Tag Archives: content marketing

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 062 | Facebook Demystified w/ Facebook Content & Confidence Coach Chenae Carey

Business Coach Confidence Marketing Entrepreneur

Law Of Effortlessness Podcast Episode 062 with Facebook Content and Confidence Coach and all round charismatic Facebook superstar, Chenae Carey

Welcome to this all new episode where your host Shannon Bush chats all things Facebook with Chenae.

In this episode, Chenae shares how she began her business with a lip-syncing competition, and building a genuine, authentic connection and community in the online business world. Shannon and Chenae talk about what makes a great group and why many fizzle out, and talk common mistakes when it comes to using Facebook to build your business including what types of posts to have your page, your business page versus a profile, and practical, easy things you can immediately begin implementing, and even more including:

  • What makes a Facebook group fizzle out
  • How to utilize Facebook groups effectively
  • Building an authentic Facebook community
  • The 5 types of posts you need on your business page
  • Preparing for Facebook Lives

All the questions you’ve had about using Facebook for your business are answered in this episode – and you’ll hear practical examples of how each tip or trick can be used – including how a photo of a rusty pipe grew a local Perth plumbers page dramatically and building your know like and trust factor.

Chenae’s passion is helping small business owners market themselves on Facebook without using FB ads. She works with people on their Facebook content and their confidence, to show them how to really connect with their followers and their audience, rather than just slapping up content for the sake of it.

For more Facebook content awesome, connect with Chenae in these places

Website: www.chenaecarey.com 

Facebook: www.facebook.com/chenaecareycoaching

Watch Chenae’s lip-syncing video here.

Check out Chenae’s free Facebook Work Book here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“You need to have a value proposition for the members of your group. Why should they bother engaging?”

“Just because you can, doesn’t mean you should!”

“You need to understand the dynamics of the platform you’re entering onto.”

“Start with where you’re at and build from there. Don’t overwhelm yourself.”

LOE 061 | Successful Community Building w/ Jess Van Den

Successful Community Building | Community Success Coach Business Coach Perth Marketing Thrive Creative

Successful Community Building with Jess Van Den

Welcome to episode 061 of Law of Effortlessness Podcast, with silversmith Jess Van Den from Epheriell, Create & Thrive. Jess and Shannon re-connected at Artful Business Retreat 2018, and in this episode, you’ll hear Jess’s fascinating journey to becoming a successful Etsy store owner and community builder, including her venture into becoming a primary school educator before accidentally becoming full-time in her silversmithing business.

Jess shares her lessons in building a successful and thriving community including how you stand out from the crowd with authenticity and building a strong factor of trust and authority before followers will purchase from you, and have boundaries around how you show up including Digital Detoxing and taking time off away from a business without losing sales.

Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewelry since 2008 when she opened her Etsy shop to sell her jewelry as a hobby and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after. She specializes in eco sterling silver wedding rings and works out of her solar-powered home studio in the countryside north of Brisbane, Australia. She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving, successful business.

Mentioned Links and Links To Connect

For more creative business goodness and inspiration for successful community building onnect with Jess via her website here and on Facebook here.

Check out her FREE 30-day course for makers at MakingItPodcourse.com

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“When you believe in what you’re selling it’s completely different. You’re not selling, you’re helping.”

“It’s a marathon, not a sprint. If you’re not in this for the long run, forget it. There’s no shortcut, it takes time for people to know you before they buy from you.”

“If you put yourself last, you will burn out and your business will fail.”

LOE 058 | The Accidental Skin Care Business w/ Nat Wright & Shannon Bush

Coach, Business Coach, Marketing, Magnetic Marketing, Entrepreneur | Verissima Natural Skincare

Welcome to episode 058 of Law of Effortlessness, featuring Nat Wright of Verissima Natural Skin Care.

Nat has been on a quest to find answers most of her life. Without intending to, Nat found herself as the owner and chief creator at Verissima Natural Skincare. It’s become the perfect vehicle for her to share her love of natural solutions for both our skin and our wellbeing. Verissima is all things natural, toxin and synthetic free and it’s growing community love being able to rely on the incredible, beautiful smelling products Nat provides.

Nat’s professional background includes studies within Conservation & Environmental Management and work within biosecurity and compliance with the AQIS and Quarantine WA. Nat acquired a diverse range of skills prior to leading Verissima and she has been able to use these along with an added understanding of the impacts of treating our produce with seriously toxic chemicals, to refine and offer the best natural products available.

As a busy mum of two, Nat loves spending time with family and can often be found enjoying the families’ holiday getaway. Nat is most inspired to help and educate others while also looking after the planet. She believes we have all we need in nature, but it’s a matter of harnessing and knowing what to do with what we have right on our doorstep.

Shannon and Nat discuss the abundance of nature and it’s ability to heal and nurture our body. Nat’s journey with natural skin care began when she gave birth to her first child and the range of products on offer to wash her baby with, and she began searching for a natural alternative.

Shannon and Nat explore what keeps the fire in Nat’s belly in the very busy beauty industry, and what keeps her going. You’ll hear how any business can use the word Organic in their marketing, the obstacles to being educated about the products you use on your skin, and the role of media. You’ll also hear Nat’s journey with marketing her business and owning her expertise and hard lessons learned in business.

 

Mentioned Links and Links To Connect

Connect with Nat via her website here Instagram here and on Facebook here.

Find out more about Profit First here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“If you can’t pronounce it, walk away.”

“People don’t know how to go about learning about the ingrediants in products.”

“If it’s not something that will see you through the nights when you’re in tears because you can’t pay the bills, walk away.”

LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over

current business landscape perth & Australia | Shannon Bush Creative Possibility Small Business Coaching | Sarah Thomson Online Social Butterfly | Marketing Event | Marketing Training Perth

Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

LOE 052 | How To Choose The Right Places To Be Seen Online | Solo Show w/ Shannon Bush

business, business coaching, coach, marketing, entrepreneur, be seen online, business coaching perth, small business marketing perth, Shannon Bush, Creative Possibility

Welcome to episode 052 of the Law of Effortlessness Podcast.

In this episode, Shannon takes a dive in and explores how to choose the right places to be seen online, particularly with the craziness of digital marketing.  When it comes to where to invest your time in person and online there are a few key considerations to be made, especially with an abundance of events such as breakfasts, brunches, lunches, coffee, sundowners and dinners all on offer, just for in person opportunities, let alone the abundance of online options to connect with others.

This episode explores key factors to consider such as:

  • FB groups
  • Instagram
  • In-person networking events
  • Your brand perception and image
  • Opportunities to promote to your target market

Shannon also looks at the reasons we choose to be seen in some places, and not others by asking questions such as:

  • What do you need personally and professionally?
  • What’s the personal gain you are looking to experience or achieve?

Shannon breaks this down further by taking into consideration brand image and calls to action with those you meet and connect with whether it’s in person or online. It’s another content rich solo show, featuring Shannon’s #businessyoda wisdom for making things easier when it comes to being seen online and in person.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“People by from people, people engage with people, people connect with people – take that into consideration when choosing your platforms.”

“Over time and with experience, you will be better able to make decisions about what is right for you in attending events and if somewhere is the right place for you to be seen.”

“Are your ideal clients going to be in this place where you can connect with them, or are there people who will help you grow your expertise?”