Law Of Effortlessness Podcast Episode 064 | Video Marketing 101 with the Effortless Business Events Team
Welcome to another Effortless Business Events takeover of the Law of Effortlessness Podcast with your hosts, Shannon Bush and Sarah Thomson from Online Social Butterfly. Shannon and Sarah teamed up around a year ago to form a collaboration and in March 2018 hosted their first 2 day marketing conference in Perth, Market Like You Mean It. This October they are back with a new offering for Perth small business owners but this time it’s the digital edition covering all aspects of digital marketing.
In this episode, the first of 4 in their take over of Law Of Effortlessness Podcast Shannon and Sarah chat all things Video Marketing in your business. You’ll hear Sarah share some incredible predictions for the next five years and hear the ladies chat about why you need to be using video marketing in your business more often.
Shannon and Sarah share their experiences with using live streaming on Facebook or ‘Facebook Live’, the importance of re-purposing content, and their tips for creating effortless videos for your marketing. If the idea of using video marketing in your business adds a new level of terror for you, listen in for Shannon and Sarah’s take on simple things that will make this much more effortless for you, including:
- Equipment you (don’t) need
- Coming up with relevant content ideas that can assist you to position your expertise
- Repurposing your videos across different platforms
- Understanding the reach of your videos
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Notable Quotes & Pearls Of Wisdom
“In five years time, by 2021 every second a million minutes of video content will cross the internet.”
“Your future consumers are going to expect a certain amount of technology and interaction.”
“Video will account for 82% of all consumer internet traffic.”
“Future consumers are growing up in this space.”