Tag Archives: Creative Possibility

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson

Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

 

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”

LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy

LOE 050 The Power of Potential with Ricci Jane Adams and Laura Elkaslassy Business Coach Marketing | Excellence Collective

Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 046 | Live Coaching Call w/ Pratibha Pal

LOE 046 Live Coaching Call _ Pratibha Pal | Business Coach Marketing

Welcome to Episode 046 of Law of Effortlessness Podcast. This episode is a Live Coaching Call with Pratibha Pal.

Pratibha works as a social media consultant with mainly women entrepreneurs who are a bit overwhelmed with the use of social media. Right from planning the content for them to having a session where she works with them on a 1:1 where Pratibha analyses their social media and let them know how to work with it.

During this live coaching call Shannon coaches Pratibha on the following areas: visibility, being consistent and the fear of being not good enough.

Listen in and discover how Shannon supports and coaches Pratibha and see if there are take-aways you can start to implement in your life and business as well.

Mentioned Links and Links To Connect

Connect with Pratibha Pal in these awesome places;

her website, or here’s where you can connect with Pratibha and find out more about woring with her

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Believe in your actions and what you do.”

“If we don’t ask the answer is always no. If we do ask the question the answer might be no, it might be not right now, but that doesn’t mean it’s a no forever or it might be a resounding yes I’d love to work with you and when can we get started?”

“Marketing is about relationships”

LOE 44 | Marketing Message Clarity | Live Coaching Call w Shalini Nandan

LOE 044 Live Coaching Call _ Shalini Nandan-Singh | Legally Shalini | Marketing Message Clarity

Welcome to Episode 044 of Law of Effortlessness Podcast. Today Shannon Bush is back with a live coaching call with Shalini Nandan-Singh.

Shalini is a legal coach, and lawyer. She has always loved the law and yearned to work differently from traditional legal practice. Now, in coaching and mentoring women in business from start up to whenever, Shalini helps her tribe by using life skills gained from her “other” life as an entrepreneur in two countries, cohabiting in 2 distinct cultures, and lawyering in two jurisdictions.

Shalini is also a mother, partner, journalist, community worker, spiritual seeker and self-confessed lover all things that are based in joy, ease and grace! For Shalini, happiness in professional life is helping folk to look at their legal challenges as an opportunity for personal and business growth, while providing practical legal support and having fun and learning lots along the way!

During this live coaching call, Shalini receives some coaching on how to consolidate her message, create marketing message clarity and move past being a start-up. She and Shannon talk through promoting your business on your Facebook page and how you become the ‘go-to’ person in your field. Listen in and see what you can learn and apply to your own business, starting with marketing message clarity!  There’s oddles to be inspired by in today’s episode.

Mentioned Links and Links To Connect

Connect with Shalini in these awesome places;

her website, Facebook page or LinkedIn, YouTube, Instagram

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“When it’s your own business, it’s the strangest, most difficult, most uncertain that you’ll ever handle.”

“What is one thing you can share at a time?”

“Look at your core archetypes and look at the key message each of them have.”

“Focus on the little steps that will build up over time.”

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’