Tag Archives: podcast

LOE 071 | Building a Thriving Business from Your Heart w/ Sonia Lyn

Creative Possibility Business Coach Marketing Coach Shannon Bush Entrepreneur Sonia Lyn Law of Effortlessness Podcast

Building a Thriving Business from the Heart

Have you ever been caught between doing what your heart desires, and effective business strategy? 

Welcome to episode 072 of LOE Podcast with your #businessyoda, Shannon Bush! Today’s episode features Sonia Lyne, from Dandelyne. Join Shannon in a brilliant discussion with Sonia around building thriving authentic maker business, chatting about creating an appreciation for your product, with open and genuine communication between herself and her audience, and talking heart over strategy.

This conversation will remind you to come back into your heart space, to remember why you’re doing what you’re doing, with Sonia’s best tips for checking back in with your heart when things aren’t perhaps going so well, or your making a big shift in your business whether it’s a creative leap or working through tough emotions. Shannon and Sonia chat about communicating with your people – connecting and networking with the right people, through the right format. Sonia is also celebrating becoming a published author of her first book – and, about the common fears round copy-cats and how to handle it gracefully.

You’ll also hear some incredible tips on how to get the support you need in your thriving business in the beginning, and where to look for help and support to grow your business.

Sonia is the designer and face behind Dandelyne™. The home of the original miniature embroidery hoop. Dandelyne™ is about small-scale embroidery projects that are satisfying, rewarding, soul-boosting and frankly, just look so darn cute on any outfit. Her business began in 2011. Sonia chose to design and stitch her first family portrait; her family’s. Sonia learned to embroider at the age of 7 and had not embroidered since. However, on numerous occasions over the years she remembered how it made her feel: EUPHORIC. The little flame that was ignited so many years ago suddenly became an enormous, crazy bushfire! As Sonia stitched, she found herself daydreaming not only about small and simple embroidery projects but also about small, teeny tiny embroidery hoops. To quote the film Robots, “See a need, fill a need.” Sonia thought if she wanted tiny projects and tiny hoops there must be others who wanted these too! At the time she designed the Dandelyne miniature hoop there was absolutely nothing like it out there, and Sonia is proud to say that she is the original designer. Now, Stitchers worldwide can frame their stitchy awesomeness and wear it loud and proud in a Dandelyne mini embroidery hoop.

Notable Quotes and Pearls of Wisdom

“My best business decisions come from my heart.”

“Consistency of communication and authenticity are instrumental for your business to grow.”

“Copy the bajeezus out of other people, it develops your style – but don’t sell it and leave it uncredited.”

“If you’ve got an idea and you want to do it, do it. Once that fire calms down, check in with your finances.”

“Our greatest strengths can often be our greatest challenges.”

Connect with Sonia in these Cool Places:

Website: http://dandelyne.com/

Instagram: https://www.instagram.com/dandelyne/

Facebook: https://www.facebook.com/dandelyne

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about the Thriving Business Academy, launching December 2018 here.

LOE 068 | Creating Brand Voice | EBE Take Over w/ Shannon Bush & Sarah Thomson

Effortless Business Events Branding Insights Authentic Marketing Business Coach Shannon Bush Marketing Sarah Thomson Perth Law of Effortlessness Podcast

Creating Brand Voice | Another Effortless Business Events Take Over w/  Shannon Bush and Sarah Thomson

Shannon and Sarah are back with another installment of Effortless Business Events take-over of the LOE Podcast, talking on this episode all about your brand voice.

Shannon and Sarah reassure us that we do not have to be singers in our business, to have a consistent and authentic brand voice – but we do need to be aware of what it is, as part of our branding identity. Sarah offers a great example of how tone and voice changes depending on the audience with her academic writing, compared to her less formal, business blogs and presentations – taking into consideration the expectations of the audience, and the goal of the communication. Shannon and Sarah also discuss how our personal brand voice changes when we talk to colleagues, children, and how our brand voice is a reflection of who we are at our most authentic, in slightly different iterations.

Is it time for a Branding Health Check?

Shannon shares how this also applies to employees in your business, or if you have anyone who represents your business in any way and how applying guidelines and boundaries will assist your employees (virtual or otherwise) to ensure that your brand voice is consistent, genuine and authentic.

As always, Shannon and Sarah share their best simple, effortless and practical tips to support your brand voice is consistent, genuine and authentic by asking your target market for their input (and who not to ask for feedback) and knowing what impact you want to have with your brand.

Notable Quotes & Pearls Of Wisdom

“Your tone and voice are what you communicate to your audience that is not the actual words that come out of your mouth.”

“If you’re trying to be something you’re not, you will have to work very hard at it because it’s not your natural style.”

“Your tone and voice must be genuine, consistent and authentic.”

“We underestimate how much things can evolve and change in just six months.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 061 | Successful Community Building w/ Jess Van Den

Successful Community Building | Community Success Coach Business Coach Perth Marketing Thrive Creative

Successful Community Building with Jess Van Den

Welcome to episode 061 of Law of Effortlessness Podcast, with silversmith Jess Van Den from Epheriell, Create & Thrive. Jess and Shannon re-connected at Artful Business Retreat 2018, and in this episode, you’ll hear Jess’s fascinating journey to becoming a successful Etsy store owner and community builder, including her venture into becoming a primary school educator before accidentally becoming full-time in her silversmithing business.

Jess shares her lessons in building a successful and thriving community including how you stand out from the crowd with authenticity and building a strong factor of trust and authority before followers will purchase from you, and have boundaries around how you show up including Digital Detoxing and taking time off away from a business without losing sales.

Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewelry since 2008 when she opened her Etsy shop to sell her jewelry as a hobby and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after. She specializes in eco sterling silver wedding rings and works out of her solar-powered home studio in the countryside north of Brisbane, Australia. She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving, successful business.

Mentioned Links and Links To Connect

For more creative business goodness and inspiration for successful community building onnect with Jess via her website here and on Facebook here.

Check out her FREE 30-day course for makers at MakingItPodcourse.com

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“When you believe in what you’re selling it’s completely different. You’re not selling, you’re helping.”

“It’s a marathon, not a sprint. If you’re not in this for the long run, forget it. There’s no shortcut, it takes time for people to know you before they buy from you.”

“If you put yourself last, you will burn out and your business will fail.”

LOE 039 | Live Coaching Call w/ Karyn Sealby | Podcast

LOE 039 Live Coaching Call _ Karyn Sealby

Welcome to Episode 039 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Karyn Sealby.

Karyn is a creative entrepreneur who loves to work with bright colours and a big focus for Karyn and all she creates is making people happy. She has 2 businesses. KBS Designs is a handmade business creating beautiful home decor. KBS Styling grew out of KBS Designs where Karyn now teaches makers how to style their product photos and also how to take branded stock photos for service based businesses.

Karyn asks Shannon for some coaching on marketing. Recently Karyn has found that her marketing just doesn’t seem to be working. Karyn says she doesn’t feel her words are really her but she is not sure how to fix that without sounding unprofessional. Listen in to see how Shannon helps navigate this terrain with Karyn and tune in for inspiration for your own business as you just may resonate and be able to implement some of the strategies suggested in your own life and business.

Mentioned Links and Links To Connect

Connect with Karyn in these awesome online places;

her KBS Designs website, KBS Styling website, KBS Designs Facebook page and KBS Styling Facebook page, and Instagram for KBS Designs and KBS Styling

If you love what Karyn creates (trust us, she’s always got something awesome on offer) you can shop here!

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business & Life Wisdom

‘People that tend to get more engagement are focussed on building the relationship.’

‘How can this be easier?’

‘I can do this, I can be authentic.’

‘How can you go back to just being you?’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’

LOE 037 | Live Coaching Call w/ Ashleigh Rae | Podcast

LOE 037 Live Coaching Call _ Ashleigh Rae

Welcome to Episode 037 of Law of Effortlessness Podcast. This episode is a little different as your host Shannon Bush does a live coaching call with Ashleigh Rae to give you a unique insight into what it could be like to be coached by Shannon to get clarity, focus and to generate action to address something in your business you want to change, reflect on or improve.

Shannon’s guest, Ashleigh Rae is a Mindfulness and Soulful Podcasting Coach, and host of the #BlissedOut Podcast, exploring and experimenting with mindful living. She’s also a Podcast junkie, and loves a good coffee!

Ashleigh Rae and Shannon discuss how to cultivate a beautiful magnetism, even when things go nuts and perhaps others parts of life are difficult. Ashleigh says ‘for me, that’s returning a full-time job and living with a partner who has anxiety (naturally) and in his last year of University. Things are stressful, and I’d like to work on cultivating my magnetic self even with all of this other stuff going on!’

Ashleigh is also wanting help with going through a big upheaval of life with a new job, her partner and what that means for her business and it is of course, [in her own words] ‘freaking her out!’ Listen in to see how Shannon helps navigate this terrain with Ashleigh and be open to some genuine #businessyoda wisdom as you may be able to implement some of the strategies in your own life and business.

Mentioned Links and Links To Connect

Connect with Ashleigh Rae in these awesome places;

her website, Facebook page, podcast, Instagram and her Thinkific teaching platform

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘People will connect with you based on the benefit. Benefit defined is the promise that you’re making that things will be different and/or better by them working with you, buying from you, investing in you, whatever that is.’

‘We can set ourselves up for overwhelm way too easily.’

‘What is achievable for me to do and start?’

‘It’s the simple things in life that we forget to do.’

‘Acknowledge the things you are grateful for.’

LOE 036 Money Musing The WOW Way w/ Christina Cabrera | Podcast

In Episode 036 of Law of Effortlessness Podcast, your host Shannon Bush talks with Wisdom Of Wealth founder, Christina Cabrera on the topic of Money Musing The WOW Way.

Christina is an amazing Money Muse for Women, a dynamic speaker and workshop leader. With 30 years of investment experience and skills to transform money mindsets, she is empowering women to make inspired, educated choices for themselves and their money.

Christina talks about 3 important themes she wants people to know and understand.

Firstly, know that women are wired to be good with money – just ask Warren Buffet – he invests like a girl;

Secondly, understand the difference between “Investing vs Spending” (money or anything for that matter) – it’s a shift in how you think which can revolutionise your path to abundance and money freedom;

and finally, build WOW-moments in your life (Wisdom of Wealth Moments) – create space and awareness in your thinking, is helps you unlock your inner wisdom about who you are and the abundance and wealth you can create in every way.

This episode offers a refreshing look at money and wealth from a lady who’s been in the business of helping others to get sorted with their money, their mindset and then to be inspired to take the action required to create and grow from a wealth perspective.

Mentioned Links and Links To Connect

Connect with Christina Cabrera in these awesome places;

her website, Facebook group, or book your one hour Money Empowerment Session here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“Its not just about learning to manage the money part, its how we manage our relationship with money.”

“Creating wealth is disappointingly simple. Wealth is created in the mind first.”

“Ask yourself: what would [insert your name here] do?”

“Step into the sunshine of awareness.”

“Your consistency shapes who you are.”

“Sometimes you don’t know what you don’t know.”

LOE 035 Blending Business With Life w/ Teressa Fisk | Podcast

LOE 035 Blending Business with Life | Teressa Fisk Shannon Bush Podcast Business Coaching

In Episode 035 of Law of Effortlessness, your host, Shannon Bush talk with Business and Lifestyle Mentor, Teressa Fisk about blending business with life.

Teressa shares very openly about her journey in her business and the ups and downs she has had and how she has blended her business with her life. The blending business with life journey is different for everyone.  Teressa has worked with many other business owners to help them create their own version of blending business with life.

Has your business taken a different turn that what you expected it would? Listen in to the advice Teressa has for you.

Shannon and Teressa discuss some practical steps to making the blend of life and business happen.

Can you put some of these suggestions in your day and life? How would your business grow if you took some time for yourself and looked at blend over balance perhaps? There is some great practical wisdom you can implement today to make the blending of business and life a little better and easier.

Mentioned Links and Links To Connect

Connect with Teressa in these awesome places;

Her website, Facebook page, Facebook group, her podcast – Holistic Business Lounge, Twitter

You can also hear Teressa interview Shannon on her podcast here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

“If you have an amazing and gut feeling and believe in what you want to do, just take those steps to go for it”

“Look at your day. Work out some new rituals. Block out an hour and do something you love doing.”

“We don’t have enough play in our life.”

“Listen to yourself. Just be and see what comes up for you.”