Tag Archives: small business

098 | Visibility and Video with Jenny De Lacy

Business Marketing Coach Shannon Bush Visibility Coach Video Mentor Jenny De Lacy

Video and Visibility with Jenny De Lacy

Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.

After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business.

Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video

Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.

Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.

Pearls of Wisdom

“You don’t want to be the best-kept secret in town.” -Shannon Bush

“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy

“We need to think like bigger businesses more.” – Jenny De Lacy

“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy

“What do you need to say to move someone from panic to relief?” – Jenny De Lacy

“It’s never about the tripod.” – Jenny De Lacy

Connect with Jenny in these places:

Website https://www.thevisibilitycoach.com.au
Facebook @jennythevisibilitycoach 
LinkedIn https://www.linkedin.com/in/jennydelacy
YouTube https://www.youtube.com/c/JennyDeLacyGetVisible
Twitter https://twitter.com/jennyd_video
Instagram @jennydelacy.video 

Connect with Shannon here:

Creative Possibility – www.creativepossibility.com.au

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle

Find Out More About the Thrive Factor Book here:

www.thethrivefatorbook.com.au

097 | Building a Creative Business w/ Jo Wilson Design

097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design

Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!

Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.

Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.

Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.

Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.

Pearls of Wisdom

“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson

“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson

“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson

“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson

“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson

Connect with Jo from Jo Wilson Design in these places:

Website www.jowilsondesign.com.au

Facebook @jowilsondesign

Instagram: @jowilsondesign

Find Out More About the Thrive Factor Book Here

www.thethrivefactorbook.com.au

Connect with Shannon here:

Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle

Instagram

Facebook

Tune into other Law of Effortlessness Podcast episodes here

 

LOE 069 | Get Found Online with SEO w/ Karen Dauncey | Google Focused Podcast

Have you ever been confused about SEO, tried to find out how to get found online and wondered how potential clients find you in the crowded online marketplace? 

Then you’re in luck because Shannon has you covered in this episode. She is joined by guest and expert Effortless Business Events guest presenter, Karen Dauncey from Blue Cherry, a digital marketing agency based in Perth to talk all about SEO for your business and how to get found online.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specializes in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimized over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide, and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

Shannon and Karen share their knowledge and expertise and discuss the common mistakes made by business owners when it comes to do-it-yourself SEO, why trying to cheat Google is never a good idea or practice, the value of niching in SEO and Key Word Research, and also a very important discussion on what questions to ask potential marketing agencies to ensure they are a good fit for your business – as always, with practical tips you can implement straight away.

Notable Quotes & Pearls Of Wisdom

“SEO is a big investment. It’s important to make sure your keywords accurately reflect your business.”

“Make friends with Google.”

“Make sure they have experience in the industry you’re in.”

“Don’t try and cheat Google. It’s a lot smarter than any of us and always changing.”

Connect with Karen in these places and learn more about how to get found online:

www.bluecherry.com.au
theseoschool.com
www.karendauncey.com

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until mid September only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.

LOE 066 | The Basics of Online Presence | Effortless Business Events

Effortless Business Events Sarah Thomson Shannon Bush | Basics of Online Presence Law of Effortlessness Podcast

The Basics of Online Presence, Another Effortless Business Events Takes Overwith Shannon Bush and Sarah Thomson

Welcome to another installment from the Effortless Business Events team on Law of Effortlessness Podcast Take Over with your hosts, Business Coach Shannon Bush and Marketing Super Star, Sarah Thomson – this time chatting about Online Presence, something that is critical to your digital marketing success.

This episode is a juicy one – the who, what, when, where, and why of online presence from privacy to perception and expectations.

So, why is checking your online presence as a small business owner so important?

Shannon and Sarah discuss why its so important to have an online presence and to curate it and be aware of what is out there online about yourself personally, and your business. For example, you’ll do well to understand the variations on a basic Google search with images, videos, and variations of your name (especially if your name has ever changed). It’s also essential to be aware of your privacy online – as Sarah says, just because a group on Facebook is private or secret, does not mean people have not taken a screenshot of your post!

Filled with practical, effortless tips that you can immediately implement in your own business and life, Shannon and Sarah also discuss the expectations and perceptions that often come from what we share with our online presence, whether its our personal profile or business profiles on Facebook or LinkedIn, and walking the line between being comfortable with what you share with many people.

The ladies talk through what you choose to keep private drawing on Sarah’s experience with a client who holds very different beliefs on a hot-button issue, and how she chooses to engage with them and keep her own views private with careful curation of her Online presence.

So, what expectations is your online presence setting for potential customers who see you online? Enjoy the episode!


Notable Quotes & Pearls Of Wisdom

“It is your business. You need to be clear about your message.”

“Be proactive and be aware of what is online about you and your business and understand the expectation your ideal client is going to have about what you do and don’t share.”

“Consider how you talk about your customers and suppliers.”

“We all have bad days, pick up the phone and call a trusted friend.”

“If in doubt, leave it out.”


Connect with Sarah Thomson in these places

Online Social Butterfly

www.onlinesocialbutterfly.com.au

www.facebook.com/onlinesocialmarketing

Find out More About Effortless Business Events and the Digital Marketing Event in Perth in October 2018 (early bird tickets on sale until end August only!):

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market 2 Thrive here.

LOE 061 | Successful Community Building w/ Jess Van Den

Successful Community Building | Community Success Coach Business Coach Perth Marketing Thrive Creative

Successful Community Building with Jess Van Den

Welcome to episode 061 of Law of Effortlessness Podcast, with silversmith Jess Van Den from Epheriell, Create & Thrive. Jess and Shannon re-connected at Artful Business Retreat 2018, and in this episode, you’ll hear Jess’s fascinating journey to becoming a successful Etsy store owner and community builder, including her venture into becoming a primary school educator before accidentally becoming full-time in her silversmithing business.

Jess shares her lessons in building a successful and thriving community including how you stand out from the crowd with authenticity and building a strong factor of trust and authority before followers will purchase from you, and have boundaries around how you show up including Digital Detoxing and taking time off away from a business without losing sales.

Jess Van Den is a self-employed silversmith working under the Epheriell label. She’s been making jewelry since 2008 when she opened her Etsy shop to sell her jewelry as a hobby and turned Epheriell into her full-time occupation in 2010 – bringing her husband Nick on board soon after. She specializes in eco sterling silver wedding rings and works out of her solar-powered home studio in the countryside north of Brisbane, Australia. She’s also the founder of Create & Thrive & the Thriver Circle, where she teaches fellow makers how to turn their handmade hobby into a thriving, successful business.

Mentioned Links and Links To Connect

For more creative business goodness and inspiration for successful community building onnect with Jess via her website here and on Facebook here.

Check out her FREE 30-day course for makers at MakingItPodcourse.com

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“When you believe in what you’re selling it’s completely different. You’re not selling, you’re helping.”

“It’s a marathon, not a sprint. If you’re not in this for the long run, forget it. There’s no shortcut, it takes time for people to know you before they buy from you.”

“If you put yourself last, you will burn out and your business will fail.”

How Often Should I Review My Marketing Message?

Blog Review My Marketing Message - Creative Possibility | Shannon Bush Marketing Coaching Perth

One of the biggest marketing questions I get asked: How often should I review my marketing message? Here's what I think...

Things aren’t working for you and you find yourself thinking “I really should review my marketing message!”

Defining your marketing message can become one of the most frustrating things you do in your business.  It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.

I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic. I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.

Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you.  It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.

Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.

Here’s some truths to consider about your marketing message;

You will evolve as you learn and experience.

So will your ideal clients.

So yes, you will need to review and evolve your marketing message in line with that.  But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it. You can only know if your message is on point after you’ve been sharing it consistently over a period of time.

And by consistent I mean more than a random time once a week or month!

So the question I posed at the begining of this blog is looking for an answer!I suggest a quarterly check in on your message to see if it’s still in alignment. If it

How Often Should I Review My Marketing Message?

I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.

Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.

Practice more proactively using your message everywhere you can.  This goes for your current message, or the new one you’ve crafted.  Only using it frequently will provide you with the feedback as to it’s effectiveness.

Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.

LOE 40 | Staying Motivated | Shannon Bush Solo Show

LOE Podcast 040 Staying Motivated _ Shannon Bush | Business Coach Australia | Marketing Coach Perth

Welcome to Episode 40 of Law of Effortlessness Podcast. Your host, Shannon Bush is back with a solo show on the themes that have been coming up lately in conversations she’s had with clients and her business network; it’s all about staying motivated.

When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions that arise like:

Why am I doing what I am doing?

What is this all about?

What’s the purpose of me being in business?

Am I ever going to get any results?

Am I ever going to get any return for all the effort and investment I’ve made?

There are often more questions than answers. Shannon believes business owners want to leave a legacy through their business that makes a difference for others. When you understand what sort of legacy you wish to leave through your business dream big and step outside of your comfort zone. Are you having trouble seeing your accomplishments?

Shannon asks you to consider if you have you actually accomplished and have wanted to achieve?

Take the time to give yourself a reality check about how far you have actually come.

One way you can do the reality check is to keep a gratitude journal and engage in this activity regularly.

Listen in to this episode for tips to staying motivated in your business at every stage.

Mentioned Links and Links To Connect with Shannon

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Wisdom

‘When there are challenges coming up, whether that be on a personal level or a business level, or both, there are often questions about why am I doing what I am doing? What is this all about? What’s the purpose of me being in business? Am I ever going to get any results? Am I ever going to get any return for all the effort and investment I’ve made? … There is often more questions than answers.’

‘Every business owner has some sort of legacy they want to leave with their business.’

‘Dream big. Step way outside of your comfort zone.’

‘What have you actually accomplished and have achieved. Have a reality check about how far you have actually come.’

LOE 038 | Getting To Grips With PR w/ Linda Reed-Enever | Podcast

LOE 038 Getting to Grips with PR _ Linda Reed-Enever

Welcome to Episode 38 of Law of Effortlessness Podcast.  This week Shannon Bush talks with Publicist and Marketing Consultant Linda Reed-Enever. Linda lives and breathes publicity, driven by a genuine passion for connecting; everything from people to ideas.

Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Shannon and Linda talk candidly about PR and why you would use it in your business. Listen to this amazing podcast episode and reflect on what you do in your business and see if there are any tips and tricks you can pick up to bring some media attention to the valuable things you do as a business owner.  Linda’s full of practical tips and advice and she’s got the proven track record to back her teaching, so this is definitely worth a listen.

Mentioned Links and Links To Connect

Connect with Linda in these awesome places;

her Facebook page, Twitter, LinkedIn, You Tube and grab the fabulous resource Linda mentioned here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Notable Quotes & Pearls Of Business and Life Wisdom

‘When you have nothing to share, that’s just a case of you not looking at your business.’

‘Step out of your business and look at it from the outside. Look at it as a third person. Treat your business as your client. If you can do that you can see the opportunities that are out there.’

‘Find the place where you are wanted. Its ok to say no.’

‘PR and marketing takes time. Its either your time or the publicist’s time.’

‘If you’re not doing anything, nothing will happen.’