So you want to get noticed as a serious contender in your industry?
A successful business owner doing great things?
Sounds like an awesome plan, but how do you really turn yourself into the rock star that you are?
It starts with confident content marketing.
“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” Robert Rose
Marketing is one of the key activities undertaken by small business owners serious about growing a business and being a success. It’s something we do day in and day out in our businesses, yet it’s also something that instills a lot of fear and overwhelm in many, many business owners.
When you started your business I bet you were full of excited enthusiasm, ready to launch yourself into the world doing your thing. Whether you have a serviced based business, or your business is focused on the sale and deliver of products, or you are a business to customer (B2C) or business to business (B2B) provider, you still need to invest time, money and energy into actively marketing.
Without marketing you’re not going to achieve your business and therefore your life goals and dreams. You just won’t, no matter what anyone tells you.
Marketing, as well as being the source of great overwhelm, is often the source of new leads, great referrals, repeat clients and raving fans.
But how do you take your stock standard efforts and turn them into something magnetic? Great question.
With the phrase Content Marketing showing up more and more as a way to describe marketing as an engagement strategy we are going to be encouraged to connect with people in more and more content driven ways. Let’s look at the three core aspects of content marketing I see as critical to getting results. Understanding these concepts boosts your confidence to start to leverage this great avenue for your business.
Before we go any further though, let me just say that I believe, whole-heartedly, that any business can engage with content marketing strategies. Any business, in any industry!
The Three Big C’s Of Confident Content Marketing!
>> this article was originally written for the Stirling Business Association. You can read the full article here