Tag Archives: magnetic marketing

Mid Year Marketing Review

Mid Year Marketing Review | Shannon Bush Business Coach Perth | Marketing Coach | Small Business Advisor

It’s a new Financial Year in Australia starting this coming Monday, July 1st!

In my Facebook Group for women in business (join the Thriving Entrepreneur Circle here) it is #MarketingTuesday, so an ideal day to remind everyone to do a checkin so that’s exactly what I shared today – my top 10 questions to ask to complete a mid year marketing review.

In fact the questions are great at any review milestone – monthly, quarterly, half yearly, annually.

Let’s get back to the fact it is the end of the current Financial Year at the end of the week. That makes it a great time to review your marketing foundations. At mid calendar year you can actually gain a lot of insight into things from two key perspectives. How is your marketing tracking for the financial year and how is it tracking for the calendar year?

Why is it good to do a mid year checkin?

Well simplest answer to that awesome question is the mid year review can reveal fabulous data that can help you make decisions with regards to what to invest your time, money and energy into marketing for the second half of the year.

It can also give you a benchmark in terms of performance against any goals set at the beginning of the calendar year.

So how do you do a review?

Here’s the top 10 questions I’d ask – not necessarily in any particular order

1. Are my products/services still relevant? If not what can I stop selling or delivering?
2. What is my turnover and profit for each product/service I sold so far this calendar year/financial year?
3. Am I actively promoting all of my products/services?
4. Is my branding up to date and consistent across all my marketing?
5. Which marketing strategies have worked for me this year/FY?
6. If I don’t know the answer to question 5, what measures can I put in place to know moving forward?
7. Are my ideal clients/customers still ideal? If no then what changes need to be made to connect with the right ones for what I’m selling?
8. Have I defined benefits for what I sell and are they included in my marketing?
9. Have I actively collected testimonials and if so what do they say?
10. Have I reviewed my core marketing collateral for consistency? Website, print media, social media, linked in, videos etc

Once you’ve answered these questions I’d create a SSC list

What will I STOP doing?
What will I START doing?
What will I CONTINUE doing?

Then create a set of specific, measurable goals with timelines related to your start and continue actions!

Easy.

Marketing review done!

Effortless even.

094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series

Shape Shifter Alchemist Mentor Teacher Inspirer Believer Nicole Bathurst Business Marketing Coach Shannon Bush LOE Podcast

‘The Shape Shifter Alchemist encompasses so much. She is the chameleon.’ – Shannon Bush

Welcome to another episode of the Law of Effortlessness Podcast with your #businessyoda Shannon Bush. Today Shannon is joined by Nicole Bathurst from Naturally Nic, a Dietician supporting Breast Cancer Survivors.  

Shannon connected with Nicola two years ago, when Nic was uncovering her niche and strengths. Shannon profiled Nic as an  Inspirer Believer, Mentor Teacher, and Shape Shifter Alchemist, a perfect mix for the work Nicola does as a Dietician working with survivors of cancer blending beautifully with her Wise Guide Shape Shifter Alchemist, bringing fun and joy to a very serious conversation. Nicole shares what it was like  to learn what her archetypes, and that she struggled with the Shape Shifter Alchemist initially – as many women do with the ‘bigness’ of all it encompasses but since then, Nic has slowly begun to embrace her Thrive Factor Archetypes, relaxing into them more although it is still a conscious exercise in allowing.

Shannon and Nicole chat about how embracing her Mentor Teacher, truly is Nicole’s effortless success zone and how easy and enjoyable her work can be. You’ll also hear Shannon and Nicole talk about the all too common issues around visibility for the Shape Shifter Alchemist and how she challenged herself to do a Facebook Live Video every day for a month and finding her sweet spot with being on live video and now having a system that works effortlessly for her producing and sharing her own content.  

Pearls of Wisdom

“I don’t even realize I’m inspiring. I’m not doing anything different.” – Nicole Bathurst

“We have to remember that not everybody knows everything we know and that we can’t take this for granted.” – Nicole Bathurst

“You’re not paying me for the 60 minutes I spend with you. You’re paying for the thirty years of extensive study and training I’ve done to spend this 60 minutes with you.” -Nicole Bathurst

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Nicole here

Thrive Factor Book page 147

Nicole was also a guest on Law of Effortlessness Podcast episode 059

@NaturallyNic

www.naturallynic.com.au

Women Thriving After Cancer Facebook Community

Watch Nicole’s video interview here

Connect with Shannon in these Cool Places

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 082 | The Thrive Factor Book Series with Kerri Duff-Borthen

LOE Podcast The Thrive Factor Book Archetype Series Marketing Business Coach Shannon Bush Effortless Suzzess Zone Kerri Duff-Borthen

Podcast Episode 082 | The Thrive Factor Book Series: Be a Ninja and Love Yourself w/ Kerri Duff-Borthen

Welcome to Episode 082 of the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush! Today Shannon is joined by Kerri Duff-Borthen from The Shortlister, a recruitment platform for business owners across Australia.

Kerri met her Thrive Factor Archetypes back in 2017, as a Pioneer Seeker, Visionary Creator, Inspirer Believer, Mediator Diplomat, and a sneaky Heroine Adventurer that kept poking and prodding her way to be seen and heard. Kerri spent two years getting to know each one individually and embracing them wholeheartedly. She identifies mostly as the Pioneer Seeker and Inspirer Believer but sees how they each blend together and make up the whole of who she is (see page 205 of The Thrive Factor Book).

Kerri shares how she previously ran a more traditional recruitment agency called Duff Recruitment but found it was ‘eating her soul’ – it was then that she met Shannon and was profiled with her archetypes and began to embrace and utilize her archetypes including the Mediator Diplomat who supported her to create a process that supported both the employer and candidate beautifully through the recruitment process, and using the Visionary Creator and Pioneer Seeker to disrupt the market and pioneer a new way forward in her industry. Embracing these parts of herself had led Kerry to great success including recognition in the form of awards for her work.

But, like all archetypes there are challenges – Kerri shares how she has learned to identify when she’s out of balance, and that her biggest challenge is being hard on herself – and on the flip side, how she brings herself back into alignment when she’s having a ‘dumpy’ day.

Learn More About The Thrive Factor Book

www.thethrivefactor.com.au

Noteable Quotes and Pearls of Wisdom

“It can be really lonely. I tend to be two or three steps ahead of everyone because I can see where people are going and the path they’re taking. I see their potential.” – Kerri

“It can be a really fun, transparent process. It doesn’t have to be gloomy and heavy.” – Kerri

“I can be very hard on myself and quite judgemental, an overthinker and I can be harsh on others. That’s when I know I’m out of balance.” – Kerri

“Many of us are role models now. It can be tough, but often the harshness we feel is self-inflicted.” – Shannon

“Know our archetypes individually. You might identify with one or two more than the others, but get to know them well.” – Kerri

“Figure out what makes yourself shine, and do more of that.” – Kerri

Connect with Kerri in these cool places

Facebook: @theshortlister

Website: www.theshortlister.com.au

Connect with Shannon in these places

Find Out More About The Thrive Factor Book

www.thethrivefactor.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 080 | Inspirer Believer | The Thrive Factor Book Series

Inspirer Believer Archetypes The Thrive Factor Book Coach Mentor Shannon Bush Perth

Meet the Inspirer Believer

Watch the Video Interviews here

Welcome to episode 080, and the third Archetype the Inspirer Believer with your #businessyoda and now Amazon #1 Bestselling Author for the second time with a solo book – The Thrive Factor, Shannon Bush!

The Thrive Factor features 12 personal leadership Archetypes for women in business. Today we meet the Inspirer Believer, you know her as the cheerleader and champion of optimism. She throws herself into things she is passionate about but can become burned out quickly. Her greatest lesson is to be inspired by herself and to share that with the world. Join Shannon as she chats with three very real Inspirer Believers – Sheryl, Kimberly and Pavitra.

You’ll hear how Kimberlie has been inspired many times and is now onto her fifth business iteration which began with Tai Chi and is now in textiles. Kimberlie shares how one of her greatest joys with this archetype, is championing and cheerleading her mentees in her work, and being able to see the potential in others. On the flip side, you’ll also hear the challenges she faced in not being able to take off her rose-coloured glasses.

Stay tuned to hear from Transition Mentor, Pavitra who describes the transformation and clarity that discovering her archetypes as overly joyous, and how she has fully embraced this aspect of herself to believe in the unknown more than what is known and in surrendering to the flow of life and creating from there. Pavitra also shares her challenges – acknowledging how easy it is for her to be inspired and to inspire others, and not having healthy boundaries to support it. Pavitra also shares how she is challenged by the logical mind trying to fathom many of the qualities, ideas and creativity of the Inspirer Believer as they are so intangible.

Keep listening to hear from Graphic Designer Sheryl Young, who shares the joy of being so excited in the beginning of new projects, and the challenge of that huge amount of energy burning up so quickly and burning out fast. Sheryl also shares how she’s embraced a side of herself to cheer on her clients and using it to grow her own confidence and having permission to be authentic to herself.  

Notable Quotes and Pearls of Wisdom

“The energy of the Inspirer Believer is about balance, about what’s best for everyone not just ourselves.” – Kimberlie

“The inspiration is in everything in life it’s all around us and in the air we breathe.” – Pavitra

“Allow yourself to be authentically you.” – Sheryl

Connect with our Inspirer Believer’s Here

www.brightcrafts.com.au Kimberlie Clare-Campbell

www.pavitraguru.com – Pavitra Guru

www.nevertheless.com.au – Sheryl Young

Find Out More About The Thrive Factor Book and Profiling

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 079 | Heroine Adventurer | The Thrive Factor Book Series

Heroine Adventurer, The Thrive Factor Book, Archetypes, LOE Podcast, Business Coach Shannon Bush

Meet The Heroine Adventurer

watch the video interviews here

Welcome to the second installment of The Thrive Factor book series with your host, Shannon Bush, today joined by Emma Halyer, Tanita Seton, Kelly Weaver – three women with the Heroine Adventurer Archetypes! The Thrive Factor book featues 12 personal leadership Archetypes for women in business.

The Heroine Adventurer is a great lover of the outdoors and nature, she loves to get out there and fiercely defend the underdog and is grounded by being in nature. Heroine Archetypes are also the most competitive of all the archetypes and become incredibly focussed when they have a challenge or goal in mind.

Join Shannon in a delicious discussion with Emma, and what is was like getting to know this side of herself. Emma shares how she always knew she had a wild side, but never understood how she fit in. You’ll hear Emma talk about how she now embraces this part of herself to fight fiercely for her clients and drive her passion – and the challenge of keeping her in balance and not all-consuming.

Stay tuned to learn from Kelly Weaver from Bridal Bling’s experience of getting to know her inner Heroine Adventurer, including being involved with sports, and the fearlessness and loyalty that is fiercely present. You’ll hear Kelly share how the Heroine Adventurer drives action for her, and how rather than looking at a problem she looks to her archetypes to understand where any angst could be coming from.

Keep listening to hear from photographer, Tanita Seton shares how the Heroine Adventurer is one of her favorite archetypes. You’ll hear how Tanita is expressing her Heroine Adventurer by getting outdoors with her dog, enjoying being out in nature to enjoy the headspace it brings her. You’ll also hear the challenges Tanita faces in competing with herself and developing more self-compassion and care so she doesn’t fall victim not-enoughness. You’ll also hear some simple, practical tips from Tanita that will support you to embrace your inner Heroine Adventurer.

Notable Quotes and Pearls of Wisdom

“She was my strength, the passion for more and the reason I left working in a bank.” – Emma Halyer

“Self-love helps to eradicate the competitiveness.” – Emma Halyer

“I look to my ladies to work out which one is making me feel like there’s a problem to figure out which one isn’t happy and from there, it’s much easier to solve a problem.” – Kelly Weaver

“Jump in, enjoy the adventure, and enjoy the ride!” – Kelly Weaver

“It really clicked things in place for me – why I hate being inside the house all day.” – TanitaSeton

“Don’t let it get so full on that you forget to give yourself space. You need to get out in nature.” – Tanita Seton

Connect with Our Heroine Adventurer’s Here

Emma Halyer Financial Architects www.finarc.com.au

Kelly Weaver Bridal Bling www.bridalbling.com.au

Tanita Seton Photography www.tanitasetonphotography.com.au

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 078 | Advocate Rescuer | The Thrive Factor Book Series

Thrive Factor Book Series LOE Podcast Shannon Bush Business Marketing Coach Perth Advocate Rescuer

LOE 078 | Meet the Advocate Rescuer Archetype

watch the video interviews here

Welcome to the first installment of The Thrive Factor book series of Law of Effortlessness Podcast – last week, you heard Business Coach Shannon Bush talk briefly about each of the twelve archetypes, and today you get to meet just a few of the amazing women Shannon has profiled as an Advocate Rescuer. These women have bravely put their hands up to share their experiences and wisdom after uncovering their archetype as the Advocate Rescuer.

In this powerhouse episode, you’ll meet Yvonne Atkinson, Angelique Bavich, Kylie-Jo Barker who share their stories and insights post-profiling and what it means to them, their strengths and challenges, and how they use the knowledge and insight to create thriving businesses.

Tune in to hear Shannon chat to Yvonne about her Advocate Rescuer as Yvonne describes her first encounters as being hard, frustrating and heavy – and how she now uses the archetype to be the balancing factor to the other archetypes that are present, and how she came to embrace this side of herself.

Keep listening for Angelique’s take on the Advocate Rescuer archetype including her experiences of learning to say no to things, in order to say yes to herself, and how that, in turn, teaches her family, friends, and clients to care for themselves and put themselves first. You’ll also here Angelique speak about the challenges she faces in knowing the difference between helping and rescuing someone.

Shannon finishes this episode with one very special guest, Kylie-Jo Barker who had been part of the Creative Possibility team for a long time. Kylie-Jo shares how learning that she has a voice, and it is valuable and valid has been the biggest blessing, and challenge and how she has learned to recognize when she is and is not using her voice effectively. 

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

Notable Quotes and Pearls of Wisdom

“I have learned to love my Advocate Rescuer. She is an advocate for me.” – Yvonne

“When she’s in her advocate role, when she says NO – that’s when she shows my clients, friends and family it’s ok to look after myself first.” – Angelique

“I have a voice and I can be respected for it.” – Kylie-Jo

Connect with Shannon in these places:

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Creative Possibility

www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business

http://bit.ly/tecircle

LOE 077 | Meet the Thrive Factor Archetypes | The Thrive Factor Book Series w/ Shannon Bush

LOE Podcast Thrive Factor Book Series Marketing Magnetic Business Coach Perth Shannnn Bush

The Thrive Factor Book is Almost Here… and it’s Time to Meet the Archetypes!

Watch this episode as a video also and see Shannon share this awesome info here.

Welcome to a very special episode of Law of Effortlessness Podcast with #businessyoda Shannon Bush! In this special episode, Shannon shares with us the announcement of her new book, The Thrive Factor – with a juicy behind-the-scenes peek at how this book came to be!

In 2013 Shannon published her first book, The Personal Leadership Style after two and half years of research and study in psychology, transpersonal art therapy, and archetypes and the patterns of behaviors and challenges she saw in her clients – her first book introduced the world to the twelve archetypes Shannon uncovered and developed and now, The Thrive Factor Book is here and has superseded it!

The Thrive factor Book is here to help you meet different, or forgotten parts of yourself and to understand challenges and strengths – and to give you permission to own your strengths, challenges, to be more of who you are and want to be, bringing a fierce determination and confidence. Shannon has invited many of the women she has worked with over the years to share their experience of working with their archetypes and the difference it’s made in their lives and businesses – over 48 women sent in their stories and is featured in the book – and you’ll hear from some of them soon.

After publishing the high-level first book, The Thrive Factor is a very in-depth look at each of these archetypes and how they interact with your Effortless Success Zone, focusing on your personal magnetism and inspiration which filter into your business – how people are drawn to you and inspired by you – a little different for each archetype!

Shannon shares how growing up, she realized that in spite of being told to work hard and put in lots of effort for success, she found it difficult and the hard, overwhelming work prevented the beliefs, mindset, and creation of our unique effortless success zone: enter, the beginnings of what Shannon stands for. Standing up for your strengths, acknowledging your challenges, choosing effortlessness – because when you give yourself permission to be in your effortless success zone, even when you do have days where things get de-railed you will have the resilience to “bounce forward.”

Stay tuned to hear an introduction to the twelve Archetypes:

  • Advocate Rescuer
  • Heroine Adventurer
  • Inspirer Believer
  • Liberator Engineer
  • Mediator Diplomat
  • Mentor Teacher
  • Mother Nurturer
  • Networker Connector
  • Pioneer Seeker
  • Queen Ruler
  • Shapeshifter Alchemist
  • Visionary Creator

Notable Quotes and Pearls of Wisdom

“When you give yourself permission to be more of who you are, enormous confidence follows.” – Shannon Bush

“When you give yourself permission to be in your effortless success zone, even when you do have days where things get de-railed you will have the resilience to ‘bounce forward’.” – Shannon Bush

“The Effortless Success Zone is about being who you are – your most naturally magnetic self.” – Shannon Bush

Find Out More About The Thrive Factor Book

www.thethrivefactorbook.com.au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

_____

What is the Amazon #1 Best selling book The Thrive Factor about? The Thrive Factor book featues 12 personal leadership Archetypes for women in business, providing valuable information for each archetype on its expression of mindset, marketing, money and magnetism.

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!