Tag Archives: LOE podcast

LOE 072 | 5 Key Ingredients to Being an Industry Leader | Business and Marketing Coach Shannon Bush

Marketing Business Coach Shannon Bush Being Industry Leader Law of Effortlessness Podcast Perth

Have you wondered how some businesses seem to be the leaders of their industry, and how they got there? 

Welcome to a special episode of the Law of Effortlessness Podcast… as taken over by Shannon’s Online Presence and Podcast Manager, Ashleigh!

On this episode, you will hear a special interview Shannon gave to Julz Pozar, originally aired on Boss Mode Radio on becoming an industry leader and why on earth you’d be interested in being the authority in your space – beyond increasing your client list!

>> When you tune in remember this was originally recorded for a radio show, so there’s mentions of breaks 😉

You’ll hear some familiar names, and the success stories of Kat Blake and Carla Schammer, current members of the Thriving Entrepreneur Circle Facebook Community.

Listen in for Shannon’s 5 Key Ingredients to becoming an industry leader:

  1. Niching
  2. Getting support
  3. Mindset and Confidence
  4. Consistency
  5. Being on-brand

There are nuggets of gold throughout this interview from tips on networking effectively, knowing what branding means, focusing on the things you are accomplishing and the things you can celebrate, and setting goals that are so big it sends us into overwhelm, and remembering your vision for your business.

Shannon takes on common myths from doubting your own ability to be an industry leader, what to do if there are already several established and prominent industry leaders, to the fear of failing and making mistakes. You’ll also hear how and why Shannon got into business in the first place and the incredible people who influenced her inner entrepreneur.

Notable Quotes and Pearls of Wisdom

“Without those little things, the big things don’t happen.” – Shannon Bush

“No matter how long we’ve been in business, we all have a crisis of confidence from time to time.” -Shannon Bush

“We don’t need to know anything and everything about a topic to be an expert. What you DO need, is to know how to find the answers to things you don’t know.” – Shannon Bush

“An industry leader is someone who follows through and does what they say. If you’re going to help someone, do it.” -Shannon Bush

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Lastly, tune into Boss Mode Radio here! It’s the best online radio show for business owners.

 

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 060 | People Buy from People | Solo Show w/ Shannon Bush | Podcast

coaching, marketing, magnetic marketing, business coach perth, podcast, entrepreneur, People Buy From People

People Buy from People

Welcome to episode 060 of the LOE Podcast, this episode is a solo show with Business Coach Shannon Bush, talking about this golden rule of entrepreneurship: People Buy from People.

Reflecting on the recent Artful Business Retreat hosted by Elle Roberts, Shannon shares her insights about why it’s important for us to connect with our market and highlights an often overlooked and very critical consideration all business owners can learn from; The reality that there is always a real person with real emotions and real needs who need what you have.  When we fail to connect as a real person, we miss a golden opportunity to educate and make offers, and to really build our relationships with potential clients and prospects.

Touching on the importance of keeping your systems easy to use as a business owner, it’s essential that they are also are as engaging as possible. Shannon shares a case study from one her own clients, who is a corporate consultant. While working with the client, Shannon noticed a lack of images that featured actual people across all of the marketing collateral – including business cards, website, and flyers.  Shannon talks through the impact this has on a business’ perception.

Can you give your clients an effortless opportunity to invest their time, energy and money with you?

Always remember People Buy from People!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Think about the types of people who are buying your products, and why they buy your products.”

“Show people using or receiving your product!”

“Don’t remove the people from your imagery or marketing.”

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 037 | Live Coaching Call w/ Ashleigh Rae | Podcast

LOE 037 Live Coaching Call _ Ashleigh Rae

Welcome to Episode 037 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Ashleigh Rae to give you a unique insight into what it could be like to be coached by Shannon to get clarity, focus and to generate action to address something in your business you want to change, reflect on or improve.

Shannon’s guest, Ashleigh Rae is a Mindfulness and Soulful Podcasting Coach, and host of the #BlissedOut Podcast, exploring and experimenting with mindful living. She’s also a Podcast junkie, and loves a good coffee!

Ashleigh Rae and Shannon discuss how to cultivate a beautiful magnetism, even when things go nuts and perhaps others parts of life are difficult. Ashleigh says ‘for me, that’s returning a full-time job and living with a partner who has anxiety (naturally) and in his last year of University. Things are stressful, and I’d like to work on cultivating my magnetic self even with all of this other stuff going on!’

Ashleigh is also wanting help with going through a big upheaval of life with a new job, her partner and what that means for her business and it is of course, [in her own words] ‘freaking her out!’ Listen in to see how Shannon helps navigate this terrain with Ashleigh and be open to some genuine #businessyoda wisdom as you may be able to implement some of the strategies in your own life and business.

Mentioned Links and Links To Connect

Connect with Ashleigh Rae in these awesome places;

her website, Facebook page, podcast, Instagram and her Thinkific teaching platform

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘People will connect with you based on the benefit. Benefit defined is the promise that you’re making that things will be different and/or better by them working with you, buying from you, investing in you, whatever that is.’

‘We can set ourselves up for overwhelm way too easily.’

‘What is achievable for me to do and start?’

‘It’s the simple things in life that we forget to do.’

‘Acknowledge the things you are grateful for.’

LOE 036 Money Musing The WOW Way w/ Christina Cabrera | Podcast

In Episode 036 of Law of Effortlessness Podcast, your host Shannon Bush talks with Wisdom Of Wealth founder, Christina Cabrera on the topic of Money Musing The WOW Way.

Christina is an amazing Money Muse for Women, a dynamic speaker and workshop leader. With 30 years of investment experience and skills to transform money mindsets, she is empowering women to make inspired, educated choices for themselves and their money.

Christina talks about 3 important themes she wants people to know and understand.

Firstly, know that women are wired to be good with money – just ask Warren Buffet – he invests like a girl;

Secondly, understand the difference between “Investing vs Spending” (money or anything for that matter) – it’s a shift in how you think which can revolutionise your path to abundance and money freedom;

and finally, build WOW-moments in your life (Wisdom of Wealth Moments) – create space and awareness in your thinking, is helps you unlock your inner wisdom about who you are and the abundance and wealth you can create in every way.

This episode offers a refreshing look at money and wealth from a lady who’s been in the business of helping others to get sorted with their money, their mindset and then to be inspired to take the action required to create and grow from a wealth perspective.

Mentioned Links and Links To Connect

Connect with Christina Cabrera in these awesome places;

her website, Facebook group, or book your one hour Money Empowerment Session here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Its not just about learning to manage the money part, its how we manage our relationship with money.”

“Creating wealth is disappointingly simple. Wealth is created in the mind first.”

“Ask yourself: what would [insert your name here] do?”

“Step into the sunshine of awareness.”

“Your consistency shapes who you are.”

“Sometimes you don’t know what you don’t know.”