Tag Archives: magnetic marketing

LOE 075 | Leveraging Radio Opportunity w/ Boss Mode Radio Host Julz Pozar & Shannon Bush

LOE Podcast Business MArketing Coach Shannon bush Julz Pozar Boss Mode Radio

075 | The Opportunity to Leverage with Radio

Welcome to episode 075 of Law of Effortlessness Podcast with your host, #businessyoda and marketing coach, Shannon Bush! Today, Shannon is joined on the show by Marketing for the Bizy Lady Boss Mode Radio Host, Julz Pozar!

Julz is a Perth based Radio Show Host and Brand Marketing Strategist and she supports bizy-ladies with creative, easy to do branding and marketing that is DIY friendly. Shannon and Julz recount how Julz got her start in business with a Perth-based events enterprise seizing the opportunity to specialize in marriage proposals – and the challenges she faced in scaling, overwhelm, and navigating common pitfalls of entrepreneurship. Listen for an in-depth conversation on how Julz narrowed down and nailed her niche. You’ll also hear Shannon and Julz discuss the common mistakes and pitfalls business owners make in their branding.

Shannon also dives into how Julz got started with Boss Mode Radio – and how Julz instantly resonated with the brand and message when she chanced upon their Instagram feed – once again, seizing an opportunity! Stay tuned to hear a delicious discussion on the opportunity Julz has seen in her business and that of her radio show guests as a direct result of being on the radio like:

  • Building a community and growing network
  • Reaching more people and;
  • Opportunity pipelines

Shannon and Julz dive into what makes a great pitch to be a guest, and how Julz finds her guests and what she looks for including:

  • Are they reputable?
  • Researching their content like videos
  • Making sure they’re a great fit
  • Picking a great topic for the show
  • It’s not about who has the most followers

You’ll also hear Shannon and Julz share their perspectives on what separates a good guest from a great guest, and when guests miss the huge opportunity to leverage being on a radio show or podcast. As always, packed with practical actions and tips to make your business effortless!

Notable Quotes and Pearls of Wisdom

“You think you’re failing at the time, but there’s so much learning in it when you let it go and look back.” – Julz

“It’s who I’m meeting in this community and what opportunities or collaborations can come from it.” -Julz

“Listen to some shows before you jump in and pitch, make sure it’s appropriate.” -Shannon

“You can use this opportunity to build trust with your community.” -Julz

“It’s really worthwhile to share your podcast in your newsletters, stories -everywhere. It’s mutually beneficial.” -Julz

Connect with Julz in these places:

Website: www.bizyhub.com.au
Facebook https://www.facebook.com/julzbizybestie/
Instagram: julz_yourbizybestie_au

Connect with Shannon in these places:

Creative Possibility www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business http://bit.ly/tecircle

Email thrive@creativepossibility.com.au with your comments, questions and episode suggestions!

LOE 073 | Thriving Community Leadership w/ Fusion Biz Babe Ashley Matkovic

How Do You Become a Thriving Community Leader?

Welcome to episode 073 of Law of Effortlessness Podcast with #businessyoda Shannon Bush, and Ashley Matkovic from Fusion Biz Babes, all about becoming a Thriving Community Leader!

Ashley Matkovic is the owner of Fusion Biz Babes and creator of The Fusion Membership – a thriving business community for female entrepreneurs in Perth, where friendships and real connection come first. She launched the business in 2016 after feeling disillusioned with the business networking scene, but also strongly believing that connecting with like minded individuals is the key to success. Freedom makes her happy, and Fusion allows her to live life on her terms every day, after quitting her day job to focus solely on the business in 2017.

Shannon and Ashley have an inspiring discussion about how Ashley created such a beautifully connected, thriving community starting with small coffee catch-ups to build her own network, networking tips and finding your people, practicing what you preach, and Ashley’s best tips on building and leading a community.

You’ll hear how after moving to Perth from London, Ashley built Fusion Biz Babes to the point where she was able to quit her day job, including how she financially made it work from the right business model, working with a coach, and more. You’ll also hear Shannon and Ashley talk about what it’s like to host a weekly radio show (which you can listen to on Boss Mode Radio), and how this positively impacts her business.

You’ll hear Ashley’s hardest moments when she started out, and the incredible things she learned from it – and the challenges she faces now and in the near future as she prepares for motherhood and kicking off a mastermind that will bring her back to her reason ‘why’. Shannon and Ashley chat about how to begin building a thriving community, packed as always with practical, easily implementable tips to help you make business easier!

Notable Quotes and Pearls of Wisdom

“You lead the way in how you want members of your community to act.” – Ashley Matkovic

“I’ve been to an event where I haven’t met someone where I haven’t learned something or had a lightbulb moment.” – Ashley Matkovic

“People buy from people, even if you’re buying over the interwebs there is still a person on the other side of that transaction.” – Shannon Bush

“There is more magic in getting into our ‘why’ than we think.” -Shannon Bush

Connect with Ashley in these Cool Places:

Her Website: www.fusionbizbabes.com.au

Facebook: @fusionbizbabes

Instagram @fusionbizbabes

Connect with Shannon in these Places:

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

LOE 063 | Write With Abandon, Edit Mercilessly w/ Copywriter Jay Crisp Crow

Copywriter Jay Crisp Crow Marketing Coach Shannon Bush Business Entrepreneur Law of Effortlessness Podcast | Business Coach Perth | Copywriting Perth

Law Of Effortlessness Podcast 063 with Shannon Bush

Write with Abandon, Edit Mercilessly with Copywriter, Jay Crisp Crow

Welcome to a new episode of Law of Effortlessness Podcast, with Shannon Bush, featuring Copywriter, Jay Crisp Crow!

This episode takes many twists turns touching on the hurdles many new and even experienced entrepreneurs face in business from charging the right dollars for your services to keeping small and building confidence this episode has nuggets of wisdom for everyone, no matter where you are in your own business!

Jay is also the Copywriting Master Class Leader in Shannon’s Market 2 Thrive program, and in this episode, you’ll hear more about the program and get some very simple and effective tips that you can immediately implement in your own business – and all things “About Page”.

Jay Crisp Crow is a business owner, messy mother, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with women in enterprise around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

For a lifetime Jay believed she wouldn’t be able to make a living as a writer. She is thoroughly enjoying disproving that prediction

Connect with Copywriter extraordinaire Jay Crisp Crow in these places

Snap up Jay’s free word-bank workbook here

Facebook: facebook.com/crispcopy

Facebook: facebook.com/jaycrispcrow.writer:

Website:  www.crispcopy.com.au

Instagram: @crispcopy

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“You don’t need confidence to move forward.”

“Just because you’re new in business doesn’t mean you make yourself below the poverty line.”

“If you don’t ask, the answer is always No, and if it is, it could still be a yes in the future.”

“Don’t dull your shine to make other’s feel comfortable.” – Ella

Jay Crisp Crow Copywriter | Shannon Bush Business Marketing Coach Perth | Law Of Effortlessness Podcast

LOE 060 | People Buy from People | Solo Show w/ Shannon Bush | Podcast

coaching, marketing, magnetic marketing, business coach perth, podcast, entrepreneur, People Buy From People

People Buy from People

Welcome to episode 060 of the LOE Podcast, this episode is a solo show with Business Coach Shannon Bush, talking about this golden rule of entrepreneurship: People Buy from People.

Reflecting on the recent Artful Business Retreat hosted by Elle Roberts, Shannon shares her insights about why it’s important for us to connect with our market and highlights an often overlooked and very critical consideration all business owners can learn from; The reality that there is always a real person with real emotions and real needs who need what you have.  When we fail to connect as a real person, we miss a golden opportunity to educate and make offers, and to really build our relationships with potential clients and prospects.

Touching on the importance of keeping your systems easy to use as a business owner, it’s essential that they are also are as engaging as possible. Shannon shares a case study from one her own clients, who is a corporate consultant. While working with the client, Shannon noticed a lack of images that featured actual people across all of the marketing collateral – including business cards, website, and flyers.  Shannon talks through the impact this has on a business’ perception.

Can you give your clients an effortless opportunity to invest their time, energy and money with you?

Always remember People Buy from People!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Think about the types of people who are buying your products, and why they buy your products.”

“Show people using or receiving your product!”

“Don’t remove the people from your imagery or marketing.”

LOE 059 | Live Coaching Call w/ Dietitian & Sugar Truthteller Nicole Bathurst

business, coach, perth, marketing, podcast, marketing coach, Dietitician Nicole Bathurst

Welcome to episode 059 with Dietitian Nicole Bathurst in a brand new, Live Coaching Call!

During this episode, you’ll hear Nicole’s journey about overcoming breast cancer and giving up sugar and her philosophy for living a long healthy life with ease and meeting clients where they are at in their life, with their objectives.

Nicole brings questions around the Ideal Client – desiring to really drill down into who her ideal client is. After revising her services, Nicole and Shannon discuss more specifically about who the Ideal Client for Nicole is – including mindset and emotional hurdles, bringing up key distinctions that assist Nicole to form her marketing copy and content. Shannon encourages Nicole to collect feedback and testimonials from past and existing clients and to use them in her promotions and newsletters and sharing case studies.

Together, Shannon and Nicole talk about simple but effective strategies that will showcase Nicole’s work, and attract the right kind of clients to her business.

Nicole helps women embrace their relationship with food and is able to unravel the years of confusion around “What is Healthy Food?”.

She is able to bring clarity to what to eat, and more importantly help you start the real food journey! You will get off the dieting roller coaster forever.

More importantly, you will be given the tools to successfully implement your goals. You will experience the freedom that comes from not being controlled by food. She has a way of explaining nutrition jargon in everyday language.

Nicole delights in seeing the freedom her clients experience when they are no longer slaves to their food choices and embrace the real food lifestyle.

Having been a Dietitian for over 25 years, and raising and home educating her 4 children during that time, Nicole has a depth of experience that translates into totally understanding where you are right now in your journey.

Mentioned Links and Links To Connect

Connect with Dietitian Nicole Bathurst via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The more you know, the more you realize you don’t know!” – Nicole Bathurst

“I don’t want to give you a diet-I want to educate and empower you so YOU can make the decisions that are right for you.” Nicole Bathurst

“The people you really want to work with – what else is going on with them emotionally?” – Shannon Bush

LOE 058 | The Accidental Skin Care Business w/ Nat Wright & Shannon Bush

Coach, Business Coach, Marketing, Magnetic Marketing, Entrepreneur | Verissima Natural Skincare

Welcome to episode 058 of Law of Effortlessness, featuring Nat Wright of Verissima Natural Skin Care.

Nat has been on a quest to find answers most of her life. Without intending to, Nat found herself as the owner and chief creator at Verissima Natural Skincare. It’s become the perfect vehicle for her to share her love of natural solutions for both our skin and our wellbeing. Verissima is all things natural, toxin and synthetic free and it’s growing community love being able to rely on the incredible, beautiful smelling products Nat provides.

Nat’s professional background includes studies within Conservation & Environmental Management and work within biosecurity and compliance with the AQIS and Quarantine WA. Nat acquired a diverse range of skills prior to leading Verissima and she has been able to use these along with an added understanding of the impacts of treating our produce with seriously toxic chemicals, to refine and offer the best natural products available.

As a busy mum of two, Nat loves spending time with family and can often be found enjoying the families’ holiday getaway. Nat is most inspired to help and educate others while also looking after the planet. She believes we have all we need in nature, but it’s a matter of harnessing and knowing what to do with what we have right on our doorstep.

Shannon and Nat discuss the abundance of nature and it’s ability to heal and nurture our body. Nat’s journey with natural skin care began when she gave birth to her first child and the range of products on offer to wash her baby with, and she began searching for a natural alternative.

Shannon and Nat explore what keeps the fire in Nat’s belly in the very busy beauty industry, and what keeps her going. You’ll hear how any business can use the word Organic in their marketing, the obstacles to being educated about the products you use on your skin, and the role of media. You’ll also hear Nat’s journey with marketing her business and owning her expertise and hard lessons learned in business.

 

Mentioned Links and Links To Connect

Connect with Nat via her website here Instagram here and on Facebook here.

Find out more about Profit First here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“If you can’t pronounce it, walk away.”

“People don’t know how to go about learning about the ingrediants in products.”

“If it’s not something that will see you through the nights when you’re in tears because you can’t pay the bills, walk away.”

LOE 057 | Reality of Overwhelm w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover

Business, Coach, Marketing, Entrepreneur, Podcast, Business Coach Perth | Reality of overwhelm

The Reality Of Overwhelm In Business

Welcome to episode 057 of Law of Effortlessness Podcast, with another Effortless Business Events Take Over episode!  You know what that means – Shannon and Sarah are teaming up again and this time they discuss the reality of overwhelm.

It’s a “phenomenon” that affects every human being and is a frequent issue for business owners and entrepreneurs. Instead of succumbing to overwhelm, understanding the reality of overwhelm can help you to work with it.

Tune in to hear Sarah share how a two-minute Facebook Live sparked a huge conversation of perception, projection, inner criticisms, and overwhelm.

Drawing on her extensive coaching background, plus her expertise as a qualified counsellor and Arts Therapist, Shannon shares her views on the science behind overwhelm and the psychology underpinning what takes over when your mind becomes overloaded – you might even notice these things happening in your own life and business.

In this inspirational episode both ladies share their wisdom and tips for overcoming overwhelm and how your personal life impact business and vice versa. If you take something positive away from tuning into this episode be sure to leave a comment below.

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The minute you get overwhelmed you drop everything that is not your zone of genius, and many business owners, they’re zone of genius is not marketing.”

“Your ideal clients are often very like you.”

“We wanted to share and be ourselves, it’s too hard to be anyone else.”

“Normal is just a cycle on a washing machine.”

LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson

Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

 

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”