Tag Archives: Thought Leader

LOE 072 | 5 Key Ingredients to Being an Industry Leader | Business and Marketing Coach Shannon Bush

Marketing Business Coach Shannon Bush Being Industry Leader Law of Effortlessness Podcast Perth

Have you wondered how some businesses seem to be the leaders of their industry, and how they got there? 

Welcome to a special episode of the Law of Effortlessness Podcast… as taken over by Shannon’s Online Presence and Podcast Manager, Ashleigh!

On this episode, you will hear a special interview Shannon gave to Julz Pozar, originally aired on Boss Mode Radio on becoming an industry leader and why on earth you’d be interested in being the authority in your space – beyond increasing your client list!

>> When you tune in remember this was originally recorded for a radio show, so there’s mentions of breaks 😉

You’ll hear some familiar names, and the success stories of Kat Blake and Carla Schammer, current members of the Thriving Entrepreneur Circle Facebook Community.

Listen in for Shannon’s 5 Key Ingredients to becoming an industry leader:

  1. Niching
  2. Getting support
  3. Mindset and Confidence
  4. Consistency
  5. Being on-brand

There are nuggets of gold throughout this interview from tips on networking effectively, knowing what branding means, focusing on the things you are accomplishing and the things you can celebrate, and setting goals that are so big it sends us into overwhelm, and remembering your vision for your business.

Shannon takes on common myths from doubting your own ability to be an industry leader, what to do if there are already several established and prominent industry leaders, to the fear of failing and making mistakes. You’ll also hear how and why Shannon got into business in the first place and the incredible people who influenced her inner entrepreneur.

Notable Quotes and Pearls of Wisdom

“Without those little things, the big things don’t happen.” – Shannon Bush

“No matter how long we’ve been in business, we all have a crisis of confidence from time to time.” -Shannon Bush

“We don’t need to know anything and everything about a topic to be an expert. What you DO need, is to know how to find the answers to things you don’t know.” – Shannon Bush

“An industry leader is someone who follows through and does what they say. If you’re going to help someone, do it.” -Shannon Bush

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Lastly, tune into Boss Mode Radio here! It’s the best online radio show for business owners.

 

LOE 070 | Creating Your Credibility and Authority in Business with Content Marketing

Ever wondered how blogging, podcasting or video content work as a successful business strategy? 

Welcome to a very special, celebratory episode number 70 of Law of Effortlessness Podcast with your Marketing and Business Coach, Shannon Bush! Join Shannon in celebrating two years of the Law of Effortlessness Podcast as she reflects on the incredible women who have been part of the Podcast on live coaching calls or experts sharing their knowledge and wisdom with you, the amazing audience who make LOE the fantastic podcast that it is!

Celebrations aside, this episode is also rich in content and marketing insights!

Have you ever wondered how other businesses seem to get their content marketing so right, and how you could replicate that success to improve your business results?

Shannon shares her thought leadership on Content Marketing as a way of establishing your credibility and authority  –sharing her formula for using content to create credibility and authority by demonstrating expertise and utilising strategic distribution.

This episode is packed with practical, expert wisdom derived from Shannon’s work with many different types of business over many years from considering the kinds of images used and what they communicate on a conscious and unconscious level, to ensuring that the content you’re creating is as effortless as possible.

Shannon shares her top five tips for choosing a content medium, and breaks down how a content marketing funnel can work smarter, not harder for your business complete with actionable ideas for content repurposing, and a reminder that nothing beats consistency!


Notable Quotes & Pearls Of Wisdom

“Done right, your content marketing will not only attract prospects but move them through the marketing funnels of your business.” Ryan Deiss, digitalmarketer.com

“When someone understands that you’re a solution, they’re much more likely to reach out to you.” – Shannon Bush

“Authority is one of the bi-products of having well considered, consistent and strategic content.” -Shannon Bush

“Discoverability equals sales in the real world.” Dev Shendon

“You have to own your expertise and be willing to share your opinion.” Shannon Bush

Find out More About Effortless Business Events:

www.effortlessbusinessevents.com.au

www.facebook.com/effortlessbusinessevents

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Find out more about Market To Thrive here.