Tag Archives: Business Coach

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

097 | Building a Creative Business w/ Jo Wilson Design

097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design

Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!

Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.

Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.

Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.

Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.

Pearls of Wisdom

“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson

“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson

“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson

“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson

“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson

Connect with Jo from Jo Wilson Design in these places:

Website www.jowilsondesign.com.au

Facebook @jowilsondesign

Instagram: @jowilsondesign

Find Out More About the Thrive Factor Book Here

www.thethrivefactorbook.com.au

Connect with Shannon here:

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle

Instagram

Facebook

Tune into other Law of Effortlessness Podcast episodes here

 

Mid Year Marketing Review

Mid Year Marketing Review | Shannon Bush Business Coach Perth | Marketing Coach | Small Business Advisor

It’s a new Financial Year in Australia starting this coming Monday, July 1st!

In my Facebook Group for women in business (join the Thriving Entrepreneur Circle here) it is #MarketingTuesday, so an ideal day to remind everyone to do a checkin so that’s exactly what I shared today – my top 10 questions to ask to complete a mid year marketing review.

In fact the questions are great at any review milestone – monthly, quarterly, half yearly, annually.

Let’s get back to the fact it is the end of the current Financial Year at the end of the week. That makes it a great time to review your marketing foundations. At mid calendar year you can actually gain a lot of insight into things from two key perspectives. How is your marketing tracking for the financial year and how is it tracking for the calendar year?

Why is it good to do a mid year checkin?

Well simplest answer to that awesome question is the mid year review can reveal fabulous data that can help you make decisions with regards to what to invest your time, money and energy into marketing for the second half of the year.

It can also give you a benchmark in terms of performance against any goals set at the beginning of the calendar year.

So how do you do a review?

Here’s the top 10 questions I’d ask – not necessarily in any particular order

1. Are my products/services still relevant? If not what can I stop selling or delivering?
2. What is my turnover and profit for each product/service I sold so far this calendar year/financial year?
3. Am I actively promoting all of my products/services?
4. Is my branding up to date and consistent across all my marketing?
5. Which marketing strategies have worked for me this year/FY?
6. If I don’t know the answer to question 5, what measures can I put in place to know moving forward?
7. Are my ideal clients/customers still ideal? If no then what changes need to be made to connect with the right ones for what I’m selling?
8. Have I defined benefits for what I sell and are they included in my marketing?
9. Have I actively collected testimonials and if so what do they say?
10. Have I reviewed my core marketing collateral for consistency? Website, print media, social media, linked in, videos etc

Once you’ve answered these questions I’d create a SSC list

What will I STOP doing?
What will I START doing?
What will I CONTINUE doing?

Then create a set of specific, measurable goals with timelines related to your start and continue actions!

Easy.

Marketing review done!

Effortless even.

095 | Effortless Thriving w/ Jay Crisp Crow | The Thrive Factor Book Series

LOE Podcast Jay Crisp Crow Shannon Bush Author Business Coach Marketing Coach Perth

Effortless Thriving with The Thrive Factor Archetypes

“I had to learn to celebrate myself and love myself a little bit.” – Jay Crisp Crow

Welcome to another episode of the Law of Effortlessness Podcast with your host and #businessyoda Shannon Bush, today joined by Jay Crisp Crow!

On today’s episode, we’re joined by copywriter and founder of the Crisp Copy Class, Jay Crisp Crow from Crisp Copy. Jay is here to share with us her experience of uncovering and meeting her Thrive Factor Archetypes. She describes the very moment in time when her results came through and she felt a strong ‘YES! this makes complete sense’ when meeting her own Mentor Teacher who now plays an important role in her business.  Jay shares how knowing her Thrive Factor gave her permission to share and give more without fear of overdoing it.  Shannon describes how she first noticed Jay’s Mentor Teacher shining through with a compassionate and generous nature, but also the challenge of not being able to share the knowledge.

You’ll hear Shannon chat about the impact of participating in Jay’s programs in the early stages and watching Jay’s journey progress into what has now become the third round of the Crisp Copy Class.

Jay is also an Advocate Rescuer and describes it as being much closer to her soul and also being over-generous. As Jay stepped into the Advocate Rescuer she learned an important lesson from Shannon: that Advocate Rescuer is a huge advocate for herself and needed to be put to work for herself first, before others. In her business, it takes the form of teaching others to use their voices and amplify them by sharing what they want and need to say and not what is ‘safe’. The Mediator Diplomat is also one of Jay’s Thrive Factor Archetypes, her daughter Ella describes this part of Jay as being the mediator and holder of all things – and the balance to the Mentor Teacher and Advocate Rescuer.

Stay tuned to hear Shannon share how these archetypes create magnetism in business from allowing yourself to use your strengths and grant yourself permission you enter The Effortless Success Zone. You’ll also hear how Shannon profiled Jay’s daughter, Ella and how it transformed their relationship. Jay shares the challenge of having a Queen Ruler daughter balancing learning and using her voice, with growing into a young woman coupled with her Visionary Creator Archetype, Ella is often impatient for life outside of high school to begin.  

Pearls of Wisdom

“I came into an industry that is very competitive. When I let my Mentor Teacher out, compassion came out that changed everything.” – Jay Crisp Crow

“I had to learn to celebrate myself and love myself a little bit.” – Jay

“You’re just learning to be you, and be more of who you are.” – Shannon

“The only thing I’ve done differently to anyone else is that I decided to embrace all of me and build my brand around that.” – Jay

“There are things that you need to let go of that aren’t your gig. They are gold, priceless! Let them go!” – Jay*

Find Out More About The Thrive Factor

www.thethrivefactorbook.com.au

Connect with Jay Crisp Crow here

Jay featured in episode 081 of The Law of Effortlessness, Listen Here

Jays Website is here www.crispcrow.com.au

Watch Jay’s Video Interview with Shannon Here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

093 | The Compassionate Queen Ruler w/ Donna Gordin | The Thrive Factor Book Series

Queen Ruler Advocate Rescuer Inspirer Believer Home2Home Donna Gordin Business Marketing Coach Perth Shannon Bush The Thrive Factor Book LOE Podcast

‘The Queen Ruler’s core message is generous leadership’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Donna Gordin from Home2Home Realty to chat all things Queen Ruler and Compassionationate Leadership.

Donna first encountered the Thrive Factor Archetypes when she attended Shannon’s workshops and a Limitless Business Retreat in 2018. Shannon profiled Donna as a Queen Ruler, Advocate Rescuer, and Inspirer Believer and a bonus Mediator Diplomat. Donna shares that she identifies with Queen Ruler as her dominant archetype, but she felt a conflict with the Advocate Rescuer and Queen Ruler although she has now begun to embrace with understanding the compassionate leadership qualities both possess.

Shannon and Donna chat about the perks of being a Queen Ruler, from being able to make quick and strong decisions without an emotion holding sway. You’ll hear how Shannon sees the dynamic of the Queen Ruler and Advocate Rescuer blending together in Donna’s business and life, and the excitement and joy in rallying her staff with her Inspirer Believer.

Stay tuned to hear Shannon and Donna discuss how these Archetypes have supported Donna to make changes in her business from being in the trenches working inside her business, to working on her business and generating more clientele and encouraging her team to step up and take on more.

Pearls of Wisdom

“I had a conflict with trying to be humble. I now know it’s ok for me to be a leader.” – Donna

“You can’t help all of the people all of the time.” – Donna

“The core message for the Queen Ruler is generous leadership with a core of compassion.” – Shannon

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Donna here

www.home2home.com.au

www.facebook.com/rockinghampropertymanager

Watch Donna’s video Interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

092 | Visionary Creator | The Thrive Factor Book Series

Visionary Creator LOE Podcast Business MArketing Coach Shannon Bush Emma Pointon Caroline Smith Thrive Factor Book SeriesVisionary Creator Thrive Factor

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Visionary Creator Thrive Factor Archetype.

So, who is the Visionary Creator?

She’s able to see all that’s possible – seeing the potential that an Inspirer Believer can see in others and take it forwards into what truly is possible with clear messages and insights. One of the challenges with Visionary Creators is being able to see far, so far in advance that can send others into a state of overwhelming. Shannon shares what she has experienced in working with her clients, including how she’s used this innate talent for her own business and mindset. Shannon also shares the frustration with being patient and allowing for some parts of the vision to unfold.

We’re joined first by fellow Visionary Creator Caroline Smith from Jackadder Business Consulting. Caroline shares how she had an inkling when she was first introduced to Shannon’s work, but it wasn’t until she had a profiling session and held the Thrive Factor Book in her hands that she burst into tears and realized how powerful this side of herself truly is.

Caroline is also an Inspirer Believer, Mentor Teacher, and Mediator Diplomat. Caroline shares how she’s able to see how things can progress and be better in the long term which comes in very handy with the work she does with businesses.

We’re joined lastly by Emma Pointon – the final Thrive Factor interview, and the second Visionary Creator!

Emma first discovered her archetypes after meeting Shannon at the 2017 Artful Business Conference in Brisbane where she met Shannon and then participated in Market to Thrive (twice!) and discovered her other archetypes as Mentor Teacher, Shape Shifter Alchemist, Heroine Adventurer, and Inspirer Believer. Emma automatically wants to solve a problem when its put before her, and for a time she struggled with it being too masculine but has come to love this part of her and has set boundaries with her friends, noticing that often being able to see so far ahead caused friction.

Pearls of Wisdom

“People don’t accept that you can good at math and English and art as well.” – Caroline Smith

“The Visionary and the Creator are two parts of me that need expression.” – Caroline Smith

“Don’t ignore her, it’s amazing how much life deteriorates if you aren’t doing creative or strategic thinking.” – Caroline Smith

“I am the conduit between now and the future.” – Caroline Smith

“I’m in the intellectual space that people often pigeon me in.” – Emma Pointon

“Getting stuck in my head and it getting cluttered is a big challenge. I have to take more self- care.” – Emma Pointon

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Visionary Creators here

Connect with Caroline Smith here

Connect with Emma Pointon here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

091 | Shape Shifter Alchemist | The Thrive Factor Book Series


Law of Effortlessness The Thrive Factor Book Series Shape Shifter Alchemist Kat Blake Christina Cabrera Shannon Bush

Shape Shifter Alchemist Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Shape Shifter Alchemist Thrive Factor Archetype.

The Shape Shifter Alchemist is a chameleon among the Thrive Factor Archetypes. She’s versatile and able to shift into and out of many things, but this ability comes with challenges! She is a woman of magic and mystery, and while she’s able to go with the flow, she can struggle to know who she is in the world. In the business world she can show many versions of herself, or alternatively in business can sabotage herself and go into hiding. She’s magnetic and fascinating to others, but when the Shape Shifter is uncertain in who she is mistrust can build and be pulled away.

Shannon is talking today to Shape Shifter Alchemist Christina Cabrera from Wisdom of Wealth. Christina first met Liberator Engineer, Visionary Creator, Mediator Diplomat, and Inspirer Believer back in September 2015. Christina shares how she’s somehow able to create magic or something out the ordinary that wows people and leaves them asking, ‘how did you do that?!’ she also shares a deeply hidden part of her that felt she couldn’t say that things came easily to her, and conversely how she easily can sabotage herself especially with technology. You’ll also hear the joy that being a Shape Shifter Alchemist brings in her playfulness, and ability to take easily to the stage.

Kat Blake from Invigorate Natural Therapy joins the conversation with #businessyoda Shannon Bush to talk all about her experiences of discovering her Shape Shifter Alchemist during the course of Shannon’s program Market to Thrive. Kat is also an Inspirer Believer, Liberator Engineer, and an Advocate Rescuer with a sprinkling of the Heroine Adventurer.

Kat and Shannon share the key moment when Kat first recognized the power of her ability to manifest with the ability to manifest things so easily like clients. On the flip side, Kat shares how sensitive the Universe seems to be to her thoughts and actions and what manifests as a result.

Pearls of Wisdom

“Shape Shifters are magnetic and magical, women of mystery and for that reason pull people in. But if uncertain in who she is, she is ungrounded and others a pulled away.” – Shannon Bush

“I can manifest anything I want to.” – Christina Cabrera

“Make friends with your Archetypes and learn to listen to them. They will speak loudly and that’s your queue.” – Christina Cabrera

“It’s not personal when someone reschedules with me, that was a big thing to learn.” – Kat Blake

“Mind your thoughts and what your putting out there because it will manifest” – Kat Blake

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Shape Shifter Alchemists here

Christina Cabrera’s  Website and Facebook Group

Kate Blake’s Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

090 | Queen Ruler | The Thrive Factor Book Series

The Thrive Factor Book Series LOE Podcast Business Marketing Coach Shannon Bush Liesel Albrecht Karen Dauncey Swapna Thomas

Queen Ruler Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Queen Ruler Thrive Factor Archetype.

We begin this podcast by exploring who the Queen Ruler is – a woman with a regal presence. This woman loves the finer things in life, and enjoys beautifully designed things in their life. If you’ve ever purchased anything from a Queen Ruler, you might have noticed how high-quality the experience is! Queen Rulers often make decisions free from emotion,  a unique trait among the Thrive Factor Archetypes, and they are strong characters.

We first meet Karen Dauncey from Blue Cherry, a service that helps businesses get found online. Karen tells us how she felt an immediate kinship to her Queen Ruler meeting her first two years ago. Karen is also an Inspirer Believer and a Mediator Diplomat. Karen shares the strengths she has as a Queen Ruler, like making hard decisions in business that aren’t affected by emotion enabling her to make the changes she’s needed to. Karen also shares another strength in being able to easily delegate things.

We’re joined next by Liesel Albrecht from Retreats at Resorts. Liesel first met her Queen Ruler with a sigh of relief and excitement three years ago. Liesel also identifies as a Mentor Teacher, Inspirer Believer, and Shape Shifter Alchemist – which Liesel loves the balance each bring to the table. Liesel shares great insight about when things feel like the wheels are coming off, to use the mantra “it’s ok. I’m building an Empire.” That has supported her through tough business moments.

We’re joined lastly by Swapna Thomas. Swapna works with rebels to embrace and work in their zone of expertise. Swapna first met Shannon four years ago, connecting in the online business world. Swapna is also a Mentor Teacher and Liberator Engineer – her thirst for knowledge is ‘very real’ indeed with these archetypes!

At first, Swapna was not prepared to be a Queen Ruler and denied it – she rebelled against the idea of a dark queen and the shadow side but as she learned more and more she began to embrace her shadow side. Swapna struggled with the idea of being a Queen, who was she to rule others? Swapna had to learn to own her value and worth and has since gone on the support her clients do the very same thing. Swapna shares the challenges – from feeling threatened by others ‘vying for the throne’.

Pearls of Wisdom

“Queen Rulers are here for big things, but often have doubts about if they have what it takes.” – Shannon Bush

“Wear your crown and own it. Step out, and rule.” – Karen Dauncey

“Not every Queen is an Evil Queen like in Snow White.” Liesel Albrecht

“This is about generous leadership, the positive ramifications and ripple effect.” – Shannon Bush

“When I started to leverage it, and lean into it that’s when it really changed the game.” – Swapna Thomas

Find Out More About The Thrive Factor Book Here

www.thethrivefactorbook.com.au 

Connect with Our Queen Rulers Here

Karen Dauncey Website

Liesel Albrecht Website

Swana Thomas Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle