Tag Archives: Small Business Perth

097 | Building a Creative Business w/ Jo Wilson Design

097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design

Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!

Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.

Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.

Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.

Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.

Pearls of Wisdom

“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson

“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson

“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson

“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson

“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson

Connect with Jo from Jo Wilson Design in these places:

Website www.jowilsondesign.com.au

Facebook @jowilsondesign

Instagram: @jowilsondesign

Find Out More About the Thrive Factor Book Here

www.thethrivefactorbook.com.au

Connect with Shannon here:

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle

Instagram

Facebook

Tune into other Law of Effortlessness Podcast episodes here

 

You Thriving Is My Agenda

Shannon Bush Creative Possibility | The Thrive Factor Book | Business Archetypes for women

With the recent release of my new book The Thrive Factor, writing has been something I have been doing a lot of lately. A couple of weeks back I felt compelled to share something I felt totally needed sharing. I did so in my awesome Facebook group for women in business, The Thriving Entrepreneur Circle. > you can join here if you like and read the post!

Well what I shared rang true for a lot of the Thrivers in the group and i also had a bit of a realisation. I haven’t been sharing much written work here on my blog so I am planning to do more of that moving forward. I have loads to say. Loads to share and what better place to do so in the written word that right here hey?

So between the numerous podcast episodes and sharing of the amazing business women in my community, you’ll find more mindset, money, marketing and magnetism focused articles from me.

And as I embark on a new manuscript (already underway) I’ll share how that is progressing and what it’s all about.

Stay tuned. For now, I hope what you read below inspires you to get out of your own darn way and get on with thriving.

Creative Possibility Arrow Heart 1

You Thriving Is My Agenda...
It always has been!

You know what… when you get out of your own darn way and simply allow yourself to be MORE of who you are incredible things happen

when I first began pulling the pieces of the puzzle together to create what is now known as The Thrive Factor archetypal profiling framework in 2010 I had a very clear vision of my intention

I was determined to change women’s lives for the better

I wanted you to have more confidence
I wanted you to have more joy
I wanted you to know your purpose and to express it without needing permission from anyone
I wanted you to be more creative
To be more connected
I wanted you to love who you are
I wanted more curiousity, play and acceptance for you
I wanted you to connect with your innate potential and show it to the world
I wanted you to celebrate more
I wanted you to celebrate YOU more
I wanted you to know your effortless success zone and to choose to be in that space as much as you wanted and needed to
I wanted the world for you, and the stars and every cosmos beyond
I wanted friendship and connection for you
I wanted you to totally thrive

What do I want for you (and every woman in business – in fact on this planet) now?

All of the above personified. I want all of that for you but on a much bigger, bolder scale.

How can you create this and more for yourself?

Get out of your own darn way.

Choose effortlessness.

Choose to totally thrive.

Choose to discover your Thrive Factor

You do not need anyone’s permission
Make the commitment and make it happen

Big love

#BusinessYoda

p.s. photo credit Tanita Seton – Tanita Seton Photography

Creative Possibility Arrow Heart 1

The Thrive Factor Book Banner 1

What is The Thrive Factor all about? 12 personal leadership Archetypes for women in business and how they impact your mindset, marketing, money and magnetism!

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.