Tag Archives: business coaching Perth

LOE 045 | Your Customers Aren’t Hiding | Solo Episode

LOE Podcast 045 Your Customers Aren't Hiding _ Shannon Bush | Business Coach Perth

Your host Shannon Bush is back with another solo episode of Law of Effortlessness Podcast.

Episode 45 is all about how the customers you are after in your business aren’t actually hiding.

Are you the best kept secret in your industry?

Shannon talks you through how to get the results you are after. Shannon asks some great questions to really get you thinking how to find your customers you wish to engage with.

She offers some great wisdom around marketing and how relationships are very important in regards to marketing. Listen in and see how you can do business better.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘Who are your people you are trying to engage?’

‘Marketing deserves time and energy, but don’t spread yourself too thin.’

‘Making real life connections is super important.’

‘Marketing is about building, nurturing and creating ripples of relationships.’

‘Be bold with your marketing.’

LOE 043 | Beautiful Branding Made Simple w/ Julie Gibbons | Podcast

LOE 043 Beautiful Branding Made Simple Julie Gibbons | Business Coaching Perth | Shannon Bush

Welcome to Episode 043 of Law of Effortlessness Podcast. Shannon Bush speaks with #VisualGenius, Julie Gibbons from Tractor Girl. They talk about a topic they both love – beautiful branding made simple.

Julie Gibbons teaches women in business how to be distinctive and present their services beautifully and purposefully online. The way Julie sees it, everything you share as a businesss owner shows exactly who you are and what you’re about, so your audience knows they’ve come to the right place.

Julie talks through what she considers to be the fundamentals of branding – all in the name of making business easier, of course!

Shannon and Julie talk about branding considerations when you’re starting out in business, and affirm there is no need to spend thousands (and in fact they would be horrified if you did) because as your business changes and grows, so too does what you wish to focus on and what you want to project.

It’s a matter of getting a basic style guide together and running with it.

Julie talks about the fundamental things you need in place so you have consistency first up, and so can build up your recognition and the know/like/trust factor (and when it comes to branding, it’s not about simply having a logo).

Lastly, Shannon and Julie talk about how to get your message across effectively, and how to save time doing so. Julie has some great advice when it comes making branding beautiful and this episode delivers exactly as it’s name suggests, beautiful branding made simple. Listen in and see what tips you can take away and implement to give your brand a bit of a polish today.

Mentioned Links and Links To Connect

Connect with Julie in these awesome places;

Facebook – http://facebook.com/tractorgirl.viz.biz
Website – https://tractorgirl.com.au
Newsletter, where Julie shares abundant tips and how-to’s about branding and business visuals – https://tractorgirl.com.au/subscribe

Julie also has a phenomenal Branding e-Book available here.  We love it so much at Creative Possibility, we include it as a bonus we invest in for our Market To Thrive marketing program participants!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Branding is at the intersection of graphic design and marketing. So there is lots of crossovers between those three things.”

“Your logo is not your brand.”

“Start somewhere with something. The whole idea around branding is to create something that’s recognisable.”

“Spend time building up your own image bank.”

“Be consistent with what you have now, but don’t feel like you’re stuck with it forever.”

LOE 042 | Kickstarter Tips + Shining Your Light w/ Karen Gunton | Podcast

Podcast LOE 042 Kickstarter Tips + Shining Your Light Karen Gunton | Lighthouse Revolution Illuminate Oracle Deck | Business Coach Shannon Bush

Ever wanted to understand why Kickstarter campaigns can be so powerful and how they can help you to launch something significant in your business?

If you have, or even wondered about the power of crowdfunding in any way at all like I have, then this episode of Law Of Effortlessness Podcast with Karen Gunton is going to be a delight and inspiration to tune into.  I first came across Karen a couple of years ago in the online space, like I do many of the guests I invite onto the show.  I was immediately drawn to her strong messages of empowerment and self leadership and responsibility and intrigued by what she went on to refer to as The Lighthouse Revolution.

When she published her first book in 2016 I watched from a distance while she championed a Kickstarter campaign, her first, to support the launch of her book.  Now, she’s spreading the beams of light even brighter and is in the middle of her second Kickstarter campaign and achieving incredible success.

Having been asked many times about crowdfunding as a source to raise capitol for a business or launch and read about many success stories, I was keen to get Karen on the show to talk with her first hand about her tips and lessons for success and to find out more about the expansion of her business with the upcoming launch of her new oracle deck; Illuminate.

I have no doubt you’ll be as inspired as I was by the conversation and take a lot away from all we talk about.  There’s an abundance of practical strategies you can put into place to create more effortlessness, to shine your light, stand tall, support your mindset and be in a genuine place of service.

Divine.

Be sure to share your learnings, inspiration and any questions in a comment below.

Mentioned Links and Links To Connect

Connect with Karen in these fabulous online places;

Website: http://www.karengunton.com
Facebook: https://www.facebook.com/karenguntondotcom/
Instagram: https://www.instagram.com/karengunton/

and join her Kickstarter as a backer here! it all wraps up 26th October, 2017 so if you’ve missed backing Karen you can still look over how she’s turned her Kickstarter campaigns into a success

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“The lighthouse became my own foundations for what I was trying to build and who I wanted to be”

“Where’s the how? We need to actually have strategies to build ourselves up and shine the light”

“Nobody is going to come along and give you a gold star and say “here’s your purpose”

“Just show up and help some-one!”

“The cool thing about Kickstarter is you do it in a big way – more than anything esle – you get to lead with your mission”

“If you show up everyday (on Kickstarter) and say ‘here’s my thing and I’m ready to bring it to life’ some magical things happen when you’re outside your comfort zone”

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’

LOE 037 | Live Coaching Call w/ Ashleigh Rae | Podcast

LOE 037 Live Coaching Call _ Ashleigh Rae

Welcome to Episode 037 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Ashleigh Rae to give you a unique insight into what it could be like to be coached by Shannon to get clarity, focus and to generate action to address something in your business you want to change, reflect on or improve.

Shannon’s guest, Ashleigh Rae is a Mindfulness and Soulful Podcasting Coach, and host of the #BlissedOut Podcast, exploring and experimenting with mindful living. She’s also a Podcast junkie, and loves a good coffee!

Ashleigh Rae and Shannon discuss how to cultivate a beautiful magnetism, even when things go nuts and perhaps others parts of life are difficult. Ashleigh says ‘for me, that’s returning a full-time job and living with a partner who has anxiety (naturally) and in his last year of University. Things are stressful, and I’d like to work on cultivating my magnetic self even with all of this other stuff going on!’

Ashleigh is also wanting help with going through a big upheaval of life with a new job, her partner and what that means for her business and it is of course, [in her own words] ‘freaking her out!’ Listen in to see how Shannon helps navigate this terrain with Ashleigh and be open to some genuine #businessyoda wisdom as you may be able to implement some of the strategies in your own life and business.

Mentioned Links and Links To Connect

Connect with Ashleigh Rae in these awesome places;

her website, Facebook page, podcast, Instagram and her Thinkific teaching platform

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘People will connect with you based on the benefit. Benefit defined is the promise that you’re making that things will be different and/or better by them working with you, buying from you, investing in you, whatever that is.’

‘We can set ourselves up for overwhelm way too easily.’

‘What is achievable for me to do and start?’

‘It’s the simple things in life that we forget to do.’

‘Acknowledge the things you are grateful for.’

LOE 034 | Perfectionism Be Gone w/ Claire Barton | Podcast

LOE 034 Perfectionism Be Gone | The Recovering Perfectionist Claire Barton | Shannon Bush Business Coach Perth

In Episode 034 of Law of Effortlessness Podcast, you host Shannon Bush, talks with Claire Barton who is a list-ticking, action-taking, colour-coding, butt-kicking, organising goddess and productivity guru who helps entrepreneurs to simplify their processes, make a plan and take real action.  Today this is all about perfectionism and how to tackle it.

Claire admits she is also a Recovering Perfectionist. Claire shares about her journey in business from where she started to where she is now. Claire and Shannon talk all about perfectionism and how the ‘Recovering Perfectionist’ came about. Claire share that you are never going to totally get rid of your perfectionism, so if this is the case, you need to find a way to be ok with being a perfectionist.

What would that look like for you in your life and business? Perhaps you could give your inner perfectionist a job to do, give her a purpose. Not everything in your life and business needs to be perfect. Sometimes the fact a job or task is done but not perfect if enough.

The ladies encourage you to focus on the celebrations in your life and business; focus on the small wins. Do you suffer from comparision-itis and let it stop you from sharing your services because there is already something similar out there? Claire and Shannon muse over comparison-itis and they pose a question of how can you refine your methodology and services to become more inspired, creative and confident to get your services out into the world?

Deliver your version, your way. Listen in, be inspired and see what you can take from this wonderful episode.

Mentioned Links and Links To Connect

Connect with Claire in these awesome places; her website, her cool Facebook group, her podcast, The Recovering Perfectionist, Instagram and Twitter (can you tell she loves to chat!)

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes & Pearls Of Wisdom

“It’s a really important thing to just be ok with working out what that balance looks like for you and what your comfort level is”

“You are never going to totally get rid of your perfectionism”

“Be ok with being a perfectionist”

“Give your inner perfectionist a job to do, give her a purpose”

“Don’t be the best kept secret!”

“Focus on the celebration. Focus on the small wins. Trust the process.”

“Deliver your version, your way”

How To Identify Your Ideal Client | Business Coach Perth

The struggle to identify your ideal client ends here

The real importance of identifying the ideal client for your business is actually in taking it a step further and understanding how to connect with them so they immediately “get it” and are inspired and motivated to take action to invest in what you have to offer.

Finding your ideal client is essential to you being able to take your business from hopefully  getting by to really thriving. I’ve found this to be a challenge for so many people I have worked with, no matter how long they have been in business. It’s one for the foundational steps and a must have if you are going to market effectively.  Identifying your ideal client is one of the first few steps in my 12 month business growth and marketing program – Thriving Entrepreneur.

ideal client | business coach Perth

Step 1: You need to have absolute clarity on your core products or services

This is as simple as writing a list of all of your products and services. Just start with a blank page and then write product or service next to it. Some businesses are product based, some are service based or some are a mix.

For example my business is predominantly a service based business but I do have some products I sell that do not require me to deliver them so I have a mixed business but with a service focus.  Be sure to understand what you’re offering before you begin to get to know your ideal client more deeply.

Step 2: The next step to identifying your ideal client is to understand the key problems your product or service addresses to the point of solving it if that’s what people are looking for

Even if you haven’t got the clarity on your ideal client this step will help you to better understand the purpose of your business – think back to why you started it – your why under pins everything and is your motivation for creating your business in the first place in most instances.

I even find this for people who have bought an existing business or fallen into the role of business owner. There is a key reason they want to be in business and it’s always liked to a bigger purpose – usually around making people’s lives better in some way.

Get clear on what your why is and the intention you had.  What problem did you want to solve.  It’s likely to be the same key problem your ideal client is experiencing right now!

ideal client| small business coaching program | Perth

Step 3: You need to understand the key benefits your core products or services have to offer your ideal client

It is really important that you understand what a benefit is. Many people get a little off track at this point and find it easy to list what we’d call features of their products and services. A feature is different to a benefit.

A feature is a distinguishing fact about your product or service. For example a feature of my coaching programs is that they are available in groups or privately, one on one. A benefit of this feature is that this offers you a range of different options and price points to ensure you can get the help you need that also matches the way you want to work with me.

An other example I can give you is something I worked on with a current client of mine recently. A feature of her business is that she has a team of bookkeepers and they ensure that at least 2 people are familiar with every client file. The benefit is that when a client calls and has a question they can get that question answered by someone familiar with their business and books providing a personal approach.

The next layer of this is that the ultimate benefit is that the client has increased peace of mind and confidence knowing that more than one person in the business is across their file and available when they have a question or need information. This saves them time and potentially even saves them money. To a busy business owner this is brilliant!

So to identify your benefits (the things your ideal client will connect with) write a list of all of the features on offer – the specifications of the product or service, how it’s delivered, the price point or payment options. Then for every one of your features write a benefit.

Once you’ve done this you will have a list of ultimate benefit statements – aim to have at least 10 of these for your business overall and if you like at least 5 for each product or service you offer. This becomes critical marketing material that you can modify for purpose and use over and over.

ideal client | business coach Perth

Step 4: Now is the time to get to know your ideal client in a really intimate way

Think about the clients you have at the moment – even if you are just starting out and you only have a few – this is something you can do at any time.

Think about the people you love to work with – the ones that are easy to work with, who get the value you offer, are grateful for what they are experiencing and don’t hesitate to pay you well for what they receive.

These people would quite likely have a lot of the attributes of your ideal client or customer.

Make a list of everything about them that you know. It’s important to get really detailed.

Don’t just focus on their issues or problem and how your product or service solves that.

Drill down to demographic information like how old they are, their level of education, family structure, their education, work, income, hobbies and interests.

Think about where they spend their time – do they eat out, go to the movies.

Are they married? Single? Divorced?

If they have children are their kids school age and currently their primary focus or are they older and retired and have adult children and grandchildren?

You will want to write out a profile and feel like you are describing a real person or people in a very detailed, almost intimate way – like you know them really, really well.

Ideal Client | Business Coaching Perth, Osborne Park, Subiaco

Accelerate Your Understanding With This Integration Action

Create your Ideal Client / Avatar collage

I love to mix up my coaching, consulting and training sessions with some creative exercises.  My professional background prior to launching Creative Possibility in 2009 included a lot of art training and I am also a qualified art therapist.  I love that I can use a lot of that experience in my work now.

The greatest benefit of this for my clients is that they learn things in different ways to how they have in the past and engaging the creative areas of our brain helps us to retain information in a different way. We are also, by and large, visual processors so working visually is a great way to learn and grow.

One thing I find really powerful to do with clients is to get them to create ideal client collages. I did this when I first started out in business. I followed the steps we have talked about and then I thought about how that person would look visually and the words that would describe them.

I got a big piece of paper and some old magazines and created a collage to represent that client. What was most powerful about this was when I had it stuck up in my office and so many of my clients at the time would stop and look at and connect with the collage and say things like “that looks like me” and “I say that”. I knew then I was on track and had nailed my ideal client. Here they were reaffirming that with every single comment.

I find for people who are struggling to articulate their ideal client this is a great exercise to do. When we can see what someone looks like it is easier to find the words to describe them!

Ok now it’s time to take action.  Be sure to share what you learn about your ideal client by adding a comment below.

Until next time I wish you abundant effortless success,

Keep thriving!

shannon bush small business coaching perth | ideal client