Tag Archives: Business

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

097 | Building a Creative Business w/ Jo Wilson Design

097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design

Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!

Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.

Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.

Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.

Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.

Pearls of Wisdom

“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson

“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson

“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson

“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson

“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson

Connect with Jo from Jo Wilson Design in these places:

Website www.jowilsondesign.com.au

Facebook @jowilsondesign

Instagram: @jowilsondesign

Find Out More About the Thrive Factor Book Here

www.thethrivefactorbook.com.au

Connect with Shannon here:

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle

Instagram

Facebook

Tune into other Law of Effortlessness Podcast episodes here

 

096 | Sparking Possibility and Winning Business Awards w/ Gemma Moore

Law of Effortlessness Podcast Gemma Moore Shannon Bush Marketing Business Coach Perth

Sparking Possibility and Winning Business Awards with Gemma Moore

Welcome to a new episode of Law of Effortlessness Podcast with your host and Amazon best selling Author of The Thrive Factor Book, Shannon Bush. Today Shannon is joined by Gemma Moore from Red Spark Communications.

Gemma Moore is a spark finder, a word spinner and a marketing strategist who loves helping women business owners find and share their SPARK with the world. She has a BA in Media Studies (Radio & Print) and is a former producer for ABC Radio where she first discovered the magic of stories. Gemma specializes in writing winning business award submissions and creating successful Facebook Ad campaigns and is joining Shannon today to chat all things Business Awards!

We kick off this episode with Shannon and Gemma chatting about perfection in business with Gemma sharing how for a long she felt like a failure for not achieving the success she thought she deserved – and only after delving deeper into her own self was she able to dig out the gold and begin to gain traction – Gemma shares how in 2018 she kept herself accountable by applying for her own business award, and taking time to really look back and see how many people she had helped and what she had accomplished – and celebrating it.

Stay tuned to hear about how Gemma uses storytelling to support her clients in awards and share their brand consistently, Gemma refers to it as “Story Managing”, with looking at how the story of business owner shows up in the branding colors, the images and fonts being used and much more and how in the current climate with so much information available at the touch of a button that the decision to buy comes down to trust – and the role storytelling plays in building it.

Pearls of Wisdom

“I specialize in helping women find their spark. The thing that makes your heart leap forward and lean in.” – Gemma Moore

“There’s no perfect business, or business woman. It’s about what works for you and doing it your way.” – Gemma Moore

“I’ve always seen myself as the bridge.” – Gemma Moore

“We often forget about what happens afterwards, after the awards.” – Gemma Moore

Connect with Gemma in these places:

Website www.redsparkcommunications.com

Facebook @redsparkcomms

Instagram @redsparkcomms

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

093 | The Compassionate Queen Ruler w/ Donna Gordin | The Thrive Factor Book Series

Queen Ruler Advocate Rescuer Inspirer Believer Home2Home Donna Gordin Business Marketing Coach Perth Shannon Bush The Thrive Factor Book LOE Podcast

‘The Queen Ruler’s core message is generous leadership’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Donna Gordin from Home2Home Realty to chat all things Queen Ruler and Compassionationate Leadership.

Donna first encountered the Thrive Factor Archetypes when she attended Shannon’s workshops and a Limitless Business Retreat in 2018. Shannon profiled Donna as a Queen Ruler, Advocate Rescuer, and Inspirer Believer and a bonus Mediator Diplomat. Donna shares that she identifies with Queen Ruler as her dominant archetype, but she felt a conflict with the Advocate Rescuer and Queen Ruler although she has now begun to embrace with understanding the compassionate leadership qualities both possess.

Shannon and Donna chat about the perks of being a Queen Ruler, from being able to make quick and strong decisions without an emotion holding sway. You’ll hear how Shannon sees the dynamic of the Queen Ruler and Advocate Rescuer blending together in Donna’s business and life, and the excitement and joy in rallying her staff with her Inspirer Believer.

Stay tuned to hear Shannon and Donna discuss how these Archetypes have supported Donna to make changes in her business from being in the trenches working inside her business, to working on her business and generating more clientele and encouraging her team to step up and take on more.

Pearls of Wisdom

“I had a conflict with trying to be humble. I now know it’s ok for me to be a leader.” – Donna

“You can’t help all of the people all of the time.” – Donna

“The core message for the Queen Ruler is generous leadership with a core of compassion.” – Shannon

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Donna here

www.home2home.com.au

www.facebook.com/rockinghampropertymanager

Watch Donna’s video Interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

092 | Visionary Creator | The Thrive Factor Book Series

Visionary Creator LOE Podcast Business MArketing Coach Shannon Bush Emma Pointon Caroline Smith Thrive Factor Book SeriesVisionary Creator Thrive Factor

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Visionary Creator Thrive Factor Archetype.

So, who is the Visionary Creator?

She’s able to see all that’s possible – seeing the potential that an Inspirer Believer can see in others and take it forwards into what truly is possible with clear messages and insights. One of the challenges with Visionary Creators is being able to see far, so far in advance that can send others into a state of overwhelming. Shannon shares what she has experienced in working with her clients, including how she’s used this innate talent for her own business and mindset. Shannon also shares the frustration with being patient and allowing for some parts of the vision to unfold.

We’re joined first by fellow Visionary Creator Caroline Smith from Jackadder Business Consulting. Caroline shares how she had an inkling when she was first introduced to Shannon’s work, but it wasn’t until she had a profiling session and held the Thrive Factor Book in her hands that she burst into tears and realized how powerful this side of herself truly is.

Caroline is also an Inspirer Believer, Mentor Teacher, and Mediator Diplomat. Caroline shares how she’s able to see how things can progress and be better in the long term which comes in very handy with the work she does with businesses.

We’re joined lastly by Emma Pointon – the final Thrive Factor interview, and the second Visionary Creator!

Emma first discovered her archetypes after meeting Shannon at the 2017 Artful Business Conference in Brisbane where she met Shannon and then participated in Market to Thrive (twice!) and discovered her other archetypes as Mentor Teacher, Shape Shifter Alchemist, Heroine Adventurer, and Inspirer Believer. Emma automatically wants to solve a problem when its put before her, and for a time she struggled with it being too masculine but has come to love this part of her and has set boundaries with her friends, noticing that often being able to see so far ahead caused friction.

Pearls of Wisdom

“People don’t accept that you can good at math and English and art as well.” – Caroline Smith

“The Visionary and the Creator are two parts of me that need expression.” – Caroline Smith

“Don’t ignore her, it’s amazing how much life deteriorates if you aren’t doing creative or strategic thinking.” – Caroline Smith

“I am the conduit between now and the future.” – Caroline Smith

“I’m in the intellectual space that people often pigeon me in.” – Emma Pointon

“Getting stuck in my head and it getting cluttered is a big challenge. I have to take more self- care.” – Emma Pointon

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Visionary Creators here

Connect with Caroline Smith here

Connect with Emma Pointon here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

091 | Shape Shifter Alchemist | The Thrive Factor Book Series


Law of Effortlessness The Thrive Factor Book Series Shape Shifter Alchemist Kat Blake Christina Cabrera Shannon Bush

Shape Shifter Alchemist Thrive Factor Archetype

Welcome to Law of Effortlessness Podcast with your Amazon-Best-Selling-Author and #businessyoda in chief, Shannon Bush who today, will introduce you to the Shape Shifter Alchemist Thrive Factor Archetype.

The Shape Shifter Alchemist is a chameleon among the Thrive Factor Archetypes. She’s versatile and able to shift into and out of many things, but this ability comes with challenges! She is a woman of magic and mystery, and while she’s able to go with the flow, she can struggle to know who she is in the world. In the business world she can show many versions of herself, or alternatively in business can sabotage herself and go into hiding. She’s magnetic and fascinating to others, but when the Shape Shifter is uncertain in who she is mistrust can build and be pulled away.

Shannon is talking today to Shape Shifter Alchemist Christina Cabrera from Wisdom of Wealth. Christina first met Liberator Engineer, Visionary Creator, Mediator Diplomat, and Inspirer Believer back in September 2015. Christina shares how she’s somehow able to create magic or something out the ordinary that wows people and leaves them asking, ‘how did you do that?!’ she also shares a deeply hidden part of her that felt she couldn’t say that things came easily to her, and conversely how she easily can sabotage herself especially with technology. You’ll also hear the joy that being a Shape Shifter Alchemist brings in her playfulness, and ability to take easily to the stage.

Kat Blake from Invigorate Natural Therapy joins the conversation with #businessyoda Shannon Bush to talk all about her experiences of discovering her Shape Shifter Alchemist during the course of Shannon’s program Market to Thrive. Kat is also an Inspirer Believer, Liberator Engineer, and an Advocate Rescuer with a sprinkling of the Heroine Adventurer.

Kat and Shannon share the key moment when Kat first recognized the power of her ability to manifest with the ability to manifest things so easily like clients. On the flip side, Kat shares how sensitive the Universe seems to be to her thoughts and actions and what manifests as a result.

Pearls of Wisdom

“Shape Shifters are magnetic and magical, women of mystery and for that reason pull people in. But if uncertain in who she is, she is ungrounded and others a pulled away.” – Shannon Bush

“I can manifest anything I want to.” – Christina Cabrera

“Make friends with your Archetypes and learn to listen to them. They will speak loudly and that’s your queue.” – Christina Cabrera

“It’s not personal when someone reschedules with me, that was a big thing to learn.” – Kat Blake

“Mind your thoughts and what your putting out there because it will manifest” – Kat Blake

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Our Shape Shifter Alchemists here

Christina Cabrera’s  Website and Facebook Group

Kate Blake’s Website

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

089 | Pioneer Seeker w/ Elle Roberts & Ashleigh Rae | The Thrive Factor Book Series

The Thrive Factor Book Series Law of Effortlessness Podcast Elle Roberts Ashleigh Rae Shannon Bush Pioneer Seeker Effortless Success Zone Thriving Entrepreneur

Pioneer Seeker Thrive Factor Archetype

Welcome to the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by two cheeky and pioneering women, Elle Roberts and Ashleigh Rae. In this episode, Shannon Bush speaks with Elle Roberts and Ashleigh about the Pioneer Seeker Thrive Factor Archetype. This lady is the early adopter of new ideas and technology and is constantly innovating. She is also cheeky and playful and others can find it difficult to keep up with her. 

Elle starts off the episode with some information about herself and her business, and how its evolved. Elle identifies when she learned about her archetypes and lists them as Mentor Teacher, Inspirer Believer, Liberator Engineer, Shapeshifter Alchemist, and Pioneer Seeker. She shares with us how she felt when she learned what her archetypes were, and how learning them clarified some things about herself.

Elle talks about how difficult it was starting her business as a single mom, and how shy she was about it starting out. She explains how she had to learn the aspects of a business that she didn’t know, and how she reached out to others to join her in her business. Elle shares with us the disadvantages and challenges of being a Pioneer Seeker, and how she wants to learn and try everything. Elle imparts some words of wisdom on us about being a Pioneer Seeker, and how it shapes you.

In part two of this episode, you’ll hear from Ashleigh Rae, her business and how she first came to meet her Pioneer Seeker Archetype in early 2018, along with her other two Thrive Factor Archetypes – the Inspirer Believer and Shape Shifter Alchemist. You’ll hear how at first, Ashleigh didn’t know what to do with the knowledge of her archetypes, and how she didn’t love them or interact with them – and then how she began to embrace them.

She identifies which archetype she has had the most trouble with, and talks about the challenges that each archetype brings into her life. Ashleigh Rae also talks about how her archetypes have helped her, both in her business life and in her personal life. She mentions other personality tests she’s done before, and how she felt like they never really fit her. She identifies the weaknesses of other personality tests and emphasizes how strong the archetype test is and how she uses it to profile her clients.

The episode ends with Ashleigh giving advice for those who share her archetypes, and giving words of encouragement. To hear Ashleigh’s advice, tune in to this episode! And if you’re curious about your archetypes, check out Shannon Bush’s The Thrive Factor Book!

Pearls of Wisdom 

“I’m a huge ideas person, and it took me a long time to wrap my head around this. I had to learn it’s OK to embrace and hug the Bright Shiny Objects.” – Ashleigh Rae

“Your archetypes are a filter to guide you in how you want to show up, and what you want to do” – Shannon Bush

“I often feel like how come there are not more people standing right here with me, and learning about that Pioneer Seeker and that adventurous, you know, just keep going doing the next new thing, was like oh, that’s why it feels like there’s no one next to me. It’s not that nobody wants to be my friend, it’s that I’m in this different space” – Elle Roberts

Find Out More About The Thrive Factor Book Here

www.thethrivefactorbook.com.au

Watch the video series here

>> Thrive Factor Book Video Interview Series

Connect with our Pioneer Seekers here

Elle Roberts Website

Artful Business Conference Website

Ashleigh Rae on LinkedIn

Virtually Awesome on Facebook

Connect with Shannon Bush here

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

088 | The Network Connector | The Thrive Factor Book Series

Business Marketing Coach Shannon Bush Law of Effortlessness Podcast Jayne Griffiths Network Connector Thrive Factor Book Perth Archetypes

Network Connector with Jayne Griffiths

In this episode, #businessyoda and Amazon-Best-Selling Author Shannon Bush is back and today discussing the Network Connector Thrive Factor Archetype!  Shannon interviews Jayne Griffiths, who identifies as a Network Connector.

Shannon starts off by describing the characteristics of a Network Connector, and gives some advice about traversing this archetype.  Jayne tells us about her business Indigo Shift and explains what she does in her work. Jayne shares how she started working with Shannon and identifies her archetypes as the Inspirer Believer, Mentor Teacher, Advocate Rescuer, Shapeshifter Alchemist, and the Network Connector, as well as some of the challenges she’s faced with them and strengths she has because of them.

Jayne tells us more about her Network Connector, and how she enjoys networking and meeting people. She finds it very easy to connect people with each other; sharing that it seems like a natural thing to her, and describes it as a ‘map in her head’. She does admit, that networking can be tiring sometimes, and that networking connections can at times be shallow. She’s now dedicated herself to smaller networking groups so that she can create long and meaningful relationships. 

Shannon gives Jayne and the rest of us some advice about being a Network Connector and assures us that not everyone is an extrovert and that’s okay. Jayne gives us some tasty tidbits of advice to help other Network Connectors through their journey! 

Pearls of Wisdom

“A Networker Connector has an incredibly wide and broad and deep network of individuals in her world, both on a personal level and a professional level” – Shannon

“I feel like I almost carry a map around in my head, about everyone I meet and how they would all link to each other, and to me that seems very natural” – Jayne

“Network connectors hover and see, scan the room, to see who’s there, to see who you know, see who you don’t know, see who you think might not know each other, and put all those pieces of the human puzzle together” – Shannon

Connect with Jayne Here

Website www.indigoshift.com.au

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Connect with Shannon in these Cool Places:

Creative Possibility on the web

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle