Tag Archives: marketing

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 067 | Authentic Branding Insights | Effortless Business Events | Podcast

Online Business Branding Insights Perth Business Coah Shannon Bush Online Marketing Sarah Thomson Law of Effortlessness Effortless Business Events

Authentic Branding Insights with Business and Marketing Coach Shannon Bush and Marketing Maven Sarah Thomson | Effortless Business Events Take Over

Want to understand Auhentic Branding? You’re in luck.

Shannon and Sarah are back with another Effortless Business Events Take Over Episode on the Law of Effortlessness Podcast, and this episode is all about Insights into authentic online branding!

Have you ever wondered just how important authentic branding is?

What is your brand – is it just your logo?

Discover how you can create an authentic brand

Shannon and Sarah share their expertise on what a brand actually is and their insights on how to get it right and why it is so important to be “on-brand” in everything you do as a business owner.

As always, Shannon and Sarah also share simple and effortless tips and insights that you can implement right away in your own business to create your own authentic brand like crafting a mood-board and style-guide for your brand. Shannon and Sarah also share essential things for you to consider when creating your brand, such as:

  • Developing a word-bank for your business
  • Fonts, including their size, colors and how they appear on different documents like letterheads and email footers
  • The mood you want to create and project
  • Consistency across different mediums
  • Authenticity in your branding

You work hard online to build relationships and connections, and your brand is an important part of building those connections and over time your business will change and shift.

Shannon and Sarah talk about how you can effortlessly transition your business in a way that makes logical sense for your business and market with ease and authenticity.


Notable Quotes & Pearls Of Wisdom

“It’s ok to use stock images. Just make sure they reflect who you are.”

“Being on-brand is about honoring your business identity.”

“Own your own space and identity. It makes it very hard for other people to replicate you.”

“When you share something that is out of character for you and your brand, you will get attention, but it’s probably the wrong attention and you will confuse your market.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 066 | The Basics of Online Presence | Effortless Business Events

Effortless Business Events Sarah Thomson Shannon Bush | Basics of Online Presence Law of Effortlessness Podcast

The Basics of Online Presence, Another Effortless Business Events Takes Overwith Shannon Bush and Sarah Thomson

Welcome to another installment from the Effortless Business Events team on Law of Effortlessness Podcast Take Over with your hosts, Business Coach Shannon Bush and Marketing Super Star, Sarah Thomson – this time chatting about Online Presence, something that is critical to your digital marketing success.

This episode is a juicy one – the who, what, when, where, and why of online presence from privacy to perception and expectations.

So, why is checking your online presence as a small business owner so important?

Shannon and Sarah discuss why its so important to have an online presence and to curate it and be aware of what is out there online about yourself personally, and your business. For example, you’ll do well to understand the variations on a basic Google search with images, videos, and variations of your name (especially if your name has ever changed). It’s also essential to be aware of your privacy online – as Sarah says, just because a group on Facebook is private or secret, does not mean people have not taken a screenshot of your post!

Filled with practical, effortless tips that you can immediately implement in your own business and life, Shannon and Sarah also discuss the expectations and perceptions that often come from what we share with our online presence, whether its our personal profile or business profiles on Facebook or LinkedIn, and walking the line between being comfortable with what you share with many people.

The ladies talk through what you choose to keep private drawing on Sarah’s experience with a client who holds very different beliefs on a hot-button issue, and how she chooses to engage with them and keep her own views private with careful curation of her Online presence.

So, what expectations is your online presence setting for potential customers who see you online? Enjoy the episode!


Notable Quotes & Pearls Of Wisdom

“It is your business. You need to be clear about your message.”

“Be proactive and be aware of what is online about you and your business and understand the expectation your ideal client is going to have about what you do and don’t share.”

“Consider how you talk about your customers and suppliers.”

“We all have bad days, pick up the phone and call a trusted friend.”

“If in doubt, leave it out.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

LOE 064 | Video Marketing 101 | Effortless Business Events Team Takes Over The Podcast

Effortless Business Events Digital Edition Video Marketing Business Coach Shannon Bush

Law Of Effortlessness Podcast Episode 064 | Video Marketing 101 with the Effortless Business Events Team

Welcome to another Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson from Online Social Butterfly. Shannon and Sarah teamed up around a year ago to form a collaboration and in March 2018 hosted their first 2 day marketing conference in Perth, Market Like You Mean It. This October they are back with a new offering for Perth small business owners but this time it’s the digital edition covering all aspects of digital marketing.

In this episode, the first of 4 in their take over of Law Of Effortlessness Podcast Shannon and Sarah chat all things Video Marketing in your business. You’ll hear Sarah share some incredible predictions for the next five years and hear the ladies chat about why you need to be using video marketing in your business more often.

Shannon and Sarah share their experiences with using live streaming on Facebook or ‘Facebook Live’, the importance of re-purposing content, and their tips for creating effortless videos for your marketing. If the idea of using video marketing in your business adds a new level of terror for you, listen in for Shannon and Sarah’s take on simple things that will make this much more effortless for you, including:

  • Equipment you (don’t) need
  • Coming up with relevant content ideas that can assist you to position your expertise
  • Repurposing your videos across different platforms
  • Understanding the reach of your videos

Connect with Shannon and Sarah in these cool places:

Find out more about Effortless Business Events here:

https://effortlessbusinessevents.com.au/

Like and Follow Effortless Business Events on Facebook:

https://www.facebook.com/effortlessbusinessevents/

Connect with Sarah in these places

Facebook: @OnlineSocialMarketing

Website: https://onlinesocialbutterfly.com.au/

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

Notable Quotes & Pearls Of Wisdom

“In five years time, by 2021 every second a million minutes of video content will cross the internet.”

“Your future consumers are going to expect a certain amount of technology and interaction.”

“Video will account for 82% of all consumer internet traffic.”

“Future consumers are growing up in this space.”

LOE 062 | Facebook Demystified w/ Facebook Content & Confidence Coach Chenae Carey

Business Coach Confidence Marketing Entrepreneur

Law Of Effortlessness Podcast Episode 062 with Facebook Content and Confidence Coach and all round charismatic Facebook superstar, Chenae Carey

Welcome to this all new episode where your host Shannon Bush chats all things Facebook with Chenae.

In this episode, Chenae shares how she began her business with a lip-syncing competition, and building a genuine, authentic connection and community in the online business world. Shannon and Chenae talk about what makes a great group and why many fizzle out, and talk common mistakes when it comes to using Facebook to build your business including what types of posts to have your page, your business page versus a profile, and practical, easy things you can immediately begin implementing, and even more including:

  • What makes a Facebook group fizzle out
  • How to utilize Facebook groups effectively
  • Building an authentic Facebook community
  • The 5 types of posts you need on your business page
  • Preparing for Facebook Lives

All the questions you’ve had about using Facebook for your business are answered in this episode – and you’ll hear practical examples of how each tip or trick can be used – including how a photo of a rusty pipe grew a local Perth plumbers page dramatically and building your know like and trust factor.

Chenae’s passion is helping small business owners market themselves on Facebook without using FB ads. She works with people on their Facebook content and their confidence, to show them how to really connect with their followers and their audience, rather than just slapping up content for the sake of it.

For more Facebook content awesome, connect with Chenae in these places

Website: www.chenaecarey.com 

Facebook: www.facebook.com/chenaecareycoaching

Watch Chenae’s lip-syncing video here.

Check out Chenae’s free Facebook Work Book here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“You need to have a value proposition for the members of your group. Why should they bother engaging?”

“Just because you can, doesn’t mean you should!”

“You need to understand the dynamics of the platform you’re entering onto.”

“Start with where you’re at and build from there. Don’t overwhelm yourself.”

LOE 061 | Successful Community Building w/ Jess Van Den

Successful Community Building | Community Success Coach Business Coach Perth Marketing Thrive Creative

Successful Community Building with Jess Van Den

Welcome to episode 061 of Law of Effortlessness Podcast, with silversmith Jess Van Den from Epheriell, Create & Thrive. Jess and Shannon re-connected at Artful Business Retreat 2018, and in this episode, you’ll hear Jess’s fascinating journey to becoming a successful Etsy store owner and community builder, including her venture into becoming a primary school educator before accidentally becoming full-time in her silversmithing business.

Jess shares her lessons in building a successful and thriving community including how you stand out from the crowd with authenticity and building a strong factor of trust and authority before followers will purchase from you, and have boundaries around how you show up including Digital Detoxing and taking time off away from a business without losing sales.

Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewelry since 2008 when she opened her Etsy shop to sell her jewelry as a hobby and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after. She specializes in eco sterling silver wedding rings and works out of her solar-powered home studio in the countryside north of Brisbane, Australia. She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving, successful business.

Mentioned Links and Links To Connect

For more creative business goodness and inspiration for successful community building onnect with Jess via her website here and on Facebook here.

Check out her FREE 30-day course for makers at MakingItPodcourse.com

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“When you believe in what you’re selling it’s completely different. You’re not selling, you’re helping.”

“It’s a marathon, not a sprint. If you’re not in this for the long run, forget it. There’s no shortcut, it takes time for people to know you before they buy from you.”

“If you put yourself last, you will burn out and your business will fail.”