People Buy from People
Welcome to episode 060 of the LOE Podcast, this episode is a solo show with Business Coach Shannon Bush, talking about this golden rule of entrepreneurship: People Buy from People.
Reflecting on the recent Artful Business Retreat hosted by Elle Roberts, Shannon shares her insights about why it’s important for us to connect with our market and highlights an often overlooked and very critical consideration all business owners can learn from; The reality that there is always a real person with real emotions and real needs who need what you have. When we fail to connect as a real person, we miss a golden opportunity to educate and make offers, and to really build our relationships with potential clients and prospects.
Touching on the importance of keeping your systems easy to use as a business owner, it’s essential that they are also are as engaging as possible. Shannon shares a case study from one her own clients, who is a corporate consultant. While working with the client, Shannon noticed a lack of images that featured actual people across all of the marketing collateral – including business cards, website, and flyers. Shannon talks through the impact this has on a business’ perception.
Can you give your clients an effortless opportunity to invest their time, energy and money with you?
Always remember People Buy from People!
Connect with Shannon in these places
Join the Thriving Entrepreneur Facebook group for women entrepreneurs
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Notable Quotes & Pearls Of Wisdom
“Think about the types of people who are buying your products, and why they buy your products.”
“Show people using or receiving your product!”
“Don’t remove the people from your imagery or marketing.”