Tag Archives: Marketing Training

LOE 058 | The Accidental Skin Care Business w/ Nat Wright & Shannon Bush

Coach, Business Coach, Marketing, Magnetic Marketing, Entrepreneur | Verissima Natural Skincare

Welcome to episode 058 of Law of Effortlessness, featuring Nat Wright of Verissima Natural Skin Care.

Nat has been on a quest to find answers most of her life. Without intending to, Nat found herself as the owner and chief creator at Verissima Natural Skincare. It’s become the perfect vehicle for her to share her love of natural solutions for both our skin and our wellbeing. Verissima is all things natural, toxin and synthetic free and it’s growing community love being able to rely on the incredible, beautiful smelling products Nat provides.

Nat’s professional background includes studies within Conservation & Environmental Management and work within biosecurity and compliance with the AQIS and Quarantine WA. Nat acquired a diverse range of skills prior to leading Verissima and she has been able to use these along with an added understanding of the impacts of treating our produce with seriously toxic chemicals, to refine and offer the best natural products available.

As a busy mum of two, Nat loves spending time with family and can often be found enjoying the families’ holiday getaway. Nat is most inspired to help and educate others while also looking after the planet. She believes we have all we need in nature, but it’s a matter of harnessing and knowing what to do with what we have right on our doorstep.

Shannon and Nat discuss the abundance of nature and it’s ability to heal and nurture our body. Nat’s journey with natural skin care began when she gave birth to her first child and the range of products on offer to wash her baby with, and she began searching for a natural alternative.

Shannon and Nat explore what keeps the fire in Nat’s belly in the very busy beauty industry, and what keeps her going. You’ll hear how any business can use the word Organic in their marketing, the obstacles to being educated about the products you use on your skin, and the role of media. You’ll also hear Nat’s journey with marketing her business and owning her expertise and hard lessons learned in business.

 

Mentioned Links and Links To Connect

Connect with Nat via her website here Instagram here and on Facebook here.

Find out more about Profit First here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“If you can’t pronounce it, walk away.”

“People don’t know how to go about learning about the ingrediants in products.”

“If it’s not something that will see you through the nights when you’re in tears because you can’t pay the bills, walk away.”

LOE 054 | What We Hate About Business Events w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover

Marketing, Coach, Business Coach, Business, Entrepreneur

Welcome to episode 054 of the Law of Effortlessness Podcast, this time with a twist!

Effortless Business Events is taking over the Law of Effortlessness Podcast and featuring Sarah Thomson from Online Social Butterfly (you might also remember her from episode 051). Shannon and Sarah collaborate together on Effortless Business Events, bringing small business owners in Perth an opportunity to attend quality, content focused marketing and business growth events.

In today’s episode, Shannon and Sarah talk candidly about what they both hate about other business events – what they’ve learned from workshops, conferences and master classes they have both attended over the years and how they’ve used those lessons to create Effortless Business Events and to deliver a quality experience.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers

Shannon and Sarah talk about their pet peeves with live events from great stories with no practical application, keynote speakers that are inspiring and motivating but lacking action steps, and the bad, spammy sales pitch without offering anything of value – including the time Sarah walked out of a live event.

All these lessons learned have helped Shannon and Sarah to launch and positively influence their collaboration, Effortless Business Events – making the events they offer the kind of event they have wanted to attend themselves.

You’re in for lots of wisdom and insight from these two seasoned business events and learning junkies!

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook and Instagram here.

Find out more about Effortless Business Events here, like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Keynote speakers are people who often come with a caveat that they are passionate and excitable, not always practical.”

“Our time is one our most precious resources. If I’ve given you my time, even if it’s a free thing, I have already invested in you.”

“People have paid in their time, money and emotionally – so it’s not OK to do a huge sales pitch from the first minute.”

“If you really own your expertise you don’t need to do a huge sales pitch.”