Welcome to episode 052 of the Law of Effortlessness Podcast.
In this episode, Shannon takes a dive in and explores how to choose the right places to be seen online, particularly with the craziness of digital marketing. When it comes to where to invest your time in person and online there are a few key considerations to be made, especially with an abundance of events such as breakfasts, brunches, lunches, coffee, sundowners and dinners all on offer, just for in person opportunities, let alone the abundance of online options to connect with others.
This episode explores key factors to consider such as:
- FB groups
- In-person networking events
- Your brand perception and image
- Opportunities to promote to your target market
Shannon also looks at the reasons we choose to be seen in some places, and not others by asking questions such as:
- What do you need personally and professionally?
- What’s the personal gain you are looking to experience or achieve?
Shannon breaks this down further by taking into consideration brand image and calls to action with those you meet and connect with whether it’s in person or online. It’s another content rich solo show, featuring Shannon’s #businessyoda wisdom for making things easier when it comes to being seen online and in person.
Notable Quotes & Pearls Of Wisdom
“People by from people, people engage with people, people connect with people – take that into consideration when choosing your platforms.”
“Over time and with experience, you will be better able to make decisions about what is right for you in attending events and if somewhere is the right place for you to be seen.”
“Are your ideal clients going to be in this place where you can connect with them, or are there people who will help you grow your expertise?”