Sparking Possibility and Winning Business Awards with Gemma Moore
Welcome to a new episode of Law of Effortlessness Podcast with your host and Amazon best selling Author of The Thrive Factor Book, Shannon Bush. Today Shannon is joined by Gemma Moore from Red Spark Communications.
Gemma Moore is a spark finder, a word spinner and a marketing strategist who loves helping women business owners find and share their SPARK with the world. She has a BA in Media Studies (Radio & Print) and is a former producer for ABC Radio where she first discovered the magic of stories. Gemma specializes in writing winning business award submissions and creating successful Facebook Ad campaigns and is joining Shannon today to chat all things Business Awards!
We kick off this episode with Shannon and Gemma chatting about perfection in business with Gemma sharing how for a long she felt like a failure for not achieving the success she thought she deserved – and only after delving deeper into her own self was she able to dig out the gold and begin to gain traction – Gemma shares how in 2018 she kept herself accountable by applying for her own business award, and taking time to really look back and see how many people she had helped and what she had accomplished – and celebrating it.
Stay tuned to hear about how Gemma uses storytelling to support her clients in awards and share their brand consistently, Gemma refers to it as “Story Managing”, with looking at how the story of business owner shows up in the branding colors, the images and fonts being used and much more and how in the current climate with so much information available at the touch of a button that the decision to buy comes down to trust – and the role storytelling plays in building it.
Pearls of Wisdom
“I specialize in helping women find their spark. The thing that makes your heart leap forward and lean in.” – Gemma Moore
“There’s no perfect business, or business woman. It’s about what works for you and doing it your way.” – Gemma Moore
“I’ve always seen myself as the bridge.” – Gemma Moore
“We often forget about what happens afterwards, after the awards.” – Gemma Moore
Connect with Gemma in these places:
Connect with Shannon in these places:
Find Out More About The Thrive Factor Book