side of herself.

Keep listening for Angelique’s take on the Advocate Rescuer archetype including her experiences of learning to say no to things, in order to say yes to herself, and how that, in turn, teaches her family, friends, and clients to care for themselves and put themselves first. You’ll also here Angelique speak about the challenges she faces in knowing the difference between helping and rescuing someone.

Shannon finishes this episode with one very special guest, Kylie-Jo Barker who had been part of the Creative Possibility team for a long time. Kylie-Jo shares how learning that she has a voice, and it is valuable and valid has been the biggest blessing, and challenge and how she has learned to recognize when she is and is not using her voice effectively. 

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

Notable Quotes and Pearls of Wisdom

“I have learned to love my Advocate Rescuer. She is an advocate for me.” – Yvonne

“When she’s in her advocate role, when she says NO – that’s when she shows my clients, friends and family it’s ok to look after myself first.” – Angelique

“I have a voice and I can be respected for it.” – Kylie-Jo

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle