075 | The Opportunity to Leverage with Radio
Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!
Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.
Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:
- Building a community and growing network
- Reaching more people and;
- Opportunity pipelines
Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:
- Are they reputable?
- Researching their content like videos
- Making sure they’re a great fit
- Picking a great topic for the show
- It’s not about who has the most followers
You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!
Notable Quotes and Pearls of Wisdom
“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz
“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz
“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon
“You can use this opportunity to build trust with your community.” -Julz
“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz
Connect with Julz in these places:
Connect with Shannon in these places:
Creative Possibility www.creativepossibility.com.au
Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle
Email firstname.lastname@example.org with your comments, questions and episode suggestions!