Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace?
Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.
Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.
Notable Quotes & Pearls Of Wisdom
“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”
“Make friends with Google.”
“Make sure they have experience in the industry you’re in.”
“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”
Connect with Karen in these places and learn more about how to get found online:
Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):
Connect with Shannon in these places
Join the Thriving Entrepreneur Facebook group for women entrepreneurs
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Find out more about Market To Thrive here.