Tag Archives: business growth

LOE 053 Navigating Small Business Legals w/ Shalini Nandan

Business, Coaching, Business Coaching, Marketing, Marketing Coach, Podcast, Entrepreneur, Small business legals

Making Sense Of Small Business Legals

Welcome to episode 053 of The Law of Effortlessness Podcast with Shannon Bush, this episode features Shalini Nandan who teaches the art of advocacy in small business, and how to hold strong in the face of inevitable challenges.

Shalini drafts small business legals – legal contracts so they become part of your business toolkit, educating your clients and taking the guesswork out of working with your ideal client. Shalini operates between Brisbane and Fiji and is a mother to a 26-year-old son living in London, and co-parents a 14-month-old who is teaching her the power of assertiveness and unconditional love.

In this episode, Shannon and Shalini explore who the solopreneur is, what role does a self-advocate play in your business, and how you can engage your self-advocate to make your business thrive effortlessly

Shalini opens up about how she built her business from Facebook Groups, and having conversations with people and asking the simple questions like “what is it you’re doing?” and following her curiosity as well as asking very targeted questions to get you started with legals in your business.

Shannon and Shalini ask powerful questions like:

  • How can you prepare for legals in the early stages of business
  • Is the fee you charge properly structured?
  • What are the basic requirements for website legals?

They also discuss what exactly is a business – does a side hustle count and do you need legals for that? As well as when to get your legals reviewed and how – including keeping up to date with changes to, the law and how to handle debtors

It’s the ideal episode for any small business owner in Australia looking to better understand the basics when it comes to small business legals.


Mentioned Links and Links To Connect

Connect with Shalini via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Your website needs to be populated, you need to have services and transactions to have legals.”

“No longer is a website just a basic website, even for startups.”

“If you have a side hustle, look at what your competitors are doing. If they don’t have terms and conditions, lift your standard.”

“Don’t use someone elses’ benchmark for quality assurance.”


LOE 048 | 7 Tips For Outsourcing | Shannon Bush Solo Show

LOE Podcast 048 tips for outsourcing | Shannon Bush Business Coach Marketing

Welcome to episode 48 of Law of Effortlessness podcast. This is a solo episode with your host Shannon Bush. Join Shannon as she discusses her 7 tips for outsourcing, a topic originating from a question posed to her by new Team Member and former podcast guest, Ashleigh Rae.

Outsourcing is a great way to work with skilled people and to support the growth of your business. Knowing when to outsource, what to outsource and why to outsource are just some of the questions many small business owners and entrepreneurs ask during the course of running a business.  The timing is different for every business owner, but there are certainly some key milestones in a business and answers to those questions that can support you with your decision.

Listen in as Shannon shares her tips and wisdom on the who, what, when, why and how of outsourcing including examples from her own business experience. As Shannon has been using outsourced team members for more than 8 years, her 7 tips for outsourcing your team are based on real life experience, including success and failures.

Mentioned Links and Links To Connect

Connect with the team at Creative Possibility and submit your questions and ideas for upcoming episodes by emailing thrive@creativepossibility.com.au


Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Consider costs to be from the perspective of not just money, but also time.” 

“Just because you can do it yourself, doesn’t mean you should.”

“Is using the free version of Canva really the best use of your skills?”

How To Identify Your Ideal Client | Business Coach Perth

The struggle to identify your ideal client ends here

The real importance of identifying the ideal client for your business is actually in taking it a step further and understanding how to connect with them so they immediately “get it” and are inspired and motivated to take action to invest in what you have to offer.

Finding your ideal client is essential to you being able to take your business from hopefully  getting by to really thriving. I’ve found this to be a challenge for so many people I have worked with, no matter how long they have been in business. It’s one for the foundational steps and a must have if you are going to market effectively.  Identifying your ideal client is one of the first few steps in my 12 month business growth and marketing program – Thriving Entrepreneur.

ideal client | business coach Perth

Step 1: You need to have absolute clarity on your core products or services

This is as simple as writing a list of all of your products and services. Just start with a blank page and then write product or service next to it. Some businesses are product based, some are service based or some are a mix.

For example my business is predominantly a service based business but I do have some products I sell that do not require me to deliver them so I have a mixed business but with a service focus.  Be sure to understand what you’re offering before you begin to get to know your ideal client more deeply.

Step 2: The next step to identifying your ideal client is to understand the key problems your product or service addresses to the point of solving it if that’s what people are looking for

Even if you haven’t got the clarity on your ideal client this step will help you to better understand the purpose of your business – think back to why you started it – your why under pins everything and is your motivation for creating your business in the first place in most instances.

I even find this for people who have bought an existing business or fallen into the role of business owner. There is a key reason they want to be in business and it’s always liked to a bigger purpose – usually around making people’s lives better in some way.

Get clear on what your why is and the intention you had.  What problem did you want to solve.  It’s likely to be the same key problem your ideal client is experiencing right now!

ideal client| small business coaching program | Perth

Step 3: You need to understand the key benefits your core products or services have to offer your ideal client

It is really important that you understand what a benefit is. Many people get a little off track at this point and find it easy to list what we’d call features of their products and services. A feature is different to a benefit.

A feature is a distinguishing fact about your product or service. For example a feature of my coaching programs is that they are available in groups or privately, one on one. A benefit of this feature is that this offers you a range of different options and price points to ensure you can get the help you need that also matches the way you want to work with me.

An other example I can give you is something I worked on with a current client of mine recently. A feature of her business is that she has a team of bookkeepers and they ensure that at least 2 people are familiar with every client file. The benefit is that when a client calls and has a question they can get that question answered by someone familiar with their business and books providing a personal approach.

The next layer of this is that the ultimate benefit is that the client has increased peace of mind and confidence knowing that more than one person in the business is across their file and available when they have a question or need information. This saves them time and potentially even saves them money. To a busy business owner this is brilliant!

So to identify your benefits (the things your ideal client will connect with) write a list of all of the features on offer – the specifications of the product or service, how it’s delivered, the price point or payment options. Then for every one of your features write a benefit.

Once you’ve done this you will have a list of ultimate benefit statements – aim to have at least 10 of these for your business overall and if you like at least 5 for each product or service you offer. This becomes critical marketing material that you can modify for purpose and use over and over.

ideal client | business coach Perth

Step 4: Now is the time to get to know your ideal client in a really intimate way

Think about the clients you have at the moment – even if you are just starting out and you only have a few – this is something you can do at any time.

Think about the people you love to work with – the ones that are easy to work with, who get the value you offer, are grateful for what they are experiencing and don’t hesitate to pay you well for what they receive.

These people would quite likely have a lot of the attributes of your ideal client or customer.

Make a list of everything about them that you know. It’s important to get really detailed.

Don’t just focus on their issues or problem and how your product or service solves that.

Drill down to demographic information like how old they are, their level of education, family structure, their education, work, income, hobbies and interests.

Think about where they spend their time – do they eat out, go to the movies.

Are they married? Single? Divorced?

If they have children are their kids school age and currently their primary focus or are they older and retired and have adult children and grandchildren?

You will want to write out a profile and feel like you are describing a real person or people in a very detailed, almost intimate way – like you know them really, really well.

Ideal Client | Business Coaching Perth, Osborne Park, Subiaco

Accelerate Your Understanding With This Integration Action

Create your Ideal Client / Avatar collage

I love to mix up my coaching, consulting and training sessions with some creative exercises.  My professional background prior to launching Creative Possibility in 2009 included a lot of art training and I am also a qualified art therapist.  I love that I can use a lot of that experience in my work now.

The greatest benefit of this for my clients is that they learn things in different ways to how they have in the past and engaging the creative areas of our brain helps us to retain information in a different way. We are also, by and large, visual processors so working visually is a great way to learn and grow.

One thing I find really powerful to do with clients is to get them to create ideal client collages. I did this when I first started out in business. I followed the steps we have talked about and then I thought about how that person would look visually and the words that would describe them.

I got a big piece of paper and some old magazines and created a collage to represent that client. What was most powerful about this was when I had it stuck up in my office and so many of my clients at the time would stop and look at and connect with the collage and say things like “that looks like me” and “I say that”. I knew then I was on track and had nailed my ideal client. Here they were reaffirming that with every single comment.

I find for people who are struggling to articulate their ideal client this is a great exercise to do. When we can see what someone looks like it is easier to find the words to describe them!

Ok now it’s time to take action.  Be sure to share what you learn about your ideal client by adding a comment below.

Until next time I wish you abundant effortless success,

Keep thriving!

shannon bush small business coaching perth | ideal client