Tag Archives: entrepreneur

LOE 080 | Inspirer Believer | The Thrive Factor Book Series

Inspirer Believer Archetypes The Thrive Factor Book Coach Mentor Shannon Bush Perth

Meet the Inspirer Believer

Watch the Video Interviews here

Welcome to episode 080, and the third Archetype the Inspirer Believer with your #businessyoda and now Amazon #1 Bestselling Author for the second time with a solo book – The Thrive Factor, Shannon Bush!

The Thrive Factor features 12 personal leadership Archetypes for women in business. Today we meet the Inspirer Believer, you know her as the cheerleader and champion of optimism. She throws herself into things she is passionate about but can become burned out quickly. Her greatest lesson is to be inspired by herself and to share that with the world. Join Shannon as she chats with three very real Inspirer Believers – Sheryl, Kimberly and Pavitra.

You’ll hear how Kimberlie has been inspired many times and is now onto her fifth business iteration which began with Tai Chi and is now in textiles. Kimberlie shares how one of her greatest joys with this archetype, is championing and cheerleading her mentees in her work, and being able to see the potential in others. On the flip side, you’ll also hear the challenges she faced in not being able to take off her rose-coloured glasses.

Stay tuned to hear from Transition Mentor, Pavitra who describes the transformation and clarity that discovering her archetypes as overly joyous, and how she has fully embraced this aspect of herself to believe in the unknown more than what is known and in surrendering to the flow of life and creating from there. Pavitra also shares her challenges – acknowledging how easy it is for her to be inspired and to inspire others, and not having healthy boundaries to support it. Pavitra also shares how she is challenged by the logical mind trying to fathom many of the qualities, ideas and creativity of the Inspirer Believer as they are so intangible.

Keep listening to hear from Graphic Designer Sheryl Young, who shares the joy of being so excited in the beginning of new projects, and the challenge of that huge amount of energy burning up so quickly and burning out fast. Sheryl also shares how she’s embraced a side of herself to cheer on her clients and using it to grow her own confidence and having permission to be authentic to herself.  

Notable Quotes and Pearls of Wisdom

“The energy of the Inspirer Believer is about balance, about what’s best for everyone not just ourselves.” – Kimberlie

“The inspiration is in everything in life it’s all around us and in the air we breathe.” – Pavitra

“Allow yourself to be authentically you.” – Sheryl

Connect with our Inspirer Believer’s Here

www.brightcrafts.com.au Kimberlie Clare-Campbell

www.pavitraguru.com – Pavitra Guru

www.nevertheless.com.au – Sheryl Young

Find Out More About The Thrive Factor Book and Profiling

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 065 | Video Marketing with Facebook Lives | Effortless Business Events

Effortless Business Events Video Marketing Facebook Lives Sarah Thomson Shannon Bush | Marketing Event Perth | Facebook Video Marketing

Facebook Video Marketing with Facebook Lives – Shannon Bush and Sarah Thomson

Welcome to another installment of the Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson, continuing the conversation on all things Facebook video marketing for your business!

In this episode, number 65 on the podcast,  Shannon and Sarah take a deeper dive into video marketing. The ladies talk specifically about the impact of mindset when it comes to video marketing or your business, with common fears of giving too much away.

They also talk about what to talk about and share basic simple etiquette rules your viewers will appreciate. Want to know what equipment to use? they’ve got that covered too with a talk through the equipment you do and don’t need to get started with video.

Lastly, you’ll hear about the incredible and real results Shannon and Sarah experience as a result of using Facebook Live in their businesses as a video marketing tool. You’ll hear about the relationships it helps to build and nurture, as well as an increase in Facebook Likes, Follows, and reach with, as always, simple and easy things you can implement in your business right away and begin to see a great benefit from!

So, what are you waiting for? It’s time to do a Facebook Live!

Pearls of Wisdom:

“You only need to be one step ahead of your clients.”

“The only way it’s going to get easier is with practice.”

“If you’re going to do a video longer than 5 minutes, let your viewers know so they can allocate time.”

“Doing these videos on my Facebook page has meant that new people have found me and when we meet, they feel like they know me already.”

Learn More About Effortless Business Events here:

Find out more about Effortless Business Events here:

https://effortlessbusinessevents.com.au/

Like and Follow Effortless Business Events on Facebook:

https://www.facebook.com/effortlessbusinessevents/

Connect with Sarah in these places: 

Facebook: @OnlineSocialMarketing

Website: www.onlinesocialbutterfly.com

Connect with Shannon on these places: 

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

LOE 064 | Video Marketing 101 | Effortless Business Events Team Takes Over The Podcast

Effortless Business Events Digital Edition Video Marketing Business Coach Shannon Bush

Law Of Effortlessness Podcast Episode 064 | Video Marketing 101 with the Effortless Business Events Team

Welcome to another Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson from Online Social Butterfly. Shannon and Sarah teamed up around a year ago to form a collaboration and in March 2018 hosted their first 2 day marketing conference in Perth, Market Like You Mean It. This October they are back with a new offering for Perth small business owners but this time it’s the digital edition covering all aspects of digital marketing.

In this episode, the first of 4 in their take over of Law Of Effortlessness Podcast Shannon and Sarah chat all things Video Marketing in your business. You’ll hear Sarah share some incredible predictions for the next five years and hear the ladies chat about why you need to be using video marketing in your business more often.

Shannon and Sarah share their experiences with using live streaming on Facebook or ‘Facebook Live’, the importance of re-purposing content, and their tips for creating effortless videos for your marketing. If the idea of using video marketing in your business adds a new level of terror for you, listen in for Shannon and Sarah’s take on simple things that will make this much more effortless for you, including:

  • Equipment you (don’t) need
  • Coming up with relevant content ideas that can assist you to position your expertise
  • Repurposing your videos across different platforms
  • Understanding the reach of your videos

Connect with Shannon and Sarah in these cool places:

Find out more about Effortless Business Events here:

https://effortlessbusinessevents.com.au/

Like and Follow Effortless Business Events on Facebook:

https://www.facebook.com/effortlessbusinessevents/

Connect with Sarah in these places

Facebook: @OnlineSocialMarketing

Website: https://onlinesocialbutterfly.com.au/

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“In five years time, by 2021 every second a million minutes of video content will cross the internet.”

“Your future consumers are going to expect a certain amount of technology and interaction.”

“Video will account for 82% of all consumer internet traffic.”

“Future consumers are growing up in this space.”

LOE 063 | Write With Abandon, Edit Mercilessly w/ Copywriter Jay Crisp Crow

Copywriter Jay Crisp Crow Marketing Coach Shannon Bush Business Entrepreneur Law of Effortlessness Podcast | Business Coach Perth | Copywriting Perth

Law Of Effortlessness Podcast 063 with Shannon Bush

Write with Abandon, Edit Mercilessly with Copywriter, Jay Crisp Crow

Welcome to a new episode of Law of Effortlessness Podcast, with Shannon Bush, featuring Copywriter, Jay Crisp Crow!

This episode takes many twists turns touching on the hurdles many new and even experienced entrepreneurs face in business from charging the right dollars for your services to keeping small and building confidence this episode has nuggets of wisdom for everyone, no matter where you are in your own business!

Jay is also the Copywriting Master Class Leader in Shannon’s Market 2 Thrive program, and in this episode, you’ll hear more about the program and get some very simple and effective tips that you can immediately implement in your own business – and all things “About Page”.

Jay Crisp Crow is a business owner, messy mother, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with women in enterprise around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

For a lifetime Jay believed she wouldn’t be able to make a living as a writer. She is thoroughly enjoying disproving that prediction

Connect with Copywriter extraordinaire Jay Crisp Crow in these places

Snap up Jay’s free word-bank workbook here

Facebook: facebook.com/crispcopy

Facebook: facebook.com/jaycrispcrow.writer:

Website:  www.crispcopy.com.au

Instagram: @crispcopy

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“You don’t need confidence to move forward.”

“Just because you’re new in business doesn’t mean you make yourself below the poverty line.”

“If you don’t ask, the answer is always No, and if it is, it could still be a yes in the future.”

“Don’t dull your shine to make other’s feel comfortable.” – Ella

Jay Crisp Crow Copywriter | Shannon Bush Business Marketing Coach Perth | Law Of Effortlessness Podcast