The Basics of Online Presence, Another Effortless Business Events Takes Overwith Shannon Bush and Sarah Thomson
Welcome to another installment from the Effortless Business Events team on Law of Effortlessness Podcast Take Over with your hosts, Business Coach Shannon Bush and Marketing Super Star, Sarah Thomson – this time chatting about Online Presence, something that is critical to your digital marketing success.
This episode is a juicy one – the who, what, when, where, and why of online presence from privacy to perception and expectations.
So, why is checking your online presence as a small business owner so important?
Shannon and Sarah discuss why its so important to have an online presence and to curate it and be aware of what is out there online about yourself personally, and your business. For example, you’ll do well to understand the variations on a basic Google search with images, videos, and variations of your name (especially if your name has ever changed). It’s also essential to be aware of your privacy online – as Sarah says, just because a group on Facebook is private or secret, does not mean people have not taken a screenshot of your post!
Filled with practical, effortless tips that you can immediately implement in your own business and life, Shannon and Sarah also discuss the expectations and perceptions that often come from what we share with our online presence, whether its our personal profile or business profiles on Facebook or LinkedIn, and walking the line between being comfortable with what you share with many people.
The ladies talk through what you choose to keep private drawing on Sarah’s experience with a client who holds very different beliefs on a hot-button issue, and how she chooses to engage with them and keep her own views private with careful curation of her Online presence.
So, what expectations is your online presence setting for potential customers who see you online? Enjoy the episode!
Notable Quotes & Pearls Of Wisdom
“It is your business. You need to be clear about your message.”
“Be proactive and be aware of what is online about you and your business and understand the expectation your ideal client is going to have about what you do and don’t share.”
“Consider how you talk about your customers and suppliers.”
“We all have bad days, pick up the phone and call a trusted friend.”
“If in doubt, leave it out.”
Connect with Sarah Thomson in these places
Online Social Butterfly
Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):
Connect with Shannon in these places
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