Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.
Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.
She also finds time to run a taxi service for her sons, who are both competitive swimmers.
Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.
Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?
Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.
Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.
Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more.
Mentioned Links and Links to Connect
Connect with Sarah in these Places:
Video Confident Online Training: https://onlinesocialbutterfly.com.au/workwithus/video-confident/
Connect with Shannon in these places:
Find out more about Market Like You Mean It and other Effortless Business Events offerings here
Creative Possibility www.creativepossibility.com.au
Thriving Entrepreneur Circle Facebook group for women in business
Connect with Shannon on Instagram
Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing firstname.lastname@example.org
“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.”
“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.”
“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”
“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”