097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design
Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!
Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.
Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.
Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.
Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.
Pearls of Wisdom
“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson
“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson
“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson
“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson
“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson
Connect with Jo from Jo Wilson Design in these places:
Find Out More About the Thrive Factor Book Here
Connect with Shannon here:
Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle
Tune into other Law of Effortlessness Podcast episodes here