Tag Archives: branding

086 | Mentor Teacher | The Thrive Factor Book Series

The Thrive Factor Book Series Mentor Teacher Business Marketing Coach Shannon Bush Julie Gibbons Tractor Girl Sarah Thomson Online Social Butterfly Ricci Jane Adama Institute for Intuitive Intelligence Podcast

086 |The Mentor Teacher Thrive Factor

Welcome to the Law of Effortlessness Podcast with Amazon-Best-Selling Author and #businessyoda, Shannon Bush!

Today Shannon introduces you to the Mentor Teacher Thrive Factor Archetypes, strap in because Mentor Teachers have a to to say and so this episode is longer than usual!

Mentor Teachers are here on this earth to Mentor, and Teach and not just in the realms of gaining qualifications. They are always on the lookout for new things to learn in books, courses, podcasts. They are the researchers of the world and pride themselves on what they know. She has moments of being a smarty-pants, can be a bit of a know-it-all, and is incredibly wise. Often, the Mentor Teacher especially as a young woman or girl has interactions with people older than her who indicate she shouldn’t know something yet, or she is too young to know anything causing her to doubt her own knowledge and wisdom.

Shannon is joined today by three incredible Mentor Teachers, Dr. Ricci Jane Adams, Julie Gibbons and Sarah Thomson.

Dr. Ricci Jane Adama is the founder and Principal of the Institute of Intuitive Intelligence (you can find her on pages 136 and 137 of The Thrive Factor Book). Dr. Ricci Jane first met her Archetypes two years ago, describing it as a very powerful, pivotal moment for her, meeting the Liberator Engineer, Inspirer Believer, Shapeshifter Alchemist and of course, the Mentor Teacher.  Ricci shares her vision of bringing regulation to the word of Intuitive Services in the same way regulations guide Universities and schools, and meeting her Mentor Teacher gave her permission to bring her vision together, and manifest it in the real world.

Sarah Thomson from Online Social Butterfly joins Shannon, and how she first met Shannon five years ago and then began coaching with her. Sarah shares her archetypes of Mentor Teacher, Pioneer Seeker and Inspirer Believer and how during her profiling session, she cried realizing all the things she thought were her weaknesses were actually her greatest strengths. Sarah shares how she has a tough time not signing up for courses and constantly learning, especially with a fear that she does not know enough. Sarah also shares one tip that’s worked very well for her – that will with every hour of learning she has to spend two hours implementing (Find Sarah on page 135)

You’ll also hear from Julie Gibbons, former University, TAFE and High School lecturer and the owner of Tractor Girl who teachers makers and crafters to present themselves better online. Julie shares how she was in Mentor Teacher heaven by being paid to research branding, and now teaches branding. Julie chats about self-doubt being a challenge

Notable Quotes and Pearls of Wisdom

“I have to be careful because my Liberator Engineer comes in and wants to add all the new things I’ve learned and change the curriculum!” – Dr. Ricci Jane Adams

“If you don’t take the time, you won’t know what is genuinely yours.” R. Ricci Jane Adams

“Find the space that feels effortless. It’s the easiest way, find the space where you bring your Mentor Teacher to life.” – Sarah Thomson

“There are so many beautiful things in the world, my Inspirer Believer is is very happy to see them.” – Julie Gibbons

“You don’t have to know everything to be an authority, you just have to know enough.” – Julie Gibbons

Connect with the Mentor Teachers here:

Dr. Ricci Jane Adams can be found on her website

Branding Mentor Julie Gibbons can be found on her website and Facebook.

Marketing Expert Sarah Thomson can be found on her website here.

Find Out More About The Thrive Factor Here

www.thethrivefactor.com.au

Connect with Shannon in these cool places

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”