Tag Archives: online marketing strategy

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 066 | The Basics of Online Presence | Effortless Business Events

Effortless Business Events Sarah Thomson Shannon Bush | Basics of Online Presence Law of Effortlessness Podcast

The Basics of Online Presence, Another Effortless Business Events Takes Overwith Shannon Bush and Sarah Thomson

Welcome to another installment from the Effortless Business Events team on Law of Effortlessness Podcast Take Over with your hosts, Business Coach Shannon Bush and Marketing Super Star, Sarah Thomson – this time chatting about Online Presence, something that is critical to your digital marketing success.

This episode is a juicy one – the who, what, when, where, and why of online presence from privacy to perception and expectations.

So, why is checking your online presence as a small business owner so important?

Shannon and Sarah discuss why its so important to have an online presence and to curate it and be aware of what is out there online about yourself personally, and your business. For example, you’ll do well to understand the variations on a basic Google search with images, videos, and variations of your name (especially if your name has ever changed). It’s also essential to be aware of your privacy online – as Sarah says, just because a group on Facebook is private or secret, does not mean people have not taken a screenshot of your post!

Filled with practical, effortless tips that you can immediately implement in your own business and life, Shannon and Sarah also discuss the expectations and perceptions that often come from what we share with our online presence, whether its our personal profile or business profiles on Facebook or LinkedIn, and walking the line between being comfortable with what you share with many people.

The ladies talk through what you choose to keep private drawing on Sarah’s experience with a client who holds very different beliefs on a hot-button issue, and how she chooses to engage with them and keep her own views private with careful curation of her Online presence.

So, what expectations is your online presence setting for potential customers who see you online? Enjoy the episode!


Notable Quotes & Pearls Of Wisdom

“It is your business. You need to be clear about your message.”

“Be proactive and be aware of what is online about you and your business and understand the expectation your ideal client is going to have about what you do and don’t share.”

“Consider how you talk about your customers and suppliers.”

“We all have bad days, pick up the phone and call a trusted friend.”

“If in doubt, leave it out.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over

current business landscape perth & Australia | Shannon Bush Creative Possibility Small Business Coaching | Sarah Thomson Online Social Butterfly | Marketing Event | Marketing Training Perth

Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

Networking As A Marketing Strategy

#marketing101 networking as a marketing strategy | Shannon Bush Creative Possibility Business Coach

Networking as a marketing strategy? You bet!

Networking is, for many in business, a necessary evil.

I get it. When I started my business in 2007 I had only ever networked in a corporate setting. I learned quite early on that networking was a thing small business owners did often and through a desire to meet other entrepeneirual types I set about looking for great groups to connect with.

It was easy to find local groups where I could go and do the meet and greet thing. Some were at breakfast, some mid morning, others at lunch or the “sundowner” evening events. It seemed there was a smorgasboard of choice. But how did you know wether what you were paying to attend, would be of value or not?

I figured if I didn’t get out and try some of these events then I’d never know.

So I showed up and did my best to mingle with bunches of strangers. I found at some events the reception was a little frosty. At others it felt clicky. While others seemed to be a free for all, with no organisation and pushy attendees.

I didn’t like the experience much at all. Online business was growing in interest at the time and platforms like Facebook had become an opportunity to connect with other business owners. But online networking wasn’t that much of a thing and if you got a friend request from someone you vaguely connected with online it felt a bit, well, creepy.

I discovered quickly that when you found yourself at the wrong types of networking events they could totally feel like the most alien places you’ve ever found yourself. Totally setting of daydreamng and escape routes. Well that’s what was happening in my head.

Over the next decade I came to understand the power of the right networking, with the right people, and how to turn those awkward moments into potential opportunities – for new clients, new referral partners, speaking or teaching opportunities, brand exposure, credibility building and more.

The wrong kind of networking event can leave you feeling stuck, with no escape!
Forget having a well polished elevator pitch, you need an escape strategy STAT!

Networking as a Marketing Strategy | Creative Possibility | Shannon Bush Business Marketing Coach Perth Australia

How did I achieve this? Well it all started with a big realisation about the core of marketing.

Marketing is all about relationships.

Once I wrapped my head around this I was able to approach networking very differently. My primary purpose of networking now is to build awesome relationships.

Networking as a marketing strategy has become the way I do things. It’s an unconscious activity with conscious, purposeful intent.

This includes a desire and intent to expand my contacts. To literally grow my network.

I see this as an ultimate win for my clients because I can refer them to the brilliant people I meet and get to know!

This value add also has proven to lead to more clients for me, so one of those win/win situations bandied about.

They exist. I created one in my business.

I created one out of an activity I used to dread.

Relationship building means getting out and meeting people. It means being the person who says hello first and who shows genuine curiosity to find out about the person or group you’re talking to. It’s remembering that if you don’t ask it’s always no. It’s also about nurturing and valuing your network so they, and your networking activity become the asset they deserve to be.

This is how I’ve built my business from it’s early days and it is definitely how I have managed to still be here more than a decade in.

Look out for a future solo show on my podcast, Law Of Effortlessness, where I share my top tips for creating and nurturing your referral network, a super key part of maximising the potential of your networking as a marketing strategy!

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!
Click on the image below to access the training.

More Magnetic Marketing Message Optin | Shannon Bush Creative Possibility | Business Marketing Coach

LOE 033 An Artful Wrap Up | Artful Business Conference 2017

LOE Podcast 033 An Artful Business Conference Wrap Up _ Shannon Bush

Welcome to Episode 033 of Law of Effortlessness Podcast business wonder woman (and supermen). In this solo episode, your amazing host, Shannon Bush gives you her personal wrap up of the Artful Business Conference held in Brisbane from 27-28 May 2017.

She talks about her many incredible moments experienced during the conference. You’ll hear Shannon share more about the amazing speakers who spoke over the weekend and find out about what they do as business women (and men).

Could they help you in your business in some way?

Shannon encourages you: If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self.

Don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible. Listen in and be inspired.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Notable Quotes

“If you have a big dream, or a little dream, or a dream of any sort and you’re motivated and inspired to take action, surround yourself with people who will encourage you and will support you, and who will jump on board, who will become those raving fans and who will help you be your magnetic self. And don’t let things get in the way of what it is you want to do. Be determined, be fierce about it, be committed, hold that commitment and that conviction and believe for yourself and for what is possible.”

“Stay believing in yourself.”

“Anything really is possible. And the first step is believing that it is.”

Tune into these additional podcast episodes referenced in this week’s episode

 

LOE Podcast – Business and Creativity, A Match Made In Heaven | Elle Roberts

LOE 020 – Business and Creativity, A Match Made In Heaven w/ Elle Roberts | Podcast

Artful Business Podcast – Shannon Bush Interview

AB42 Creativity, Leadership & Effortlessness – What They Mean for Your Business with Shannon Bush

Artful Business Podcast – The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

AB48 The Entrepreneurial Journey and the History of the Artful Business Community with Elle Roberts

LOE Podcast – Becoming Fearless | A Woman’s Intuition with Ricci-Jane Adams

LOE 027 – Become Fearless | Women’s Intuition with Dr Ricci-Jane Adams | Podcast

Pre-Order ‘Spiritually Fierce’ by Ricci-Jane Adams here:

Ricci-Jane Adams

LOE Podcast – Power of Self Value with Laura Elkaslassy

LOE 025 – Power of Self Value with Laura Elkaslassy | Podcast

LOE Podcast – Tapping into Your Business Brilliance with Gail O’Keffee

LOE 004 – Tapping Into Your Business Brilliance w/ Gail OKeeffe | Podcast

LOE 032 Start Up Marketing Success with Sian Burton

LOE 032 Start Up Marketing _ Sian Burton

Join us in Episode 032 where your host Shannon Bush talks with Sian Burton from New Vision about start up marketing success. Sian talks with Shannon about how she started her own business after she left the corporate world when she became pregnant. Shannon and Sian talk through the very real fear of starting your own business; what comes up, what challenges arise and how to move through them.

If you struggle with marketing in your business then this episode is a treat for you. You know Shannon’s all about marketing, well Sian has an extensive marketing background and these ladies are on the same page with many of their beliefs, even though they work in different ways and work with different groups of business owners. As they share, marketing can be really simple if you get the fundamentals in place. Firstly, know who your clientele, customer or client is. When you are confused about who your ideal client is, the market is confused as well. And as a result, a confused mind takes no action. Shannon and Sian muse over the importance of networking and in particular meeting face to face.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

Connect with Sian in these awesome places

Her Website

Her Facebook page

LOE 030 – It Doesn’t Take Much To Say Thanks| Customer Service 101 w/ Shannon Bush Solo Show

LOE Podcast 030 It Doesn't Take Much to Show You Care _ Shannon Bush | Marketing Coaching Perth | Business Coach

In Episode 030, your host, Shannon Bush shares some insider tips on customer service for small business owners.

She shares her recent experience of poor customer service which left her feeling very disheartened. Shannon shares how small business owners have such an incredible opportunity to really make a big difference with some small actions to really show clients you care about them and they are important.

Listen in to discover some of the things Shannon utilises in her business to show she cares about her clients and how they to her and Creative Possibility. It can be as simple as a hand written card just to say thank you.

Are there ways in your business that can allow you to improve your customer service with your clients? Reflect on what you currently do and see if it can be done better or differently.

Mentioned Links and Links To Connect

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“As small business owners, we have such an incredible opportunity to really make a big difference with some small actions to really show our clients that we care about them and they are important to us.”

“It’s those little things that we can do to show people that we care and that they are important – that’s what customer service is.”

“Every human being wants to know that they matter.”

“What’s one thing that you can introduce into your business, that is relatively low cost, starting this week that you can do to let the people you are working with that they are important and that they matter to you?”

LOE 029 – Content Marketing Barriers | Shannon Bush + Swapna Thomas

LOE 029 Content Marketing Barriers and What To Do About Them _ Swapna Thomas | Business Coach Marketing Coaching Perth

In Episode 029 of Law of Effortlessness Podcast, Swapna Thomas is back to talk all things content marketing including the barriers and what to do about them with your host Shannon Bush.

Shannon and Swapna dive deep into the barriers they have both seen with their clients around content marketing and content creation. Not only do they talk about the barriers but they also offer you some solutions to try if you struggle with content marketing. The wisdom shared between these two ladies is something you need to immerse yourself in and try to put in place with your business.

If you worry that you don’t have anything to say or that there is so much information on the topic you want to create content on, don’t let that stop you from sharing your knowledge on that topic. There is always a different perspective or different angle to share on a topic. Shannon and Swapna encourage you to get creative and make it effortless.

Enjoy this podcast episode and be open to see what you can take away from this episode and implement in your business to boost your confidence and production of content marketing and content creation.

Mentioned Links and Links To Connect

Listen into Swapna’s new podcast Fearless Creators or sign up for her DIY Content Strategy Toolkit here.

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Subscribe to Totally Thriving digital business magazine

Connect with Shannon on her Facebook business page

Connect with Shannon on Instagram

The next round of Shannon’s signature program for women in business, Market To Thrive is open for registrations. Places are limited and the early bird is available until 15th May (saving you $100). Find out more and secure your place here.

Notable Quotes

“Blogging is one way of creating content for you audience – but that is just one half of the puzzle. The other half is delivering that content to your audience in a way they can consume it and actually take action on it.”

“You have to spend time or money on your content creation and marketing that content.”

“There is always something new to share about a topic. There is always a different perspective or different angle to share. Get creative.”

“Raise the bar of the content that you are creating.”

“What kind of expectations do you have from your marketing strategies and content strategies because this is not a short-term plan, it’s a long-term game and you should have that vision for your marketing.”

“Have patience and hang in there.”